The SaaS Growth Show - How Obsessive Focus On Delivering One Promise @ Scale For Niche Verticals Built a $ 1 Million ARR SaaS Business - The iZooto Story
Own Thy Audience
English - August 24, 2020 08:08 - 42 minutes - 98.3 MBMarketing Business marketing audienceownership digitalpublishers publishers Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Vivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers & the $1 Million ARR From India & South East Asia, and our global expansions.
The conversation covered some important points like:
1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention
2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation
3. Obsessive Focus On Delivering One Promise <> Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale
4. Using the "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Latter To Paid Customers
5. Land & Expand - Upsell & Cross-Sell Growth Strategy To Increase Value Of Business From Existing Customers
6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche.
7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets
Vivek Khandelwal was recently invited over as a guest to the SaaS Growth Show with Raj Swaminathan. He talked about the iZooto journey of 60 Billion Notifications Per Month, 1100 Customers & the $1 Million ARR From India & South East Asia, and our global expansions.
The conversation covered some important points like:
1. Owned Media Channels - Often Overlooked & Underestimated For Customer Engagement & Retention
2. News & Media - The Publishers Is An Underserved Vertical Mostly Given Up To The Biggies For Monetisation
3. Obsessive Focus On Delivering One Promise Removing One Pain Area For The Stakeholder - Speed Of Delivery @ Scale
4. Using the "Freemium" Model as a "Foot In The Door" Strategy To Induce Trials / POCs Can Convert Latter To Paid Customers
5. Land & Expand - Upsell & Cross-Sell Growth Strategy To Increase Value Of Business From Existing Customers
6. In High Language Barrier SEA Markets - Going After & Acquiring Top Customers Creates FOMO & Cascades Into Automatic Interest & Pull From Other Prospects In the Niche.
7. Innovative Co-Marketing & Strategic Alliance With AdPushUp To Fuel Growth In New Markets