RethinkYour.com Podcast by Jeweler Websites, Inc.
134 episodes - English - Latest episode: over 2 years ago - ★★★★★ - 6 ratingsWebsites are often thought to be cold and unfeeling. As the website owner you need to offer online services which mimic the same level of customer service that you offer in your store. Jewelers often overlook the small and subtile things which elevate you from an uncaring selling site to one that’s shows you care about your shoppers. How is this done? That’s what this podcast is all about.
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Episodes
Rethink Soon: Buy Now, Pay Later (#83)
October 08, 2021 21:30 - 26 minutes - 20.4 MBIt's called Buy Now, Pay Later and its replacing the traditional layaway that retailers offer in their store. In this episode of the RethinkYour.Com podcast, we're discussing why your customers may appreciate Buy Now, Pay Later more. (recorded October 6, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow...
RE: Trade Shows and Designers Who Sell Online (#82)
October 05, 2021 23:33 - 51 minutes - 40.4 MBJust ahead is episode 82 of the RethinkYour.com Podcast, where we are reviewing letters to the editor of Instore Magazine regarding the 2021 JCK show in Las Vegas. Then we’re discussing the divisive topic of why some jewelry designers and vendors sell direct online and the corresponding give and take with the designers and vendors you carry in your jewelry store. (recorded October 3, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Bl...
ReRank Your.Com (#81)
October 02, 2021 00:06 - 52 minutes - 39.5 MBHow Google ranks your website changes all the time, and it’s difficult to keep up with those changes. In this episode of the RethinkYour.com Podcast we’re discussing several important SEO tidbits that were brought up in one of Google’s recent live SEO training sessions. One of these tidbit even hints at a complete shift in how Google thinks about ranking. Let’s get started. (recorded September 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi...
Disaster Prep / Survival Guide: Internet Outage (#80)
September 29, 2021 01:09 - 51 minutes - 38.8 MBInternet recovery must be part of your preparedness plan for your business. How do you handle an internet outage when all you want to do is provide customer service and sales? In this episode we will walk you through what’s needed to get your jewelry store’s internet connection temporarily back up and running until normal service is restored. Your store’s internet connection is a single point of failure that now needs a bit of rethinking to keep things running. That's up next on episode 80 o...
Addressing Fraud and First Impressions (#79)
September 24, 2021 21:28 - 57 minutes - 43.4 MBWhen measuring the bounce rate of your website you are really measuring the first impression that people have when they land on your site. It takes 7 seconds or less for someone to judge your entire business by what your website looks like. Turn the tables around, and today we’re discussing how jewelers also should not quickly judge how their in-person customers look or act. Also in this episode of the RethinkYour.com Podcast, we’re detailing the increase in lawsuits against small businesses...
The United and Divided States of SEO (#78)
September 21, 2021 20:23 - 1 hour - 67 MBSEO budgets, threats, challenges, and technical hurdles are limiting the traffic to your website and therefore the success of your jewelry business. The State of SEO report by Search Engine Journal and Straight North provided some insights of how SEO professionals around the world are dealing with digital marketing issues. In this episode of the RethinkYour.com podcast, Matt and George are weighing in on the trends and key responses from those surveyed. Let’s dive in. (recorded September 19,...
The Ranking X-Factors - Correlations versus Causation (#77)
September 17, 2021 21:36 - 1 hour - 47 MBWith all the information about SEO available online it’s almost impossible to know if the optimization efforts you’re using on your website are even worth the time. In fact, many SEO professionals often question their own efforts, which is why so many of them will compare notes and participate in anonymous industry surveys. In this episode of the RethinkYour.com Podcast we’re reviewing the top 15 most important ranking factors as revealed by a recent survey of 2,800 SEO professionals from ar...
In the Company of Bugs: IP, Apple, and Google's Latest Update (#76)
September 13, 2021 21:09 - 54 minutes - 42.8 MBThe technology that runs the internet is not perfect, in fact, it’s full of programming bugs that can cause security nightmares and website functionality problems. In this episode of the RethinkYour.com Podcast we’re sharing a story of how one family in Kansas was living in a digital hell and explaining how something similar could affect the analysis of your online marketing. We’re also digging into how bugs, security issues, and changes in user behavior lead to various Google Updates, and w...
