Roadmap to Referrals

#106: Referral No No #1

June 23, 2020 10:30 - 18 minutes - 43 MB

In this new series on the podcast, we are breaking down the big no-no's I see people make when they are trying to generate referrals consistently in their business. I mean when you would like to go from 3 or 4 referrals a year to 15 or 25. Or go from 40 referrals a year to 100+. When you want referrals to be predictable - a source of new clients you can count on - you cannot do these 7 big no-no's. And on this episode, we are breaking down the first no-no. I be you can guess what it is too. ...

#105: Your Goals & the Back Half of 2020

June 16, 2020 10:30 - 19 minutes - 45.4 MB

As we wrap up this 3-part series on determining if you need a Goals Reset, we now turn our attention to getting your game plan in place for third quarter. Goal completion starts with a plan and becomes reality with execution. Follow along with this episode to make it happen. All resources - including our free Goals Reset Workshop registration link - can be found on the show notes page at www.staceybrownrandall.com/105.

#104: Goals Reset? Maybe. Maybe Not. (Part 2)

June 09, 2020 10:32 - 27 minutes - 62.2 MB

In this next step of our inquiry into our goals and the impact COVID-19 had on them, we take the labeling we learned in the last episode and apply it to each individual goal we set for 2020. So grab the goals you wrote down at the start of 2020 - and if you don't have written goals for 2020, I walk you through quickly setting them - and follow along as we determine next step for each goal we had this year. Resources mentioned in this episode can be found on the show notes page at www.stac...

#103: Goals Reset? Maybe. Maybe Not.

June 02, 2020 10:34 - 31 minutes - 71.2 MB

With summer now upon us and the back half of 2020 quickly approaching, you might be wondering if - with all your business has been through in the last almost 3 months - it's time to reset your goals. Well maybe. Or maybe not. In this episode - first of 3 in a series - I walk you through a process called labeling. It's a first important step in determining what your goals needs for the second half of this year. All resources mentioned in this episode can be found on the show notes page at ...

#102: Leveraging a VA in Your Business

May 26, 2020 10:30 - 38 minutes - 89.2 MB

Bringing on a VA (Virtual Assistant) was a game changer for me with my business. How do you know when you're ready? What are some best practices and pitfalls to avoid? We answer all of these questions and more in the episode with guest expert, Laura Licursi. You can find all of the resources and links to everything we discuss on the show notes page at www.staceybrownrandall.com/102.

#101: 4 Quads of Business

May 19, 2020 10:30 - 19 minutes - 45.5 MB

Just about everything - okay everything - in your business can be place in one of 4 quadrants. And by quadrants, think buckets. Meaning every process you perform, every strategy or goal you set, every business development action you take, and more... can all be labeled and placed in one of 4 groups which I call the 4 Quads. In this episode I share what is in each quad and then walk you through a process to rate how you are doing in each area. Why? For one very important reason which I reve...

#100: Our 100th Show Surprise

May 12, 2020 10:30 - 22 minutes - 50.5 MB

100 Shows - it's a huge milestone. And one we are celebrating with sharing a few lessons learned since I launched this podcast in 2018 and giving away something super cool that I've never done before. So come share in this milestone with me and then plan to join me for the next 100 shows. You can find the resources plus links mentioned on the show notes page at www.staceybrownrandall.com/100.

#099: Hard Conversations With Yourself

May 05, 2020 10:30 - 19 minutes - 43.9 MB

Sometimes you find inspiration in unexpected places. The inspiration for this episode came from a story about Hurricane Michael and is one you really need to hear. For the resources and links provided in this episode, check out the show notes page at www.staceybrownrandall.com/99.

#098: Your Enneagram # and Your Business

April 28, 2020 10:00 - 48 minutes - 110 MB

The numbers 1 through 9 have never meant so much until you decide to apply them to your business. I have invited Enneagram expert and business coach Teresa McCloy to join me to tackle what you Enneagram # reveals about the green lights and roadblocks for you as you run your business. You will definitely enjoy this lively conversation. You can find all of the show resources - including the amazing handout Teresa shared that breaks all of this down - on the shownotes page at www.staceybrow...

#097: Leads, Networking, Referral Groups... Oh My!

April 21, 2020 10:30 - 27 minutes - 63.9 MB

In the pre-and I believe post-COVID-19 world, we will get back to meeting with other business owners and sales professionals for the purpose of networking, getting to know other people, finding resources for our business and growing our base of clients. This episode breaks down for you different types of "groups" - specifically by their structure and focus and gives you a tips to consider when investigating which groups are right for you and your business. Resources mentioned in this epis...

