#MediaSnack Podcast

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace)Watch to find out what makes out #MediaSnack Top 10 for 2017The #MediaSnack Media Person of the Year 2017:Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION2017: CHANGE2016: CONTROL

#MediaSnack 103: The Top 10 Review of the Year 2017

January 04, 2018 09:58 - 9 minutes - 6.8 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we review the major media events of 2017 in our annual rooftop review (this year from our fancy new roof terrace)Watch to find out what makes out #MediaSnack Top 10 for 2017The #MediaSnack Media Person of the Year 2017:Marc Pritchard from P&G The #MediaSnack Word of the Year for 2018: ACTION2017: CHANGE2016: CONTROL

#MediaSnack 102: Top Christmas Ads of 2017

December 18, 2017 12:59 - 10 minutes - 7.11 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. We discuss how the Christmas TV advertising market is starting to show similar behaviours from both advertisers and consumers as that of the Superbowl in the US. Some brands have begun teas...

TOP CHRISTMAS ADS OF 2017: #MediaSnack Ep.102

December 18, 2017 12:59 - 10 minutes - 7.11 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the phenomenon of British Christmas TV ads, kickstarted by John Lewis, now a dozen or so retailers are investing large sums in building anthemic, must-see TV adverts focused on brands rather than products. We discuss how the Christmas TV advertising market is starting to show similar behaviours from both advertisers and consumers as that of the Superbowl in the US. Some brands have begun tea...

THE 'ROOM 101' FOR MEDIA: #MediaSnack Ep.101

December 11, 2017 16:42 - 8 minutes - 6.19 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we provide our version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose name is inspired by the torture room in the novel Nineteen Eighty-Four which reputedly contained "the worst thing in the world". George Orw...

#MediaSnack 101: The 'ROOM 101' for Media

December 11, 2017 16:42 - 8 minutes - 6.19 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we provide our version of the popular British TV game show called Room 101. Room 101 is a BBC comedy television series in which celebrities are invited to discuss their pet hates and persuade the host to consign those hates to oblivion in Room 101, a location whose name is inspired by the torture room in the novel Nineteen Eighty-Four which reputedly contained "the worst thing in the world". George Orwe...

PREDICTIONS FOR 2018: #MediaSnack Ep.100

December 01, 2017 15:10 - 10 minutes - 7.61 MB

Never miss your #MediaSnack - subscribe for new episodes every FridayOn this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry in the last two years, but we say it anyway. It’s been a challenging time all around in many re...

#MediaSnack Ep. 100: Predictions for 2018

December 01, 2017 15:10 - 10 minutes - 7.61 MB

Never miss your #MediaSnack - subscribe for new episodes every FridayOn this #MediaSnack special we celebrate the 100th episode by looking ahead at some major trends for 2018. First we quickly look back on what’s happened in the last two years and then lay down three big predictions for media in 2018, from a marketers perspective. It goes without saying that a lot has changed in the media industry in the last two years, but we say it anyway. It’s been a challenging time all around in many res...

#MediaSnack 99: How Media RUINED Advertising

November 24, 2017 15:33 - 11 minutes - 8.32 MB

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode.We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishers, content companies and other ad-funded businesses show that they are now struggling to hit thei...

HOW MEDIA RUINED ADVERTISING: #MediaSnack Ep.99

November 24, 2017 15:33 - 11 minutes - 8.32 MB

Never miss your #MediaSnack - subscribe for updates every Friday"It is the media mess that is distracting marketers from being great marketers" - that is the hypothesis of this week's #MediaSnack episode.We discuss a hypothesis of how media mess keeps distracting marketers. Over the past couple of years, we've seen a significant decrease in the quality of advertising. Recent reports from publishers, content companies and other ad-funded businesses show that they are now struggling to hit the...

#MediaSnack 98: Facebook has PEAKED

November 24, 2017 15:31 - 10 minutes - 7.56 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth. This is going to be hard for a business for which advertising revenue accounts for over 98% of their total revenues. Their growth continues to be meteoric in spite of their scale, with revenues in 2016 growing over 50% year on year. Monthly average users now exceed 2 billion whic...

FACEBOOK HAS PEAKED: #MediaSnack Ep. 98

November 24, 2017 15:31 - 10 minutes - 7.56 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the challenging past year for Facebook and consider exactly how they can maintain their incredible rate of growth. This is going to be hard for a business for which advertising revenue accounts for over 98% of their total revenues. Their growth continues to be meteoric in spite of their scale, with revenues in 2016 growing over 50% year on year. Monthly average users now exceed 2 billion whi...

#MediaSnack 97: Alibaba, Baidu, Tencent Oh My!