Closing Ratios from InStore to Online + Engaging Your ROI (#75)
September 10, 2021 16:00 - 47 minutes - 35 MBOver the last 50 years, the price of a US stamp has gone from 6 cents to 58 cents, a gallon of gasoline has gone from 36 cents to $3.50, and we’ve seen an evolution of all marketing and methods of business into the digital realm. What hasn’t changed are the evergreen methods of determining your closing ratios and calculating the return on investment of your advertising. In this episode of the RethinkYour.com Podcast we’re grabbing onto those topics of ROI and closing ratios and explainin...
Back Up: Bounce Rates & Referral Traffic (#74)
September 07, 2021 19:36 - 1 hour - 45 MBReferral traffic makes up a small percentage of all the visitors to your website, yet the potential sales from referral traffic is usually much higher. Today, we’re detailing what typed of referral traffic might be coming to your website and what actions you should take to get more referral traffic, and serve them well once they arrive on your site. Also in this episode of the RethinkYour.com Podcast, we’re touching on a security feature within Google Maps that’s important for you to know if...
73. Service In A State of Emergency
September 03, 2021 20:57 - 46 minutes - 35.2 MBWhen life and work are suddenly interrupted by a crisis, you often scramble for a resolution without remembering to notify your customers of immediate changes. When that crisis had broad impact on you and your local customers, it’s especially important to keep them informed. But what exactly should you be telling your customers while in crisis mode? What would your customers be worried about during a crisis, and how is their point of view different than yours? In this episode of the RethinkY...
72. What's the Story on Web Stories?
August 31, 2021 18:57 - 47 minutes - 36 MBIt’s challenging to constantly create new and engaging content for your website, social accounts, and video channels. In this episode of the RethinkYour.com Podcast, we’re explaining our recent, first hand experience with creating something called a “Web Story,” which is one of the newer, and very intriguing, internet methods of content delivery. Just ahead, we’ll give you some ideas of how to create your own web story today, how to use them, the benefits your your SEO. (recorded August ...
#71. Watches on eBay, Title Clicks on Google, and Grateful Rhinos
August 27, 2021 21:10 - 33 minutes - 26.4 MBIn this episode of the RethinkYour.com Podcast we’re looking at industry news about the Antique Jewelry and Watch Show, Ebay’s verification process when selling watches through their platform, and Google’s newest change that will impact the clickability of your pages in search results, and what you’ll need to do with your page design to prevent a negative impact by this change. Episode 71 starts now. (recorded August 25, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. ...
70. Retail Agility: Keeping Spry and Flexible Online and In Store
August 24, 2021 19:55 - 1 hour - 56.5 MBAgility is the word that should be on every jeweler’s mind right now. As the pandemic rages on, jewelers are constantly having to adjust their sales and service procedures to match the daily fluctuations of customers buying online or in-person. Is your technology infrastructure able to keep up with the shifts in how you service your customers? In this episode of the RethinkYour.com Podcast we’re breaking down the different hardware, software, and employee procedures for you to be a modern ag...
069. Special Report: Live from the JA Show w/ Zina Sterling Silver
August 17, 2021 19:31 - 58 minutes - 45.9 MBMatt reports on the Jewelers of America jewelry trade show show and conference, which ran August 8-10, 2021 at the Javits Convention Center in New York City. We also go "live" to some peer research via interview with sterling silver manufacturer Zina president Andrew Goldstein. We discuss Zina's process of developing their website as both a wholesaler and vendor (recorded August 9 and 11, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and Ge...
068. Local Lookyloos and Informed Ready to Buyers
August 10, 2021 09:00 - 50 minutes - 31.7 MBHere’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still looking for information. This is episode 68 of the RethinkYour.com Podcast where we will explore how you can appear in results for local results and for informational results. You’ll b...
