Roadmap to Referrals
307 episodes - English - Latest episode: 13 days ago - ★★★★★ - 65 ratingsYou deserve referrals naturally… without manipulating, incentivizing or even asking. Join Stacey Brown Randall every week on the Roadmap to Referrals podcast where she shows you how to grow your business by referrals so you can stay in your expert space (attorney, financial advisor, realtor, consultant, coach, interior designer, etc.) AND leave behind the worry of being seen as the "always hustling salesperson." If you need a direct and practical roadmap to follow to generate referrals naturally, this podcast is the answer. Stacey's journey from business failure to success changed when she learned to go against the traditional referral advice and started generating referrals naturally and consistently. When you’re ready to go deeper, you can join her for the next level inside her coaching program, Building a Referable Business™.
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Episodes
Ep #205: What You Can (& Should) Ask For
May 17, 2022 10:30 - 17 minutes - 24.5 MBWhen you generate referrals naturally, you get to avoid manipulation, incentivizing, and of course, the actual ask. However, when I tell people not to ask for referrals, they often pause and ask for more information. So, that is exactly what I will be giving you today. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/205
Ep #204: Client Interview: Measuring Metrics
May 10, 2022 10:30 - 30 minutes - 41.6 MBToday we’re talking all about everybody’s favorite topic: metrics! No matter how much you love (or loathe) metrics, get ready to dive into them because they are such an important piece for any small business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/204
Ep #203: Breaking Down Your Business Communities
May 03, 2022 10:30 - 16 minutes - 26.3 MBSo what exactly do we mean when we talk about your business's communities—and how can we break them down so that we can make decisions based on them? That’s what we will be discussing in this episode. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/203
Ep #202: The Communities of Your Business
April 26, 2022 10:30 - 35 minutes - 52.8 MBBusinesses thrive or die based on the communities they surround themselves with. So, have you ever thought about your business’s communities? Communities are all about connections. Without these solid connections, it can be hard to keep your business growing. Erica Young is a life-long observer and student of networks. She brings those learnings to Anthemis as the Head of Community and Network and applies these principles to drive portfolio company growth, harnessing the power of the Anthe...
Ep #201: A Business Intersection
April 19, 2022 10:30 - 27 minutes - 40.9 MBAll businesses evolve in some way. What you offer, how you offer your services, what your area of expertise is—we all level up, get clarification, and grow. It’s inevitable that at some point in your business ownership journey, your business will change. It can be frightening when you are in the thick of it, but it’s an important process for you to undertake. So, how can you recognize when you and your business are ready to undergo an evolution? And how can you help your business along in ...
Ep #200: Celebrating 200 Episodes
April 12, 2022 10:30 - 21 minutes - 33.1 MBWe made it to 200 episodes of the Roadmap to Grow Your Business Podcast, and I am so excited to be celebrating with you today! Thank you so much for all of your support throughout the years and for tuning in to the podcast each week. Now, when you hit a big milestone like this, the question becomes: how should we celebrate? Find out in this episode. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/200
Ep #199: Your #1 Trap of Growing a Business
April 05, 2022 10:30 - 42 minutes - 61.9 MBToday Naomi is back for part two of the conversation, where she will be sharing the number one trap that we might fall into when growing our businesses—based on our personality types. (Remember, if you want to take the Myers-Briggs assessment, you can visit her website Brand Whisperers.) Make sure to tune in! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/199
Ep #198: 5 Types of Business Owners
March 29, 2022 10:30 - 37 minutes - 54.8 MBNaomi Gora works as a brand agency that uses personality to identify how you are best likely to run a business, as well as the marketing channels you might deploy. She uses the Myers-Briggs personality assessment (those four-letter codes) to unlock cognitive functions of how you best operate. Listen in as she breaks down the five personality types by grouping the Myers-Briggs personality assessments. And stay tuned for next week where Naomi joins the show again to discuss the number one trap...
Ep #197: 4 Quads of Business
March 22, 2022 10:30 - 28 minutes - 42 MBDo you ever feel like there are parts of your business that are going amazingly well? Things are happening in a way that feels good—in fact, it makes your heart sing. On the other hand, there are some things in your business that you know could use a little more time and attention. Well, you’re not alone. We’re all like that. However, there is a strategy that I use to help me figure out the gaps for improvement, and in this episode, I am going to teach it to you. Resources and links mentio...
