The science behind great adverts
Nudge
English - May 18, 2020 08:48 - 26 minutes - 24.4 MB - ★★★★★ - 146 ratingsBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: #29: Why first impressions matter
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The best adverts are the ones that make us cry, or laugh, or both! Right? Well not quite. In this episode, Phil Barden, author of the best selling consumer psychology book Decoded, explains the science behind adverts that really work, why emotion is important but not everything, and gives an analysis of the best ad from 2019.
Phil's book Decoded: https://amzn.to/2EXoIMl
Phil's agency Decode: https://decodemarketing.com/en
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