PodCraft | How to Podcast & Craft a Fantastic Show
228 episodes - English - Latest episode: 17 days ago - ★★★★★ - 67 ratingsPodCraft takes you from novice podcaster to confident broadcaster. We’ll teach you how to start and grow a successful podcast in our easy-to-follow seasons. Let’s start at the start with the groundwork and planning stages. Why do you want to podcast, who do you want to reach, and why? Then, let’s learn what we’ll need to record, publish, and distribute it. Once that’s done, we move on to marketing, growth, and monetisation. Here, we help you to reap the rewards of all your hard work. On PodCraft we also run regular Q&A episodes, offer analysis and data on the podcasting industry, and talk about the latest tools, tips, and tactics that are improving our own processes and workflows.
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Episodes
How do you measure podcast success? And do you need to know about bitrates or loudness? Part Two of Two
May 17, 2022 11:00 - 23 minutes - 16.5 MBIt's part two of our dive into the Podcaster Cares Survey data. This time around, we're talking NFTs, measuring success, social media, loudness, and bitrates. We also take a look at some interesting differences between podcasters of five years or more, and folks who've been doing it less than five years. Podcasters of 5 years or more have stronger opinions on Apple Podcasts and RSS Feeds 67.5% of the 5 years or more group agreed that a podcast isn’t really a podcast if it doesn’t have an...
537 podcasters told us what they care about (and don't) - here's the data: Part One of Two
May 02, 2022 07:00 - 46 minutes - 31.7 MBThe more podcasting grows, the more people talk about it. Some of it is genuine news, and some of it is gossip or clickbait. Rather than waste your time with articles about irrelevant topics, we want to know what the average podcaster cares about most. So, we put up a survey and invited our entire audience to take part through the blog, email and social. We offered a few prizes to say thanks, including a 1st prize gift voucher and a few of our own books (The Podcast Host Planner and Podcast...
Choosing a Format for Your Podcast: Pocket-Sized Podcasting
April 15, 2022 08:00 - 2 minutes - 1.52 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about choosing a format for your episodes. The format you choose is really personal, and depends on who’s involved. If it’s just you, you’re not doing a co-hosted show any time soon, for example. None of this is set in stone, either. So whilst it’s good to have an ‘average’ format, so your listeners know what to expect, you don’t have to stick to it every single time. You mig...
Niches & Narrow Podcast Topics: Pocket-Sized Podcasting
April 14, 2022 08:00 - 1 minute - 1.21 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about niches (nitches?) and narrow topics. There’s a bit of a misconception in podcasting that, the wider and more open your topic, the bigger your audience will be. I know, it makes sense because covering lots of ground means there's loads more people who might be interested in your show. The reality, though, is that listeners love podcasts that feel like they were made jus...
Why Should They Listen? Pocket-Sized Podcasting
April 13, 2022 08:00 - 1 minute - 1.24 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re talking about giving your audience a no-brainer reason to listen. This, my friend, is all about supplying value in your very own unique way. But what does that actually mean? Well, let’s take the example of our personal trainer, I mentioned last time. If they’re serving up content that helps their listeners to, let's say, complete a couch to 5k, then they're providing value. If they ...
Who is Your Podcast For? Pocket-Sized Podcasting
April 12, 2022 08:00 - 1 minute - 1.15 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. On this episode, we’re asking a big question: Who are you making your podcast for? The thing is, unless you know exactly who you’re making your show for, and why you’re doing it, you’ve got no chance of growing an audience. Let’s imagine a personal trainer who’s making a health and fitness podcast to market their business. Their target audience might be people who are interested in healthy eating, weight loss, ...
Why Are You Doing a Podcast? Pocket-Sized Podcasting
April 11, 2022 08:00 - 1 minute - 1.36 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “Why?” Why do you want to make a podcast? Are you a freelancer? A business? Or working for a company? Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable and entertaining content. The other option is that you're in podcasting as a hobbyist? That c...