#096: A Tool to Support Referrals, Prospects & Clients

April 14, 2020 11:02 - 35 minutes - 80.9 MB

In this episode, I have invited a Growth By Referrals student to join me to share how he uses one tool to supplement his referral plan plus how he uses this same tool to help with his prospecting process and client experience. You can find all of the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/96.

#095: Three Things to Do Now for Your Referral Sources

April 07, 2020 10:30 - 27 minutes - 63.8 MB

In this episode, we look at 3 things you can do now to lean in and take care of your referral sources in a simple way that will have impact. It's important to stay connected to your referral sources during this time and to let them know you are available to support them if you can. You can find resources for this episode on the show notes page at www.staceybrownrandall.com/95.

#094: Who's In Your Boat?

March 31, 2020 10:30 - 9 minutes - 22.6 MB

This episode has a very simple message. As we - the small business and solopreneur community - continue to deal with a season of uncertainty it's important to recognize who is in our boat. This episodes begs the question... have you paid attention to who is in your boat? Join me as I explain. All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/94.

#093: Staying Focused During Times of Adversity

March 24, 2020 10:30 - 16 minutes - 38.7 MB

There are a lot of podcast episodes, blog posts, articles, and social media posts being written and published about how to deal with this unprecedented time in our world. I wanted to approach the world pandemic from a different perspective... how we stay focused during times of adversity. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/93.

Episode: Bonus #001

March 20, 2020 20:19 - 10 minutes - 22.9 MB

This is a bonus episode - just a message from my heart to yours - with a simple message in this time of uncertainty to take one proactive step or action every day! Stay well and stay strong! - Stacey

#092: Digging In to Your Referral Sources (Part Three)

March 17, 2020 10:30 - 24 minutes - 45.8 MB

It's our final stop in this series on unpacking referral sources... the ones you have and the ones you want. If you answered yes to needing more referral sources then this is the episode is for you. We first focus on turning clients into referral sources and then turning COIs into referral sources. To download the resources mentioned in this episode - including the worksheet to help you through step 3 - check out the show notes page at www.staceybrownrandall.com/92.

#091: Digging In to Your Referral Sources (Part Two)

March 10, 2020 10:30 - 18 minutes - 33.6 MB

As we move in to part 2 of our series on unpacking your referral sources, we need to look back at our active referral sources and those who have referred us in the past. They reveal some significant clues as to who can and should be referring us. We also uncover 3 common misconceptions people have about referral sources that impact their success with growing and maintaining their referral source list. You can find the resources mentioned in this episode - plus the worksheet to complete st...

#090: Burning Questions From Our Listeners

March 03, 2020 11:30 - 27 minutes - 49.8 MB

Our Question and Answer format is back for episode #090 - the format we use for each and every 10th episode. In this episode we are answering two questions. First question is about thank you cards and thank you emails and thank you gift cards. Our second question is from an interior designer and an issue she is facing with one of her contractors who is hinting about making a cut of her fees or treating her as a subcontractor. I break this question down from a couple of different angles. ...

#089: Digging In to Your Referral Sources (Part One)

February 25, 2020 11:30 - 23 minutes - 43.2 MB

While there are so many reasons you might not be receiving referrals (as we have unpacked in the last few episodes), one big practical reason is due to your referral sources. So this episode is the first in a 3-part series on unpacking and digging in to your referral sources. First up we tackle the definition of a referral source, the four types and your type mix. You can find all resources plus the worksheet to download to go along with this episode on the show notes page at www.staceyb...

#088: When Referral Generation Isn't Working

February 18, 2020 11:30 - 19 minutes - 35.6 MB

If you believe you deserve referrals but your referral generation isn't working, what could be going on? In this episode, I am going to future pace you if you aren't actively working to generate referrals and reveal 4 ways your referral generation might not be working. Resources and links from this episode can be found on the show notes page at www.staceybrownrandall.com/88.

#087: What's Holding Your Referrals Back

February 11, 2020 11:30 - 19 minutes - 35.3 MB

Sometimes what's holding our referrals back is the one thing we least expect. And if we are being honest it's the one thing we'd like to ignore. But we can't. So today we are going to tackle the one thing that may be getting in the way of you receiving the referrals you deserve. All resources discussed during the episode can be found on the shownotes page at www.staceybrownrandall.com/87.

