PT Profit Podcast artwork

PT Profit Podcast

432 episodes - English - Latest episode: almost 2 years ago - ★★★★★ - 26 ratings

PT Profit Podcast is where smart personal trainers, physical therapists, and fitness professionals discover how to increase their professional skills in human movement as well as turn their passion into profitable programs with magnetic messaging.

beverleysimpson.substack.com

Careers Business Health & Fitness Fitness
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Episodes

The Three Missing Ingredients for Your Successful Business

August 18, 2020 06:11 - 17 minutes - 16.4 MB

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. Takeaways: Identifying the promise of the transformation that you want to pro...

The Three Missing Ingredients for Your Successful Business

August 18, 2020 06:11 - 17 minutes

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. Takeaways: Identifying the promise of the transformation that you want to provide How to posi...

Ep. 21: The Three Missing Ingredients for Your Successful Business

August 18, 2020 06:11 - 17 minutes - 16.4 MB

In today’s short and sweet episode, I dive right into some of the main topics of my 5-Day PT Profit Formula Challenge that launched this week, which are the achilles heel of most coaches trying to start their business. That said, once identified and acted upon, these three ingredients will literally make the difference between being a smart and struggling coach...and a smart and successful coach. Takeaways: Identifying the promise of the transformation that you want to provide How to posi...

How to Create Building Muscle Buy In from Female Clients

August 13, 2020 06:46 - 44 minutes - 40.7 MB

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.  In this episode, you’ll hear: Why being able to speak to certain experiences in your own fitness...

Ep. 20: How to Create Building Muscle Buy In from Female Clients

August 13, 2020 06:46 - 44 minutes - 40.7 MB

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.  In this episode, you’ll hear: Why being able to speak to certain experiences in your own fitness journey can be t...

How to Create Building Muscle Buy In from Female Clients

August 13, 2020 06:46 - 44 minutes

In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need.  In this episode, you’ll hear: Why being able to speak to certain experiences in your own fitness journey can be t...

Ep 20: How to Create Building Muscle Buy In from Female Clients

August 13, 2020 06:00 - 44 minutes

How to Create Building Muscle Buy In from Female Clients Guest: Candace Smith of Beauty of Strength PT In this episode, Candace talks to us about her odyssey from weightlifting newbie to physique competitor to personal trainer and business owner while addressing an issue that many trainers find in their business: helping their female clients push past their fear of building muscle and the ideology that only extreme calorie deficit and cardio will get them the results they need. In this ep...

How to Use Storytelling In Business

August 11, 2020 06:14 - 49 minutes - 44.9 MB

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach f...

How to Use Storytelling In Business

August 11, 2020 06:14 - 49 minutes

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and...

Ep. 19: How to Use Storytelling In Business

August 11, 2020 06:14 - 49 minutes - 44.9 MB

Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of her magic. A Transformational Coach for Jim Fortin and...

Ep 19: How to Use Storytelling In Business

August 11, 2020 06:14 - 49 minutes

How to Use Storytelling In Business Guest: Katie Soy Katie Soy is an Amazon bestselling author, consultant and story wizard who helps businesses unleash the power of personal story in branding. She helps identify signature origin and vision stories and blend those into branding to stand out, disrupt industry norms and narratives, and increase sales by effortlessly reaching ideal clients. Discovering and creating high-level strategy on telling personal stories in business is at the heart of...

The Truth About Core Training

August 06, 2020 06:14 - 51 minutes

In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike. In this episode you’ll hear: The truth about what core training really is and its functional application to everyone’s unique body How Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment t...

Ep. 18: The Truth About Core Training

August 06, 2020 06:14 - 51 minutes - 47.1 MB

In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike. In this episode you’ll hear: The truth about what core training really is and its functional application to everyone’s unique body How Diastasis affects both men and women, how to repair it, and the myths that keep clients from getting treatment t...

