Nudge
225 episodes - English - Latest episode: 24 days ago - ★★★★★ - 146 ratingsEver noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.
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Episodes
Feel free to ignore this episode
July 31, 2023 07:00 - 25 minutesWhen Whitney Wolfe launched Bumble she put up official looking signs outside lecture theatres at universities saying “NO ACCESS TO FACEBOOK, TWITTER, TINDER, & BUMBLE INSIDE”. You’d think telling people not to use your app would put potential customers off. But the opposite is true. Bumble quickly grew to become the second biggest online dating site, now worth over $3 billion. In today’s Nudge with Richard Shotton, you’ll hear why that campaign worked so well. Please feel free to ignore my ...
Winston Churchill: Lessons for modern day leaders
July 24, 2023 07:00 - 34 minutesHow did Winston Churchill become so influential? What propelled him into the limelight? What made people idolise him? Realistically, there are hundreds of potential answers. But one that’s overlooked is less about politics and more about psychology. In today’s episode, I share the behavioural bias Churchill leant on throughout his career. Weirdly it’s something today’s politicians and business leaders don’t use enough. Paul Johnson Biography: https://tinyurl.com/2e8dpxa3 Andrew Roberts Bio...
Listen to exactly 17 minutes and 42 seconds of this episode
July 17, 2023 08:13 - 24 minutesThis episode is about 24 minutes in length. But I only want you to listen to just 17 minutes and 42 seconds of it. Tune in to learn why. Sign up to my newsletter (and access a future bonus subscriber only episode with Richard): https://www.nudgepodcast.com/mailing-list Check out Astroten: https://www.astroten.co.uk/ Illusion of Choice: https://tinyurl.com/mrxduj97 The Choice Factory: https://www.richardshotton.com/the-choice-factory
The nudge behind this $200k side hustle
July 10, 2023 07:01 - 26 minutesToday’s guest, Jay Clouse, used one simple nudge to grow a $200,000 side hustle. This same nudge helped launch some of the world’s largest businesses, grew sales for a seltzer company, and has boosted charitable donations across the globe. Find out what it is in today’s episode of Nudge. Access the bonus episode: https://tinyurl.com/mrz355ch Jay’s YouTube: https://www.youtube.com/@CreatorScienceYT/videos Jay’s podcast: https://podcast.creatorscience.com/ Jay’s newsletter: https://creatorscie...
Today’s guest is Ri_h_rd Sh_tto_
July 03, 2023 06:00 - 20 minutesDoes obscuring the letters of my guest’s name make this podcast more popular? Does asking a question in an ad make it more engaging? Does a wine with a cork top taste better? Find out in today’s episode of Nudge. OB_S__Y is a cause of cancer ad: https://tinyurl.com/66hxjb8c My generation effect tweet: https://tinyurl.com/rfshfhmp My generation effect LinkedIn post: https://tinyurl.com/353r76zp My question-style Reddit ad: https://tinyurl.com/3y6x2jbj My Nudge episode on the question Re...
Elizabeth Holmes: How she deceived the world (part two)
June 26, 2023 06:00 - 38 minutesElizabeth Holmes deceived the world. By lying repeatedly over her 15-year career, she raised $1 billion in funding and became the world's youngest self-made female billionaire. In this episode, I explain why people believed her (spoiler: it's due to behavioural science). My Halo Effect experiment: https://imgur.com/oV4REzq Harvard Labour Illusion study: http://bit.ly/41TWo73 Labour illusion on Theranos.com: https://i.im.ge/2023/03/09/7fUfZp.Theranos-one.png Watching-eyes effect on Theranos.c...
There’s a problem with the world’s most famous nudge
June 19, 2023 06:00 - 32 minutesThere’s a simple trick governments use to dramatically change the behaviour of their population. It’s been known to keep kids in school, reduce imprisonment, encourage healthy eating, and lower household energy bills. And yet, this well-known trick has surprising, detrimental consequences. Today, I chat with London’s most popular taxi driver Tom Hutley about the problems with making things easy. We talk about Uber, stocks, and organ donations, and explain why the easy option isn’t always bes...
