Nudge
225 episodes - English - Latest episode: 24 days ago - ★★★★★ - 146 ratingsEver noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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Episodes
How adverts use psychology to win you over
June 24, 2024 05:00 - 16 minutesIn the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
How to win any argument (according to a neuroscientist)
June 17, 2024 05:00 - 22 minutesI guarantee that the words you use to win arguments are ineffective. I don’t think you’re a lousy persuader, I think we all are. Today, world-leading neuroscientist Tali Sharot shares her decade-long research into persuasion. She tells me that the way I argue is ineffective and reveals how to win any argument. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my new...
10 psychological tactics to write better emails
June 10, 2024 05:00 - 21 minutesI’ve tested 100s of psychological tactics on my email subscribers. Today, I reveal the 10 tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course My endowment test: https://tinyurl.com/bv2umtup My scarcity nudge: https://tinyurl.com/376stytp My loss aversion nudge: https://tinyurl.com/5hyh9y4h My experiment with International Podcast Day: https://im.ge/i/PrV4l9 My consistency experiment: https://bit.ly/3sABZTU My curiosity gap experim...
How 22,000 were persuaded to clean sewage
June 03, 2024 05:00 - 25 minutesThis is surely the most persuasive message on earth? It made 22,000 Brits agreed to 1,000 hours of community service, including, but not limited to; cleaning toilets at festivals, scraping chewing gum off the streets, and manually relieving sewer blockages. In today’s episode, Harvard Professor Todd Rodgers explains how. Access the bonus episode here: https://nudge.ck.page/b64397a286 Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https:/...
The persuasive power of profanity
May 27, 2024 05:00 - 25 minutesWarning. This episode contains explicit language. In 2018, KFC told the world they FCK’d up. Today on Nudge, Professor Moore shares the science behind swearing and reveals if swearing in ads helps or hinders a brand. Access the bonus episode here: https://nudge.ck.page/e1bed9bc16 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
The speech that put a man on the moon
May 20, 2024 05:00 - 26 minutesIt seems inevitable to us now that someone would eventually land on the moon. But back in 1962 that wasn’t so certain. With the ever-rising costs of the Apollo space program, and a huge amount of tax needed from each US citizen, JFK struggled to convince people. That was until one speech on a sunny day in September. This speech went down in history, persuading the nation to reach for the moon. In today’s Nudge, I explain the psychological tactics Kennedy used to make that speech so compelling...
“Don’t be fooled by this sales trick” Chris Voss
May 13, 2024 05:00 - 27 minutesChris Voss, the FBI’s former chief hostage and kidnapping negotiator, shares how to succeed in any negotiation. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
FBI hostage negotiator shares his worst mistakes
May 06, 2024 05:00 - 25 minutesChris Voss, former chief hostage and kidnapping negotiator for the FBI, shares the worst negotiation mistakes you can make. Chris’s newsletter: https://www.blackswanltd.com/the-edge Chris’s book: https://www.blackswanltd.com/never-split-the-difference Follow the Nudge newsletter: https://nudge.ck.page/profile
10 pricing tips from 10 pricing experts
April 29, 2024 05:00 - 17 minutesIn the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course
“It's How McDonald’s Make Men Binge” Rory Sutherland
April 22, 2024 09:50 - 32 minutesIn today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Rory Sutherland on Big Macs, Fixing Taxes and Quitting Smoking
April 22, 2024 05:00 - 32 minutesIn today’s episode of Nudge, Rory Sutherland explains: When to tell smokers to quit smoking How to double McDonald’s orders Ways to make Londoners recycle Why pensions schemes are broken How to make high earners pay more tax You won’t want to miss this. (Warning this episode contains explicit language). Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
6 scientifically-proven persuasion techniques
April 15, 2024 05:00 - 18 minutesI’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course Reddit ads: https://imgur.com/a/BsCwx7n Reddit ads results: https://imgur.com/a/iEB4W79
The overlooked secret to better writing
April 08, 2024 05:00 - 21 minutesI wish I had followed Prof Todd Rodgers’ advice earlier. Writing for Busy Readers book: https://writingforbusyreaders.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/
Can knowing more make you enjoy less?
