The Management Side of Content with Muck Rack’s Jessica Lawlor

PR Talk

English - July 14, 2021 17:00 - 27 minutes - 27.4 MB - ★★★★★ - 27 ratings
Careers Business amyrosenberg digitalmarketing prtalk publicrelations veracity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: The Trifecta to Owning Your Industry with John Hall

Next Episode: Pitching TV Coverage Via Satellite with Doug Simon

In the latest episode of the PR Talk podcast, Amy talks with Jessica Lawlor about the scope of content management, what she looks for in PR pros, best writing tips and what has changed the most in the marketing world since the start of the pandemic.

Jessica is the founder of communications agency, Jessica Lawlor & Company (JL&Co.) and is a sought-after writer, speaker and personal branding expert. One of her agency’s long term-clients happens to be the PR media database software, Muck Rack. Under this capacity Jessica serves as Muck Rack’s content manager, which means she decides which contributed articles submitted to her by outside sources will make it onto Muck Rack’s website and social media channels.