RethinkYour.com Podcast by Jeweler Websites, Inc.
134 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 6 ratingsWebsites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about.
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Episodes
033. Blog Optimization and Keyword Research Tools
March 30, 2021 19:04 - 1 hour - 65.5 MBToday we’re giving you some key tips for SEO optimization of your blog posts and reviewing SEO keyword optimization tools. That’s what’s ahead in episode number 33 of the ReThinkYour.com podcast. Here we go! (recorded March 28, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
032. Hashing Out Hashtags
March 26, 2021 04:27 - 1 hour - 57.2 MBToday we’re giving you an introduction to hashtags and how to use them in your jewelry marketing. You’ll want to bookmark this episode number 32 of the ReThinkYour.com podcast to refer back to again and again. Let’s get started. (recorded 3-23-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
031. Check Your Wi-Fi, Personalize Your Google, Social Your Media
March 23, 2021 19:21 - 1 hour - 49.2 MBWe are hitting key points today with how to improve the WiFi in your store; explaining how Google’s Remarketing feature is transitioning to Personalization with Google Analytics 4; plus more on website live chat and reviewing the best apps for social media marketing. We’re breaking these topics down on the first day of spring on the RethinkYour.com podcast. (recorded 3-20-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we ref...
030. Update Your Hardware, Have a Cookie
March 19, 2021 23:52 - 1 hour - 45.5 MBWelcome to episode 30 of the RethinkYour.com podcast. In today’s rather enthusiastic rantings we’re explaining why you should never let your computer get old, we’re also talking about the newly announced changes to the Google Ads platform and how we’re all going to be tracked in this post cookie world. It’s March 19, 2021, do you know where you were a year ago today? We’re reminiscing how the jewelry industry changed during COVID-19. Stay tuned to the very end, because we’re ending this on a...
029. Google Maps as a Social Network + AB Testing
March 16, 2021 20:43 - 1 hour - 53.1 MBToday we are exploring new social networking and discovery features in Google Maps and how your jewelry store can take advantage of them. Followed by an introduction to A/B testing so you know what it is, and when you should start using it in your marketing procedures. That’s all ahead in this episode of the RethinkYour.com podcast. (recorded 3-14-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. T...
028. Industry News / Domain Name Renewals / Google's Speed and Title Announcements
March 12, 2021 13:30 - 1 hour - 55.9 MBIn this episode of the RethinkYour.com podcast we are reading through jewelry industry news and contextualizing how you would apply the information to your website and online marketing. We’re also talking about domain names again and the security issues if you mistaken a real renewal notice for spam. And of course we could not help you rethink your dot com if we didn’t include the latest Google news. Let’s get started! (recorded 3-10-2021) Please visit rethinkyour.com to ask questions, sugg...
027. FAQ re: ADA and SSL
March 09, 2021 21:45 - 1 hour - 54.5 MBListen in today to the unplanned topic of website color schemes, font sizes, and email marketing and how all of that relates to ADA compliance. We’re also reviewing our FAQ about website secure certificates. Plus, we’re learning from the Mouse via their inventive captive-audience marketing that you can apply to your own customer base. It's coming up on episode 27 of the RethinkYour.com podcast. (recorded 3-7-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our ci...
026. It Was S.E.O. All Along
March 05, 2021 13:30 - 2 hours - 80.7 MB(note: WandaVision semi-spoilers in the first 10 minutes) If you’ve got questions about your jewelry website, we’ve got answers. In this episode a listener question became an unexpected deep dive into how to better craft jewelry product descriptions and their page titles. You’ll also learn what it takes for your website to appear in Google Discover. And when it comes to SEO, we’ll explain several seldom spoken about stats that will help you better understand how your customers are using se...
025. Effective Product Descriptions (plus Hosting Scams and Microsoft Heatmaps)
March 02, 2021 20:22 - 1 hour - 51.1 MBWe're all over the map on this episode of the RethinkYour.com Podcast. In fact, you'll find out how to change your address on Google Maps + how to avoid being tricked by more internet scams, and how to use Microsoft's new heatmap service. Additionally, you'll take away more ideas on how to write product descriptions for your website.(recorded 2-28-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this ep...
