Episode 86: Alexis Davis Smith: PRecise Communitcations

PR Talk

English - June 24, 2020 19:00 - 31 minutes - 28.7 MB - ★★★★★ - 27 ratings
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Previous Episode: Episode 85: Mac Prichard: Job Seeking During COVID-19

Next Episode: Episode 87: Marvin Stockwell: COVID-19 OR Update

It’s been a tumultuous few weeks in the United States. The deaths of George Floyd and Breonna Taylor at the hands of the police unleashed weeks of street protests and have caused many Americans to reflect on the role they play in perpetuating racism and inequality. This unrest and collective soul-searching have also reached the business world. Major brands across the country are now taking a hard look at their internal practices and realizing they’ve come up short in their inclusion and outreach efforts towards minority communities.

In this episode of the PR Talk Podcast, host Amy Rosenberg chats with Alexis Davis Smith, CEO, and president of PRecise Communications in Atlanta, Georgia. Alexis and her firm specialize in connecting leading consumer brands with multicultural consumers, focusing on African American and Latinx consumers. As a Black woman, with over twenty years of multicultural marketing expertise, Alexis offers unique insight into how companies should approach this historic moment.