006. Blogging is the New Content Building

RethinkYour.com Podcast by Jeweler Websites, Inc.

English - December 25, 2020 09:00 - 1 hour - 58.1 MB - ★★★★★ - 6 ratings
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Previous Episode: 005. Removing the Guesswork in Personalization

Next Episode: 007. Digital First in 2020: A Year in Review

a) Introduction - George and Matt exchange memories of Christmas traditions, from seven fishes to Trans Siberian Orchestra. Also Matt warns of the Solar Winds network monitoring company hack, which created a data breach on Windows platforms Orion Suite software. Apply the hot fix if your IT company uses Solar Winds/Orion Suite.

b) Content Building - Blogging: Writing your content may seem daunting, but there are a number of ways to go about it. We suggest voice recording, using the articles written in trade magazines and newsletters as inspiration, and the pros and cons of outsourcing.

Websites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about. (recorded December 21, 2020)

Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.