Elizabeth Holmes: The psychology of a liar (part one)
June 12, 2023 06:00 - 39 minutesMost of us have heard that Elizabeth Holmes is a pathological liar. How she coned investors out of billions. But few of us know why she did it, why her employees endorsed her and why so many of us believe her. In this episode of Nudge, I study the psychology behind dishonesty and attempt to reveal the psychology of a liar. Dan Ariely’s book: http://bit.ly/3T2RTmx The Dropout podcast: http://bit.ly/3yuRXSy Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter...
Why card counters can’t bankrupt casinos (with Steven Bridges)
June 05, 2023 06:00 - 37 minutesCard counters should bankrupt casinos. They have an edge that means they’ll win more than they lose. But they don’t bankrupt casinos. And the reason why has more to do with behavioural science than mathematics. Today I chat with one of the world’s most popular card counters, Steven Bridges as we talk through how card counters use psychology to get an edge. Listen to the bonus episode: https://tinyurl.com/w6r3nfna Steven’s YouTube Channel: https://www.youtube.com/@stevenbridges Steven’s webs...
Tips for living a happier life (according to science)
May 30, 2023 06:00 - 31 minutesI asked one of the world's leading experts on happiness to share scientific tips for living a happier life. Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/
Why working at a large organisation will kill your creativity
May 22, 2023 07:26 - 33 minutesIn this episode, I discuss Derren Brown, Solomon Asch, the conformity bias, social loafing, my favourite reality TV show … and why most of us feel uncreative and unproductive at large organizations. Tune in to hear Professor Ayelet Fishbach and I share why groups can dampen our productivity, why dishonest leaders create dishonest teams, and how to convince a sane member of the public they’re flying through space while sitting in a room in Ipswich. YouTube video on Space Cadets: https://yo...
Can too much free time make you unhappy?
May 15, 2023 06:44 - 27 minutesToo much free time might make you unhappy. Find out why on this episode of Nudge with Professor Cassie Holmes. Link to Bystander Study on YouTube: https://www.youtube.com/watch?v=z4S1LLrSzVE&ab_channel=HeroicImaginationTV Link to buy Cassie’s book: https://www.cassiemholmes.com/happierhour Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Check out my course: https://science-of-marketing.teachable.com/
How black cab drivers memorise every road in London
May 08, 2023 06:45 - 35 minutesLondon black cab drivers memorise (almost) every road in the city. I wanted to know how. Today, I interview one of London’s most well-known black cabbies, Tom the Taxi Driver. He explains how he memorised 25,000 roads in London sharing the memory tactics he used. We go into the science of memory, how taxi drivers literally have a bigger brain, and I attempt to memorise every capital in the world. Tom’s YouTube Channel: https://www.youtube.com/@TomtheTaxiDriver Full video of my attempt to na...
The way to cure your procrastination problem
May 01, 2023 07:00 - 40 minutesToday I interview motivation expert Dr Ayelet Fishbach and ask if she can cure my procrastination problem. The Palau Pledge: https://bit.ly/3DcnfQZ Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/book Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
The overlooked productivity hack that’s backed by science
April 24, 2023 08:19 - 36 minutesAre you interested in a productivity hack, proven by science that will not only make you more productive, but also increase life expectancy, and enhance memory and creativity? It’ll also make you more attractive, aid in weight loss and lower food cravings. It reduces the risk of heart attacks, strokes and diabetes, plus it improves your mental health and overall well-being. Sounds good, right? Well, tune in to hear what it is. Show notes: Dr Matthew Walker’s Book: https://www.sleepdiplomat...
