#MediaSnack Podcast

#MediaSnack MEETS: Brad Moranchek, Senior Director of Global Media at Kimberly-Clark

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brad Moranchek, Senior Director of Global Media at Kimberly-Clark Find out: - What is Brad's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry le...

#MediaSnack MEETS: Lauren Hanrahan, CEO of Zenith US

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Lauren Hanrahan, US CEO of Zenith. Listen to find more about: - Lauren's experience in the industry and what is she most proud of professionally - What she sees are the industry's biggest challenges and how we might address them - What does she do to unwind and recharg...

Episode 237: Unlocking $22B Waste - Kimberly Clark & ANA Join #MediaSnack LIVE!

Navigating Programmatic Media with the ANA’s Programmatic Media Supply Chain Transparency Study The ANA released its full Programmatic Media Supply Chain Transparency Study and once again, it is full of thorough and detailed research with actionable recommendations for advertisers. The key headline: “There is some $22 billion in efficiency gains available to the client-side marketer community.” The report outlines 12 categories with detailed findings and provides recommendations for impro...

Episode 236: Better Agency Pitches = Better Agency Partnerships

Marketers want better agency pitches; ones that are value-creation exercises and where everyone joins together in a race to the top. Agency CEOs take pitching for new clients very seriously. Some might argue its actually what motivates them more than anything else. Most agency leaders are judged by their ability to grow and the best way to do that of course is to win lots of new clients and so they build big teams and apply big resources to do just that. Agencies make huge investments in w...

#MediaSnack MEETS: Brian O'Kelley, CEO and Co-Founder of Scope3

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian O'Kelley, CEO and Co-Founder of Scope3 Find out: - What is Brian's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and m...

#MediaSnack MEETS: Florian Adamski, Global CEO of Omnicom Media Group

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Florian Adamski, Global CEO of Omnicom Media Group. Find out: - What is Florian's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership t...

#MediaSnack MEETS: Freddie Liversidge, VP of Global Media at HP

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Freddie Liversidge, VP of Global Media at HP Find out: - What is Freddie's experience in the industry? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge? - Plus best industry leadership tips and...

Episode 235: #MediaSnack LIVE -- Opening the BLACK BOX of Programmatic

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now… On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study. In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmati...

Episode 235: Opening the BLACK BOX of Programmatic - Featuring Kroll

You’ve hopefully already read the facts. Programmatic is still a MESS. But there are people, companies, behaviors and practices behind all this mess that we have yet to fully understand. Until now… On this #MediaSnack LIVE we were joined by the expert team from Kroll, the investigative firm that conducted the qualitative parts of the ANA’s study. In case you missed it, earlier this year The Association of National Advertisers published the 'first look' of their study into the programmati...

Episode 234: What's Next For Programmatic? - Featuring the ANA

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain. On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Members - Potential impact - Sensible next steps - Need for individual advertiser strategies We give listeners some tips on different routes you can t...

Episode 234: What's Next For Programmatic? - #MediaSnack LIVE Featuring the ANA

The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain. On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss: - Key findings - Reactions from CMOs/ANA Members - Potential impact - Sensible next steps - Need for individual advertiser strategies We give listeners some tips on different routes you can t...

Episode 233: The 'In-Housing' special

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out: - who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success of an in-house operation? We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Associa...

Episode 233: The In-Housing Special

Catch the audio from our LIVE discussion with leading industry figures on the current state of in-housing. Find out: - who is in-housing? - what scope are brands mostly in-housing? - what works well and what has failed? - are marketers satisfied with their in-housing progress? - is it saving money or costing more? - how do you measure the success of an in-house operation? We also heard insights from ANA exec's Bill Duggan and Greg Wright about the recent report on in-housing by the Associa...

#MediaSnack MEETS: Nandini Jammi, Co-Founder of Check My Ads Institute

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Nandini Jammi, Co-Founder of Check My Ads Institute Find out: - What is Nandini's experience in the industry and what is she most proud of professionally? - What she sees are the industry's biggest challenges and how we might address them? - What does she do to unwind ...