#086: Applying Google Knowledge to Referrals

February 04, 2020 11:30 - 25 minutes - 34.8 MB

Whether you love Google or not... what they learned about generating candidate referrals from their employees correlates perfectly to what you should know and do to generate new client referrals. All resources mentioned on today's episode - including the Quick Tip Guide for Referral Seeds - can be found on the show notes page at www.staceybrownrandall.com/86.

#085: Learning from a Referral Ninja Master

January 28, 2020 11:30 - 24 minutes - 45.4 MB

There is nothing better than helping a client more than double their referrals in one year. Listen in as Clark Woodard of the Bagwell & Bagwell Insurance Agency and I talk about how they took their referrals from an average of 50 per year to 115 in their first year following the Growth By Referrals program. She will also share how they involved their team to buy-in to the program and each do part of the work. All resources mentioned in this episode can be found on the show notes page at...

#084: 3 Ways to Sink Your Referrals

January 21, 2020 11:30 - 21 minutes - 39.5 MB

While there are many ways you can sink receiving referrals, there are a few big ones I want to make sure you aren't guilty of doing. In this episode, we will look at 3 ways I see people sink their referral generation. They are easy to solve, you just need to know how to solve them. And I will tell you. You can find the resources mentioned plus the Tips to Right the "Referral Ship" from Sinking PDF on the show notes page at www.staceybrownrandall.com/84.

#083: Platinum Principles of Referral Generation

January 14, 2020 11:30 - 20 minutes - 37.4 MB

The methodology I teach so you can take care of your referral sources in the right way is built on the foundation of 3 Platinum Principles. In this episode, I explain what these principles are and why they matter. If you are finally ready to take care of your referral sources this year - make sure you don't miss this episode. All resources mentioned plus the 3 Platinum Principles cheatsheet is available on the show notes page at www.staceybrownrandall.com/83.

#082: What Would 100 Referrals Mean to Your Business

January 07, 2020 11:30 - 25 minutes - 46.9 MB

What would 100 referrals mean to your business this year? How different would 2020 be if you received more referrals this year than you ever had before? Well in this episode we unpack 3 key considerations to help you define how many referrals you actually need so you can stop playing the comparison game and focus on what you need. You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/82.

#081: Your One Must

January 01, 2020 01:52 - 14 minutes - 19.6 MB

If there is one thing I would love for you to do before the clock strikes midnight (or at any point in the future when you hear this episode, it is to write down your goals... the vision you have for your life. You'll learn how powerful this is from a story I tell about Norm, my husband. (But shhhh... don't tell him he is the feature of this episode)! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/81.

#080: Q&A Show: Burning Questions from Our Listeners

December 24, 2019 11:30 - 23 minutes - 32.2 MB

On today's episode we are back with another Q&A but I don't have an adorable guest interviewer with me. So you'll have to make due with just me. I'm answering questions about the tasks your virtual assistant can do to help you with your referral generation, how to really connect with your COIs (centers of influence) to be the only one they refer and a very off-topic question about my graphic tees! All resources and links mentioned in today's episode can be found on the show notes page at w...

#079: The Future Belongs to Finishers

December 17, 2019 11:30 - 36 minutes - 49.7 MB

Meet Katherine Taylor, attorney and owner of Taylor Legal. As a member of the Goal Finishers Club - she used the resources provided to CRUSH three of her goals during 2019. She shares what worked best for her and what didn't. She customized her journey to being a goal finisher! The resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/79.

#078: How to Finish What You Start

December 10, 2019 11:30 - 41 minutes - 57.4 MB

How well do you finish what you start? I don't mean the everyday duties of your business like getting the invoicing out and I'm not talking about the laundry. I mean the things that will make your life amazingly better but really don't have to be done. I'm talking about your goals. Setting them is easy, accomplishing them is not. This episode is all about finishing what you start with some special encouragement from a business owner - just like you - who CRUSHED his 2019 goals to the tune ...

#077: Here's to the Goals that Haunt Us

December 03, 2019 11:30 - 30 minutes - 41.9 MB

Do you have a goal that haunts you? You know the one (or two)... you've said for years you would accomplish it and yet there it is... year after year... still on your list. That's because setting goals is easy. Accomplishing them is not. Throughout this Reverse Goal Setting series - starting with episode #073 - we've tackled the entire process of how we set goal so we have a better chance to finish them. Now we need to shift the conversation to accomplishing, finishing, crushing our goals....

