PR Talk
200 episodes - English - Latest episode: 12 months ago - ★★★★★ - 27 ratingsPR Talk interviews the media for a change. What makes them tick? What are their PR pet peeves? And most importantly, how can we get stories placed? The marketing, PR and media advice we provide is for everyone — whether you're a newbie looking to get into the field, or a senior-level pro keeping up-to-date with current trends. Along the way, we learn about careers in media to aid aspiring journalists! PR Talk is part of the Marketing Podcast Network. https://www.veracityagency.com/blog/podcast/
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Why You Need Data in Your PR Strategy with Christopher Penn
April 06, 2022 17:00 - 32 minutes - 30 MBDuring this week’s PR Talk Podcast, Amy is joined by co-founder and Chief Data Scientist for Trust Insights, author, keynote speaker and podcast co-host of Marketing Over Coffee, Christopher Penn. In this episode, they talk about how to collect and use data in PR. Read the entire write-up at https://www.veracityagency.com/public-relations/why-you-need-data-in-your-pr-strategy/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Science-based Marketing with Elizabeth Edwards
March 23, 2022 14:00 - 40 minutes - 36.8 MBDuring this week’s PR Talk Podcast Elizabeth Edwards, founder of Volume PR and Engagement Science Lab, joins Amy for a second time since PRSA ICON 2019 to talk about psychology and science-based marketing. Read the recap at https://www.veracityagency.com/podcast/science-based-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Freelancing Buzz with Michelle Garrett
March 09, 2022 18:00 - 34 minutes - 31.3 MBOn this week’s episode of the PR Talk Podcast, Amy is joined by Michelle Garrett, owner of Garrett Public Relations and host of two Twitter chats, #FreelanceChat and #PRLunchHour. Michelle’s 23 years of experience helps guide those just entering the freelance world as well as elevates the voices already there. During this episode, the two talk about freelance work and its trending direction. Read the entire write-up at https://www.veracityagency.com/podcast/freelancing-buzz/ Learn more a...
Influence Marketing with Jason Falls
February 23, 2022 18:00 - 31 minutes - 29.2 MBTopics include: How to Measure InfluenceAssociating a Brand with an InfluencerA Tip for Those looking to Spice Up Their Traditional PR with Influencer Marketing See the entire write-up at https://www.veracityagency.com/podcast/influence-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
What We Love, And Hate About Marketing
February 09, 2022 18:00 - 30 minutes - 28.4 MBLove is in the air at Veracity this month. With Valentine’s Day coming up, we decided to celebrate marketing and PR by asking some of our favorite people what they love about marketing. Below, you will find quotes from some of our employees, clients and partners. Amy and I also talk about it in week’s episode of PR Talk, while also joking about what we hate about marketing! See the quotes and read the entire write-up at https://www.veracityagency.com/podcast/love-marketing/ Learn more abo...
Industrial B2B Marketing with Laura Norup-Boyer
January 26, 2022 18:00 - 28 minutes - 25.7 MBJoin Amy and Laura Norup Boyer, founder of Black Bean Industrial Marketing, as they talk about how industrial marketing differs from other industries during this week’s episode of the PR Talk Podcast. For the entire write-up visit https://www.veracityagency.com/podcast/industrial-b2b-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
2022 PR Talk Predictions
January 12, 2022 18:00 - 22 minutes - 20.3 MBIn this episode of the PR Talk podcast, we asked several past guests for their 2022 marketing and industry predictions. Participants include Robert Johnson, Peter Shankman, Deirdre Breakenridge, Rand Fishkin, Michael Cottam, Domenica D’Ottavio, Mark Mohammadpour and Carmie McCook. For predictions from host Amy Rosenberg see her recent 2022 Public Relations Predictions blog post. Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Cheats
December 15, 2021 18:00 - 18 minutes - 15.6 MBShotgun Approach, Press Release Distribution Services and Shortcuts In this episode of the PR Talk Podcast, Amy Rosenberg, Founder of Veracity and author of A Modern Guide to Public Relations, spills about PR cheats you may need to use. Amy understands that sometimes PR professionals may not have the time, so she has come up with some cheats that work if used correctly or when necessary. Read the entire write-up at https://www.veracityagency.com/podcast/pr-cheats/ Learn more about your ad ...
