Own Thy Audience
76 episodes - English - Latest episode: 10 months ago -In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.
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Episodes
Header Bidding: The Future of Ad Monetization for Digital Publishers with Tomer Treves
June 21, 2023 12:41 - 30 minutes - 71.2 MBAdvertising is still one of the most significant sources of revenue for publishers. Digital publishers are always looking to increase their ad revenue using different methods. According to a survey by Digiday, almost 36 percent of revenue to Publishers comes via programmatic sources. Header Bidding is an advanced programmatic technique where publishers offer their ad inventory for advertisers to bid on. In this episode, Aditya Shenoy, Senior Content Manager at iZooto talks to Tomer Treves,...
Fixing Plagiarism to Drive Traffic Growth for News Publishers
January 10, 2023 16:09 - 33 minutes - 78.6 MBPlagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news publisher do in order to tackle plagiarism? In this episode, Vivek Khandelwal, Founder at iZooto talks to Jeremy Mauboussin, Founder, Plagiashield to understand the impact of plagiarism on website traf...
Humans vs AI - What does the future of newsrooms look like?
October 03, 2022 21:35 - 48 minutes - 112 MBAI-generated text and articles have been contemplated by multiple publishers at different points in time. However there have been apprehensions about it being flagged down by Google. Can Google’s algorithm detect AI written content? What different types of content can be generated by AI? Annkur Agarwal, co-founder PriceBaba.com; Ankur Pandey, co-founder LongShot.ai and Aditya Shenoy, Senoir Content Marketing Manager, iZooto try and get answers to all these questions. Tune in!
Solving Subscription Fatigue with Personalisation and Retention
September 23, 2022 04:21 - 1 hour - 139 MBIn the next two years, more than 200 small-to-large media houses will put their exclusive and analytical content behind a paywall. This is bound to fragment the subscription market and cause further confusion among consumers. Not to forget, this can result in an uproar caused by subscription fatigue. Statistics indicate that existing subscribers and loyalists are more likely to experience subscription fatigue. So how do publishers conquer this? Join Vishal Dembla, SVP - Asia, The Economist...
What publishers need to know about zero-click search
September 15, 2022 04:12 - 55 minutes - 127 MBAccording to Search Engine Land, zero click searches rose to 65% in 2020. It's interesting because Google then responded to this claim, alleging it as false, and that, “In reality, Google Search sends billions of clicks to websites every day, and we’ve sent more traffic to the open web every year since Google was first created.” To put an end to the debate, we decided to call in Chelsey Heath, NEWS SEO strategist at Trisolute Software Corporation, Hisham Khalil, CEO, Content Ventures Inve...
Marketing strategies to reach out to your GenZ audience with Ayush Wadhwa
April 29, 2022 08:58 - 40 minutes - 93.4 MBGen Z is a tough nut to crack, but engaging with them is now more crucial than ever. Tapping into this audience has marketers pulling their hair. They are social, proactive, and most importantly have massive spending power. How should one reach out, grab their attention and retain them? Ayush Wadhwa, founder and creative director at OWLED Media, who himself is a podcaster and an influencer opens up on how GenZ can be engaged. Here is what is covered What is the sutra to build a Gen...
Simplifying news SEO and Google ranking with Kyle Sutton
April 29, 2022 08:46 - 50 minutes - 117 MBWhat is your top priority when it comes to ranking? Do you focus more on Google News or Google Discover? How do you measure the impact of link building alone on organic performance of the site? When so many other on-page and technical factors could also be contributing to the performance. These are some real burning questions that editors and SEO guys have been asking, for quite some time now. Which is why we got Kyle on the podcast. He had tons to contribute to the topic and also shared h...