Why stupid people think they’re smart
April 17, 2023 08:22 - 31 minutesEver wonder how stupid people get such important jobs? It might be down to overconfidence. We all assume we’re better at our jobs than others. In this episode, best-selling author Will Storr and I look into the science behind overconfidence. We cover the confirmation bias, status, capitalism, communism, and why 100s of my listeners say they’re above-average cooks. My survey results: https://tinyurl.com/yc79c2kn Jonathan Haidt videos: Capitalism is freedom: https://www.youtube.com/watch?v=...
How to stay motivated (according to science)
April 10, 2023 08:35 - 38 minutesMost of us struggle to stay motivated. That’s normal. A lack of motivation is something that can affect us every day. Perhaps you’re struggling to stay motivated at work, or perhaps you need to motivate your team. It’s hard. So, here are some tips on how to find your intrinsic motivation from an expert Professor Ayelet Fishbach, author of the bestselling motivational science book Get It Done. Ayelet’s website: https://www.ayeletfishbach.com/ Ayelet’s book: https://www.ayeletfishbach.com/boo...
The surprisingly simple way to change someone’s mind
April 03, 2023 06:28 - 40 minutesChanging someone’s mind is tough. But there’s one tactic that makes it much easier. Listen and you’ll learn how Trump convinced millions to support him, why Shakespeare became so popular, why Star Wars broke Hollywood, and a simple trick to get any job you want. Learn more about Will: https://willstorr.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Subscribe to Nudge on YouTube: https://www.youtube.com/chann...
Greta Thunberg: How a teenager caught the world's attention
March 27, 2023 06:00 - 29 minutesIn this episode, we explore the story of how 15-year-old Swedish schoolgirl Greta Thunberg became a global climate icon. From giving schoolroom presentations to inspiring speeches at rallies and the UN, we detail the communication strategies that made her message stand out and captivated audiences worldwide. We also examine the behavioural science principles behind her success and how you can apply these principles to your own messaging and activism. Tune in to learn more. Sign up for the Nud...
I tested 5 MORE marketing principles to see if they really worked
March 20, 2023 07:18 - 39 minutesEver worried about someone stealing your phone at the beach? Well, there’s one thing you can do to make your phone 4x safer. It involves using a psychology-inspired principle to change behaviour. On this show, you’ll learn what it is, and why it’s important to marketers. Today, Nancy Harhut and I will cover five more marketing principles. Plus, I’ll share my real-world experiments to reveal which principles work, and which don’t. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Consisten...
Five ads that changed the world
March 13, 2023 06:00 - 30 minutesIn this show, I share 5 ads that changed the world. Some have changed our morning routines, and others have changed our Christmas celebrations. Some have determined the leaders we pick and others have altered the wars we fight in. Whether we like it or not, advertisements have changed our world, and in today’s Nudge. I’ll show you how. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing...
The persuasive effect of mere exposure
March 06, 2023 06:00 - 27 minutesCurious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy. 20 Ads That Shook the World: bit.ly/3P8BsTM Pete Judo's YouTube...
Donald Trump: The persuasive effect of mere exposure
March 06, 2023 06:00 - 27 minutesCurious about the persuasive power of familiarity? Ever wondered how on earth Trump won? In this episode, I reveal how Donald Trump used mere exposure to convince millions to follow him. Tune in to learn how repeated exposure may have influenced public opinion and contributed to Trump's problematic success as a politician. Plus, we'll discuss the potential drawbacks of relying on mere exposure and its implications for democracy. 20 Ads That Shook the World: bit.ly/3P8BsTM Pete Judo's YouTube...
I tested 5 marketing principles to see if they really worked
February 27, 2023 06:00 - 35 minutesI’ve spent $1,000s testing marketing principles for this show. Some work. Some don’t. In this episode, Nancy Harhut and I put these principles to the test in a set of real-life experiments. You’ll learn what works, and what doesn't. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Scarcity experiment: https://bit.ly/3TZx2Qk Endowment experiment: https://bit.ly/3N6Gtey Loss aversion experiment: https://bit.ly/3FkN5Ea Social proof experiment: https://bit.ly/3gJMIJd Reciprocity experiment:...