Being a Chief Wellness Officer with Mark Mohammadpour
December 01, 2021 18:01 - 36 minutes - 32.8 MBIn this week’s episode of the PR Talk Podcast, Amy is joined by Mark Mohammadpour as they talk about what it means to be a “Chief Wellness Officer.” Mark is a returning guest, listen to that episode, Living Our Best PR Life. Topics discussed include Mark’s weight loss journey, mental health, focusing on your well-being, hybrid/remote work relationships, and establishing boundaries with clients. Learn more about your ad choices. Visit megaphone.fm/adchoices
Your Small Business Boom with Steve Strauss
November 17, 2021 18:00 - 32 minutes - 31.1 MBIn this week’s episode of the PR Talk Podcast, Amy is joined by Steve Strauss as they chat about contents in his new book, “Your Small Business Boom.” Topics discussed include: pivoting your business, positioning yourself as a thought leader, advertising, pitching, and whether you should be on all social media channels. Learn more about your ad choices. Visit megaphone.fm/adchoices
Working With Television
November 03, 2021 17:00 - 23 minutes - 18.8 MBIn this episode of the PR Talk Podcast, we share four audio excerpts from Amy's book, A Modern Guide to Public Relations, about Working with Television. Specifically Amy shares tips and how-tos about the following: Timelines to Pitching TV Tips for Pitching Weekend News How To Work with Morning Shows A Rundown of Who to Pitch (including titles) for TV See the entire write-up at https://www.veracityagency.com/public-relations/working-with-television/ Learn more about your ad choices. Visit ...
Tech Policy and Our Society with Matt Perault
October 20, 2021 17:00 - 43 minutes - 38.7 MBThis week’s episode of the PR Talk podcast features Amy’s interview with Matt Perault during a recent Rotary Club of Portland meeting. Learn more about your ad choices. Visit megaphone.fm/adchoices
How To Be Okay Sucking At Stuff with Mary Davies
October 06, 2021 17:00 - 29 minutes - 29.9 MBIn this week’s episode of the PR Talk Podcast, Amy is joined by Mary Davies as they chat about her Engage Conference presentation, insecurity, expectations, imposter syndrome, setting boundaries, and dealing with negative feedback. Read the entire write-up at https://www.veracityagency.com/podcast/mary-davies/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Using Thought Leadership to Drive SEO
September 22, 2021 17:00 - 33 minutes - 26.6 MBIn this week’s episode of the PR Talk Podcast, we are featuring Amy’s presentation from the recent Engage Conference. She goes in-depth about how to use thought leadership for search engine optimization (SEO) and content marketing. You can watch the presentation below or read all about it in a recent blog post Move Over Traditional Media: Why Thought Leadership is the New Public Relations. Learn more about your ad choices. Visit megaphone.fm/adchoices
Visibility is Power with Roshanda Pratt
September 08, 2021 17:00 - 28 minutes - 26.6 MBIn this week’s episode of the PR Talk Podcast, Amy has a conversation with Roshanda Pratt about visibility coaching, differences between working with men and women, confidence, vulnerability, and getting over your imperfections. Read the entire write-up at https://www.veracityagency.com/podcast/roshanda-pratt/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Brand Journalism with Robert Johnson
August 25, 2021 17:00 - 26 minutes - 25.8 MBIn this week’s episode of the PR Talk Podcast, Amy speaks with Robert Johnson about the differences and similarities between public affairs and public relations, pitching policy, how to target an audience, and podcasting. Read the entire write-up at https://www.veracityagency.com/podcast/robert-johnson/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Talking Digital PR with Domenica D’Ottavio
August 11, 2021 17:00 - 26 minutes - 24.4 MBIn this week’s episode of the PR Talk Podcast, Amy speaks with Domenica D’Ottavio about why you should incorporate data into your content, online mentions, tips on how to pitch, and how digital PR, link building, and content intertwine. Read the entire write-up at https://www.veracityagency.com/public-relations/domenica-dottavio/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Pitching TV Coverage Via Satellite with Doug Simon
July 28, 2021 17:00 - 26 minutes - 25.7 MBIn this episode of the PR Talk Podcast, host Amy Rosenberg speaks with Doug Simon, CEO of D S Simon Media, an influencer marketing firm in New York that specializes in helping clients obtain valuable coverage on TV news for 35 years. Read the entire write-up at https://www.veracityagency.com/public-relations/doug-simon/ Learn more about your ad choices. Visit megaphone.fm/adchoices
The Management Side of Content with Muck Rack’s Jessica Lawlor
July 14, 2021 17:00 - 27 minutes - 27.4 MBIn the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Jessica is the founder of communications agency, Jessica Lawlor & Company (JL&Co.) and is a sought-after writer, speaker and personal branding expert. One of her agency’s long term-clients happens to be the PR media database software, Muck Rack...