The Messy Middle, or the Spaghetti Plate from Spark to Buy
August 06, 2021 20:19 - 1 hour - 47.9 MBGoogle collects tons of information about how we all use search, websites, and social media so they can improve search results a little more every day. Sometimes they also publish significant research findings when they discover new and interesting for marketing. Next up, in episode 67 of the RethinkYour.com Podcast, you’ll be listening to a discussion about Google’s research into something called “decoding decisions and the messy middle.” Let’s find out how this research applies to your jew...
066. Rethink Your Redesign and Keep and Improve Your SEO While Doing So
August 03, 2021 15:53 - 1 hour - 40.6 MBIs it time to redesign your website? Is your site looking old and in desperate need of a refresh? It doesn’t matter how good you are, customers will get a bad impression if your website doesn’t look good. But, as usual, looks are only skin deep. When redesigning your website there are important things to consider that will help your business grow, or hold you back. This is episode 66 of the RethinkYour.com Podcast and were we talk about the SEO and business implications of a website redesign...
065. Search, and Seizing Your Better Ranking
July 30, 2021 19:32 - 50 minutes - 32.9 MBHave you struggled to get your website to appear in search results for popular terms like “engagement rings?” In this episode of the RethinkYour.com Podcast we’re doing our own searches for popular terms, explaining what we see, and giving you the finer details of what it takes to appear in a popular competitive mix of those results. (recorded July 27, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for s...
64. Select Your SEO Fighter: Wix, Wordpress, Glitterpaw
July 27, 2021 19:08 - 57 minutes - 37.4 MBWix, WordPress, and GlitterPaw each have their own approach to managing search engine optimization. In this episode of the RethinkYour.com Podcast we are reviewing the recent new SEO features added to Wix and comparing them to WordPress and GlitterPaw. That’s what’s ahead on episode 64. (recorded July 25, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this ...
063. I'm Still Scanning After All This Time
July 23, 2021 20:20 - 1 hour - 42.6 MBYou might be familiar with mobile websites and mobile technology, but are you familiar with the current buyer expectations when they use their smartphones? In this episode of the RethinkYour.com Podcast we’re sharing real life stories of mobile usage and what the next generation expects from your site. We’ve also got some solid ideas of how you can reapply older mobile marketing techniques today. Let’s take this casual drive into episode 63 right now. (recorded July 21, 2021) ReThinkYour.co...
062. Making It About Yourself: Recontexualziing the News
July 20, 2021 18:30 - 47 minutes - 31.2 MBIt’s time to make it all about you. How can you look at world events or industry news and recontextualize them for your clients? We’ll walk you through ideas for longterm, short term, and social media content, and hot to create customer integration in the mix. George and Matt are in the studio at the same time for the last time, for now, for episode 62 of the rethinkyour.com podcast. (recorded June 30, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew P...
061. What's SKU with You? Google Rank Issues with POS Products
July 13, 2021 16:00 - 49 minutes - 32.2 MBUsing your point of sale system to manage your online inventory is a big time saver for every jeweler, and this method of online inventory management has been recommended for several years. But it turns out that the typical way in which point of sale systems generates SKUs creates an SEO problem for your jewelry website. In this episode of the RethinkYour.com Podcast we’ll explain what the issue is and how to deal with it. Episode 61 begins now. (recorded June 30, 2021) ReThinkYour.com Podca...
060. Shooting Jewelry Photography with Your Smartphone
July 06, 2021 12:00 - 46 minutes - 32.1 MBA great jewelry photo is worth 1000 words. Today you can use your smartphone to capture those great jewelry photos instead of a bulky DSLR camera. This is episode 60 of the RethinkYour.com Podcast in which we are giving you details of smartphone photography, photo composition, lighting ideas, photo size considerations, and how far you should hold your smartphone from your jewelry. Listen in, and don’t you dare crop anything out.. (recorded June 26, 2021) ReThinkYour.com Podcast is a producti...
059. Text Messaging & U
June 29, 2021 11:00 - 1 hour - 46.8 MBText messaging is such an important method of communication with customers, but if you’re still using pre-2012 telephone technology in your jewelry store then you’re missing out on many opportunities. This is episode 59 of the RethinkYour.com podcast in which we are explaining text messaging methods, different messaging apps, and how you can improve your customer messaging techniques. (recorded June 26, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthe...