The worst ways to spend your money (according to science)
February 20, 2023 06:00 - 29 minutesAfter reviewing 100s of studies on happiness, I’ve discovered the worst ways to spend your money (according to science). Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: https://hubspot.sjv.io/jWq4k6
How to get a raise (according to Dan Pink)
February 13, 2023 09:04 - 25 minutesIn this episode NYT-bestselling author Daniel Pink shares a science-based approach to the art of persuading, selling, and bagging yourself a raise. Plus you’ll learn how the Haka helps the All Blacks stay #1, the persuasive trick that convinced jurors OJ wasn’t guilty, and the pitch Ronald Regan used to win the election. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book To Sell Is Human: https://amzn.to/3d9qFtD Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Listen to ...
Could you fall in love with AI?
February 07, 2023 17:25 - 35 minutesCould you fall in love with AI? From hologram weddings to humanized brands, today we dive into the psychology behind our love towards objects and ask, is this just a weird one-off or a hint at what's to come? Joining us is Aaron Ahuvia PhD, keynote speaker, author, and world-leading expert on brand love. Read Aaron’s book: https://thethingswelove.com/ Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Scie...
MrBeast: How to capture the attention of billions
January 30, 2023 09:16 - 29 minutesMrBeast has captured the attention of the world. His YouTube videos have been viewed 26 billion times. He has more subscribers than the population of Russia. He turns over more than $50 million each year, and he’s just 24. Today, I’ll explain how he did it. I’ll walk through the subtle yet significant psychological tactics MrBeast uses to draw in viewers and turn them into fans. MrBeast is probably the world’s greatest marketer, tune in to learn why. Try HubSpot for free: https://hubspot.sjv...
Can money buy happiness?
January 23, 2023 07:29 - 32 minutesAccording to a 2020 Swedish study, most lottery winners see no notable improvement in happiness or mental health. This begs the question; can you pay to live a happier life? In this episode I dig into the psychology behind money, covering why scarcity beats abundance, learning if experiences trump materials, and determining what’s the best thing to spend money on to increase your happiness. Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Try HubSpot for free: http...
Are kids today less resilient?
January 16, 2023 09:15 - 25 minutesKids today, they’re lazy, entitled, and self-obsessed. Their expensive avocado toast diets and Netflix-binging weekends mean they can’t get on the housing ladder, and they’re snowflakes, lacking the resilience that older generations have. Or are they? Much of the conversation about Gen Zs and Millennials follows that trend, but is it right? And more importantly, is there any evidence to back it up? Join Phill Agnew and Bruce Daisley (bestselling author of Joy of Work and Fortitude) as they...
Steve Jobs: How he persuaded the world (part 2)
January 09, 2023 08:51 - 34 minutesSteve Jobs was a master of persuasion. He persuaded billions of us to buy MP3 players, laptops and phones, usually at higher prices than before. Much of this is due to technical innovations and unparalleled marketing. But some of it is down to his persuasion techniques. Techniques that all of us can adopt. In this episode, you’ll learn how Steve Jobs persuaded the world using simple techniques that anyone can copy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Access the bonus Steve Jo...
Steve Jobs: The master of persuasion (part 1)
January 02, 2023 11:15 - 40 minutesI’ve spent weeks analyzing Steve Jobs’ career and in today’s show, I’ll share how he uses psychological biases and principles to influence people and even manipulate them. Steve was a master of persuasion, but he wasn’t super-human, he just used simple tactics that anyone can replicate. In this two-part series, we’re going to break down how he did it, starting by explaining the persuasion tactics he used to get what he wanted. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for t...
