#17: How marketers alter our behavior
Nudge
English - December 02, 2019 15:45 - 19 minutes - ★★★★★ - 146 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list
One of the best marketing campaigns of the 20th century encouraged millions of Americans to brush their teeth. It is lauded as incredibly effective, but was it ethical? Helping us understand the ethics behind habit-shifting marketing is Nathalie Nahai. In this episode, she explains how habits change and the ethics behind where to draw the line.
Link to Nathalie's book Webs of Influence: https://amzn.to/2QC5va3
Link to Nathalie's podcast: https://bit.ly/2r68c9i
Sign up to our mailing list: https://www.nudgepodcast.com/mailing-list