The Truth About Core Training

August 06, 2020 06:14 - 51 minutes - 47.1 MB

In today’s episode, Jill Zimmerman talks to us about bridging the gap between traditional medicine and fitness with a focus on integrating the core with the entire system’s movement for everybody and ANY body - clients and fellow trainers alike. In this episode you’ll hear: The truth about what core training really is and its functional application to everyone’s unique body How Diastasis affects both men and women, how to repair it, and the myths that keep clients from ge...

Ep. 17: Optimizing and Monetizing Facebook

August 04, 2020 06:14 - 49 minutes - 45.1 MB

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business. In this episode, you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice on formatting your video on Facebook, Instagram and other social media platforms What makes ...

Ep 17: Optimizing and Monetizing Facebook

August 04, 2020 06:14 - 49 minutes

Optimizing and Monetizing Facebook Guest: Desiree Martinez of All-In-One Social Media On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business.   In this episode you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice on ...

Optimizing and Monetizing Facebook

August 04, 2020 06:14 - 49 minutes

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business. In this episode, you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice on formatting your video on Facebook, Instagram and other social media platforms What makes ...

Optimizing and Monetizing Facebook

August 04, 2020 06:14 - 49 minutes - 45.1 MB

On today’s episode award-winning social media content creator Desiree Martinez talks to us about how to optimize and monetize Facebook as well as different strategies for utilizing various social media platforms to find what works best for marketing yourself and your business. In this episode, you’ll learn: What types of media work best for Facebook and how to post them effectively Crucial advice on formatting your video on Facebook, Instagram and other social media platf...

How To Prioritize Your Fitness as a Manager & Owner

July 30, 2020 06:53 - 1 hour - 64.4 MB

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health. In this episode, you’ll hear: Why ‘burnout” happens so often...

Ep 16: How to Prioritize Your Own Health and Fitness As a Manager and Owner

July 30, 2020 06:53 - 1 hour - 1 Byte

How to Prioritize Your Own Health and Fitness As a Manager and Owner Guest: Michael Ricchio, co-founder of Mar Health & Performance IIn this episode I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why h...

Ep. 16: How To Prioritize Your Fitness as a Manager & Owner

July 30, 2020 06:53 - 1 hour - 64.4 MB

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health. In this episode, you’ll hear: Why ‘burnout” happens so often in the fitness i...

How To Prioritize Your Fitness as a Manager & Owner

July 30, 2020 06:53 - 1 hour

In this episode, I got to talk with veteran coach and trainer Mike Ricchio, business owner and Continuing Education speaker for the Northwestern Healthcare System. We had an incredibly important conversation about a myriad of industry topics: particularly practicing what we preach to our clients by prioritizing our own health as fitness professionals and why how one looks is by no means a measure of one’s health. In this episode, you’ll hear: Why ‘burnout” happens so often in the fitness i...

The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

July 28, 2020 06:59 - 20 minutes

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer.  In this episode, you’ll learn: How to craft a promise you can make to your clients How to overcome insecurities ...

The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

July 28, 2020 06:59 - 20 minutes - 18.6 MB

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer.  In this episode, you’ll learn: How to craft a promise you can make to your clients How to overcome insecurities ...

Ep. 15: The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

July 28, 2020 06:59 - 20 minutes - 18.6 MB

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer.  In this episode, you’ll learn: How to craft a promise you can make to your clients How to overcome insecurities ...

Ep 15: The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

July 28, 2020 06:59 - 20 minutes

The Real Reason Why Your Coaching, Products, and Services Aren’t Selling If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will have for your client. Price is only one component of your offer.    In this episode you’ll learn: How ...

The Real Reason Why Your Coaching, Products, and Services Aren’t Selling

July 28, 2020 06:59 - 20 minutes - 18.6 MB

If you’re like most trainers, it’s very easy to get into the trap of believing that the reason why your services may not be selling is because your price is too expensive. However, the real underlying issue has to do more with the way you communicate the offer of the transformation that your goods and services will do for your client. Price is only one component of your offer.  In this episode, you’ll learn: How to craft a promise you can make to your clients How to overc...

How to Use Rowing In Your Fitness Business

July 23, 2020 06:03 - 48 minutes

In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business. In this episode, you’ll hear: How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education Why rowing has become increasingly popu...