Episode 232: THE #ANAAFM CONFERENCE PREVIEW SHOW

Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more. The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and ti...

Episode 232: The #ANAAFM Conference Preview Show

Who's going to #ANAAFM this year? It is STILL the best #marketing #procurement stage in the world, hosted by the Association of National Advertisers In this episode of #MedisSnack LIVE, we are giving listeners the 'unofficial' AFM preview. We’re featuring many of this year's AFM speakers, conference hosts and happy delegates including Conference Host Katherine Freely, the ANA’s Bill Duggan, and many more. The AFM conference is happening April 30 - May 3 in Phoenix, AZ. Full agenda and ti...

#MediaSnack MEETS: Brian Wieser, Principal, Madison and Wall

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Brian Wieser, Principal at Madison and Wall Find out: - What is Brian's experience in the industry and what is he most proud of professionally? - What he sees are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge?...

#MediaSnack MEETS: Evan Kory, Executive Director of Global Media, Audible

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Evan Kory, Executive Director of Global Media at Audible. Find out: - What is Evan's role at Audible and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and rec...

Episode 231: The Evolving Role of Procurement

Is there anything in marketing more misunderstood than procurement? Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success. For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show ...

Episode 231: THE EVOLVING ROLE OF PROCUREMENT

Is there anything in marketing more misunderstood than procurement? Reports and guidelines published recently by WFA and Association of National Advertisers illustrate the evolving and increasingly influential role played by procurement in marketing success. For this episode of #MediaSnack LIVE, we joined with the industry's leading marketers and procurement experts on LinkedIn Audio to unpack the role of procurement and its blossoming partnership with astute marketing leaders. Our show ...

#MediaSnack MEETS: Anthony Martinez, SVP Media and Growth Marketing, Serta Simmons Bedding

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode is Anthony Martinez, SVP of Media and Growth Marketing at Serta Simmons Bedding. Find out: - What is Anthony's role at Serta Simmons and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What...

#MediaSnack MEETS: Amy Williams, Founder and CEO, Good-Loop

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop Find out: - What is Amy's role at Good-Loop and what is she most proud of professionally? - What does she see are the industry's biggest challenges and how we might address them? - What does she do to unwind and recharge? - P...

#MediaSnack Meets: Amy Williams, Founder and CEO, Good-Loop

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this #MediaSnackMeets episode, is Amy Williams, Founder and CEO at Good-Loop Find out: - What is Amy's role at Good-Loop and what is she most proud of professionally? - What does she see are the industry's biggest challenges and how we might address them? - What does she do to unwind and recharge? - P...

Episode 230: The Big Media Review of the Year - 2022

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023. -- Episode links: #MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:    • Media Sustainabil...  About GARM: https://wfanet.org/leadership/garm/ab... GARM, Twitter accelerated brand s...

THE BIG MEDIA REVIEW OF THE YEAR 2022 #MediaSnack Ep. 230

Our most anticipated episode every year! We review 2022's top 10 standout moments in media and advertising. What were the most interesting stories of the year? Stay with us to the end where we name #MediaSnack's person of the year and we look ahead to 2023. -- Episode links: #MediaSnack Meets with Wendy Clark:    • Wendy Clark, CEO ...  Rob Rakowitz Festival of Media 2019:    • Media Sustainabil...  About GARM: https://wfanet.org/leadership/garm/ab... GARM, Twitter accelerated brand s...

#MediaSnack MEETS: Samuel Rueff, Global Media Director, Bayer

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer. Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/) - Plus Sam's best industry leadership tips ----- Welcome to #MediaS...

#MediaSnack Meets: Samuel Rueff, Global Media Director, Bayer

My guest for this #MediaSnackMeets episode, is Samuel Rueff, Global Media Director at Bayer. Find out: - What is Sam's role at Bayer and what is he most proud of professionally? - What does he see are the industry's biggest challenges and how we might address them? - What does he do to unwind and recharge (which includes supporting a good cause through The Distinguished Gentleman's Ride -- https://www.gentlemansride.com/) - Plus Sam's best industry leadership tips ----- Welcome to #MediaS...