024. Love/Hate Relationships w/ Online Reviews, SEO, and Twitter
February 26, 2021 23:32 - 1 hour - 61.4 MBAre you among the 52% of jewelers who say they use technology to solicit online reviews? Today we’ll look at what jewelers have to say about the love/hate relationship with review gathering technology. Next we’ll give you a 6-step framework you can follow to expand the SEO of your website whenever you add new inventory. You’ll then hear about a way to rethink your online ad spending and a method of using the same monthly budget to bring more traffic to your website. It’s all coming up in thi...
023. Avoiding Scams and Bugs + Embracing the Digital Stack
February 23, 2021 20:55 - 1 hour - 54.2 MBToday we’ve got valuable info on how you can protect yourself from getting scammed by con artists who try to trick you with phishing emails to get your passwords and and paper solicitations to get your money. Followed by an explanation of what a digital stack is and how it relates to omnichannel. And our conversation of a recent bug in WordPress that had many people upset and confused, with guidance of how you can avoid your own future WordPress problems. It’s all in this episode of the ...
022. A Customer Journey's Lifetime Value
February 19, 2021 18:29 - 1 hour - 70 MBSince before 2003, jewelers have worried that the internet is taking sales aways from them. In this episode of the RethinkYour.com Podcast you’ll gain insights into how to take those sales back. You also find out about the latest best practices for website images in order to appear in Google Image Search along with a discussion about the sustainable costs of product photography. When it comes to sustainable time and costs, we’ll examine your website responsibilities and compare them to the r...
021. Selling Your Expertise
February 16, 2021 17:00 - 1 hour - 78.5 MBIn this episode of the RethinkYour.com Podcast we’re discussing a recent viral news story that provided a teaching moment for jewelers on how to handle online criticism and jewelry care info. Also, we explain an interesting and informative way to represent your professional credentials; and a really good announcement from Google that will help jewelers who manage their own websites. (recorded February 12, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our cit...
020. Warming Up to Cold Traffic
February 12, 2021 19:29 - 1 hour - 70 MBTraffic, traffic, and more traffic. But exactly what kind of traffic is coming to your website and how are you serving them? We’re unpacking three types of website traffic and where to send them. We’re also spotlighting some great articles in the latest Instore magazine. That’s all in today’s episode of the RethinkYour.com Podcast. (recorded February 10, 2020) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this ...
019. Commercial Frameworks from the Super Bowl to Your Store
February 09, 2021 21:16 - 1 hour - 97.5 MBSuper Bowl ads created buzz on social media, water cooler moments, and we go into how they may reflect what you can do in your own advertising. (recorded February 8, 2020) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
018. Telling Your Customers What They Want
February 05, 2021 21:40 - 1 hour - 63.7 MBIn this episode of the RethinkYour.com Podcast, we’re covering some hot topics regarding recent jewelry industry news and Google suggestions. We also dissect a press release that purports millennial diamond buying trends. (recorded February 3, 2020) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
017. Drops in Website Traffic? Common Reasons and Fixes
February 02, 2021 14:00 - 1 hour - 79.3 MBIndustry News: "Product Descriptions Are as Important as Product Photos" by Emili Vesilind and JCK Magazine -- Matt and George review and comment Common Reasons for Website Traffic Drop: A drop in your organic traffic from search engines can happen at any time. Sometimes it's because Google is measuring things differently, sometimes your competitors are doing things differently, sometimes you can't figure out what's happening. Let's look at a few common scenarios; website redesign, cha...
016. Small Steps for Improving Your eCommerce
January 29, 2021 13:00 - 55 minutes - 48.7 MBListener mail: "The roadblock I've talked about with [my employer] about listing inventory to our website, is that our inventory is constantly changing. Are there suggestions or work-arounds with this problem you could shed some light on? We do so well with our custom orders for clients, that is our most profitable category." Rethink Your eComm: embrace live chat, improve the logistics of your sales, strengthen your returns policy, and create a bracketing policy; invite feedback. It’s t...
