Own Thy Audience
76 episodes - English - Latest episode: 10 months ago -In 2020, it is almost impossible to have a conversation about marketing and growth and without blaming the walled gardens. No matter who you are - publisher or an advertiser, you have faced the wrath. Almost everyone is looking for a silver bullet? And just like everything else in marketing - there is none here. Audience Ownership has been, is and will remain the holy grail in marketing. Not Facebook ads CTR, not SEO hacks but your loyal audience is what will help you survive and thrive. In this podcast, we will bring out stories of makers who have been in the trenches, who are building things - doing real stuff and share with us how they did it.
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Episodes
Lessons from Building IMDb - World's Largest Community for Movie Fans with Alan Jay
December 30, 2020 05:49 - 1 hour - 152 MBAlan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went on to create the biggest movie fan community, IMDB on UseNet group. It went to the World Wide Web in 1993. In this conversation, Vivek and Alan chat about Alan’s journey of building IMDB, his experience of building community-driven businesses. Alan also talks about how he views Google, paywalls for content, mistakes publishers often mak...
Lessons from Building IMDB - World's Largest Community for Movie Fans
December 24, 2020 08:56Alan Jay’s has been working on the “internet” for the last 30 years. Let that sink. From being an active community contributor in is University days, he went to create the biggest movie fan community, IMDB on Usenet group. It went to the World Wide Web in 1993. In this conversation, Vivek and Alan chat about Alan’s journey of building IMDB, his experience of building community-driven businesses. Alan also talks about how he views Google, paywalls for content, mistakes publishers often make ...
How Should Publishers Strategise Transitioning Into A Subscription-Based Business Model with Pierre Fawkes
December 14, 2020 23:12 - 49 minutes - 114 MBPierre Fawkes has been a part of the publishing industry for over 2 decades now. He is a witness to the digital revolution, even before social media existed. He is also the co-founder of WallKit, a paywall solution specifically for media publishers, and the Retail Innovation Week. The story began in 2004 when he moved from London to New York to pursue a writing career and feels lucky that he turned up in New York when people had just started talking about “blogs”. No one quite knew what a...
Decoding Piers Fawkes' Checlklist To Setting Up A Subscription Business
December 14, 2020 23:12 - 49 minutes - 114 MBIn 2016 when ad revenues were still growing and publishers were hesitant to use paywalls, Piers Fawkes and his team decided to set up their own paywall. A decision that made them lose around 2 mil site visitors. It wasn't of course the first paywall in the world, but it was the start of Wallkit. In this conversation, Fawkes narrates his story of establishing one of the most successful subscription businesses, with the perfect checklist for you to transition into one.
Why News SEO Is More Than Just Text Now With Chelsey Heath
December 14, 2020 21:31 - 36 minutes - 84.4 MBWhile researching for the podcast, we found out that Chelsey is a visiting faculty at Arizona University, she teaches Search Engine Optimization there. Here's a great fact, Robert Cialdini who is the author of the book - the Influence, an amazing book on how to market, is a faculty in the same university. The next question that automatically came up was - if Chelsey teaches a subject as dynamic as Search Engine Optimisation how does she prepare her course material for each year? She agree...
Decoding News SEO, Voice and Video Trends For Publishers with Chelsey Heath
December 14, 2020 21:31 - 36 minutes - 84.4 MBRobert Cialdini - author of Influence and Chelsey Heath have a thing in common - they both teach at the Uni of Arizona. While Cialdini focuses on the fundamentals of marketing, Chelsey teaches Search Engine Strategy - whose curriculum changes every semester. In this conversation, Chelsey, helps us understand how news SEO has evolved over the years, early trends in voice search, and video publishing. Full of nuggets and actionable insights, that would make you sit with your notepad and pen as...
Why Publishers Are Opting More And More For A Digital Publisher Platform with Chirdeep Shetty
November 20, 2020 14:24 - 39 minutes - 91.7 MBIn early 2015 when Quintype began, their founders Chirdeep and Amit realized that most publishers are facing the same problem of creating an interface that lets them run their workflow, each of them building the same workflow, reinventing the flywheel over and over again. Initially, digital publishers had 2 sets of solutions to choose from - the open-source model - consisted of platforms like WordPress, Jumla, with customized plug-ins that publishers managed on their own and if they want...
