Reader Revenue Model And How It Shapes The Editorial Strategy with Nandagopal Rajan

With the duopolies ruling over, revenue from ads has become unreliable. Publishers are on a hunt for ways they increase their revenue and build their own audience. On the other hand, readers are hungry for authentic news in this era where fake news and privacy breaches are rampant. Finding news that is trustworthy and reliable has become a real challenge.

The reader revenue model has seen quite an adoption, especially in the UK where readers pay for exclusive content. India is not far behind. Readers get what they pay for and publishers increase their revenue. Nandagopal Rajan tells us where the reader revenue model stands in the Indian landscape and shares insights on the what, when, and how of starting off with the reader revenue model.