#MediaSnack Podcast
419 episodes - English - Latest episode: 5 months ago - ★★★★★ - 1 ratingWelcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com
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Episodes
#MediaSnack Ep. 10: 4A’s Guidelines, Sony media pitch confusion, Facebook’s Q4 results
February 04, 2016 18:02 - 17 minutes - 12.1 MBOn this week’s #MediaSnack we hit double figures and look at the brewing angst between the US agency trade association the 4A’s and their US advertiser trade association counterpart, the ANA. They were both due to collaborate on a joint task force to address accusations of media rebate practice but they have fallen out a little and the 4A’s raised the temperature last week by issuing their own guidelines without aligning with ANA. Cue the ANA (rightly) criticising the 4A’s for going “rogue” a...
#MediaSnack Ep. 9: Publicis Groupe reorganisation, ITV / Aegis contract fail, bad agency marketing
January 29, 2016 16:54 - 14 minutes - 9.92 MBOn this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their restructure and their ability to reverse recent fortunes and find organic growth and grow margins. In tod...
PUBLICIS GROUPE REORGANIZATION, ITV / AEGIS CONTRACT FAIL, BAD AGENCY MARKETING: #MediaSnack Ep. 9
January 29, 2016 16:54 - 14 minutes - 9.92 MBOn this week’s #MediaSnack we can’t stop talking about the Publicis Groupe restructure (see Episode 4 [link] for a back story to all this). We spent some time last week with a delegation of institutional investors in the media sector at a special ID Comms Q&A lunch at Nomura Bank in London. Their questions were fascinating but lots of attention and focus was paid to Publicis Groupe, their restructure and their ability to reverse recent fortunes and find organic growth and grow margins. In to...
THE SUPER BOWL IS A MEDIA AND ADVERTISING PHENOMENON, WHY?: #MediaSnack Ep. 8
January 22, 2016 15:21 - 13 minutes - 9.67 MBThis week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special!With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what does it cost to buy a spot in the Super Bowl?- who are the major Super Bowl advertisers this year?- ...
#MediaSnack Ep. 8: The Super Bowl is a media and advertising phenomenon, why?
January 22, 2016 15:21 - 13 minutes - 9.67 MBThis week on #MediaSnack we'll be devoting the whole episode to consider one of the most significant and famous media events of the year. It's a #SuperBowl special!With the big game just a few weeks away we will consider :- why the Super Bowl is still considered such a powerful advertising opportunity for brands in the digital age?- how does the Super Bowl work from a media perspective?- what does it cost to buy a spot in the Super Bowl?- who are the major Super Bowl advertisers this year?- w...
DIRECT VENDOR DEALS, NICK MANNING, THE EXCHANGE LAB: #MediaSnack Ep. 7
January 15, 2016 11:33 - 12 minutes - 8.89 MB#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms
#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms
January 15, 2016 11:33 - 12 minutes - 8.89 MB#MediaSnack Ep. 7: Direct Vendor Deals, Nick Manning, The Exchange Lab - from ID Comms by ID Comms
#MediaSnack Ep. 6: Recma’s 2015 pitch results, AdFraud, Daily Mail rebates - from ID Comms
January 08, 2016 12:10 - 14 minutes - 10.2 MBIn this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital adverti...
RECMA'S 2015 PITCH RESULTS, ADFRAUD, DAILY MAIL REBATES: #MediaSnack Ep. 6
January 08, 2016 12:10 - 14 minutes - 10.2 MBIn this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital advert...
P&G US MEDIA PITCH, C4/ GroupM TRADING DEAL, "CONTROL": #MediaSnack Ep. 5
December 18, 2015 15:12 - 16 minutes - 11.2 MBIn this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms He...
#MediaSnack Ep. 5: P&G US media pitch, C4/ GroupM trading deal, "Control" - from ID Comms
December 18, 2015 15:12 - 16 minutes - 11.2 MBIn this episode we consider the impact of P&G 's decision to shift their $2.6bn US media out of Publicis Groupe. We also dig below the headlines in a recent deal signed by GroupM which commits their clients to spend £500m with a TV network in exchange, the network will buy TV programming from GroupM. Is this blurring the lines of what a media agency should be doing with clients money?Finally, we consider what should be the word on the lips of marketers going into 2016 and we meet ID Comms Hea...
#MediaSnack Ep. 4: Publicis Restructure, 2016 Ad Spend, Maxus/FT research - from ID Comms
December 18, 2015 15:07 - 12 minutes - 8.47 MBIn this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.___________Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https:/...
PUBLICIS RESTRUCTURE, 2016 AD SPEND, MAXUS/FT RESEARCH: #MediaSnack Ep. 4
December 18, 2015 15:07 - 12 minutes - 8.47 MBIn this episode we discuss the major restructure of Publicis Groupe and how this might impact their media agency brands, we discuss findings from the many new 2016 ad spend predictions and finally close on a fascinating piece of research of C-suite and senior markets (FT readership) which was conducted by agency Maxus with the FT insight team.___________Find ID Comms here:Website: http://idcomms.comTwitter: http://twitter.com/idcommsLinkedIn: http://linkedin.com/company/id-commsG+: https://...
#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015
December 10, 2015 14:00 - 7 minutes - 4.93 MB#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms
JOHN LEWIS #MANONTHEMOON - THE BEST MEDIA IDEA OF 2015: #MediaSnack Ep. 3
December 10, 2015 14:00 - 7 minutes - 4.93 MB#MediaSnack Ep. 3: John Lewis #ManOnTheMoon - The Best Media Idea Of 2015 by ID Comms
#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA
December 04, 2015 14:00 - 11 minutes - 7.67 MB#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms
ADBLOCKING, GroupM ANA MEMO, SPONSORS LETTER TO FIFA: #MediaSnack Ep. 2
December 04, 2015 14:00 - 11 minutes - 7.67 MB#MediaSnack Ep. 2: AdBlocking, GroupM ANA Memo, Sponsors Letter To FIFA by ID Comms
PEPSI AXE PROCUREMENT, MEDIAPALOOZA, ANA MEDIA REBATES: #MediaSnack Ep. 1
November 27, 2015 14:00 - 16 minutes - 11 MB#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms
#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates
November 27, 2015 14:00 - 16 minutes - 11 MB#MediaSnack Ep. 1: Pepsi Axe Procurement, MediaPalooza, ANA Media Rebates by ID Comms