Data Driven, Not Data Led In Media with Karla Ovalle
September 15, 2020 06:43 - 42 minutes - 97.6 MBSomeone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is looking past those vanity metrics, somewhere publishers often get lost. And one such vanity metric for her is pageviews. According to Karla, the focus should be on the engagement meter of the user and not the page views. A strong believer in quality over quantity. In this episode of Own Thy Audience, she was strongly led by he...
Traffic Is Great, But What Next with Karla Ovalle
September 15, 2020 06:43 - 42 minutes - 97.6 MBSomeone who transitioned from print media to digital media knows audience behavior is different in both. As an analyst, Karla's first principle for analyzing data is looking past those vanity metrics, somewhere publishers often get lost. And one such vanity metric for her is pageviews. According to Karla, the focus should be on the engagement meter of the user and not the page views. A strong believer in quality over quantity. In this episode of Own Thy Audience, she was strongly led by he...
Monetizing Digital Content By Maximizing Subscription Revenue With Andrea Boetti
August 30, 2020 20:42 - 30 minutes - 28.4 MBIt is no secret that monetizing traffic for publishers is still a challenge. How do a carrier billing and telco partnership company find a place here? What does an ideal checkout flow for subscribers look like? With disposable incomes varying across the globe, how important are pricing experiments? And what kind of pricing experiments should publishers try? These were some of the many questions that we had for Andrea Boetti, the Director of Strategic Partnerships at Fortumo. With the e...
Monetizing Digital Content By Maximizing Subscription Revenue With Andrea Boetti
August 30, 2020 20:42It is no secret that monetizing traffic for publishers is still a challenge. How do a carrier billing and telco partnership company find a place here? What does an ideal checkout flow for subscribers look like? With disposable incomes varying across the globe, how important are pricing experiments? And what kind of pricing experiments should publishers try? These were some of the many questions that we had for Andrea Boetti, the Director of Strategic Partnerships at Fortumo. With the e...
The SaaS Growth Show - How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story
August 24, 2020 08:08 - 42 minutes - 98.3 MBVivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers & the $1 Million ARR From India & South East Asia, and our global expansions. The conversation covered some important points like: 1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention 2. News & Media - The Publishers Is An Underserved Vertical Mostly Given...
How Communities Are Uplifting Local Publishers This Pandemic With Bruce Potter
August 21, 2020 18:40 - 33 minutes - 76.4 MBWhile giants like the Washington Post were busy focusing on the international market, InsideNova stuck to the local communities. They knew there’s more to news than just politics, but also roads, schools, employment, etc. And today in these tough times, it is paying them off just right. Situated around Northern Virginia, this media house has a huge presence with around 100k followers, an email list of 80k+ subscribers and 0.5 to 1 million unique visitors on the website every month. The...
The Zebras That Create Purposeful Content With Ben Aston
August 10, 2020 14:03 - 46 minutes - 107 MBImagine wanting to write a book that helps people grow professionally, starting a blog for it, and then slowly realizing you can make a whole business out of it. Oh now that I come to think of it, isn’t this what Ben Aston at Black + White Zebra did beautifully? What started in 2011 as The Digital Project Manager, is today a fully bootstrapped company providing communities thought leadership in emerging digital disciplines. They turn typically boring and uninteresting things into fun activ...
At NY Times SEOing is a Newsroom Effort with Claudio Cabrera
August 04, 2020 11:34 - 45 minutes - 105 MBNew York Times is the epicenter or gold standard of journalism, and a huge chunk of the credits go not just to the incredible team of impeccable journalists but the SEO team which is always on its toe to get the perfect content out. Claudio Cabrera has been working for the New York Times for the last 4 years now. What started with 2 people is now a combined newsroom effort. In this conversation, Claudio talks about his journey at NY Times, his biggest superpowers - having been a journalist...
How the Ongoing Media Trends help build the Reader-Publisher relationship with Jonny Kaldor
July 28, 2020 06:46 - 46 minutes - 107 MB"Today is an interesting term because it is changing so quickly" Jonny Kaldor, CEO, and co-founder of Pugpig left us wondering when he said this while discussing the latest trends in the media publishing industry. According to him, the most important of them is the use of audio, especially podcasts. And the reason to use them amplifies more especially during these tough times. When earlier a virtual event would see 70-80 attendees, today the number soars to 800-1000. He also emphasize...
Why Media Businesses Need More Channels Beyond Search and Social with Veronica Magan
July 24, 2020 11:09 - 41 minutes - 95.1 MBVeronica Magan who is the Director of Digital Growth and Innovation at Access Intelligence, said, "Audience is the people that you market to." She joined us to discuss why media businesses need to go beyond social media and other search engines to reach their audience. Her emphasis lied strongly on email marketing, especially for her niche audience. Listen in for more insights.