April 01, 2024 05:00 - 24 minutesI used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Why Amazon paid staff $5k to quit
March 25, 2024 06:00 - 29 minutesIn today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Uri's previous episodes on Nudge: Episode One / Episode Two
The £500 million marketing mistake
March 18, 2024 06:00 - 19 minutesIn 1991, CEO of one of the UK’s largest high street brands lost £500m in value overnight. He almost caused his company to go bankrupt, which ultimately led to his dismissal and a complete company rebrand. In today’s episode of Nudge, I share his story, explaining the psychology behind why this happened and some messaging advice that every marketer needs to know. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Episode 70 of Nudge: https://tinyurl.com/vk2cxcuc Class...
The hidden (sexual) symbolism in the McDonald's logo
March 11, 2024 06:00 - 22 minutesIs there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/ Nazuk’...
Why these irrational prices actually work
March 04, 2024 06:00 - 23 minutesEvery year $342 billion is spent on bottled water. And yet, for many of those customers a safer version, that tastes the same, is 300x cheaper. Our collective thirst for bottled water is largely irrational. It doesn’t make sense. But so, it seems, are the pricing strategies of several major brands, from fashion, to food, to flights, irrational prices often trump rational approaches. Today, Melina Palmer, host of the Brainy Business, explains why irrational prices surprisingly sell. Melina’s...
Life lessons from a world-leading neuroscientist
February 26, 2024 06:10 - 36 minutesToday, a world-leading neuroscientist explains everything wrong in my life. She details why marriages fail, if cleaning can be fun, how Facebook drove depression, and shares lessons on creativity. In 30 minutes, I learnt more about happiness than in the past 30 years. Access the bonus episode: https://nudge.ck.page/de30a8ac24 Tali’s book, Look Again: https://tinyurl.com/5n8p3btb Tali’s lab: https://affectivebrain.com/?page_id=161 Sign up to my newsletter: https://www.nudgepodcast.com/mailin...
Do you have unethical amnesia?
February 19, 2024 06:10 - 31 minutesIn 2016 Amnesty international revealed how Microsoft, Volkswagen, and Samsung used suppliers with links to child labour. In 2017 BBC’s Panorama revealed how dozens of iPhone workers had committed suicide due to poor working conditions. In the summer of 2023 we learnt that Amazon’s UK division paid no corporation tax for the second year in a row. Did any of these unethical scandals directly affect sales? Nope. Today, professor Daniel Zane—who has studied the wilful ignorance customers have t...
The hypnotising effect of Valentine’s day
February 12, 2024 06:10 - 25 minutesSpecial days like Valentine’s day have an interesting effect on us. In ancient Roman times they inspired men to whip each other with animal hides. And today, they encourage men to spend hundreds on prospective partners. In today’s Nudge, researcher Danny Zane explains why this happens, sharing his eye-opening studies on how these special days affect us. Danny’s webpage at Lehigh: https://business.lehigh.edu/directory/daniel-zane The dark history of Valentine’s day: https://tinyurl.com/yfh68...
How to create an irresistible offer (that’s proven to sell)
February 05, 2024 06:00 - 25 minutesLearn the 7 scientifically-proven tips which are certified to improve your offer, and create a promotion that’s “too good to refuse”. Today Thomas McKinlay, founder of Ariyh is back on the show with more marketing-science wisdom. You’ll hear why extraordinary long warranties win, how time-limited offers fail, and why a thank you note isn’t as sweet as it seems. Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https://ariyh.gumroad.com/l/ecommerce Follow Thomas on LinkedIn: https...
What makes a song popular?
January 30, 2024 06:10 - 23 minutesWhat do Bieber, Lorde, Cézanne, Monet, Nudge Podcast, and Rock Around The Clock have in common? They all became much more popular through exposure. In today’s episode of Nudge I’ll share the irrational psychology behind popularity, and you’ll learn what it takes to create a hit. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list My billboard experiment: https://i.im.ge/2022/10/21/2Nj6C0.Costly-Signal.png
I have two big announcements
January 29, 2024 06:00 - 7 minutesGrab your copy of Wallet-Opening Words here: https://www.walletopeningwords.com/ Support me as I go full-time: Follow me on LinkedIn Join the newsletter Subscribe on YouTube Leave a podcast review
Should I share all my secrets?