How to Use Rowing In Your Fitness Business

July 23, 2020 06:03 - 48 minutes - 40.4 MB

In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business. In this episode, you’ll hear: How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education Why rowing has become ...

Ep 14: How to Use Rowing In Your Fitness Business

July 23, 2020 06:03 - 48 minutes

How to Use Rowing In Your Fitness Business Guest: Sarah Fuhrmann, owner of UCanRow2  In this inspiring episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business.   If you enjoy this episode, I would love to hear your favorite part or what inspired you. Take ...

Ep. 14: How to Use Rowing In Your Fitness Business

July 23, 2020 06:03 - 48 minutes - 40.4 MB

In this episode, Sarah Fuhrmann discusses how to take your personal training skills to the next level by incorporating rowing as part of your program for your clients, as well as the benefits of certifications and proper mindset no matter what time of your life you decide to start your own business. In this episode, you’ll hear: How to "gather your toolbox" to help you be the instructor that clients will trust with their health, safety and education Why rowing has become increasingly popu...

Ep. 13: How to Build Personal and Business Wealth

July 21, 2020 06:04 - 42 minutes - 36.4 MB

In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. In this episode, you’ll learn:  Why changing your mindset about money in regards to your life can make all the difference Key tips for those initial changes that will help you build a healthie...

Ep 13: How to Build Personal and Business Wealth

July 21, 2020 06:04 - 42 minutes

How to Build Personal and Business Wealth Guest: Naseema McElroy of Financially Intentional & Nurses On Fire Podcast In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. If you enjoy this episode, I would love to hear your favorite part or what ...

How to Build Personal and Business Wealth

July 21, 2020 06:04 - 42 minutes

In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. In this episode, you’ll learn:  Why changing your mindset about money in regards to your life can make all the difference Key tips for those initial changes that will help you build a healthie...

How to Build Personal and Business Wealth

July 21, 2020 06:04 - 42 minutes - 36.4 MB

In this episode I talk with the owner of Forbes-recognized business Financially Intentional about pushing past the stigma of talking about wealth and shifting your thought process so as to create habits that will allow you to grow your business and live your life on a financially healthy foundation. In this episode, you’ll learn:  Why changing your mindset about money in regards to your life can make all the difference Key tips for those initial changes that will help you...

Ep. 12 How to Build an All-Encompassing Wellness Brand

July 16, 2020 06:22 - 54 minutes

How to Build an All-Encompassing Wellness Brand Guests: Tommy and Natalie Conway of One Health, Ireland In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.  If you enjoy this episode, I would love to hear your favorite part ...

How to Build an All-Encompassing Wellness Brand

July 16, 2020 06:22 - 54 minutes - 45.7 MB

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.   In this episode, you’ll hear: How to avoid some of the most common mistakes when starting a fitness business Key ingredients to maintaining a successful ...

Ep. 12: How to Build an All-Encompassing Wellness Brand

July 16, 2020 06:22 - 54 minutes - 45.7 MB

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.   In this episode, you’ll hear: How to avoid some of the most common mistakes when starting a fitness business Key ingredients to maintaining a successful working relations...

How to Build an All-Encompassing Wellness Brand

July 16, 2020 06:22 - 54 minutes

In this episode I had a chance to sit down with the creators of One Health in Ireland, which incorporates Pilates, Physiotherapy, Yoga and Nutrition in their wellness brand, to discuss many of the details and dynamics of creating a fitness business that covers a myriad of services - and the delicate balance it entails.   In this episode, you’ll hear: How to avoid some of the most common mistakes when starting a fitness business Key ingredients to maintaining a successful working relations...

Ep. 11: 10 Fundamental Steps to Starting a Fitness Business Online or In Person

July 14, 2020 06:30 - 44 minutes - 38.2 MB

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today.  In this episode, you’ll learn:  How to create your own “magnetic messaging” that will set you apart from the rest so your ideal client will come to you How to use market research to know who your ideal client is and what they need Keys to engage with your...