Ep #196: Speed of Starting Small
March 15, 2022 10:30 - 18 minutes - 29.1 MBWe’re all looking for momentum in our business. Sometimes it’s momentum just to get our day started, other times it’s momentum to push through on a big project. It could also be momentum to take the next big leap, which can be scary. So, how do you find your momentum? Listen in to find out! Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/196
Ep #195: Putting Your “Busyness” in Perspective
March 08, 2022 11:30 - 22 minutes - 34.5 MBThe word “busy” has a heaviness and social definition to it that we used to wear as a badge of honor. Now, however, we are a little more clued into the fact that being busy isn’t necessarily a sustainable or good thing. For many people, it is simply a matter of feeling out of control when it comes to how they are spending their time. So, today I will be sharing how I regain control of the “controllables” in my life. Resources and links mentioned in this episode can be found on the show note...
Ep #194: Business Protection and Referral Success
March 01, 2022 11:30 - 42 minutes - 61.4 MBToday is a very fun episode, as we are going to be talking to a client of mine, Joey Vitale. He is an international speaker and business consultant, and he's constantly showing up in an inspiring way. In this episode, we will be discussing business protection and referral success. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/194
Ep #193: The Conundrum: Sharing vs. Asking
February 22, 2022 11:30 - 16 minutes - 25.6 MBIs having someone share your content, service or offerings the same as asking for referrals? In my opinion, it all comes down to personal preference. So, to help you determine yours, I will be defining both scenarios. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/193
Ep #192: The Over-Use of “Referrals” in Marketing
February 15, 2022 11:30 - 15 minutes - 25.1 MBIn this episode, I want to address the use of "referrals" in people's marketing to get your attention in order to follow their strategies or do business with them. Oftentimes it will be a company using that word as clickbait to get you to look at their business simply because using the word "referrals" has a lot of power. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/192
Ep #191: What You Control with Referrals
February 08, 2022 11:30 - 16 minutes - 26 MBHave you ever given any thought to what you actually control with referrals? Do you think you control desire or opportunity? In this episode, I will be sharing the surprising answer to this question. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/191
Ep #190: Q&A Episode
February 01, 2022 11:30 - 20 minutes - 31.7 MBThe impact of customer referrals is undeniable. It’s an underutilized tool that will help you acquire new customers without making a big dent in your marketing budget. However, there are many questions circulating around how to incentivize the clients who are bringing in referrals—and how to build the right outreach for your clients. So, in this episode, I will be answering these questions and more. Resources and links mentioned in this episode can be found on the show notes page at www.st...
#189: A Look at Building a Referable Business
January 25, 2022 11:30 - 46 minutes - 109 MBDo you ever wonder what it's like to operate a referable business and what it takes to get it there? How about hearing from a business owner who did it and is continuing to do it year in and year out. So join me for this episode as I talk to attorney Katherine Taylor about how she built her referable business. Resources and links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/189.
#188: Why Are You Referred?
January 18, 2022 11:30 - 17 minutes - 40.3 MBDo you know with precise clarity WHY you are referred? And I don't mean for the problem you solve. Your competitors solve the same problem as you... so why do your referral sources pick you to refer to? In this episode I'll explain why this matters (so very much) and how to find out why you are referred. Yes, I even give you the exact words to say. Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/188.
#187: Must Have Referral Strategies for this Year
January 11, 2022 11:30 - 21 minutes - 49 MBThere are three big - or key - referral strategies you need to put in place this year. You don't need to put them all in place at one time but by the end of the year, or by the end of 2nd Quarter, make it a goal to have all three of these in place. The three strategies are separate strategies but overlap in a few ways allowing you to have truly referable business. The strategies are: 1. More referrals from existing Referral Sources 2. Referrals from new Referral Sources, new people refe...
#186: Calculating Your 2022 Referral Explosion
January 04, 2022 11:30 - 25 minutes - 59.3 MBIf you want more referrals this year, you should know where you are starting from. When you set the wrong referral goals, you focus on the wrong strategies or worse - abandon some good intentions that weren't set up correctly. What you do this year to generate referrals starts with where you are and where you plan to go. In this episode, #186, I break down how to calculate your referral explosion for 2022 and we discuss your gap. All resources mentioned - including the Referral Explosio...
#185: 3x5 Life
December 28, 2021 11:30 - 32 minutes - 74.7 MBTo wrap up our final episode in our Reverse Goal Setting process and series, I interview Bryan McFarland of 3x5 Life. He created a really cool, super simple tool to help you stay on track. 3x5 Life is daily productivity cards to keep track of your tasks & celebrate your wins. This one tool might help you make space for your goals because for you to accomplish them, you need to make time to work on them... in the midst running your business and managing your family and personal life. All ...
