Rising Trends of Indian Traffic Monetization with Ankit Agarwal

Indian traffic monetization is the holy grail for a lot of publications today. Revenue models (advertising and affiliates) that work wonders in the US market, offer slivers for the traffic coming in from the Indian subcontinent. Where does the gap lie and what could possibly help bridge it?   Ankit Aggarwal, former Head of Marketing @Uber, after spending almost a decade testing out various monetization strategies that work for the Indian traffic has a lot to share. He’s got new trends that you can straight-away implement to bag the $$. In this episode, he also covered why some of these trends might not work in some scenarios, what can be the possible workarounds here and what does the adoption for these new trends look like.   Here are some of the things you’ll learn from this conversation - Major challenges that publishers are coming face to face while monetizing this Indian traffic. Why is the same revenue model (advertising and affiliates) working for the US market and not so much for the Indian market? Other revenue trends that are gaining grounds to monetize Indian traffic.  How long will it take for the Indian market to follow a similar adoption?

Tune in to know more!