How Audience Ownership is the Most Important Cornerstone For Media Business with Ben Ilfeld
July 20, 2020 20:30 - 46 minutes - 108 MB10 years ago, no newspaper would have thought that one day their daily copies would slowly lose their values. Did we while growing up ever imagine that instead of receiving a piece ever morning on our doorstep, we'll be receiving one ever morning in our inbox? A lot has changed and a lot yet remains to be changed. As for media publishers, one thing is for certain. They know their real asset is their audience and the importance to own it. Joining us for this episode of Own Thy Audience is ...
Decoding Who Owns Your Content On The Internet with Ben May
June 29, 2020 20:21 - 37 minutes - 34.9 MBYou spend months and years to gather that audience on Medium. You ran campaigns, gave them offers, and even went so far as to give luscious discounts. But all this to what? What if one day medium just decides to take it all away. Then? How will you showcase all your hard work then? For this episode of Own Thy Audience is Ben May, the founder of The Code Company. Someone who has been in the digital publishing industry for more than a decade now and understands the importance of audience ow...
Search Engine Algorithm updates - Timeline, What Has Changed and Where are we headed.
June 19, 2020 13:02 - 37 minutes - 40.1 MBIn this episode of Own Thy Audience, Vivek Khandelwal, founder, iZooto, gets candid with Vahe Arabian, founder, State of Digital Publishing. Their conversation revolves around the transformation that NewsFeed and Search results have been seeing. They compare the past with the present and predict what the future holds. Hop in for more!
Building A Media Business For The Next Billion Users
June 02, 2020 08:55 - 47 minutes - 44.2 MBDid you know that in Tier 3 cities of India, the search icon, or the magnifying glass that you see in the Amazon app was interpreted as a table tennis racquet? Such an irony. Amazon’s forte is Product Search and Recommendations. This is why Amazon had to reinvent it’s App for it’s Bharat strategy. There are 100’s of other examples where What-Worked-In-Lucknow didn’t work in Etah. Or What-Sold-Like-Hot-Cakes in Jaipur never caught the user’s eyes in Bhilwara. Cracking vernacular India is t...
Why is SEO Important for Publishers (more than ever) in 2020?
May 29, 2020 08:35 - 43 minutes - 40.6 MBSEO is critical for any website out there. But knowing that and actually taking the right steps towards it, makes all the difference. Truth be told, it is a tough nut to crack. And it has especially been a pain in the a** for publishers, bloggers & media site owners, irrespective of whether they have a million pages on their site or are just starting from scratch. In this episode, we have Michael Bertini laying it out for publishers on what they should be doing to ace their SEO game. Here ...
Office Hours: Implementing Content Recommendations in 2020
April 16, 2020 13:25 - 39 minutes - 37.8 MBThis is possibly one of the ripest times for publishers. People are devoting a lot of time to screens and the base is increasing. Subscribers although have a large content basket to choose from and this makes the competition tough. That is when content recommendation comes in picture. A large chunk of the industry uses this tool and the popularity is increasing each day. Some questions still remain unanswered though. How critical is content recommendation for digital publishers, and its im...
Office Hours: Ad Fraud
April 16, 2020 12:52 - 36 minutes - 33.1 MBName one who has not been affected by Ad Fraud. It’s everywhere, and everyone has been its target. Hard-earned money has been lost, time has been spent and the results have still been null. But good news, solutions exist. This episode of Office Hours, we have Deepankar Biswas joining Vivek. Deep, who is the co-founder of BotMan, will discuss the various threats and myths around Ad frauds. The intensity of their impact and how well can we overcome them. Deep is the co-founder of Bot...
Opportunity in Crisis
April 08, 2020 06:48 - 23 minutes - 21.4 MBThe world's facing a pandemic, people are at their home, working. What are publishers doing? They know the time is ripe, screen time is going to increase multifold and this is their cue. They have plunged into building their audience. But what about retaining the same audience? In the first episode of Own Thy Audience, Vivek Khandelwal and Shubhangi Srivastava bring to you strategies that will not only help you grow but also retain your audience.
Own Thy Audience
March 30, 2020 12:50 - 10 minutes - 19 MBA small preview episode to a whole series of Marketing especially in the Covid times. An episode of fun and laughter, where the host Vivek Khandelwal and Shubhangi Srivastava talk about changing times and its impact on Publishers and their significant audience.