#076: Setting Your One Year Plan

November 26, 2019 11:30 - 23 minutes - 32.8 MB

This is the final step to setting our goals for 2020... step #4 of the Reverse Goal Setting process. This step allows you to set what you need to accomplish for next year so you stay the course for your 3 year milestones and 5 year vision. After you complete this step, you might think you are finished but you need to move on to the next phase - the execution phase. Remember, setting our goals is the easy part - accomplishing them is the hard part. This podcast series is tackling both. ...

#075: Calculating Your 3 Year Milestones

November 19, 2019 11:30 - 17 minutes - 23.9 MB

Once you have your 5 year vision mapped out (previous episode, #074) we need to go one step further and map the milestones that will tell us if we are on the right path to accomplishing our 5 year vision. Which means we need to calculate our 3 year milestones. This is the next step in our Reverse Goal Setting process. Let's dive in. You can find all the resources mentioned in this episode - including the 3 Year Milestones worksheet - on the show notes page at www.staceybrownrandall.com/...

#074: Defining Your 5 Year Vision

November 12, 2019 11:30 - 20 minutes - 28.5 MB

We are in our Reverse Goal Setting series and building on the last episode as we move into defining our 5 Year Vision. There are 4 steps to this process which allow us to set goals like never before so we can accomplish them. Now if you hate visions boards and guided meditations - don't worry. We don't go there but I do ask you some hard questions as you determine where you want to be in 5 years. To download the next worksheet in this series go to the show notes page at www.staceybrownran...

#073: Coasting or Stressing into Year End?

November 05, 2019 11:30 - 30 minutes - 42.2 MB

The end of 2019 is near, and the year end can stir the emotional pot. Anticipation for the holidays, break from work, time with loved ones and the end of year push with your business. But there is something else that needs your attention this time of year... and we dive in to it on this episode, #073. Remember to grab the worksheet to walk you through the entire first step of the Reverse Goal Setting process. And the episodes that follow will take you the rest of the way through the proc...

#072: Favorite Business Lessons Learned

October 29, 2019 10:30 - 31 minutes - 43.5 MB

I love to read because I love to learn. In reflecting back on how I operate my business, I realized a few key lessons that have served me well came from some very powerful books I have read. So I am sharing those books and lessons with you today. The resources, like the books, mentioned in this episode - #072 - can be found on the show notes page at www.staceybrownrandall.com/72.

#071: The Special Anniversary

October 22, 2019 10:28 - 33 minutes - 45.5 MB

I hit an important anniversary in my business this month - October 2019 - and I want to celebrate it with you. It's the one year anniversary of my first book's release. That's right, Generating Business Referrals Without Asking has been out a year and in honor of it's one year anniversary we are releasing the audio version. Find out how you can grab your free copy of the audio version, plus how the audio version is different from the printed copy. And I share what my next book will be abou...

#070: Burning Questions from Our Listeners

October 15, 2019 10:30 - 24 minutes - 33.4 MB

We are back with another listener submitted Q&A and someone from the Randall family is joining me as our guest host. Questions answered this time around are about giving referrals back to referral sources, doubting the referral system you have in place and identifying referral sources. You can find the resources and links mentioned on the show notes page at www.staceybrownrandall.com/70.

#069: Right Biz Structure for Referral Success

October 08, 2019 10:30 - 22 minutes - 31.2 MB

Have you ever thought about your business structure and its impact on generating referrals. Or the volume of new leads or new clients you need every month or year and the percentage of those leads or new clients that could come from referrals? Well, there are many different types of business structures - brick and mortar, online, service-based, product-based and hybrids of these - and we all have different client volume. So how do these two things impact our ability to generate referrals? ...

#068: Referral-Proof Your Business

October 01, 2019 10:30 - 26 minutes - 36.2 MB

While the debate rages on as to if an impending recession is headed our way... there are steps you should be taking now to referral-proof your business regardless of a recession. In this episode we talk about why you should referral-proof your business and then I lay out the steps to do it. You can find all the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/68. And make sure to check out our free 5-part training series coming up soon! You will...