058. (Hey Google, What's) MOBILE FIRST Indexing
June 25, 2021 17:15 - 58 minutes - 38.5 MBSo what does it really mean when Google tells you that they’re using “mobile first indexing?” In this episode we are diving into all the implications of what mobile first really means and providing a few warnings of what to watch out for and how to use mobile first indexing to your advantage. Let’s get number 58 of the RethinkYour.com Podcast started. (recorded June 22, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we refere...
057. Hashtag Profiling on Instagram: Who Knows? The Shadowban Knows.
June 22, 2021 16:00 - 1 hour - 45.5 MBIf you hope to use Instagram for business, you have to hashtag research. We'll walk you through the process of choosing the right hashtags and avoiding the wrong ones. Listen and discover why your current IG account isn't gaining followers. Plus, we're weighing in on what Instagram has to say about how they rank posts in Explore and Reels. (recorded June 17, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in th...
56. REVEALED: The Instagram Feed (plus, is the Shadowban Real?)
June 18, 2021 16:00 - 1 hour - 40.4 MBRanking algorithms on search engines and social media platforms have always been a mystery that only the most experienced marketers seem to understand. In this episode of the RethinkYour.com Podcast we’re delving into the details of Instagram’s recently revealed algorithm criteria for their feed. Let’s get started.. (recorded June 17, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is...
055. Selling Online vs. Selling In-Person
June 15, 2021 16:00 - 1 hour - 53.8 MBIn this episode we’re comparing and contrasting the differences between being an ecommerce jeweler and a retail store jeweler. You’ll find out what it takes to sell with emotion online like you would in your store, the differences between online and offline advertising, conversion rates, goodwill, and staying relevant. You’ll also get some insights on how to tie both online and in-person efforts together. That’s all in this episode number 55 of the RethinkYour.com Podcast. Let’s dive in. (re...
054. Staying Above the Fold: US eCommerce Forecast / Link Building for your Website
June 11, 2021 16:00 - 59 minutes - 40.5 MBJewelers who listen to this episode will come away with a few great ideas for creating website content that others will want to link to. We’ll also give you a guideline for placement of content on your web pages, and review an old argument about hero images at the tops of page. As a bonus, jewelers will come away with an idea for employing new technology to improve diamond sales. That’s all ahead on this episode of the RethinkYour.com Podcast, listen in now. (recorded June 9, 2021) Please vi...
053. Verifying a Large Sale Online + Avoiding Chargebacks!
June 08, 2021 19:51 - 1 hour - 42.2 MBFraudulent purchases and chargebacks are a big concern for jewelers when they first open an ecommerce website. Merchant services companies are also worried about the high risk of selling jewelry online. In this episode of the RethinkYour.com Podcast you find out the steps you can take to protect yourself from fraudulent purchases and what might happen if you have a chargeback because of a stolen credit card. Let’s check out episode 53 right now. (recorded June 6, 2021) Please visit rethinkyo...
052. Google Core Update + Webpage Autotranslation ALERT!
June 04, 2021 20:52 - 1 hour - 44 MBIn this episode of the RethinkYour.com Podcast you’ll find out the latest Google Core update, old Google SEO rumors to ignore, and how to correctly translate your website into a different language without a Google penalty. Episode 52 starts now. (recorded June 3, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
051. Reopening Up with eCommerce / SEO Checklist Review
June 01, 2021 21:22 - 1 hour - 62.4 MBIn this episode of the RethinkYour.com Podcast, you'll find out why it's important to have an ecommerce website with live inventory. You'll also find out what items to put on your SEO Checklist when you are doing a website redesign. (as inspired by: https://seosly.com/website-redesign-seo-checklist) (recorded May 31, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of ...