015. Money is In the Double Confirm (Introduction to Funnels + Traffic You Own)
January 26, 2021 17:00 - 1 hour - 62.6 MBWondering what is meant by the buzz words traffic and funnels? In this episode of the RethinkYour.com podcast we’ll break down the basic descriptions of what these are and why they are an important part of your online efforts. It’s time for the retail jeweler to embrace online sales to match customer expectations. There’s more to it than just setting up an online catalog. In this podcast we explore all the things jewelers should be doing if they hope to have a thriving online presenc...
014. SEO Lessons Learned + Diversity in the Jewelry Industry
January 22, 2021 01:03 - 1 hour - 76.9 MBIn this episode of the RethinkYour.com podcast, we bring you a story of SEO hardship and the lessons learned followed by a discussion of the recent Jewelers of America study on Diversity and how it relates to your marketing. (recorded January 20, 2020) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
113. SEO Fundamentals pt 2 - On-Your-Own Strategies
January 19, 2021 22:11 - 1 hour - 79.8 MBSome SEO strategies: Product Category landing pages / Images / City specific landing pages / Mobility / Usability / SSL -- actionable steps spelled out for you to improve your Google ranking! It’s time for the retail jeweler to embrace online sales to match customer expectations. There’s more to it than just setting up an online catalog. In this podcast we explore all the things jewelers should be doing if they hope to have a thriving online presence. This is the RethinkYour.com podcast...
013. SEO Fundamentals pt 2 - On-Your-Own Strategies
January 19, 2021 22:11 - 1 hour - 79.8 MBSome SEO strategies: Product Category landing pages / Images / City specific landing pages / Mobility / Usability / SSL -- actionable steps spelled out for you to improve your Google ranking! It’s time for the retail jeweler to embrace online sales to match customer expectations. There’s more to it than just setting up an online catalog. In this podcast we explore all the things jewelers should be doing if they hope to have a thriving online presence. This is the RethinkYour.com podcast...
SEO Fundamentals - Google Analytics, Google My Business, and Google Search Console
January 15, 2021 19:30 - 1 hour - 74.1 MBStart with basic setup to monitor your SEO -- how to create a Google Analytics account, Google Search Console account, claim ownership of your Google My Business account, and test with Google Trends. It’s time for the retail jeweler to embrace online sales to match customer expectations. There’s more to it than just setting up an online catalog. In this podcast we explore all the things jewelers should be doing if they hope to have a thriving online presence. This is the RethinkYour.com...
011. Beat the Bounceback: Constructing a Successful Homepage
January 12, 2021 10:00 - 1 hour - 64.4 MBSEO Searchlight / Listener Mail: Matt and George answer, "I found your recent show about redesigning your website very interesting, thank you. My question is about Google Ads. I'm currently paying Google for the keyword "jewelry stores" because I can't seem to get people to my website any other way. Is this a problem with my SEO or does it mean I should redesign my website?" -- Frank, Houston TX + Rethink Your Design: preventing the bounce & What's Hot and Not for Homepage Trends + S...
010. Rebuilding Your Website, Part 2: Platform Comparison Study
January 08, 2021 11:00 - 1 hour - 92.5 MBWe break down the building blocks of Wix, Shopify, Squarespace, GoDaddy, WordPress, and GlitterPaw to see how they compare against: - Ownership of website content - Ease of exit - Downloading the data and/or code of your site - Ease of use - Setup - Design options - Marketing options - Primary reasons to use - Scalability It’s time for the retail jeweler to embrace online sales to match customer expectations. There’s more to it than just setting up an online catalog. In...