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Checklist to nail Google search: NEWS SEO 101 with Barry Adams
March 11, 2022 10:09Did you know that NEWS articles have less than 48 hours to rank on Google? The bread and butter of newsrooms, have a very small window to shine. Which makes getting your NEWS SEO on point even more important? So how do you do that? Listen in to Barry Adams in this episode where he talks about nailing NEWS SEO, the difference between NEWS SEO and classic SEO, and why URL and site name are no longer important.
Lessons from Building STAGE
March 03, 2022 06:17 - 49 minutes - 114 MBImagine waking up on a random day and losing 98% of your traffic and millions of dollars of revenue to Facebook? And then going ahead and creating India’s biggest regional OTT platform? That’s the story of Vinay Singhal, the founder of STAGE. In this episode he has extensively talked about what it takes to create an ultra niche product like STAGE, the vision behind it and how it has grown to become Bharat’s own Netflix. He has also focused on how he establishes maximum audience ownersh...
Boosting Website Performance with Core Web Vitals with Jeremy Fremont
September 22, 2021 13:17 - 31 minutes - 74.1 MBGoogle every once in a while throws an update bomb and it is usually a nerve-wracking experience for publishers. Monetizing has been a challenge for publishers and still is, especially with updates making drastic changes. It becomes vital for publishers to know everything about an update to act accordingly. While E-A-T, played a central role in 2020, the Core Web Values have become an important ranking factor in 2021. Jeremy Fermont, the Director of Business Development at Multidots will tal...
How To Monetize Never-Subscribers with Abhishek Dadoo
September 09, 2021 07:18 - 37 minutes - 86.7 MBIn a recent study of DNR 2021, the median number of subscriptions held by those who pay for news was consistently 1. This means that it has become tricky to monetize the audience through subscriptions. How can publishers stand out with their subscription offerings? What should they do to make the readers pay? Abhishek Dadoo, founder and CEO, Few Cents, talks about all this and a lot more in this episode. What should mid-size and small publishers do to get more subscriptions Building a s...
Unraveling the untold secrets of link building from a former black hat link builder | 2021
July 29, 2021 12:58 - 50 minutes - 116 MBAccording to Google’s Andrey Lipatt Sev, links are one of the three major ranking factors in Google. Newsrooms strive to build links but most are unaware of the different ways to do it. But it goes without saying that link building is crucial especially in the long run. Easier said than done, it has become tricky to rank well on search engines. While some say that off-page SEO is dead, Michel strongly disagrees with it and tells us why. In this episode, we have Michael Bertini, an SEO...
What is EAT and why haven't most publishers cracked it yet? With Lily Ray.
April 20, 2021 13:27 - 31 minutes - 72.8 MBDid you know that the Google search team has a 160-page document ( book ) that outlines how the search algorithm works? Even better - Google updates this every 6 months. If you are an SEO, it really qualifies as your first starting point. Question is - how many people do you know to print that document and keep it on their desk? This is why Lily Ray stands out. Also, because she usually DJ's in the New York circuit.. But back to where we are. News, SEO, and EAT. Lily has experti...
How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande
March 22, 2021 21:48 - 29 minutes - 67.9 MBBuilding vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only question that remains is - Should you build it or let someone else build it for you. This is what Vivek and Aditya Bhelande - founder and CEO @ YuktaMedia sat down to answer. Aditya has been selling software to publishers and media businesses for well over 5 years and he has had his share of adventures. Ri...
How Should Publishers Decide Between Building, Buying and OutSourcing with Aditya Bhelande
March 22, 2021 21:48Building vs Buy is a decision that almost every software category struggles with. Software is eating the world. Building new tools, products, solutions is easier than ever before. The only question that remains is - Should you build it or let someone else build it for you. This is what Vivek and Aditya Bhelande - founder and CEO @ YuktaMedia sat down to answer. Aditya has been selling software to publishers and media businesses for well over 5 years and he has had his share of adventures. Ri...
