How To Grow Your Media Business With Regional And Multi-Lingual SEO with Chanpreet Singh

Own Thy Audience

English - February 25, 2021 09:15 - 30 minutes - 70.9 MB
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Previous Episode: Must follow checklist for publishers starting off with a new product with Arie Wibowo

Next Episode: Scaling Podcast Monetization In Digital Newsrooms with Wil Wiiliams

In a country like India, there are 121 languages which are spoken by 10,000 or more people in which has a population of 121 crores. Just having content in one language does not cut it. Not anymore. The need to strategize to put together a plan to serve readers with content based on the language and region is now more important than ever. Optimize the website content according to the region the reader is in or the language that they prefer consuming information. But coming up with an SEO strategy is where most publishers get stuck.

Chanpreet Singh has been doing all things SEO for over 2 decades now. In this episode, he will open up his operating playbook so that you can start off with optimizing your SEO strategy.

Important points covered How should a digital publisher zero down on the languages? What parameter does Google use to identify if a page is targeted for a particular region? Different subdomain or different subdirectory? What performs better and why? Should publishers go multi-lingual, multi-regional, or does it make sense to optimize it for both? How should one optimize for multilingual search? What are the things that need to be in place before starting off with off-page SEO? How should publishers mitigate duplication content? How should one measure and track if their regional content is performing well?