January 22, 2024 06:10 - 26 minutesSharing secrets shouldn’t be frowned upon. Being open, transparent, and candid can work in your favour. Today I’m speaking to someone who doesn’t hide much, John Lee Dumas, host of Entrepreneurs on Fire, one of the world’s most popular business podcasts. John shares almost everything, from his exact monthly income, his tax saving schemes and intimate tours of his house. Today, I explain the psychology behind sharing secrets, and how John’s business probably benefited from his transparency. ...
Is mass hysteria more common than you think?
January 15, 2024 14:37 - 25 minutesIn the middle ages hundreds of thousands of Europeans danced themselves to exhaustion. Some danced for weeks on end, many ended up dying of heart attacks and heat stroke. But why? What strange illness was causing this oddity? Turns out, it was all psychological. The dancing epidemic of the middle ages was one of the first noted examples of mass hysteria, a phenomenon where these individuals experience real illness, brought on by imagined ailments. Mass hysteria has been documented in 19th cen...
This advice will make you more persuasive
January 08, 2024 06:30 - 29 minutesOn today’s episode of Nudge, I learnt something that genuinely surprised me. Persuasive people aren’t born persuasive. They’re not persuasive because of their looks, their character, or their position. No, according to today’s guest, Dr Jonah Berger, their persuasiveness actually comes from the words they use. Tune in to learn how the likes of Donald Trump and Barack Obama use simple tactics to become more persuasive. And learn how you can become more persuasive by following these easy-to...
How Sainsbury’s and Adobe nudge customers
January 02, 2024 06:20 - 24 minutesAdobe increased retention by 8% simply by changing the way they asked a question. Sainsbury’s added a behavioural science principle to their ad and boosted mobile downloads by 13%. And one nudge-inspired Ramadan project reduced food waste amongst families by 67%. All three of these projects are interventions by Rory Sutherland’s behavioural science practice at Ogilvy. In today’s Nudge, we’ll go behind the scenes on each of these interventions, determining why they work, and how you can copy t...
The best of Nudge in 2023
December 26, 2023 06:40 - 25 minutesI’ve spent over 50 hours this year talking to psychology experts in 2023. In today’s show, I share the 6 best bits of advice I’ve heard all year. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
10 lessons from the #1 marketing podcasters
December 18, 2023 06:20 - 1 hourI sat down with fellow chart-topping marketing podcaster Jon Evans to record 10 lessons marketing lessons every marketer should know. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list Jon’s podcast: https://uncensoredcmo.com/
MAAATE: The most polarising ad of the year
December 11, 2023 06:30 - 24 minutesThis campaign was praised by Piers Morgan, yet lamented by Jordan Peterson. It was championed by Caitlin Moran, yet condemned by the Guardian. It’s a campaign that’s split opinion, not by typical ideological lines, but within the echo chamber. Today, I spoke with Mike Hughes, one of the people behind the campaign, to figure out why it was so polarising, and whether or not the campaign was successful. Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Caitlin Moran’s a...
Six proven principles to persuade anyone
December 04, 2023 06:10 - 26 minutesIn 2021, the NHS sent a text message to every single Brit. This wasn’t a normal text. It was jam-packed with six world-famous persuasion techniques designed to shift behaviour. In today’s episode of Nudge, famed behavioural scientist Patrick Fagan walks through the six techniques, and explains that everyone, from the NHS to a 6-year old selling lemonade can apply them. Can you spot the gorilla? https://tinyurl.com/34m5vuz3 My social proof test: https://im.ge/i/jb1rxG The scarcity pub: htt...
“Voter” vs. “Vote”: How one letter changed elections
November 28, 2023 17:24 - 29 minutesThere’s an incredibly simple way to make your message more persuasive. In fact, it’s as simple as changing a letter. In today’s episode, Professor Christopher Bryan shares his studies on messaging. He’s convinced people to vote, persuaded children to tidy up, and students to stop cheating. How? By using nouns, over verbs. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Chris’s study: https://www.pnas.org/doi/full/10.1073/pnas.1103343108 Chris’s website: https://v...