Why Are You Doing a Podcast? Pocket-Sized Podcasting
April 11, 2022 08:00 - 1 minute - 1.36 MBWelcome to Pocket-Sized Podcasting, brought to you by Alitu: The Podcast Maker. And on this episode, we’re asking the question “Why?” Why do you want to make a podcast? Are you a freelancer? A business? Or working for a company? Whatever you do, you'll know that podcasting's a great way to build trust and authority. Plus, of course, give your customers or your audience a whole bunch of valuable and entertaining content. The other option is that you're in podcasting as a hobbyist? That c...
How to Make a Daily Podcast
April 01, 2022 11:00 - 30 minutes - 21.2 MBDaily podcasts are a lot more common than they used to be. You might find the thought of running one appealing but also think to yourself "there's no way I'd have time to podcast every single day". Well, the good news is that you don't have to. You can actually create a short sharp 1-2min episode a day podcast in only a few hours a week. We've found that the scripting, recording, production, and publishing take us approximately 3 hours for a week of content (a week being Monday-Friday). As...
A Brands-Eye View of the Podcasting Industry, & Podcast Episode Swaps
January 07, 2022 08:00 - 9 minutes - 6.83 MBWe talk a lot about audience growth in our articles. In fact, promotion and growth is the number 1 thing podcasters struggle with, according to our recent podcaster problems survey. One of the tips we've recommended for years is to see the other podcasters in your space as collaborators, rather than competition. Cross-promotion is a great example of the old saying "a rising tide lifts all boats". After all, this medium is on-demand, and it isn't like your listeners have to choose between y...
What Moves the Needle When It Comes to Planning & Running a Podcast?
December 15, 2021 10:00 - 48 minutes - 33.4 MBThere's no shortage of things to focus on when it comes to planning, launching, and running your own podcast. From buying the right mic and choosing a hosting platform, to coming up with a show name and sorting out your cover art, these all fall under the umbrella of "podcasting". But all podcasting tasks aren't created equally. Some of the things you do can have a huge impact on your show's success, whilst others can be little more than a distraction. On this episode of Podcraft, we dec...
Can You Take Care of a Baby AND a Podcast? Podcasting & Parenting
August 10, 2021 06:00 - 49 minutes - 34 MBIn this episode of Podcraft, Matthew and Colin talk about podcasting and parenting. They discuss the joys of being a new dad, from early morning buggy walks, to "having a good moan" about one's kids. Brought to you by Alitu: The Podcast Maker and The Podcast Host Planner Parents always think they’re organized and resilient. The same's true for podcasters. Kids are unpredictable, and podcasting can be the same way. The key takeaway from this discussion about podcasting and parenting is to ...
What Has Changed in Podcasting? How Does It Affect the Average Podcaster?
May 25, 2021 11:00 - 54 minutes - 75.2 MBPodcasting news has been hard to keep up with this past year or so. Each week seems to bring a new development in the Apple Vs Spotify saga, a new "must use" tool or platform on the market, or a company buying another company for multiple zillions. In this episode, we have a chat about what all of this actually means for the average podcaster. It can be hard to keep up with all of this stuff, after all. You can start to think that if you're not totally on the ball with all of this, your ...
Create Shareable Clips With Audiograms | PodCraft 1312
April 06, 2021 11:00 - 24 minutes - 16.7 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Audiograms combine images, text, and audio to create a social media post. they are as memorable and attention-grabbing as video, without being as time-consuming or data-heavy. WNYC created an open-source code to accomplish this means of podcast promotion, and there are other options available to you now, too. Type: Short Task Time Required: One hour Podcast Level: From the beginning The open-source code that ...
Why Overcast Is One of the Best Places to Advertise Your Podcast | PodCraft 1311
March 30, 2021 10:00 - 23 minutes - 32 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Overcast is one of the most popular podcast listening apps in the world today. And with good reason – it's a superb app, packed with useful features. Overcast is built for podcast listeners. But, they also provide the tools for podcasters to advertise their shows in the app. These ads appear as unobtrusive little banners, which the app’s users see at the bottom of their screen. On these banner ads, you’ll see a ...
