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Episode 89: Ira Gostin: Stakeholder Engagement
PR Talk
English - August 05, 2020 19:00 - 35 minutes - 29.9 MB - ★★★★★ - 27 ratingsCareers Business amyrosenberg digitalmarketing prtalk publicrelations veracity Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 88: Serilda Summers-McGee: Diversity, Equity & Inclusion (DEI)
Next Episode: Episode 90: Jeff Graubard: The Other Agency
Imagine a boutique that sells high-end women’s clothing on one end of the store and high-end men’s clothing on the other. As a marketer, you wouldn’t send the same message to both those groups because they have different needs and values and respond to very different trigger points. Instead, you’d craft messaging that resonates with each group individually. This, in a nutshell, is the concept behind stakeholder engagement. Read the entire write-up at https://www.veracityagency.com/podcast/ira-gos
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