5 things I learned from psychology experts in 2022
December 27, 2022 08:43 - 40 minutesI’ve spent +30 hours this year talking to psychology experts. In today’s show, I share the 5 best lessons I’ve learnt. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list Take the Science of Marketing course: https://science-of-marketing.teachable.com/ Book recommendations: Wanting by Luke Burgis: https://amzn.to/3i86PBb How to Change by Katy Milkman: https://amzn.to/3VpGDk9 Irrationality by Stuart Sutherland: https:...
The reason why stories stick in your mind
December 19, 2022 12:28 - 32 minutesStories stick in your mind. In this episode, you’ll learn why, and how you can tell a better story. Joining me today is storytelling expert Dr J.J. Peterson. We discuss the great stories behind Apple, how to make someone remember an event for 7 years, and why Tidal failed. You’ll learn how images boost memory, the best-selling book titles, and the two rules behind every good story. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Listen to episode 40 of Nudge: https://bit.ly/3Mtgg9y JJ's p...
The scientific secrets of perfect timing (feat. Dan Pink)
December 12, 2022 09:36 - 22 minutesWant to make a good decision? Don’t make it in the afternoon. In today’s show, NYT bestselling author Dan Pink explains the science behind perfect timing. We share the worst decision in the history of English football, why you shouldn’t go to the hospital after lunch, and how I made people 75% more likely to listen to this podcast. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Dan’s book When: https://amzn.to/3SCvgVs My fresh-sta...
Can brands change what you think?
December 05, 2022 09:08 - 27 minutesBack in the 1800s, the people of Prussia ditched their gold and silver jewellery in favour of iron jewellery. That’s right, the wealthy, reputable, noble people across the region proudly wore, iron. The reason why can explain what we choose to buy today, how much we’re willing to spend, and what we think of brands. On today’s show, I’m joined by professor Matt Johnson as we discuss why branded painkillers work better, how Nike golf clubs drive further, why Ray-Ban sunglasses are perceived as ...
Why 'doing everything' at work won't work
November 28, 2022 09:17 - 25 minutesAre you one of those people that try to do everything? Are you a yes man/woman, keen to agree to everything at work? If you are, you might appear less productive than your peers. In this episode, I share how behavioural science can be applied at work. You’ll hear from experts Bruce Daisley and Steve Martin on how to be more productive, how to give feedback and where ‘yes men’ get it wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Bruce Daisley on Nudge: https://bit.ly/3Hv05EI Joy ...
The secrets salespeople won’t tell you
November 21, 2022 09:17 - 27 minutesEver struggled to put your child to bed? To motivate your employee? Or to get your spouse to take the bins out? If you have, you probably struggle with selling. See selling is something all of us do. 40% of work is a “selling activity” according to Gallup. It might not involve selling a product but involves persuading, convincing and influencing someone. In today’s show, I’m joined by Luis and Fonzi the BizBros from Content is Profit who walk through their sales history. You’ll learn how to g...
I used an ancient storytelling trick to get 11k TikTok followers
November 14, 2022 07:00 - 21 minutesToday’s title sounds like clickbait, but that’s the point. In this show, I share the history of clickbait, why curiosity can make someone seem more attractive, the science behind memory, and how I got 11k followers on TikTok in just two weeks. Listen to the episode “How I made a Reddit ad 15% more effective”: bit.ly/3E8jpYR The data behind the TikToks: https://bit.ly/3vd5QUg Robert Cialdini’s Pre-Suasion: https://amzn.to/3OvEYFB Sign up for my newsletter: https://www.nudgepodcast.com/mailin...
Julius Caesar: How to influence an empire
November 07, 2022 06:00 - 27 minutesJulius Caesar is considered by most historians the greatest military commander of all time. You might know of his war strategies, battle tactics, and perhaps his career history. But I bet you don’t know how he convinced a continent’s population to follow him. Or how he made the region’s largest army adore him. In this episode, you’ll learn the leadership tactics that took Julius Caesar to the top. You’ll hear the methods he used to convince and influence others. You’ll discover applicable pra...