Market Your Podcast With an Ebook | PodCraft 1310
March 10, 2021 14:00 - 24 minutes - 16.6 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience When you’ve published a decent amount of episodes, you might consider re-writing your scripts and notes from each one into an ebook. You can give this away as an incentive to people who contribute to you through a fundraising campaign, or as a reward for signing up for your mailing list. You can even publish it and offer it for sale through Amazon’s self-publishing channels. It’s a good way to encapsulate your inf...
Finding New Listeners at the Bottom of a Pint Glass | PodCraft 1309
March 02, 2021 09:00 - 16 minutes - 23.1 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Podcast-themed beer mats or coasters! This is a “helpful” way of distributing your podcast logo or branding around pubs and bars in your area. A little cardboard coaster is a useful thing in these places. They help keep the table dry, and some folks even collect them. If your design is intriguing enough, a person resting their glass on one may pull out their phone and subscribe to your podcast there and then. Typ...
How to Get Your Show Featured on Apple Podcasts | PodCraft 1308
February 10, 2021 14:00 - 18 minutes - 12.8 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Despite the many hundreds of ways listeners can consume podcasts these days, Apple Podcasts/iTunes is still comfortably the biggest platform in the world. Over 60% of podcast listening happens there. We know from our own data that when listeners want to find new content to listen to, around 40% of them take to searching their podcast listening app first. Looking at those two stats, it isn’t hard to conclude tha...
Diverse Content & Visibility Through Vox-Pops | PodCraft 1307
February 03, 2021 11:00 - 16 minutes - 22.7 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Nope, it’s not a new breakfast cereal. It’s a journalism and/or marketing strategy. The name comes from vox populi, or voice of the people. It’s a way of sketching out public opinion at a particular place and time. By asking a lot of different people the same question, you can get a lot of perspective on a bit of truth. This is also often used for comic effect by Jimmy Kimmel, and parodied by A Bit of Fry and Lauri...
Promoting Your Podcast With a Montage Episode | PodCraft 1306
January 05, 2021 13:00 - 17 minutes - 23.7 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience A montage episode is a piece of audio content, made up of clips from different contributors. A tried and tested way of creating one is to build the episode around a single topic or question. Each participant records their answer to the question, and sends over their audio to the creator. You can collect clips from anyone from the general public, to your podcast listeners. In this particular instance, we want to c...
Engaging in an Online Community | PodCraft 1305
December 29, 2020 11:00 - 14 minutes - 20.5 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience This is where your love of your podcast’s topic will take the wheel. Let’s say you have a podcast about thrift (charity) shops. So you join a group on Facebook dedicated to unusual thrift shops. People post pictures and talk about great shops they’ve found, unusual things they’ve seen or bought in thrift shops, and so on. If you come in on day one saying “Hello everyone, I have a podcast about thrift shops and you a...
Being Found Through Question Research | PodCraft 1304
December 22, 2020 06:00 - 21 minutes - 29.2 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Questions are great. More and more, users are typing full questions into Google, rather than single words or phrases. Google can see this, and loves it when you answer them directly. If it’s obvious what you’re answering, they’ll direct ever more users to your answers. On top of that, when you think in questions, you tend to solve a real problem. Solve someone’s problem and they’ll be a loyal listener for life! Th...
Creating a Local Podcasters Group | PodCraft 1303
December 15, 2020 05:00 - 22 minutes - 30.6 MBCheck out the full book - Podcast Growth: How to Grow Your Podcast Audience Admit it: you can always use the support of your colleagues. Whether other people who make podcasts have more experience, less experience, or different kinds of experience, there’s always inspiration and strength that comes from being involved with other podcasters. Creating a local group takes some work, and a long period of time, but in the end, you can build community, grow your show, and help others. Type: Reg...