This podcast has 1,231,705 plays (learn why that’s important)
November 20, 2023 07:00 - 24 minutesNudge has 1,231,705 plays. I haven’t mentioned this before, and that’s a mistake. Not sharing how many have listened has hindered my growth. At least according to today’s guest. Thomas McKinlay is the founder of Ariyh, a newsletter that shares the latest marketing research. And in today’s Nudge he shares 5 tips that are proven to boost sales, improve satisfaction and (hopefully) encourage more of you to listen to this show. Ariyh newsletter: https://ariyh.com/ The ecommerce playbook: https...
Why telling someone what to do won't work
November 13, 2023 06:30 - 22 minutesIf I tell you to "listen to this podcast!", you'll be less likely to listen. We only act if we feel a sense of autonomy. So demands like this tends to backfire. Today, my guest Bri Williams explains why this happens. Listen to learn, why offering one choice backfires, why we pick the middle choice, and the FBI's guide to negotiations. Access the bonus episode: https://tinyurl.com/nudgebonus Bri’s book: https://www.briwilliams.com/WBB Bri’s website: https://www.briwilliams.com/ Sign up to my ...
How incentives work (and why most backfire)
November 06, 2023 07:00 - 28 minutesEver wondered why the houses are so thin in Amsterdam? Or why there are boarded up windows in London? Or why most daycare centres don't charge a late pick up fee? Well it's all to do with (bad) incentives. Hear the world's incentive expert Uri Gneezy explain all in the latest episode of Nudge. Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
The hidden impact of the words you use (feat Dr Jonah Berger)
October 30, 2023 07:00 - 26 minutesToday’s guest shares how to make people 50% more likely to agree to your request. How to make children 33% more likely to tidy up. Plus, how to make your team more creative, your pitches more believable and your suggestions sound more confident. You don’t have to take some magic pill, or get face-altering surgery. You just need to change the words you use. Tune in to hear Dr Jonah Berger, best selling author and acclaimed behavioural scientist explain what makes some words magic. Sign up f...
Why too much choice is a bad thing
October 23, 2023 06:00 - 24 minutesIn the early 2000s Head and Shoulders, the anti-dandruff shampoo product, sold 26 variations of their shampoo. The thinking was, the more choice, the more sales.This made sense to almost everyone, except today’s guest. See, today’s guest, the world leading expert on choice told Proctor and Gamble, the company behind Head and Shoulders, to reduce the number of variations from 26 to 15. And when they did, sales increased by 10%. Find out why on today’s episode of Nudge, featuring the brilliant...
How to manipulate the masses
October 16, 2023 06:00 - 33 minutesCan governments manipulate their citizens? Can everyday people be convinced to munch on insects? Are humans akin to wild hogs? And can we learn how to resist manipulation? In today’s episode, ex-Cambridge Analytica employee Patrick Fagan attempts to answer these questions, and more. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Patrick’s book Free Your Mind: https://tinyurl.com/bddd6vce Follow Patrick on LinkedIn: https://www.linkedin.com/in/pfagan87/
Why your accountant won’t get a tattoo
October 09, 2023 06:00 - 26 minutesYour accountant (probably) doesn’t have a tattoo. This isn’t because they’re scared of needles or because they’re uncool losers. It’s because tattoos are essentially costly signals that change the perception of others. These costly signals have been proven to increase sales of MP3 players, to boost blood donations, and to get diners to pay more for their meal. Hear how on today’s episode with world-renowned behavioural scientist Uri Gneezy. Uri’s book Mixed Signals: https://tinyurl.com/28mh...
Feed Swap: Seth Godin’s Secrets to Launching a New Business
October 06, 2023 06:00 - 53 minutesIn this bonus episode of Nudge, I've feed swapped with Louis Grenier and his brilliant podcast Everyone Hates Marketers. Today, you’ll hear one of my favourite episodes of EHM—his discussion with the best selling author and marketing legend, Seth Godin. If you liked the show, do go and check out Louis’ podcast using the link below (you’ll spot a Nudge episode over there as well). Louis’ podcast: https://podcast.everyonehatesmarketers.com/ Follow the Nudge Newsletter (it’s free): https://www...
He reviewed 74 marketing science papers so you don’t have to
October 02, 2023 05:31 - 22 minutesMy guest today has read over 1,200 pages of marketing research papers and summarised this knowledge into 3 practical marketing insights every marketer should know. He promises that these insights contain no opinions, no sketchy data, and definitely no fluff. The insights he’ll share are from papers recently published, so it won’t be the same old wisdom you’ve heard before. Plus, he’s fairly certain at least one of them will boost your profits. Join Thomas McKinlay of Ariyh fame and I as we sh...