#184: Choosing the Right Type of Support for Your Goals
December 21, 2021 11:30 - 21 minutes - 49.3 MBFive hundred twenty-five thousands six hundred minutes... the measure of year. (How many of you just busted out singing the Rent musical song?) Sometimes a year feels long, sometimes it races by. What you need to consider now - and put into place - is the type of support your goals need. If you followed the Reverse Goal Setting process you have your 5 year vision mapped out along with your 3 year milestones and next year's plan (one year, 2022 goals). And you have a finishing strategy mapp...
#183: Finishing Strategy
December 14, 2021 11:30 - 19 minutes - 44.6 MBHave you ever heard the saying, "I can tell a multitasker - who struggles to finish things - by the number of open tabs they have." Open tabs meaning the row of things open on their computer - browsers, files, spreadsheets, software. The same can be said about goals. If you start all of your goals on January 1, you immediately set yourself up for failure. You need a finishing strategy that works with you - throughout the year - so you accomplish your goals. This episode dives in deep to t...
#182: The Reverse Goal Setting Process
December 07, 2021 11:30 - 25 minutes - 58.6 MBLooking at things from a reverse perspective is powerful. That's one of the driving forces as to why my Reverse Goal Setting process has worked for so many over the years. When you reverse them, you give them better meaning, a deeper why, a chance at becoming a finished goal. In this episode I'll provide the 3 steps to the Reverse Goal Setting process. Join me. All resources - like the live Reverse Goal Setting workshop sign up link - can be found on the show notes page at www.staceybr...
#181: Dirty Little Secrets of Goals
November 30, 2021 11:30 - 24 minutes - 55.1 MBFor the next few weeks, we'll be diving into our annual goals process. It's become an annual tradition which I look forward to because I don't think - as business owners - we focus enough on what it takes to make our goals a reality. Setting them is easy - going through the goal setting process is the easy part. Accomplishing them is a different story. So to kick off this series, we're diving into the dirty little secrets of goals. There are three we'll cover. And they aren't talked abou...
#180: Q&A Episode
November 23, 2021 11:30 - 21 minutes - 49.8 MBWe're taught there are no dumb questions except the one not asked. But why do some of us struggle to believe that? Why do some struggle to ask the questions they need answers to? I love being asked questions by listeners of this podcast, readers of my book, audience members from my presentations, members of the Referrals Without Asking community and - of course - by my clients. This Q&A episode is no different and packed with goodness, I'm so thankful for the life coach who wasn't afra...
#179: Ending the Year Referral Stronger
November 16, 2021 11:30 - 25 minutes - 58.8 MBDo me a favor... when you think about ending the year referral stronger think longer term than just the next 45 days. Think about how what you do now could have an impact on next year and the next five years. Specifically what you can do now and through the next year to make your business more referable. That's the key and where you really need to focus if you want more referrals. That's how you end the year referral stronger. All links mentioned in this episode can be found on the sho...
#178: Secret #5 of the 5 Secret Weapons of Referrals Without Asking
November 09, 2021 11:30 - 13 minutes - 30.1 MBFinally... we've arrived with our 5th Secret Weapons of generating referrals without asking! Remember, you need all 5 of these secret weapons and now that you know them - it's time to execute on them. And now they are no longer secrets, you have work to do! Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/178.
#177: Secret #4 of the 5 Secret Weapons of Referrals Without Asking
November 02, 2021 10:30 - 12 minutes - 29.4 MBNow we tackle the 4th secret weapon you need to receive referrals without asking. Remember - all 5 of these secret weapons work together in concert. So this one is just as important as the other 4! Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/177.
#176: Secret #3 of 5 Secret Weapons of Referrals Without Asking
October 26, 2021 10:30 - 11 minutes - 26.9 MBWhat's most important to remember with this series on the 5 Secret Weapons you need to generate referrals without asking is that you need ALL 5. Not just one or three but all five of them working together. So here we go with Secret Weapon #3! You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/176.
#175: Secret #2 of the 5 Secret Weapons of Referrals Without Asking
October 19, 2021 10:30 - 11 minutes - 25.6 MBLast week on episode #174 we dove into Secret Weapon #1 of being able to generate referrals without asking. Now we are unpacking Secret Weapon #2... join us to learn what's the 2nd out of 5 MUSTS for receiving referrals without asking. Links mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/175.