Growing Your Audience by Running a Listener Survey | PodCraft 1302
December 08, 2020 08:00 - 21 minutes - 30.2 MBYour current listeners are the best PR team to increase audience growth. Get to know your current listeners. They'll tell their friends about your podcast. Find out what their interests and habits are. Get them to tell you what they want your podcast to do. This way, you can fine-tune your podcast to increase your audience and reach more listeners. I'm not suggesting you take each individual listener out for a chat over a cup of coffee (though that would be very nice of you). The best way t...
Using Calls to Action to Grow Your Audience | PodCraft 1301
December 01, 2020 10:00 - 24 minutes - 34.1 MBWe're delighted to announce our latest book. It's called Podcast Growth: How to Grow Your Podcast Audience To celebrate, we're making season 13 of Podcraft all about podcast promotion and growth. We'll be going through the book, chapter by chapter, and picking out a single task to focus each episode around. On this episode, we're pulling from the first chapter - Enabling Your Existing Audience - and the task in question is around Calls to Action. Calls to Action (CTAs) are low-hanging f...
Resources & next steps for the Content Stacking series
June 26, 2020 07:00 - 31 minutes - 21.5 MBNow that we’ve covered the stacking process, in the episode, I want to cover some extra resources that’ll help you. That includes equipment, software, and much more. I also want to give you some next steps, so you can get started on this right away. By the end of this episode you’ll be fully armed to start building your own stack! Support the show
Getting Series-ous: How Seasons Can Reduce the Work & Maximise your Growth
June 19, 2020 06:00 - 37 minutes - 25.8 MBNow you know how to create a content stack, getting so much more from every piece of content you create. Next, we’re going to amplify that through the wonder of seasons. Not just a tool for fiction or documentaries, seasons can work for everyone. They make it easier for you, and more effective for your audience. That combination leads to quicker growth, bigger reach and even more fans. Before we jump in, I just want to say thanks to Memberful for support this episode. They make membership ...
How to Create a Content Stack in Minimum Time, with Maximum Impact
June 12, 2020 13:00 - 41 minutes - 28.9 MBLast week, we covered the content stack, and how it works. This week, we’ll get right into how to create it, from start to finish. If you don't have the time to create great quality blogs, videos and Podcasts, then I’ll show you how through smart repurposing. This isn’t just plain cutting and paste. Instead, I'll show you a way of creating and repurposing which takes advantages of the direct strengths of each. Not only that, but every element links and builds, so that you build engagement an...
The Content Stack: How Podcasting, Blogging & Video work Together to Build Reach & Grow Faster
June 01, 2020 11:00 - 27 minutes - 18.7 MBHey folks, Colin here from thePodcastHost.com and bringing you a special short series on podcraft, starting today and continuing another 3 weeks. The aim of the series is to cover something I call the content stack. This is a concept around creating much more content, much more easily. Specifically that means making planning super simple, and creating a podcast episode, a blog post and at least 1 video, all in one process - often in the same time it takes you right now to create your podca...
How to Run a Great Online Call! | Remote Work #3
May 25, 2020 15:00 - 29 minutes - 20.6 MBIn this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. On this episode, it's the final step: running the call! What's the etiquette, online? How does it differ from in-person meetings? That's what we explore here. We'll show you how to think about it differently, so that you get the most value from the time you spend with your team, and keep everyone engaged throughout. Support the show
How to Prepare for an Online Call to Keep it Slick & Successful | Remote Work #2
May 25, 2020 14:00 - 15 minutes - 10.9 MBIn this series on video conferencing for remote or big teams, we're looking at how best to setup, prepare for and run your online calls. This episode is all about the preparation. What can you do, ahead of your online meeting, to make sure it runs smoothly? In some ways it's no different from an in-person meeting, but in others, there are some very specific things you can do in the online context. Let's find out what! Support the show
Best Software, Equipment & Setup for Remote Work Meetings & Calls | Remote Work #1
May 25, 2020 13:00 - 36 minutes - 25 MBVideo conferencing and online calls have rocketed in the past couple of months, for obvious reasons! For many this new way of working is yet another steep learning curve in amongst all the other craziness that has happened since the start of 2020….. moving from face to face to remote working and virtual meetings. Life is stressful enough for many people at the moment, without needing to figure the best ways of working online, whilst broadband is being shared amongst a household and you’re ...
