Here’s the question that Google is always trying to answer: Is a person ready to buy from their local jeweler, or are they still in research mode looking for answers. A jewelry website with an online catalog and list of services is great for the person who’s ready to buy, but it’s not good for the person still looking for information. This is episode 68 of the RethinkYour.com Podcast where we will explore how you can appear in results for local results and for informational results. You’ll be losing a lot of potential customers if you skip these ideas, so let’s go and listen carefully. (recorded August 7, 2021) ReThinkYour.com Podcast is a production by Jeweler Websites Inc. hosted by Matthew Perosi and George Blair. Visit RethinkYour.com for show notes, attributions, and footnotes for this and all other episodes. Please rate, review, follow, and subscribe on your platform of choice.