#MediaSnack Meets: Andrew Susman, Co-Founder + COO The Institute for Advertising Ethics

My guest for this special, extended edition of #MediaSnack Meets episode is Andrew Susman, Co-Founder and COO of The Institute for Advertising Ethics. I ask Andrew our usual questions about his role and his view on the industry's successes and challenges, and then we spend a few minute talking about Andrew's great work in advertising ethics. You can learn more about The Institute of Advertising Ethics here: https://www.iaethics.org/ Get certified as an Ethical Advertising Executive here:...

#MediaSnack LIVE: Kickoff

The inaugural iteration of our #MediaSnack LIVE program on LinkedIn Audio.

Episode 229: #MediaSnack LIVE Moves to LinkedIn Audio

After more than five years and over 200 #MediaSnack episodes on YouTube, we are migrating the show to LinkedIn. Now you can all participate in every show! Over the years we have really enjoyed getting live questions from viewers during the show, in fact its really our favorite part of #MediaSnack so we wanted to change the format and open up the show to be more inclusive and discursive. The global media industry has faced innumerable challenges, many of which we have documented and discuss...

#MediaSnack Ep 228: ANA PROCUREMENT 2022: THE GOOD, THE BAD, AND THE UGLY

In this episode of #MediaSnack we are joined by Bill Duggan, Group EVP at the ANA, to hear more about the recent report, ANA Procurement 2022: The Good, the Bad, and the Ugly. Bill shares how this year's report highlights changes in marketing procurement since the last report in 2010 and how advertisers can use these findings to continue improving procurement processes. Download the report here: https://www.ana.net/miccontent/show/i... #MediaForGrowth #MediaSnack is brought to you by I...

#MediaSnack MEETS: Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

#MediaSnack Meets: Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health

My guest for this episode is Adam Benaroya, Director, Global Media Capabilities & Operations at Johnson & Johnson Consumer Health. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

WHAT MAKES AN AMAZING AGENCY PITCH BRIEF? #MediaSnack Ep. 215

Three tips on how to write the best agency pitch brief. If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right. At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies. It can make the difference between a great agency relationship and a bad experience. Reputations are on the line. On t...

Mexico 2021 Ley de Transparencia / Mexico 2021 Media Transparency Law: #MediaSnack

Over the last few years, the advertising industry has been witnessing how media agencies were pushing new trading models to increase their revenue while advertisers raise their concerns about the lack of transparency within the digital media value chain. The ANA report increased tensions and the global industry has been looking for innovative ways of self-regulation. Latin America as a region, was far from the US or Europe. The two biggest markets had opposite realities: Brazil has legislat...

#MediaSnack Meets: Brett Richardson, Senior Media Manager, Chobani

"Media is ultimately a value-add to any business...the big challenge across media practice is how to communicate and show value against our core business outcomes..." My guest for this great #MediaSnack Meets episode, is Brett Richardson, Chobani's Senior Media and Marketing Manager #Chobani really has an interesting marketing and media model. The company is hugely data-savvy and always looking for innovation. They have become a case study for enhancing their strong internal media capabili...

#MediaSnack Meets: Hermann Hassenstein, Senior Head of Marketing Operations, Puma

My guest for this episode is Hermann Hassenstein, Senior Head of Marketing Operations at Puma. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

#MediaSnack Ep. 227: ARE AGENCY PITCHES BROKEN?

Last week, as part of Mental Health Awareness Week, the IPA and ISBA launched the Pitch Positive Pledge. Supported by Campaign Against Living Miserably, this is a cross-industry pledge to tackle systemic pitching behavior to drive better outcomes for people, planet and profit. The Pledge is very simple, with 3 commitments: 1. Be positive a pitch is required 2. Run a positive pitch 3. Provide a positive resolution On this episode of #MediaSnack, we ask the question ARE AGENCY PITCHES BROKEN...

HOW DO YOU EVALUATE AGENCIES DURING A PITCH? #MediaSnack Ep. 226

Ensuring all decision making through a pitch is fair and objective is important. Get organized around these things in advance of a pitch (in the preparation stages) it will save you lots of headaches and potential subjective arguments later on when it comes to selecting which agency is right for you. At ID Comms we run a few simple workshop exercises with our advertiser clients to help them identify the key areas of agency evaluation and get them aligned to a scoring methodology they are h...