050. Counting Pearls, Twitter Goes eCom, Weak Wi-Fi, and What the Hell is a Web Core Vital?
May 28, 2021 16:00 - 1 hour - 43.9 MBTwitter’s Ecommerce implementation is on the horizon and presents a new opportunity for you if you are an early adopter. Google’s ranking factor of Web Core Vitals is upon us, but we’ll explain when you’ll need to worry about. With all the computer security concerns in the news, you probably don’t realize that your jewelry store’s WiFi could be the weakest point of your own. Are you paying attention to the resurgence of a past jewelry trend or are you turning a blind eye because it feels old...
049. Internet Security: Ransomware Beware + Getting Indexed in Google
May 25, 2021 21:20 - 1 hour - 59.9 MBLocal jewelers often have trouble getting their websites listed in Google. Today we’re explaining why and how to overcome that problem. We’re also explaining what ransomware is and how to protect yourself from it. At the top of the show we’re covering several topics from recent jewelry industry news sources. This is episode 49 of the RethinkYour.com Podcast, let’s dive in. (recorded May 25, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of...
048. Jewelry Industry Roundup - May 2021
May 21, 2021 08:00 - 1 hour - 48.3 MBIt’s quite possible that you’re doing the wrong thing to make your website ADA compliant. Today we’re going to tell you about recent issues for people who think they set up their compliance correctly, but have really caused more problems. We’re also doing a fresh look at what old blogs might be doing to your website’s SEO, and giving you an idea how to implement some future proofing on your site. That, plus more, is just ahead on the 48th episode of the RethinkYour.com Podcast. (recorded May...
047. Internet Sales Tax (Rethink Your eCom Edition)
May 18, 2021 11:00 - 50 minutes - 34.9 MBInternet sales tax is a difficult topic, and the responsibility of knowing where and when to collect sales tax from your online buyers falls on your shoulders. In this episode of the RethinkYour.com Podcast we’ll explain, in simple terms, how internet sales tax works, and when might need to collect it. Let’s break it down for you now! (recorded May 12, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episod...
46. Diamonds Are For... Real Millennials?
May 14, 2021 22:29 - 1 hour - 58.9 MBIn this episode, we’re discussing some critical information for the future of your online marketing of natural and lab-grown diamonds. We’ll talk about the details of the RDI Diamonds Rare and Forever program and associated diamond surveys asking Millennials their opinions of lab-grown vs. natural diamonds. This is episode 46 of the RethinkYour.com Podcast, let’s dive into this oft-heated topic. (recorded May 12, 2021) Please visit rethinkyour.com to ask questions, suggest topics, and see ou...
45. Taking Back the Return Policy (An Exchange)
May 11, 2021 19:56 - 1 hour - 68.3 MBYour returns policy may be costing you sales. Today we’re reviewing some recent data that shows how your returns policy impacts your sales, your bottom line, and customer satisfaction. This is episode 45 of the ReThinkYour.com Podcast, let’s dive in. (recorded 5-7-2021) Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
044. Is Your Jewelry Store's Online Identity Serving Customer Needs?
May 07, 2021 21:15 - 1 hour - 78.9 MBWhat happens when a customer looks for you on their smartphone? In this episode we’re looking at those smartphone search results, and how the customer journey would influence what to do with those results. Some results surprised us, and several of the websites we looked at left us wanting. That’s what ahead in this episode of the ReThinkYour.com Podcast. (recorded 5-5-2021) Let's try to put ourselves in the mindset of someone who needs a jeweler. For this exercise we will review these th...
043. That's Not a Ranking Factor; an Annotation
May 04, 2021 20:08 - 1 hour - 71.7 MBToday on the ReThinkYour.com Podcast we’re doing an in-depth review of several things which are NOT ranking factors for your website. We’re also reviewing some recent research about acceptance of LGBTQ visibility in advertising. Let’s dive into these topics in this, episode 43, on Star Wars day. (recorded May 2, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of J...
042. Is Extinction Inevitable? + Death, Taxes, and Bad Copyrighting
April 30, 2021 09:00 - 1 hour - 62.5 MBOn this episode of The RethinkYour.com Podcast we’re discussing the problems inherent with outsourcing your content writing followed by the legitimate extinction level event facing many retail jewelers today. We’re going to explain it in detail, along with how life can go on, and how you can prevail. Let’s get started. (recorded April 28, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podc...