A Publishers Guide To Building An Audience First Culture with Bonnie Roche
March 09, 2021 08:58 - 27 minutes - 64.6 MBBuilding an audience-first culture has become critical, now more than ever. Marketers are gunning for ways to build an audience to take their business to new heights, but most marketers do not know how to begin. It becomes tricky when you have to just rely on experimentation without any playbook in hand. Bonnie Roche has been helping publishers build an audience for many years now. Bonnie, in this episode, shares her operating playbook to build an audience-first culture where she talks ab...
Scaling Podcast Monetization In Digital Newsrooms with Wil Wiiliams
March 03, 2021 06:32 - 33 minutes - 76.9 MBPodcasting is the new low-hanging fruit for pubs looking for new revenue streams. The podcasting ad revenue in the US has crossed $700 mil last year with News podcasting leading the charts. But all said and done, scaling it needs an expert intervention. And that’s exactly why we invited Wil Williams, a co-founder at the Hug House Productions, to address the challenges and their workarounds while monetizing a news podcast. Here’s what the episode will help you learn - Though podcasting as a ...
How To Grow Your Media Business With Regional And Multi-Lingual SEO with Chanpreet Singh
February 25, 2021 09:15 - 30 minutes - 70.9 MBIn a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one language does not cut it. Not anymore. The need to strategize to put together a plan to serve readers with content based on the language and region is now more important than ever. Optimize the website content according to the region the reader is in or the language that they prefer consuming information. But coming up with an SEO stra...
Must follow checklist for publishers starting off with a new product with Arie Wibowo
February 16, 2021 20:15 - 30 minutes - 71.7 MB42% of businesses fail because there is no market need for their product. Well, building a new product is not easy. Sometimes it so happens that one ends up building something entirely different from what would provide value to their audience. And just like that, all that effort goes down the drain. That’s why achieving product-market fit becomes critical. It could make or break a product’s success in the market. In this episode, Arie shares the checklist that you need to follow every...
Why Podcasting Leads All The Audience Enagagement Channels So Far with Rob Walch
January 26, 2021 13:35 - 36 minutes - 83.6 MBPodcasting has been in the marketing arena for quite some time now. They have surpassed the video wave, making audio as a medium one of the best ways to engage the audience. 80% of people listen to all or most of each episode, whereas the average reader spends just 37 seconds reading a blog post! Podcast is an intimate channel and has become a companion be it while commuting, talking a walk, or taking a break on a lazy Sunday afternoon. Unlike the video medium, which requires dedicate...
Reader Revenue Model And How It Shapes The Editorial Strategy with Nandagopal Rajan
January 18, 2021 07:37 - 30 minutes - 72 MBWith the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news that is trustworthy and reliable has become a real challenge. The reader revenue model has seen quite an adoption, especially in the UK where readers pay for exclusive content. India is not far behi...
Reader Revenue Model And How It Shapes The Editorial Strategy with Nandgopal Rajan
January 18, 2021 07:37 - 30 minutes - 72 MBWith the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news that is trustworthy and reliable has become a real challenge. The reader revenue model has seen quite an adoption, especially in the UK where readers pay for exclusive content. India is not far behi...
Rising Trends of Indian Traffic Monetization with Ankit Agarwal
January 12, 2021 10:38 - 29 minutes - 68.4 MBIndian traffic monetization is the holy grail for a lot of publications today. Revenue models (advertising and affiliates) that work wonders in the US market, offer slivers for the traffic coming in from the Indian subcontinent. Where does the gap lie and what could possibly help bridge it? Ankit Aggarwal, former Head of Marketing @Uber, after spending almost a decade testing out various monetization strategies that work for the Indian traffic has a lot to share. He’s got new trends th...
Lessons from Building IMDB - World's Largest Community for Movie Fans with Alan Jay
December 30, 2020 05:49 - 1 hour - 152 MBAlan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and Alan chat about Alan’s journey of building IMDB, his experience of building community-driven businesses. Alan also talks about how he views Google, paywalls for content, mistakes publishers often mak...