Podcast Discovery Stats in 2020 | How Do Listeners Discover New Shows?
April 06, 2020 13:00 - 48 minutes - 66.4 MBWe recently ran a listener survey, exploring the discovery and listening habits of 780 podcast consumers. 41% of participants have never run their own show before. Read the full report Some of the key takeaways were 40% prefer to search their listening app's directory to discover new podcasts Podcasts are judged mostly on the description, and then their episode titles People don't care if they've never heard of the podcaster, or their guest 28.9% of listeners will give a show up to 15...
The Podcasting Tools Show: PodcastGuests.com for finding Great Interviews & Being Interviewed Yourself!
March 06, 2020 08:00 - 12 minutes - 17.5 MBThis week, we're bringing you a final bonus episode, coming from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if you l...
The Podcasting Tools Show: Rode Smartlav+ and the SC6 Adapter for the smallest interview kit in existence!
February 28, 2020 17:00 - 9 minutes - 13.2 MBThis week, and for 1 more week, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if you l...
The Podcasting Tools Show: Wordpress Themes for Podcasters
February 21, 2020 17:00 - 11 minutes - 16 MBThis week, and for the next 2 weeks, we're bringing you episodes from a new show that Colin's just released, called the Podcasting Tools show. It's a podcast all about gear, gadgets, resources and tools for podcasters, something that Colin's super geeky about, and something that's always gone down well with readers of thePodcastHost.com. The aim is short reviews, comparisons and tutorials that'll help you improve your show in just 10 minutes each week. Listen to this episode to see if ...
Leveraging Podchaser to build your network, and grow your Podcast
December 10, 2019 07:00 - 39 minutes - 27.2 MBPodchaser is often referred to as “the IMDb of podcasting”. The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser. The platform enables you to create your own profile. Then, you can link that profile it to all the shows and episodes you've ever been involved in. Podchaser lets other users “follow” your sh...
Leveraging Podchaser to build your network, and grow your Podcast
December 10, 2019 07:00 - 39 minutes - 27.2 MBPodchaser is often referred to as “the IMDb of podcasting”. The company was founded in 2016 with the goal of creating the “ultimate, platform-agnostic podcast database.” On this episode of Podcraft, Colin is joined by founder Cole Raven to talk about the various ways podcasters can utilise Podchaser. The platform enables you to create your own profile. Then, you can link that profile it to all the shows and episodes you've ever been involved in. Podchaser lets other users “follow” your sh...
The Mics We Tested in 2019
November 28, 2019 14:00 - 22 minutes - 31.4 MBNew mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones' article is one of the most popular on the entire site. Many podcasters love equipment and gear. And, though it's far from the most important factor in making a great podcast, who doesn't like to try out some brand new kit? So what exactly did we try out mic-wise in 2019? I thought I'd put together the sound samples recorded for each individual review, so you could ...
The Mics We Tested in 2019
November 28, 2019 14:00 - 22 minutes - 31.4 MBNew mics turn up on our doorstep all the time here at The Podcast Host. Which is handy, because our ‘best podcast microphones' article is one of the most popular on the entire site. Many podcasters love equipment and gear. And, though it's far from the most important factor in making a great podcast, who doesn't like to try out some brand new kit? So what exactly did we try out mic-wise in 2019? I thought I'd put together the sound samples recorded for each individual review, so you could ...
How to Turn Your Podcast into a Book
November 12, 2019 13:00 - 38 minutes - 53 MBOn the episode, I talk to David Bain, a long time and very prolific podcaster, the one I remember most being Digital Marketing Radio. David is also the author of Marketing Now (available very soon on Amazon!), which is a book which had it's genesis in a podcast. David is in good company with this type of repurposing, one of the biggest examples being Tim Ferriss and the Tools of Titans book. Tim created that book based on the hundreds of hours of content he's produced as part of his interv...
What questions should I ask in a Podcast interview?