The Management Side of Content with Jessica Lawlor
July 14, 2021 17:00 - 27 minutes - 27.4 MBIn the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic. Read more at https://www.veracityagency.com/podcast/jessica-lawlor/ Learn more about your ad choices. Visit megaphone.fm/adchoices
The Trifecta to Owning Your Industry with John Hall
June 30, 2021 17:00 - 27 minutes - 24.2 MBOn this week’s episode of the PR Talk podcast, Amy welcomes John Hall to discuss tips for productivity, how to combine thought leadership, SEO and PR to own your industry, and the difference between credibility and influence. John is the Co-founder of Calendar.com, author of “Top of Mind,” strategic advisor to Relevance Media group and columnist for Forbes and Inc. Read the entire write-up at https://www.veracityagency.com/podcast/john-hall/ Learn more about your ad choices. Visit megaphone....
How to Beat Speech Anxiety with Carmie McCook
June 16, 2021 18:50 - 37 minutes - 35 MBWhether you’re a student, intern or CEO, there will come a time when you must speak in front of an audience, which can be intimidating. As humans we tend to immediately think of all the things that could go wrong like tripping on stage or the audience laughing at us. So, we overcompensate and write boring word-for-word scripts and over-explain simple subjects. But if that doesn’t work, how can we successfully beat speech anxiety? More at https://www.veracityagency.com/public-relations/carmie-...
How to Use Your Inner GPS in the Workplace with Deirdre Breakenridge
June 02, 2021 19:00 - 26 minutes - 24.1 MBWe have all been faced with an ethical dilemma in the workplace at one point or another and may not have known exactly how to handle it, so Amy invited Deirdre Breakenridge to join the PR Talk podcast and speak about what ethics are, why you need to define yours, and how to put them into action. Learn more about your ad choices. Visit megaphone.fm/adchoices
Faster Than Normal PR with Peter Shankman
May 19, 2021 19:00 - 18 minutes - 18.1 MBIn the latest episode of the PR Talk podcast, Amy talks with Peter Shankman about PR as a career for people with ADHD, tips to harness the power of ADHD, how PR people can serve and strengthen relationships with the media, and more. Read the entire write-up at https://www.veracityagency.com/podcast/peter-shankman/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Exceptional Content Marketing with Anna Hrach
May 05, 2021 19:00 - 24 minutes - 24.1 MBIn the latest episode of the PR Talk podcast, Amy talks with Anna Hrach about what makes great content marketing, how to measure results, what role PR has in content marketing and vice versa, how to repurpose content and more. Read more at https://www.veracityagency.com/podcast/exceptional-content-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Getting Unstuck with Dr. Charles
April 22, 2021 19:00 - 30 minutes - 27.1 MBIn the latest episode of the PR Talk podcast, Amy talks with Dr. Charles Redd about getting unstuck, leadership, discovering your strengths, finding your purpose and what it means to be a servant leader. Learn more about your ad choices. Visit megaphone.fm/adchoices
Breathe With PR Talk During Stress Awareness Month
April 07, 2021 19:04 - 32 minutes - 28.8 MBSheila Hamilton, Mark Mohammadpour and Libra Forde share important mental health and wellness techniques on the PR Talk Podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices
A Modern PR Interview with Amy Rosenberg
March 10, 2021 20:00 - 20 minutes - 20.4 MBA Modern PR Interview Author Amy Rosenberg provides insight into her new book. In this episode of the PR Talk Podcast, I get to be the host and interview Amy about her new book A Modern Guide to Public Relations. Learn more about your ad choices. Visit megaphone.fm/adchoices
Staying Ahead of the Puck that is Google with Michael Cottam
February 24, 2021 20:00 - 47 minutes - 43.9 MBPR Talk conversation with Michael Cottam about SEO, PR, SEO PR and much more including a battle of the SEOs: does Michael Cottam agree With Rand Fishkin about Links? E-A-T, schema markup and are no-follow links the devil? Learn more about your ad choices. Visit megaphone.fm/adchoices
Rand Fishkin on “The Wall Street Journal Problem”
February 10, 2021 20:00 - 40 minutes - 40.2 MBRand joins the PR Talk Podcast with some very good news, shares about launching a pandemic-era company and getting audience savvy with SparkToro. Read the entire write-up at https://www.veracityagency.com/podcast/rand-fishkin/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Who is Milton? And what the heck does this have to do with PR!
