Nudge
225 episodes - English - Latest episode: 24 days ago - ★★★★★ - 146 ratingsEver noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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Episodes
#42: Common pricing mistakes most businesses make
November 02, 2020 09:22 - 25 minutesMost businesses make obvious mistakes when it comes to pricing. Some businesses undercharge, leaving money on the table, others are overpriced and put off buyers. Getting your price right isn’t easy. In this episode, I chat with pricing expert Ammanuel Selameab about the common pricing mistakes and how to avoid them. Ammanuel’s company Run Pricing Tests: www.runpricingtests.com Sign up to the Nudge Mailing list: www.nudgepodcast.com/mailing-list
#41: The irrational way we perceive food
October 19, 2020 07:00 - 27 minutesWe’re obsessed with food. We spend more time creating it and more money on it than we ever have before. But do we love the actual taste of what we eat or simply how it makes us feel. In this episode I’m joined by Eve Turow-Paul, a globally recognized expert on food. We discuss our modern-day obsession with food, our irrational views of what we like, and studies that show how marketing distorts our perception. Eve’s book Hungry: https://www.amazon.co.uk/Hungry-Avocado-Instagram-Influencers-Co...
#40: What Makes A Great Story?
October 05, 2020 08:47 - 25 minutesWhat do Star Wars, oil spills and eBay descriptions have in common? They help us understand what makes communication great. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss the power of storytelling in marketing and the brilliant campaign that encourages millions of Americans to start paying for bottled water. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.popneuro.com/neuromarketing-bootcam...
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
September 21, 2020 09:27 - 24 minutesWhat’s the point of branding? Why do companies spend billions every year on it? To understand that we need to look beneath the surface at the brain. In this episode, neuroscientist Dr. Matt Johnson and marketing expert Prince Ghuman discuss how brands change how we perceive a product, what happens in our brains when we see a brand and what makes some brands more memorable than others. Blindsight book. getbook.at/blindsight Sign up for Prince and Matt’s neuromarketing bootcamp https://www.po...
#38: Is swearing good for you?
September 07, 2020 12:31 - 26 minutesSome of us love it, some of us hate it, but is it good for us? In this episode I’m joined by Dr Emma Byrne where we discuss how swearing can make you more resilient, how it can increase your trustworthiness and how it changes from country to country. Emma's book: Swearing is Good For You Sign up to the Nudge mailing list
#37: When growth hacks fail | With Rand Fishkin
August 24, 2020 07:02 - 25 minutesGrowth hacks are loved by many marketers around the world. But should you use them? And are there any risks? In this episode, Rand Fishkin, founder of SparkToro, Inbound.org, and Moz explains what happens when growth hacks fail and a smarter way to plan your marketing. Lost and Founder, Rand's Book SparkToro Get a Free Trial HBR article Sign up to the Nudge Mailing list
#36: Find the right audience | With Rand Fishkin
August 10, 2020 06:00 - 22 minutesEver get the feeling no one’s listening? Have you ever spent months working on a project only to find no one cares? Turns out most marketers have had this experience, but not because they’re bad at their jobs, instead it's because they haven’t found their audience. In this episode, Rand Fishkin, founder of SparkToro, Inbound.org and Moz explains how to find the right audience for your product or service. Lost and Founder, Rand's Book SparkToro Get a Free Trial James Stanier's Book "Beco...
#35: How to get your side hustle off the ground
July 27, 2020 07:23 - 23 minutesHave you managed to get your side hustle off the ground? Do you keep planning to work on it but never find the time? Do you wonder if you’ll ever create something that resonates? In today’s show, Jeff Gothelf, coach, author and keynote speaker, will talk through simple steps to get your side hustle up and running. Link to Jeff’s book Forever Employable: https://amzn.to/30rP2ue Sign up to the Nudge mailing list: https://www.nudgepodcast.com/mailing-list
#34: The Psychology of Price | Part Two
July 13, 2020 06:32 - 20 minutesHow do you price your product? Do you painstakingly quiz consumers on what price will work for them? If so, you might be making a big mistake. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover the decoy effect, how to increase prices without losing buyers and the power of free. Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Sign up to our mailing li...
#33: The Psychology of Price | Part One
June 29, 2020 08:05 - 19 minutesPricing a product isn't easy. We're reliant on out of date models and frameworks that don't reflect the real world. In today's show, with pricing expert Leigh Caldwell, we explain the science behind pricing strategies that work. We'll cover how to use anchors, if charm pricing works and the importance of product positioning. Leigh's book The Psychology of Price: https://amzn.to/2Yc1lrE Leigh's agency: https://www.irrationalagency.com/ Cognitive Economics Event: https://cognitiveeconomics....