Why powerful people dress differently
September 25, 2023 06:00 - 22 minutesIn 2010, Lady Gaga wore a dress made of raw beef cuts at the Video Music Awards. Why? Well, it turns out it has less to do with differentiation, and more to do with status. In today’s episode of Nudge, the final with my wonderful long standing guest Richard Shotton, we explain why powerful people dress differently. Access the bonus episode: https://tinyurl.com/5xzu6uv3 Harvard Fake Data Scandal Episode: https://tinyurl.com/yxy8tz2k Lady Gaga’s Meat Dress: https://en.wikipedia.org/wiki/Meat...
7 Marketing Lessons from HubSpot’s CMO Kipp Bodnar
September 18, 2023 07:47 - 24 minutesToday’s guest is HubSpot CMO Kipp Bodnar. He’s helped HubSpot grow from a $10 million company to a $1.7 billion company. Kipp reveals how in today’s Nudge. Tune in to hear the 7 marketing lessons he used to grow Hubspot. Access the bonus episode with Kipp: https://tinyurl.com/4pfrj637 Listen to Marketing Against The Grain: https://link.chtbl.com/VRVPL0rs Follow the Nudge Newsletter (it’s free): https://www.nudgepodcast.com/mailing-list
Do brainstorms actually work?
September 11, 2023 06:25 - 30 minutesToday I interviewed one of the world’s leading social psychologists, Professor Sheena Iyengar, to ask her … am I the only one who hates brainstorms? Sheena’s book Think Better: https://tinyurl.com/55atv59w Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Why ads that rhyme stand the test of time
September 04, 2023 07:25 - 27 minutesThere’s an ad that’s stuck in my mind for over a decade. It’s annoying, poorly written, and nonsensical, yet millions of Brits like me can’t forget it. In today’s episode, the bestselling author Richard Shotton explains why. Sign up to my newsletter: https://www.nudgepodcast.com/mailing-list The infamous Frosties ad: https://youtu.be/4S6N_gQPYIM Steve Jobs reveals the MacBook air: https://youtu.be/kvfrVrh76Mk Listen to the full episode on Steve Jobs: https://tinyurl.com/yekpvk8u My Link...
I didn't want to publish this episode
August 28, 2023 07:49 - 37 minutesI didn’t want to make this episode. But I felt I had to. Listen to Nina Mazar teach me why nudges don’t always work in the way I tell you they do. Bonus episode: https://bit.ly/3JPXp9a Nina’s website: https://ninamazar.com/ Nina’s book: https://bit.ly/3JhzsWx Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/
Does subliminal advertising work?
August 21, 2023 05:40 - 20 minutesWARNING: It has come to my attention that this program may contain subliminal advertising which could potentially impact the decision-making of certain individuals. We urge all listeners to exercise CAUTION before choosing to listen to this episode. We advise that only those possessing a strong will and UNWAVERING RATIONALITY should consider listening to this show. Sign up to my newsletter to be subliminally influenced: https://www.nudgepodcast.com/mailing-list Simpsons “Yvan Eht Nioj”: htt...
The secret psychology behind movie trailers
August 14, 2023 05:29 - 35 minutesThere's a winning formula that turns any trailer into a blockbuster smash hit. Today, I reveal what it is. I’ve spent way too long watching trailers, and way too much money creating my own faux-trailer for my imaginary Hollywood hit. Tune in to hear it. Blindsight book https://www.popneuro.com/book How to make a blockbuster movie trailer: https://youtu.be/KAOdjqyG37A Auralnauts backing music: http://bit.ly/3TWGeGe Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-li...
Emergency Pod: Harvard Fake Data Scandal
August 07, 2023 07:59 - 36 minutesNews has come out that has shocked the world of behavioural science. Francesco Gino, a top professor at Harvard University, one of the world’s best known behavioural science researchers has been exposed for data fraud. In today’s emergency episode, I’ll cover what happened, what this means for the industry, how it affects marketers and the future of this show. Pete’s video on 5 behavioural science every beginner should know: https://youtu.be/MZ_bC8WhOWM Pete’s video on the scandal: https://...