10 Fundamental Steps to Starting a Fitness Business Online or In Person

July 14, 2020 06:30 - 44 minutes - 38.2 MB

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today. Update 11/16/21: After you listen, for an update to these tips and more, check out Episode 116! I've updated my thoughts in this episode to reflect what I have learned and changed in my business. In this episode, you’ll learn:  How to creat...

10 Fundamental Steps to Starting a Fitness Business Online or In Person

July 14, 2020 06:30 - 44 minutes

In today’s episode, we’re going through a 10-step checklist of business fundamentals that all successful coaches and clinicians wished they knew when they first started - because these steps can help you start generating revenue today. Update 11/16/21: After you listen, for an update to these tips and more, check out Episode 116! I've updated my thoughts in this episode to reflect what I have learned and changed in my business. In this episode, you’ll learn:  How to create your own “magne...

How to Create A Network of Physical Therapists for Personal Trainers

July 09, 2020 06:18 - 53 minutes - 41.7 MB

In this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients. In this episode, you’ll learn: The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differently Why outside referrals can actually deepen your relationship with your clien...

How to Create A Network of Physical Therapists for Personal Trainers

July 09, 2020 06:18 - 53 minutes

In this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients. In this episode, you’ll learn: The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differently Why outside referrals can actually deepen your relationship with your client  Ways to widen...

Ep. 10: How to Create A Network of Physical Therapists for Personal Trainers

July 09, 2020 06:18 - 53 minutes - 41.7 MB

In this episode of PT Profit Podcast, I got a chance to talk to Paige McNerthney about bridging the gap between physical therapists and personal trainers so as to work together and bring about success for their clients. In this episode, you’ll learn: The main reasons why there is often a disparity between the two professions even though their goals are the same - and how to approach it differently Why outside referrals can actually deepen your relationship with your client  Ways to widen...

5 Habits of Successful Coaches

July 07, 2020 06:18 - 23 minutes

In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods. In this episode, you’ll hear: Ways to escape your comfort zone so that you can widen your audience. How you can become the consistent element that makes the difference between a lead and a client Keys to eliminating behavior that can cause ...

5 Habits of Successful Coaches

July 07, 2020 06:18 - 23 minutes - 20 MB

In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods. In this episode, you’ll hear: Ways to escape your comfort zone so that you can widen your audience. How you can become the consistent element that makes the difference between a lead and a client Keys to eliminating behavio...

Ep. 9: 5 Habits of Successful Coaches

July 07, 2020 06:18 - 23 minutes - 20 MB

In this episode of PT Profit Podcast, I discuss the main habits of successful coaches that enable them to grow their business, widen their audience base and get the most out of their efforts on social media by sticking to these tried and true methods. In this episode, you’ll hear: Ways to escape your comfort zone so that you can widen your audience. How you can become the consistent element that makes the difference between a lead and a client Keys to eliminating behavior that can cause ...

How to Simplify Complex Training Concepts

July 02, 2020 06:05 - 56 minutes - 49.2 MB

In this episode of PT Profit Podcast, you’ll learn from Katie St. Clair some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business.  In this episode, you’ll hear: The most effective ways  to find the root of your client’s goals and therefore increase the likelihood of program adherence Keys to boosting your self-confidence regar...

Ep 8: How to Simplify Complex Training Concepts

July 02, 2020 06:05 - 56 minutes

Episode 8: How to Simplify Complex Training Concepts In this episode of PT Profit Podcast you’ll learn from Katie St. Clair some essential components of training and mindset for both trainers and clinicians that will simplify the process regardless of whether you’re starting at the beginning or growing an established  business. If you enjoy this episode, I would love to hear your favorite part or what inspired you. Take a screen shot and share with me @bsimpsonfitness on Instagram. Haven’...

Twitter Mentions

@tracyagoodwin 8 Episodes
@zcupples 3 Episodes
@whereyoufit_ 2 Episodes
@mrdoitmoving 2 Episodes
@miggsybogues 1 Episode
@christineliphd 1 Episode