#32: 6 discriminatory mistakes most hiring managers make
June 14, 2020 21:26 - 27 minutesWho should make the final call on a new hire? What should you ask during an interview? Can a job ad exclude good candidates? To answer these tough questions I’m joined by Kate Glazebrook, Co-Founder of Applied and formally of the UK’s Behavioural Insights Team. In this episode we highlight the mistakes most hiring managers make and how to avoid them. Get started with a 14 day free trial of Applied: beapplied.com/free-trial Check out Applied: beapplied.com Sign up to our mailing list: https...
#31: SaaS Startups: 8 Hacks To Grow Your Brand
June 01, 2020 06:33 - 22 minutesMarketing at a Software-as-a-Service (SaaS) startup isn’t easy. Usually you’re short on budget, given dozens of responsibilities with only a handful of teammates. But that hasn’t stopped some of the leanest organizations grow to multi-million dollar brands. Today I’m chatting with Georgiana Laudi who has helped many SaaS businesses grow from one employee to thousands. In this episode we chat through 8 hacks every SaaS marketer can test out and apply. Link to Forget the Funnel: https://forge...
The science behind great adverts
May 18, 2020 08:48 - 26 minutes - 24.4 MBThe best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://bit.ly/2Myvc8z
#30: The science behind great adverts
May 18, 2020 08:48 - 27 minutesThe best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: https://decodemarketing.com/en Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
#29: Why first impressions matter
May 04, 2020 08:28 - 15 minutesDid you know judges and doctors make better decisions when given less time? Turns out our first impressions are seriously accurate. Today I’m joined by Phil Barden, MD at Decode and best selling author of the consumer psychology book Decoded. In the show we chat about the importance of first impressions in marketing, how you’re more likely to spot a McDonald’s logo when you’re hungry, and the trick that makes street food stalls so successful. Phil's book Decoded: https://amzn.to/2EXoIMl Phi...
#28: Coronavirus: How to change the behavior of a nation
April 20, 2020 06:17 - 19 minutesThe last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face. John Drury’s blog: https://bit.ly/2XoKiDT UK government’s Easter weekend advert: https://...
Coronavirus: How to change the behavior of a nation
April 20, 2020 06:17 - 17 minutes - 16.3 MBThe last few months have shown that unprecedented changes to human behavior and habits is possible. But how was it achieved? Some countries chose a hard, enforced approach, while some were more lenient. In this episode we take a look at how the UK has changed behavior. We’ll look at the messaging the government used, the adverts that worked, the opportunities available and the problems we still face. John Drury’s blog: https://bit.ly/2XoKiDT UK government’s Easter weekend advert: https:/...
#27: Understanding customers during times of uncertainty
April 06, 2020 10:34 - 22 minutesDue to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Link to Business Casual Copywriting: https://businesscasualcopywriting.com/ S...
Understanding customers during times of uncertainty
April 06, 2020 10:34 - 20 minutes - 19.3 MBDue to Covid-19, consumers across the globe have different priorities. Their needs, concerns and fears have changed over night. So, how should marketers continue their work without sounding out of touch or irrelevant? In today’s show I’m joined by Joel Klettle, founder of Business Casual Copywriting. We cover why attempting to understand consumers before you start marketing to them is more important now than ever. Link to Business Casual Copywriting: https://businesscasualcopywriting.com/ ...
#26: Why do 80% of product launches fail?
March 23, 2020 11:49 - 24 minutesAccording to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://www.nudgepodcast.co...
Why do 80% of product launches fail?
March 23, 2020 11:49 - 23 minutes - 21.5 MBAccording to HBR, 80% of new product launches fail. But why? Could it be because the frameworks and models marketers implement aren't fit for purpose? Or perhaps because our understanding of what works might not be right? In this episode Richard Chataway, vice president of BVA Nudge Unit UK and author of Behavior Business, explains the mistakes most marketers make and how to avoid them. Link to Richard's book: https://amzn.to/2TyIfuE Sign up to our mailing list: https://bit.ly/2UYDMCP
#25: Coronavirus: The psychology behind panic buying
March 13, 2020 18:55 - 19 minutesThe world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/ Sign up to the mailing list: https://www.nudgepodcast.com/ma...
