Fixing Plagiarism to Drive Traffic Growth for News Publishers
Own Thy Audience
English - January 10, 2023 16:09 - 33 minutes - 78.6 MBMarketing Business marketing audienceownership digitalpublishers publishers Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Humans vs AI - What does the future of newsrooms look like?
Plagiarism plagues the news publishing industry, over 62% of articles published by major publications aren't unique anymore because of plagiarism. This causes articles to rank poorly on Google Search, not returning views to its fullest potential for the news publisher. But what should a news publisher do in order to tackle plagiarism?
In this episode, Vivek Khandelwal, Founder at iZooto talks to Jeremy Mauboussin, Founder, Plagiashield to understand the impact of plagiarism on website traffic. They also steps that a publisher can take to safeguard their content from plagiarisers. If your content has been copied in the past, you can prevent it in the future from steps discussed in this podcast.