#MediaSnack Meets: Tom Kuhn, Vice President of Marketing, PGA Tour

My guest for this episode is Tom Kuhn, Vice President of Marketing at PGA Tour. Tom Kuhn: https://www.linkedin.com/in/tomwkuhn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

WHAT KEEPS PROCUREMENT UP AT NIGHT? #MediaSnack Ep. 225

Are you a Procurement Professional trying to grapple with the big issues of the day or are you trying to better understand Procurements pain points? If so, then this #MediaSnack episode is a good primer. We drill down on four main themes covered at the 2022 ANA Advertising Financial Management Conference and give you some things to implement today in your organization that will help you gain a competitive advantage.  --- In this episode: ANA Resource List for Diverse Suppliers https://...

WHERE DO YOU START 'IN HOUSING' MEDIA #MediaSnack Ep 224

#MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands. ------- Welcome to #MediaSnack, if you are new to the channel it's great to have you join us!  #MediaSnack is a LIVE weekly show where we unpack questions you all have about media, agencies, marketing, and more.   Please subscribe above to get alerts of all upcoming weekly episodes. If you liked this episode...

HOW WILL YOU EXCITE AGENCIES WITH YOUR PITCH? #MediaSnack Ep. 223

#MediaSnack Ep. 222: HOW SHOULD YOU MANAGE INCUMBENT AGENCIES IN A PITCH?

In this episode of #MediaSnack we will be discussing how you as an advertiser should engage with your incumbent agency partners during a competitive pitch. We will give you insight into the things incumbents consider as they go into pitches, what you as an advertiser can do to ensure your incumbent relationship is managed carefully, and how to keep your agency teams motivated. ----- #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializ...

2022 GLOBAL MEDIA TALENT REPORT: RESULTS & ANALYSIS #MediaSnack Ep. 221

What is the industry thinking about media talent in 2022? On the latest #MediaSnack we unpack results from our latest 2022 Global Media Report on the state of Media Talent. Learn about advertisers and agencies biggest concerns, where there is optimism and agreement and where do they still disagree about the future? Paul Stringer joins #MediaSnack host Tom Denford with results and analysis from the 2022 Global Media Talent Report.

#MediaSnack Meets: Marla Skiko, Global Head of Media, Ford

My guest for this episode is Marla Skiko, Global Head of Media at Ford. "The auto industry is in such an era of transformation right now, as people become more connected to their cars and other people. It is more about a software story than a hardware story" This is a really fun episode. Marla has a fantastic perspective of the media industry, having worked in senior roles both within leading agencies and now with a leading global advertiser. Marla is one of the most articulate media leade...

THE 4 MOST IMPORTANT QUESTIONS IN ANY PITCH #MediaSnack Ep. 220

231 views  Streamed live on Mar 25, 2022  In this episode of #MediaSnack, we are giving away our most valuable secrets yet again. This is a BIG one, something we share with CMOs frequently. We will be giving you the 4 important questions in ANY agency pitch (creative, media, digital, PR, whatever). These questions get you right to the psychology of the Agency CEO and they tell the Advertiser CMO exactly how to secure the right relationships with the right agencies. And, as always, we have ...

#MediaSnackMeets: John Coyne, VP Brand Creative and Media, Intel

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

#MediaSnackMeets: John Coyne, VP Brand Creative and Media, Intel

My guest for this episode is John Coyne, VP Brand Creative and Media at Intel. John Coyne: https://www.linkedin.com/in/coynejohn/ ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. 

CAN DOING GOOD BE GOOD FOR BUSINESS? #MediaSnack Ep. 219

We all crave that feeling of doing something we know is inherently good for society. We all also want to drive a positive ROI in our businesses. But can achieve both in a singular initiative? In this week’s #MediaSnack we talk with the Leadership at SeeHer to understand more about how brands are working harder to accurately portray all women and girls in marketing, advertising, media, and entertainment, so they see themselves as they truly are and in all their potential.