Coronavirus: The psychology behind panic buying
March 13, 2020 18:55 - 17 minutes - 16.3 MBThe world is panic buying. The UK’s largest supermarket has capped sales of essentials, Kiwi shoppers are spending 40% more YoY, and some Malaysian consumers have spent 800% more on hand sanitizer. But why does it happen? What can psychology tell us about this behavior? And more importantly, is the response from corporations and governments correct? Find your local food bank: https://www.trusselltrust.org/get-help/find-a-foodbank/ Sign up to the mailing list: https://bit.ly/2UYDMCP
How to nudge within your business
March 09, 2020 12:16 - 22 minutes - 21.1 MBWhat simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same. Link to Richard's book: https://amzn.to/2TyIfuE Sign ...
#24: How to nudge within your business
March 09, 2020 12:16 - 24 minutesWhat simple tricks make call centers more effective? How do Amazon, Google and Netflix increase product usage? And what can private organizations learn from governments when it comes to behavior science? In this episode Richard Chataway, Vice president of BVA Nudge Unit UK and author of Behavior Business, explains how the world's leading governments and organizations use nudges within their work, and tips you can follow to do the same. Link to Richard's book: https://amzn.to/2TyIfuE Sign u...
How to make your writing more effective
February 23, 2020 19:34 - 26 minutes - 24.4 MBWhether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Breakthrough or bust blog: https://bit.ly/2P3WF3s CopyHackers site: https://copyhackers.com/ Sign up to our mailing list: https://bit.ly/2UYDMCP
#23: How to make your writing more effective
February 23, 2020 19:34 - 27 minutesWhether we like it or not, writing is a vital part of our jobs. It's the way we communicate, negotiate, convince and ultimately work. If your writing isn't persuasive, you won't be very good at convincing others. In this episode I chat to Joanna Wiebe who explains how to create effective writing that persuades others. Breakthrough or bust blog: https://bit.ly/2P3WF3s CopyHackers site: https://copyhackers.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
#22: How to be a good boss
February 10, 2020 17:47 - 19 minutes75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake. Bruce’s book Joy of Work: https://amzn.to/35vgjuB Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/ Sign up to our mailing list: https://www.nudgepo...
How to be a good boss
February 10, 2020 17:47 - 18 minutes - 17.1 MB75% of Americans say the worst aspect of their job is their boss. In fact, Daniel Kahneman found that interacting with a boss was the second least favorite activity of our day (just ahead of commuting!). In this episode, Bruce Daisley talks through the key traits good bosses share and the bad habits bosses need to shake. Bruce’s book Joy of Work: https://amzn.to/35vgjuB Bruce’s podcast Eat Sleep Work Repeat: https://eatsleepworkrepeat.com/ Sign up to our mailing list: https://bit.ly/2My...
#21: The science behind improving your productivity
January 28, 2020 09:13 - 22 minutesOnly 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: https...
The science behind improving your productivity
January 28, 2020 09:13 - 21 minutes - 19.5 MBOnly 8% of us in the UK feel engaged by our jobs and the majority of us say we’re say we feel burned out in our roles. The modern workplace is actually less productive and more stressful than before. So what’s the solution? In this episode best selling author and podcast award winner Bruce Daisley talks through the optimal amount of hours to work per week, the science behind taking a lunch break and the differences between a productive and unproductive office. Bruce’s book Joy of Work: http...
#20: Debunking a marketing myth
January 12, 2020 19:58 - 20 minutesAs marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations t...
Debunking a marketing myth
January 12, 2020 19:58 - 19 minutes - 17.9 MBAs marketers, we are constantly told to change a consumer’s attitudes. Gurus often call it the key to long term success and cite examples from mammoth organizations like Nike, saying “they changed attitudes towards running”. But is it good advice? Should marketers focus on changing attitudes? In this show, my guess Phil Barden, suggests a different route. He talks about why changing behaviors is easier and more effective than changing attitudes, sharing diverse examples from organ donations t...
Why marketing is vital, not a nice to have
December 31, 2019 17:00 - 24 minutes - 22.9 MB"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: h...
#19: Why marketing is vital, not a nice to have
December 31, 2019 17:00 - 26 minutes"Can’t products sell themselves?” Most marketers will have heard a variation of this question throughout their careers, but is it true? In this episode, Phil Barden, author of the bestselling consumer psychology book Decoded, explains the importance of marketing. He talks about why we spend 3x more on Starbucks than Greggs, how a product’s packaging changes perception and why marketing is more important than many believe. Phil's book Decoded: https://amzn.to/2EXoIMl Phil's agency Decode: ht...