#067: Lies We Believe About Referrals, Part 4: Lack of Control

September 24, 2019 10:30 - 17 minutes - 24 MB

We are wrapping up our final episode in this rapid fire, 4-part series on the lies people believe about referrals. In this final section, we dive into the lie that says referrals can't be controlled. I already know what you are thinking... and you should listen to this episode to see what I mean. You can find the resources mentioned in this episode - #067 - on the show notes page at www.staceybrownrandall.com/67.

#066: Lies We Believe About Referrals, Part Three: Incentivize

September 17, 2019 10:30 - 23 minutes - 32.7 MB

We are moving right along with busting the lies or myths that people believe about referrals. Up next is the "pay to play" lie. Do you believe that you have to pay, compensate, or incentivize for referrals? Well if you do, then you have fallen for this third lie and in this episode I will unpack it for you. You can find all of the resources mentioned for this episode - #066 - on the show notes page at www.staceybrownrandall.com/66.

#065: The Lies We Believe About Referrals, Part Two: Ask or Else

September 10, 2019 10:30 - 19 minutes - 26.1 MB

We are continuing our rapid series on the lies people believe about referrals as we tackle the big one in this episode, part 2 of our 4-part series. And what I mean by "big one"... it is the most widely believed lie about referrals and it is rooted in fear. This lie is that we must ask to receive referrals. You can find the resources mentioned, like Manufactured Referrals Never Work article plus more on the show notes page for this episode at www.staceybrownrandall.com/65.

#064: The Lies We Believe About Referrals, Part One: Time Suck

September 03, 2019 10:30 - 26 minutes - 36 MB

What you believe impacts what actions you take, behaviors you exhibit and ultimately the success you have. And I want you to have amazing referral success so I need to make sure you don't believe some of the common lies about referrals that have been around forever. You can find the resources mentioned on the show notes page for this episode at www.staceybrownrandall.com/64.

#063: Calculating Your Referral Explosion Number

August 27, 2019 10:30 - 25 minutes - 35.2 MB

What does a referral explosion look like for you? I mean really look like? What's the number? Let's find out by following this simple formula. I promise - it only takes simple math with a few calculations. To download the formula worksheet and other resources mentioned in this episode, visit the show notes page at www.staceybrownrandall.com/63.

#062: Beyond the Thank You Note

August 20, 2019 10:30 - 29 minutes - 40.3 MB

If you have followed my teachings or strategies for any length of time then you know the Thank You note is an important part of the referral process. But it is just one part. In this episode we are going beyond the thank you note to create our referral explosion. You can find the resources and links mentioned in this episode on the show notes page at www.staceybrownrandall.com/62.

#061: Growing Your Tribe with Pat Flynn

August 13, 2019 10:38 - 36 minutes - 50.5 MB

Today's episode is all about creating magical moments to turn clients into loyal fans, "superfans" in fact. Pat Flynn, author of the new book titled Superfans: The Easy Way to Stand Out, Grow Your Tribe and Build a Successful Business joins us to discuss how to sprinkle in specific moments into your client experience to create moments that show your clients how much you care. All resources and links mentioned in today's episode can be found on the show notes page at www.staceybrownrandall...

#060: Q&A With My Better Half

August 06, 2019 10:30 - 27 minutes - 37.9 MB

As has become tradition, every 10th episode has a member of my family join me to be the guest interviewer asking me your questions. For this episode my husband, Norm Randall, joins me asking questions about my strengths and weaknesses as a business owner, my potential, how I think our kids would describe me, if I'll ever write my next book, and more. Plus I ask Norm a few questions too! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall....

#059: Behind the Scenes of the GBR Program Overhaul

July 30, 2019 10:30 - 16 minutes - 23.1 MB

This is a very special episode - and I haven't done one like this before - but I invited a Growth By Referrals program (GBR) student to share her thoughts on the new version of the program. She provides a comparison of the new version to the old version. Now if you know you aren't interested in ever joining the GBR program, then this may be one episode you decide to skip. No worries, just catch us next Tuesday for episode #060. All of the links mentioned in this episode can be found on t...

#058: The Start of a Referral Ninja Master Journey

July 23, 2019 10:30 - 54 minutes - 74.3 MB

On episode #056 two Referral Ninja Masters joined me to talk about their journey from beginner to master. Being two and three years into their journey, they shared a great perspective of their journey. But what is the first year link on the journey to become a Referral Ninja Master? In this episode, I welcome David Ferguson and Mark McIntosh to share what their first few months has been like as they move from Referral Ninja Beginner to Referral Ninja Master. David has been following the Gr...

Roadmap to Referrals

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