Cost-free marketing that actually works
October 31, 2022 05:00 - 26 minutesThe biggest lie in business? Maybe it’s “you have to spend money to make money”. There are plenty of examples of cost-free marketing based on proven behavioural science tactics that get results. Listen to Ogilvy’s behavioural science consultants Ella Jenkins and Mike Hughes share how to boost app downloads without spending on ads, ways to stop people throwing away bread and the world’s smartest billboard. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Download the Annual: https://www.o...
How a blanket design saved 1,000s from malnutrition
October 24, 2022 08:38 - 20 minutesMillions die from malnutrition each year. But it’s not always due to a lack of healthcare. In some communities, there’s a distrust of medical officials. So, how do you save lives when people won’t listen to a doctor? Well, you could turn to behavioural science. On today’s show with behavioural science experts from Ogilvy, Ella Jenkins and Mike Hughes, we share how to make healthy yoghurt more appealing, how to get millions of Indian children to wash their hands, and how to improve your memory...
Is growth mindset training a waste of time?
October 17, 2022 08:26 - 28 minutesGrit, growth mindset, resilience training. This stuff is important, at least according to the books, schools and courses that charge thousands teaching it. But is it useful or utter rubbish? On today’s show, Bruce Daisley walks through his investigation into grit and growth mindset and shares his findings. He’ll also share studies on how to keep cancer-ridden rats alive (without medicine), how to actually help a friend who’s having a stressful time at work, and what actually makes someone res...
The surprising trait that links elite performers
October 10, 2022 07:42 - 26 minutesThere’s one trait that links many of the world’s elite performers. Many Olympic winners, world record holders and Champions League football players share it. It’s not what you’d expect (and it’s definitely not 10,000 hours of training). In today’s Nudge, you’ll hear bestselling author Bruce Daisley explain why lottery winners are unhappy, why the 10,000 hours rule isn’t true and the trait that drives Olympic gold medal winners. Just a heads up, this episode contains conversations about child...
How I improved a Reddit ad by 15% using a magic trick
October 03, 2022 07:30 - 21 minutesI improved my Reddit ads by 15% by using a genuine magic trick. Listen and you’ll learn how palm reading works, the power of asking questions, and how to get anyone to answer a survey. I’m joined today by the brilliant Katelyn Bourgoin who writes the world’s most popular newsletter on consumer psychology. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Katelyn's newsletter: https://customercamp.co/whywebuy/ Katelyn's Twitter: https://twitter.com/KateBour Barnum Reddit ads: https://imgur.c...
Jose Mourinho: Do mind games really work?
September 26, 2022 07:39 - 32 minutesJose Mourinho is one of the world's most successful football managers. He has consistently turned good teams into the world’s best. He’s done so by signing fantastic players, by mastering tactics, but also by using psychological mind games to motivate his players and undermine his opposition. In this episode, I share interviews with Mourinho to pick apart why he used mind games, what he aimed to achieve, and whether or not they really worked. Try HubSpot for free: https://hubspot.sjv.io/jWq4...
Dan Pink: “Here’s what you’ll regret when you’re older”
September 19, 2022 07:19 - 31 minutesThere’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book The Power of Regret: https://amzn.to/3btHAX9 Sign up for the N...
Dan Pink: “No regrets? That’s bullsh*t”
September 12, 2022 06:18 - 27 minutesThree types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP Sign up for the N...
I studied persuasion for 100 hours. Here’s what I learnt.
September 05, 2022 09:33 - 24 minutesI’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO Vanessa’s book: https://www.v...
How To Make Someone Say Yes
August 29, 2022 08:12 - 30 minutesI spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes. Try HubSpot for free: https://hubspot.sjv.io/jWq4k6 Zoe’s book: https://bit.ly/3ajysn6 Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU Dan Pink eventually says yes: https://imgur.com/a/X24SGBu Zoe’s website: https://www.zoechance.com/ Sign up for the Nudge Newsletter: https://www.nudgepodcas...