#18: 8 nudges you need in 2020
December 17, 2019 09:55 - 25 minutesIn this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: https://www.nudgepodcast.com/mailing-list
8 nudges you need in 2020
December 17, 2019 09:55 - 25 minutes - 23.5 MBIn this special end of year episode we take a look back at the most important nudges shared on the show in 2019. Listen to learn about the most successful advertising campaign of the 20th century, the easiest way to sell more cookies and the simple sales tactic that improved revenue by 20%. Sign up for the mailing list: https://bit.ly/331dEr5
#17: How marketers alter our behavior
December 02, 2019 15:45 - 19 minutesOne of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing li...
How marketers alter our behavior
December 02, 2019 15:45 - 17 minutes - 16.5 MBOne of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our mailing l...
What makes a good website?
November 19, 2019 20:05 - 20 minutes - 19.2 MBMost of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to our m...
#16: What makes a good website?
November 19, 2019 20:05 - 22 minutesMost of us have experience creating a website. Whether it’s for work, a personal project, a wedding or a charity fun run. But do you know the psychology behind why one site is more effective than another? In this episode, best-selling author and international public speaker Nathalie Nahai condenses years’ worth of research to reveal what makes a good website. Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3 Link to Nathalie's podcast: https://bit.ly/2r68c9i Sign up to...
What VR reveals about a consumer’s mind
November 04, 2019 22:30 - 23 minutes - 21.9 MBDoes the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads. Check out Gorilla in the Room: https://gorillaitr.com/ Sign up to our mailing list: https://bit.ly/2Zk0Iz
#15: What VR reveals about a consumer’s mind
November 04, 2019 22:30 - 25 minutesDoes the weather dictate where students choose to go to university? In this episode, Dr Alastair Goode explains how our brain developed, why we take shortcuts when making decisions and how VR reveals when we stop noticing ads. Check out Gorilla in the Room: https://gorillaitr.com/ Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
How to stop getting distracted
October 22, 2019 06:52 - 19 minutes - 18 MBEver find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace. Link to Nir's book Indistractable: https://amzn.to/2W13eWN Sign up to our mailing list to never miss an ep...
#14: How to stop getting distracted
October 22, 2019 06:52 - 20 minutesEver find yourself at work, desperate to finish an important project, but seemingly getting nowhere? My guest, Nir Eyal used to experience that a lot. Then he started to look at the science behind distraction and what you can do to stop it. In this episode, Nir explains how to stop getting distracted, why open plan offices don’t work and how Slack created a distraction free workplace. Link to Nir's book Indistractable: https://amzn.to/2W13eWN Sign up to our mailing list to never miss an epi...
What makes products like Instagram so addictive?
October 07, 2019 11:38 - 23 minutes - 21.8 MBWhat’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products. Link to Nir's book Hooked: https://amzn.to/2OrXjbe Sign up to our mailing list: https://bit.ly/2Zk0IzH
#13: What makes products like Instagram so addictive?
October 07, 2019 11:38 - 25 minutesWhat’s the first thing you do in the morning? If you’re like 79% of Americans, the first thing you’ll do is check apps like Instagram, Facebook or Twitter. But what makes these products so addictive? What differentiates them from thousands of similar products? In this episode I chat to best-selling author Nir Eyal about the science behind habit forming products. Link to Nir's book Hooked: https://amzn.to/2OrXjbe Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
#12: The science behind influencer marketing
September 23, 2019 06:19 - 22 minutesInfluencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. Messengers book: https://amzn.to/2maUW0z Buzzsumo blog: https://bit.ly/2m7ItdQ Sign up to the mailing list: https://www.nudgep...
The science behind influencer marketing
September 23, 2019 06:19 - 21 minutes - 19.8 MBInfluencer marketing has a bad name. Hearing it mentioned will conjure up thoughts of tacky endorsements and faked Instagram pics. But is it really all that bad? In this episode, I chat to Joseph Marks who explains the science behind why being nice can influence, and to Steve Rayson, who created a multi-million dollar company using positive influencer marketing. Messengers book: https://amzn.to/2maUW0z Buzzsumo blog: https://bit.ly/2m7ItdQ Sign up to the mailing list: https://bit.ly/2Z...
#11: What makes someone more convincing than others?
September 11, 2019 11:50 - 26 minutesSome people are just more convincing than others. People laugh more at their jokes, they're better at finding partners, and ultimately they get paid more. Understanding what makes these people more convincing is something my guest has spent years studying. In this episode, I chat to Joseph Marks who explains why taller people get elected more, how attractive people receive higher pay and why expensive cars don't get honked at. Link to Joseph's book Messengers: https://amzn.to/2maUW0z Sign ...