#174: 5 Secret Weapons of Referrals Without Asking
October 12, 2021 10:30 - 11 minutes - 27 MBI know for some - the idea of generating referrals without asking may sound far fetched (it's not). So let's assume you want referrals without asking, or at least you are interested in knowing more. If that's the case, then you need to know how the parts work and how they work together. I call them the 5 secret weapons. Okay, okay they aren't really secret since this is what I teach but I wanted to share them with you so you can find your gap if you are serious about generating referrals wi...
#173: Two Productivity Musts for Small Business Owners
October 05, 2021 10:30 - 20 minutes - 46.7 MBAs a former productivity and business coach, I've seen the inside of many, many businesses. AND I've seen how those owners run their businesses. One of the biggest roadblocks to loving being a business owner is how we manage our days, how we respect our time. In this episode I share two productivity musts - two of my favorite - that help me get it all done while still allowing me to be an ever present wife and mom. (Of course there is always room for improvement.) You can find the resou...
#172: Taking Control of Referrals: One Attorney's Journey
September 28, 2021 10:30 - 22 minutes - 52.6 MBHow do you know which decisions to make as your business grows, particularly as you hit specific milestones? If you have a great first year, what do you need to do to continue the right momentum? I talk to Rick McDermott, an IP attorney who started his solo law firm just 3 years ago. After a successful first year in business, his was driven to capitalize on the success but also put systems and processes in place to continue to grow. Here's his story. Resources mentioned in this episode c...
#171: Breaking Down Layer #6 of Your Referral Strategy
September 21, 2021 10:30 - 19 minutes - 45.3 MBThere are 6 layers in a fully-functioning referral strategy and we are finally diving in to the 6th layer. This final layer is all about Networking. You need to know the opportunities to plant "engagement" referral seeds (i.e. use the right referral language at the right time). And you need to know how to flip almost referrals into referrals. If you need to download the "layers" PDF to have the visual of all 6 layers, check out this episode. All resources mentioned in the episode - i...
#170: Q&A Episode about Referrals
September 14, 2021 10:30 - 18 minutes - 42.2 MBEvery 10th episode I answer listener submitted questions on referrals, client experience, goals and anything I think are in close alignment with my three focus areas. (I call these my zones of genius... curious what your zones are?) We have two great questions for this episode... let's talk about what I don't recommend when it comes to letting your network know about you and about being top of mind with previous or "alumni" clients. Resources mentioned in this episode can be found on th...
#169: Lead Gen ROI Pulse Check
September 07, 2021 10:30 - 23 minutes - 53.2 MBSeptember is a good time to do a pulse check on what's working and what's not when it comes to your lead generation... meaning which sources are bringing in new paying clients to you. This starts by listing out your different lead gen sources, the metrics that determine success and then inputting your data. After you've done that you need to do one very important thing first before analyzing your data. We also created a worksheet to help you complete this activity. You can download the ...
#168: Taking Control of Referrals: One Realtor's Journey
August 31, 2021 10:30 - 31 minutes - 72.3 MBChanging our mindset, beliefs and the way we do business can be tough. Especially when you've been in business for 30 years. But of course it's possible.... if you want to. What I love about Diana's story - a realtor with Keller Williams in Portland - is that she could be you. Maybe you haven't been in business for 30 years but you do have a way of how you do business or how you choose NOT to do business. As is the case with Diana. She was looking for a better way to generate referrals, th...
#167: What Referrals Hide
August 24, 2021 10:30 - 16 minutes - 37.3 MBIf we're being 100% honest... when business is good - from referrals, repeat clients or other lead gen sources - we allow our busyness to replace spending time on the processes and procedures that would make our lives easier. What makes that worse is what we don't focus on today, typically we don't feel until months later. In my many conversations with business owners who know they should put the "Referrals Without Asking" strategy in place but can't make the commitment, I hear a few recur...
#166: Referral Lessons from a Failed Cantaloupe Garden
August 17, 2021 10:30 - 29 minutes - 68.6 MBThe cantaloupe garden proved to test our limited gardening skills BUT I did pull 4 solid referral lessons from the experience, so all is not lost. Join me as I unpack 4 things I learned with our garden and then relate it to the referral lesson. Lessons like paying attention to the web and hours spent fixing what we didn't set up correctly. Maybe you need all 4 lessons or only one, but I guarantee you'll find nugget of wisdom in this episode, #166. For resources mentioned during this epi...