October 02, 2019 12:00 - 35 minutes - 24.6 MBInterviews are a big part of podcasting, and for good reason. They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences! You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure. We've covered how to record an inte...
What questions should I ask in a Podcast interview?
October 02, 2019 12:00 - 35 minutes - 24.6 MBInterviews are a big part of podcasting, and for good reason. They break up the potential monotony of one voice talking for too long, they add expertise and gravitas to your episode, and it's a chance to tap into your interviewee's own following – a tale of two audiences! You'll want to get the most out of your interviewee and maximise their contribution to your cause. That boils down to the conversation you have, and the questions you ask. No pressure. We've covered how to record an inte...
How to make your Podcast unique | Find your USP and stand out from the crowd
September 25, 2019 05:00 - 45 minutes - 31.3 MBEvery successful podcast has to be unique in some way. If there's no uniqueness, then there's no draw. There's no reason to listen. And with over 700,000 podcasts in Apple Podcasts, you have to give people a reason to listen. Read the full article Taking on a new podcast, as a listener, is a commitment. Don't underestimate that. It's giving up 20 minute of your time, at a minimum, to find out: is this any good? Is this going to make my life better? Dramatic? Yea. But true? Undoubtedly. ...
The most popular podcasting mics, brands, and recording setups of 2019
September 18, 2019 08:00 - 43 minutes - 59.9 MBWe've run our annual Grand Gear Survey to find out what podcasters are using to record their shows in 2019? We also found out a bit about how they're recording. Read the full article - complete with graphs and charts In this episode, we talk through the results in full. You'll hear stats from our sample of 330 podcasters on the following; Top Microphone Brands Top Microphone Models Microphone Types Mic Stands Pop Filters Monitoring Headphones Post-Production Recording Devices R...
The most popular podcasting mics, brands, and recording setups of 2019
September 18, 2019 08:00 - 43 minutes - 59.9 MBWe've run our annual Grand Gear Survey to find out what podcasters are using to record their shows in 2019? We also found out a bit about how they're recording. Read the full article - complete with graphs and charts In this episode, we talk through the results in full. You'll hear stats from our sample of 330 podcasters on the following; Top Microphone Brands Top Microphone Models Microphone Types Mic Stands Pop Filters Monitoring Headphones Post-Production Recording Devices R...
What's a good number of downloads for a podcast?
September 10, 2019 14:00 - 23 minutes - 16 MBIn a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions. Read the full article It's important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow' on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening. Podcast listening is a commitment, and an investment. It's long form content that isn'...
What's a good number of downloads for a podcast?
September 10, 2019 14:00 - 23 minutes - 16 MBIn a world of YouTube views and Twitter followers, we've become accustomed to figures in the hundreds of thousands, and even millions. Read the full article It's important to realise though, these numbers are completely irrelevant to podcasting. The time and effort it takes for someone to click ‘Follow' on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening. Podcast listening is a commitment, and an investment. It's long form content that isn'...
Where can you advertise your podcast? Paying to grow your audience
September 04, 2019 07:00 - 46 minutes - 64.1 MBPodcast advertising is just one of many ways to grow your show's audience. Growing an audience, ultimately, starts with creating good content on a consistent basis though. Then, if you make it easy to find and share, you'll struggle not to grow your audience. However, many early-stage and aspiring podcasters don't like to hear that it can take months, or even years, to build an established listener-base. Podcasting is a long game though, and “overnight success” is a myth in this medium. ...
How to Grow your Audience & Create Great Products through Surveys | Rob & Kennedy from Responsesuite
July 29, 2019 06:00 - 37 minutes - 17.4 MBIn this episode I'm talking to Kennedy and Rob Temple from Responsesuite. Their speciality is using surveys to get your know your audience, and particularly to in using them to create great products or services that suit exactly what your listeners need. So, if you've been looking to grow your listeners, and start using your podcast to sell a product or a service, this episode is right up your street. You'll learn how Rob and Kennedy think about listener avatars, how that helps you creat...