How the Ongoing Media Trends help build the Reader-Publisher relationship with Jonny Kaldor

Own Thy Audience

English - July 28, 2020 06:46 - 46 minutes - 107 MB
Marketing Business marketing audienceownership digitalpublishers publishers Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Why Media Businesses Need More Channels Beyond Search and Social with Veronica Magan

Next Episode: At NY Times SEOing is a Newsroom Effort with Claudio Cabrera

"Today is an interesting term because it is changing so quickly"

Jonny Kaldor, CEO, and co-founder of Pugpig left us wondering when he said this while discussing the latest trends in the media publishing industry.

According to him, the most important of them is the use of audio, especially podcasts. And the reason to use them amplifies more especially during these tough times. When earlier a virtual event would see 70-80 attendees, today the number soars to 800-1000.

He also emphasized the benefits of having a separate audience for separate products with separate prices. To know the reason why, tune in.