#165: Receiving Referrals from Your Client Experience
August 10, 2021 10:30 - 22 minutes - 52.4 MBWe want an intentional and sticky client experience to not only deliver a valuable working relationship with our clients, but also so they become repeat client and we receive referrals. But what do you need to know at the onset to receive referrals from your CX? I cover three in this episode including "referral hot zones" and one powerful way to receive referrals from your clients. You can find the resources mentioned in this episode on the show notes page at www.staceybrownrandall.com/16...
#164: Unpacking Your Client Experience
August 03, 2021 10:30 - 33 minutes - 76.8 MBThe time has arrived. It's time to take a really good look at your current Client Experience (CX). To know how you want to improve your CX, you first need to understand where you are starting from. So, in this episode I will walk you through a series of exercises and questions so you can deconstruct and then consider how to re-construct your CX. To make this process easier for you, you can download the Unpacking Your CX worksheet to go step-by-step through this process with me. Access ...
#163: An Engagement Tool for Your Client Experience
July 27, 2021 10:30 - 29 minutes - 68.1 MBWhen you think about managing and executing on your Client Experience for each and every client, over and over again... sometimes the right tool can make life much easier. In this episode, I invite Casey Hill to join me as we discuss one tool I use within my Client Experience to make my Client Experience sticky and easy to execute on. Resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/163. And to take advantage of the Bonjoro special ...
#162: Leveraging the Alumni Client Stage
July 20, 2021 10:30 - 17 minutes - 40 MBWhat do you call your past clients? And how do you continue the client experience when they are done being a client so you make sure they come back as a repeat client and send your referrals? This episode is all about leveraging the final stage of client experience. All resources mentioned in this episode can be found on the show notes page at www.staceybrownrandall.com/162.
#161: In Action: Active Client Stage
July 13, 2021 10:30 - 35 minutes - 81.8 MBI love it when I can bring on business owners to discuss how they put something into action that they learned through one of my program and the success they had doing it. We're back with another interview as Jackie Ho of ho&lacy Architecture as she walks us through her firm's active client stage. We discuss her biggest ah-ha about tweaking her client experience after she went through the Sticky Client Experience program and some of her favorite adds to her CX. All resources mentioned in...
#160: Client Experience Q&A
July 06, 2021 10:30 - 30 minutes - 69.9 MBEvery 10th episode we pause allowing me to answer listeners questions. This episode - #160 - we're answering your questions on the client experience. Questions about the best and worst stage to ask for a client to be a reference, what's the stage before the client experience starts and reasons why COIs refer but not clients. Resources for this episode can be found on the show notes page www.staceybrownrandall.com/160.
#159: Mastering the Active Client Stage
June 29, 2021 10:30 - 22 minutes - 52.2 MBWe are knee deep in our Client Experience Series and continue to look at each of the 3 stages of the client experience, with this week's episode focused on the active client stage. If you've been following along, then you know the active stage follows the new client stage. But depending on the type of business you have, the active stage might last indefinitely or might have an end date. In this episode we dive in to the why of the active stage, when it starts, its length and how to reconci...
#158: In Action: A New Client Stage
June 22, 2021 10:30 - 25 minutes - 59.1 MBIn the previous episode on the Roadmap to Grow Your Business podcast, we dug into the first stage of the client experience. The new stage. In this episode I interview Erin Smith of Cultivating Connections Travel Planners so she can share how she took the parts I teach in the new client stage and put it to work in her business. For resources mentioned in this episode, you can check out the show notes page at www.staceybrownrandall.com/158.
#157: Nailing the New Client Stage
June 15, 2021 10:30 - 18 minutes - 43.1 MBWe've talked about the definition of the Client Experience, when it starts, when it ends (if it ends). We discussed the two-part formula that makes up the client experience and gave you a high-level overview of the 3 client experience stages. Now we will take a few episodes to dig in to the 3 individual stages and hear from business owners along the way who have already put what you're learning into practice. For this episode we dive into the New Client Stage. For resources mentioned i...
#156: Three Stages of the CX
June 08, 2021 10:30 - 15 minutes - 35.5 MBIf you've followed this podcast for awhile (or are a member of any of my programs and participate in my free training), you know when I teach - I go step-by-step and break things down to make understanding and implementation easier. As we are learning the ins-and-outs of the client experience (CX), a key piece to "seeing" it within your business is understanding the 3 stages of the CX. The 3 stages are the new, active and alumni stage. But not all businesses have all 3 stages. And to dete...