January 27, 2021 20:59 - 12 minutes - 11.5 MBAmy and Mike talk about the iconic movie “Office Space” in this unnumbered episode of the PR Talk podcast. Why? Because it is fun to talk about and Amy made a reference to Milton in her upcoming (like next week!) book “A Modern Guide to Public Relations.” Read the entire write up at https://www.veracityagency.com/podcast/who-is-milton/ Learn more about your ad choices. Visit megaphone.fm/adchoices
100 Episodes of PR Talk Podcast: Reunion with Cassidy Quinn
January 13, 2021 20:00 - 52 minutes - 41.5 MBWe were honored to have our first-ever media guest back to celebrate the 100th episode of PR Talk. We made it. It has been a long, albeit fun, four years as we reach the highly anticipated 100 episode mark that all podcasters must celebrate! Humble beginnings that started with me rambling to a former staff member eventually led to hundreds of interviews with media members and thought leaders. In honor of this momentous occasion, PR Talk brings back our first-ever media interview: Cassidy Quin...
Motivational Minute with Libra Forde: Episode 99
December 30, 2020 20:00 - 46 minutes - 44.7 MBWelcome the New Year with a Much Needed “Motivational Minute” with Libra Forde Libra Forde on New Year’s resolutions, motivation during WFH, thoughts on job-losses and more!!! Read the entire write-up at https://www.veracityagency.com/podcast/libra-forde/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Leadership with Ken Jacobs: Episode 98
December 16, 2020 20:00 - 39 minutes - 38.2 MBSo, You Want to Be a Thought Leader? First, Become a Leader. How to Become a Leader, With Leadership Coach: Ken Jacobs This episode features leadership consultant Ken Jacobs, with Jacobs Consulting & Executive Coaching, which helps PR and marketing agencies, along with their leaders, achieve and surpass their goals. Read the entire write up at https://www.veracityagency.com/podcast/leadership/ Learn more about your ad choices. Visit megaphone.fm/adchoices
PR Research with Jen Barth: Episode 97
December 02, 2020 20:53 - 42 minutes - 40.8 MBWhy PR Research Makes for Better Campaigns Jen Barth, the owner of Big Small Brands, talks with host Amy Rosenberg about PR Research. See the entire write-up at https://www.veracityagency.com/podcast/pr-research/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Influencer Marketing with Neal Schaffer: Episode 96
November 18, 2020 20:32 - 37 minutes - 37.8 MBPR People Are Already Marketing to Influencers On the latest episode of the PR Talk Podcast host Amy Rosenberg interviews digital and social media marketing expert Neal Shaffer. Neal has written four books on social media including his most recent, The Age of Influence. See the entire write-up at https://www.veracityagency.com/podcast/influencer-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 95: Fabiana Meléndez: Diversity Marketing
November 04, 2020 20:00 - 37 minutes - 33.1 MBMoving Past Suggesting and Implying Fabiana Meléndez has a clear definition for the work marketers and PRs do. “At the end of the day, we’re storytellers and communicators,” she says. “We take concepts that are not digestible for a mainstream audience, and we draw out the nuggets, so people understand what our clients do.” Read the entire write-up at https://www.veracityagency.com/podcast/diversity-marketing/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 94: Carolynn Johnson: DiversityInc
October 21, 2020 19:00 - 39 minutes - 38.7 MBIn this episode, we continue our ICON 2020 theme as Amy chats with Carolynn Johnson, CEO of DiversityInc and one of the keynote speakers at this year’s event. Read the entire write-up at https://www.veracityagency.com/podcast/carolynn-johnson/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 93: Del Galloway: PRSA ICON 2020
October 07, 2020 19:00 - 23 minutes - 22.4 MBIn this episode of the PR Talk podcast, host Amy Rosenberg chats with Del Galloway, the chair of PRSA ICON. During their conversation, Del offers a rundown of this year’s conference theme and a few of the exciting speakers lined up to share. While the event may be virtual, PRSA has gone all-out to make this conference relevant and valuable during a critical time in our profession’s history. Read the entire write-up at https://www.veracityagency.com/podcast/prsa-icon-2020/ Learn more about yo...
