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The hidden (sexual) symbolism in the McDonald's logo

Nudge

English - March 11, 2024 06:00 - 22 minutes - ★★★★★ - 146 ratings
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Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. 

Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/
Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k
The story behind McBreasts: https://tinyurl.com/2pdbx8ak

Is there a hidden sexual symbolism behind the famous golden arches? Yes (apparently). I laughed at this, thinking it was BS, but today I realise I’m probably wrong. See subtle tweaks in logo designs dramatically change how they’re perceived. Today, I talk to Professor Nazuk Sharma as she explains how tweaks to design can make people buy. 


Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

Connect with Nazuk on LinkedIn: https://www.linkedin.com/in/nazuksharma/

Nazuk’s Google Scholar Profile: https://tinyurl.com/bdduyt2k

The story behind McBreasts: https://tinyurl.com/2pdbx8ak