041. Curbside Your Enthusiasm; Reviewing BOPIS a Year Later
April 27, 2021 20:02 - 1 hour - 60 MBIn this episode we discussing some red flags to watch out for when developing a website. The main topic for this episode is a review of the most recent customer expectation surveys regarding curbside pickup service and buying online, picking up in store. We’ll also explain your options for different point of sale systems you could consider to accomplish BOPIS and curbside services. That’s just ahead on this episode of the ReThinkYour.com Podcast. (recorded April 25, 2021) - Please visit reth...
40.What You Need to Know About Schema Markups!
April 23, 2021 09:30 - 1 hour - 44.4 MBWhat is schema.org, semantic structure, and website markup, and why is important for your website? In this episode of the ReThinkYour.com Podcast we’re simplifying what these terms mean, explaining why they exist, and stressing their importance for your jewelry website. This is episode FORTY, let’s dive in. (recorded April 20, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a pro...
039. SEO Review: Global SERP, CMS Switch, and Following Breadcrumbs
April 21, 2021 00:35 - 1 hour - 61.1 MBWe’ve got an information packed episode today covering a wide range of SEO topics including global results, organizing topics, breadcrumbs, user experience, reviews and testimonials, and some actionable items to perform before migrating to a new CMS. This is episode 39 of the ReThinkYour.com Podcast. Let’s dive into these different ranking signals now. (recorded April 18, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we re...
038. Jewelers' Stories in the Time of COVID / Industry News
April 16, 2021 11:00 - 1 hour - 61.2 MBDuring the pandemic, several jewelers had to change their location, change their business model, and even work out of their home, but if you’re not careful with how your address is listed in Google My Business you could jeopardize your listing. There are also several recent stories in jewelry trade magazines that provide good insights and ideas for extending your business online. All this is coming up on this, episode 38, of the ReThinkYour.com Podcast. Let’s dive in. (recorded April 14, 202...
037. ADA Ruling and Rules for ADA: Providing Quality Service For All
April 13, 2021 10:00 - 1 hour - 61.1 MBThe 11th Circuit Appeals Court has a ruling about ADA compliance for business websites that completely contradicts a similar ruling by the 9th Circuit. In this episode of the ReThinkYour.com Podcast we’re diving into this hot bed of potential issues for retail jewelers known as ADA website compliance. Up ahead you’ll hear about the ruling, the impact to you, and action steps to test and improve your website. (rec 4-11-21) This podcast is a production of Jeweler Websites Inc.
036. The iOs 14.5 Effect on Marketing + Jewelry Subscription Services
April 09, 2021 09:00 - 1 hour - 72.4 MBImagine if your jewelry store had a stead monthly income you could count on even if no one stepped through your door. Today we’ll explain how you could implement your own jewelry subscription service to generate that monthly revenue. After that we’re discussing how the new Apple iOS release will impact your marketing. That’s what’s coming up this, episode number 36, of the ReThinkYour.com Podcast. (recorded April 7, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and ...
35. The Cost of Customer Retention with Email Marketing
April 06, 2021 09:00 - 1 hour - 47.5 MBThe cost of acquiring a new customer is always more expensive than the cost to retain existing customers. In this episode of the ReThinkYour.com Podcast we’re digging into details of how to retain your jewelry buying customers. Let’s get started. (recorded April 3, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production of Jeweler Websites Inc.
034. Google Ranking Factors (that you pretty much definitely have to do)
April 02, 2021 07:30 - 1 hour - 57.3 MBToday we’ve got beeping power supplies and upcoming changes to Google ranking factors. We’re bringing these technical topics down to an understandable level and giving you ideas of how to deal with them today and tomorrow. That’s what’s in store for episode number 34 of the ReThinkYour.com podcast. (recorded March 31, 2021) - Please visit rethinkyour.com to ask questions, suggest topics, and see our citations for some of the things we reference in this episode. This podcast is a production o...