Episode 92: Ariella Steinreich: Israel, UAE, Bahrain Normalization Agreement Business Opportunities
September 23, 2020 19:00 - 34 minutes - 31.4 MBWhat the Historic Israel, U.A.E., Bahrain Normalization Agreement Means for Marketers and Businesses With Ariella Steinreich On this episode of the PR Talk Podcast, host Amy Rosenberg explores what this new agreement means for Israeli and Arab-owned businesses, and the marketers and PR pros supporting them. Amy’s joined by Ariella Steinreich, a Senior Vice President and head of the Israel-U.A.E. specialty group for Steinreich Communications — a global PR firm headquartered in New York. Learn...
Episode 91: Coronavirus Crazy: Update from Amy & Mike
September 10, 2020 20:35 - 29 minutes - 29.8 MBAmy and Mike check-in about the last six-months of coronavirus craziness. See the entire podcast overview at https://www.veracityagency.com/blog/podcast/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Podcast: Jeff Graubard: The Other Agency
August 19, 2020 19:00 - 35 minutes - 30.5 MBWhy did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. The name was also a nod to the unique business niche Jeff had carved out working with major corporations like Wal-Mart, Verizon and the four major professional sports leagues. As we come to find out in this episode of the PR Talk podcast, Jeff’s experience as an old...
Episode 90: Jeff Graubard: The Other Agency
August 19, 2020 19:00 - 35 minutes - 30.5 MBWhy did Jeff Graubard name his PR firm The Other Agency? For starters, the name served a practical purpose, in that it was the other agency he started after spending more than 25 years running the Manhattan-based Graubard Group. Read the entire write up at https://www.veracityagency.com/podcast/jeff-graubard/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 89: Ira Gostin: Stakeholder Engagement
August 05, 2020 19:00 - 35 minutes - 29.9 MBImagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement. Read the entire write-up at https://www.veracityagency.com/podcast/ira...
Episode 88: Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)
July 22, 2020 19:00 - 38 minutes - 34.5 MBThere Are No Excuses Left: Serilda Summers-McGee on Why DEI Should be a Corporate Priority Where PR Fits Into the Marriage of HR & DEI Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 87: Marvin Stockwell: COVID-19 OR Update
July 08, 2020 21:00 - 42 minutes - 36.3 MBCOVID-19 PR Round Two: Marvin Stockwell’s PR Update and Wisdom for Any Situation Marvin Stockwell comes back to PR Talk to give us an update on COVID-19 PR. We spoke with him way back in March, which feels like ages ago because it was before we even knew how big of an impact COVID-19 was going to make. Read the entire write-up at https://www.veracityagency.com/podcast/marvin-stockwell-covid-pr/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 86: Alexis Davis Smith: PRecise Communitcations
June 24, 2020 19:00 - 31 minutes - 28.7 MBIt’s been a tumultuous few weeks in the United States. The deaths of George Floyd and Breonna Taylor at the hands of the police unleashed weeks of street protests and have caused many Americans to reflect on the role they play in perpetuating racism and inequality. This unrest and collective soul-searching have also reached the business world. Major brands across the country are now taking a hard look at their internal practices and realizing they’ve come up short in their inclusion and outr...
Episode 86: Alexis Davis Smith: Multicultural Marketing
June 24, 2020 19:00 - 31 minutes - 28.7 MBIn this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment. Learn more about your ad ...
Episode 85: Mac Prichard: Job Seeking During COVID-19
June 10, 2020 19:00 - 25 minutes - 21.7 MBIt may not be the ideal time to look for a new job, but you may not have a choice. In this episode of the PR Talk podcast, we talk with the host of Find Your Dream Job Podcast Mac Prichard. See the entire write-up at https://www.veracityagency.com/podcast/jobseeking-during-covid/ Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 84: Lauren Reed: Reed Public Relations
May 27, 2020 21:00 - 43 minutes - 38.5 MBHow a Consumer-facing PR Agency Pivoted During Coronavirus PR teams are at an advantage right now, putting our delicate messaging and story-telling skills to use. You may not think that now is the best time for a small PR agency to change direction, but that is exactly what Reed Public Relations had to do. As stay home orders were given, so were requests to pause or cancel campaigns at Lauren’s firm. So in response, Lauren set up a free COVID-19 Hotline to help. In turn, even though her...