009. Rebuilding Your Website, Part 1: Redesign and Starting Over
January 05, 2021 10:00 - 1 hour - 69.8 MBREBUILDING YOUR WEBSITE: Now that we are at the start of a new year this is a good time to think about how your website runs and if it's time to rebuild it. You should consider redesigning your site if you haven't changed in 2 or more years. Perhaps a good rule of thumb is to redesign your website whenever you upgrade your smartphone. REDESIGNING FROM SCRATCH: If you like the platform you are using, then don't redesign the website from scratch. You have no way of knowing if your new ...
008. Forecasting 2021
December 31, 2020 23:58 - 1 hour - 81 MBAPPLE CHANGING PRIVACY: Apple is changing tracking permissions in iOS 14. Sometime in early 2021 people have to opt-in on every app in order to be tracked. Apple is turning off all tracking as the default setting within apps. GOOGLE ANALYTICS: On the topic of website cookies and sharing of personal information, we can talk about what Google is doing with a new version of Analytics that is now available. SOCIAL MEDIA AD COSTS: We have seen a decline in the organic, non-paid reach, o...
007. Digital First in 2020: A Year in Review
December 29, 2020 09:00 - 1 hour - 56.3 MB- Tech News Headlines / Social Media Watch - Video conferencing is at the height of use from the ubiquity of Skype to the power of Zoom. Virtual Chat continues to be necessary, whether you're using Pure Chat or Podium, or Facebook Messaging. Social media trends in users via Instagram, Facebook, Twitter, TikTok, Snapchat, and YouTube bring in further possibilities, and questions. - Industry News / 2020 Review: How do you handle controversial current events in your online presence? Whether y...
006. Blogging is the New Content Building
December 25, 2020 09:00 - 1 hour - 58.1 MBa) Introduction - George and Matt exchange memories of Christmas traditions, from seven fishes to Trans Siberian Orchestra. Also Matt warns of the Solar Winds network monitoring company hack, which created a data breach on Windows platforms Orion Suite software. Apply the hot fix if your IT company uses Solar Winds/Orion Suite. b) Content Building - Blogging: Writing your content may seem daunting, but there are a number of ways to go about it. We suggest voice recording, using the ar...
005. Removing the Guesswork in Personalization
December 22, 2020 08:00 - 58 minutes - 51.3 MBa) Introduction / Listener Mail: Hi, thank you for starting this podcast so that jewelers can learn from your experience. In your episode 4, you talked about using landing pages for different places on your site to visit and other social channels you use. Is this different than your homepage which would link to all of those things too? Thanks again. Happy Holidays.— Kathy, Atlanta; our response is in the opening segment. Matt and George talk about the changes in seasonal buying, and the W...
004. The Landing Page Has Landed
December 18, 2020 10:00 - 59 minutes - 51.6 MBa) Introduction: George and Matt chat recent Black Friday buys. b) Industry News / Headlines: Matt goes through the latest editions of InStore Magazine and Southern Jewelry News as retail stores prep for the winter holidays. c) Fitting It Together: An Inox Jewelry ad features a QR code with an unexpected result; we talk landing pages and link-trees and how they can be used effectively in social media like Instagram. Websites are often thought to be cold and unfeeling. As the webs...
003. Facebook Antitrust Lawsuit and You
December 15, 2020 11:00 - 1 hour - 55.1 MBa) Introduction: George and Matt talk about VPNs and their surge in popularity. b) Social Media Watch: Facebook is being sued by 46 states and territories, and here's what you should know. Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s ...
002. If You Do Anything, Start
December 11, 2020 23:46 - 1 hour - 56.2 MBa) Don't Take Our Word For It: Part 2 of our review of the survey from McKinsey published on November 12, 2020 after conducting COVID-19 surveys since April 2020 that provided essential data for the changing consumer behavior you need to plan for. b) Rethink Your eComm: George and Matt talk about the usual reasons jewelers are hesitant about starting a jewelry catalog with ecommerce, and some of the ways to get over the initial hurdles. Websites are often thought to be cold and u...
#001. The Modern Shopper and the Rise of BOPIS
December 08, 2020 18:42 - 1 hour - 58.8 MBWebsites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about. (recorded December 5, 2020) a) Introduction: George and Matt talk about their experiences from ...