November 10, 2017 15:51 - 9 minutes - 6.5 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we take a look at what it takes to market successfully in China and how the landscape is increasingly dominated by platform giants such as Tencent, Alibaba and Baidu. These three giants are frequently compared to the famous Western (American) platforms like Google, Facebook and Amazon but there lies the challenge. China is a major consideration for most global marketers, not least because it represents ...

ALIBABA, BAIDU, TENCENT, OH MY!: #MediaSnack Ep. 97

November 10, 2017 15:51 - 9 minutes - 6.5 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we take a look at what it takes to market successfully in China and how the landscape is increasingly dominated by platform giants such as Tencent, Alibaba and Baidu. These three giants are frequently compared to the famous Western (American) platforms like Google, Facebook and Amazon but there lies the challenge. China is a major consideration for most global marketers, not least because it represents...

WHO WANTS TO BE A MEDIA CEO?: #MediaSnack Ep. 96

October 23, 2017 11:17 - 10 minutes - 7.14 MB

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be something in the water, its a good time of year for change of leadership as it allows new blood to...

#MediaSnack 96: Who wants to be a Media CEO?

October 23, 2017 11:17 - 10 minutes - 7.14 MB

Never miss your #MediaSnack - subscribe for updates every Friday On this week's #MediaSnack we look at the sudden wave of CEOs departing UK media agencies, 4 big names in one week left their respective media leadership positions. All 4 of the stories seemed to be exclusives to the team at Campaign, links below. What's causing this rush to depart/escape/fire [delete as appropriate]? There may be something in the water, its a good time of year for change of leadership as it allows new blood to...

#MediaSnack 95: Accenture buying Publicis Groupe

October 16, 2017 10:53 - 13 minutes - 9.43 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms. These whispers first became acknowledged in Cannes this year when a few people were suggesting a WPP / Accenture merger was being discussed, which WPP quickly refuted. We take a look at two companies that might be in the ...

ACCENTURE BUYING PUBLICIS GROUP: #MediaSnack Ep. 95

October 16, 2017 10:53 - 13 minutes - 9.43 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the gathering rumours (and plausible evidence) that one of the major advertising holding companies will be an acquisition target by one of the big consultant or audit firms. These whispers first became acknowledged in Cannes this year when a few people were suggesting a WPP / Accenture merger was being discussed, which WPP quickly refuted. We take a look at two companies that might be in the...

WHAT'S AHEAD FOR 2018 MEDIA PITCHES?: #MediaSnack Ep. 94

October 16, 2017 10:51 - 8 minutes - 5.84 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comvergence.net/*****At this time of year, as we enter Q4 it's a good time to reflect on the global ...

#MediaSnack 94: What's ahead for 2018 media pitches?

October 16, 2017 10:51 - 8 minutes - 5.84 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we reflect on what's driving media pitches in 2017 and what to expect to be figuring in pitch briefs in 2018.*****Thank you to COMvergence for sharing some of their data on the global pitch activity this year. You can find out more about them and their research into the global media industry here:http://comvergence.net/*****At this time of year, as we enter Q4 it's a good time to reflect on the global m...

AD FRAUD - WHAT TO DO ABOUT IT: #MediaSnack Ep. 93

October 16, 2017 10:50 - 11 minutes - 7.73 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very precise, and ask the big question most often troubling marketers; who should actually be accountable...

#MediaSnack 93: AD FRAUD - What to do about it.

October 16, 2017 10:50 - 11 minutes - 7.73 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week’s #MediaSnack we stare into the gigantic dark abyss that is ad fraud. So often quoted in surveys as the thing that worries marketers the most, it remains a mystery and takes many guises, in fact there are over 30 types of ad fraud identified, so far. We consider the scale of the problem, which is difficult to be very precise, and ask the big question most often troubling marketers; who should actually be accountable ...

#MediaSnack 92: Amazon WILL break the 'Duopoly'. At ALL costs.

September 22, 2017 11:06 - 7 minutes - 5.57 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that Snapchat would be the company to break this up but it is becoming clear that Amazon is taking the...

AMAZON WILL BREAK THE 'DUOPOLY.' AT ALL COSTS: #MediaSnack Ep. 92

September 22, 2017 11:06 - 7 minutes - 5.57 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the giant opportunity ahead of Amazon to bust the much-feared 'duopoly' of Google and Facebook. So-called because of their dominance of digital marketing spend, the duopoly has accounted for almost all growth in digital media spend in recent years and looked unstoppable. Some have speculated that Snapchat would be the company to break this up but it is becoming clear that Amazon is taking th...

FACEBOOK BIGGER THAN CENSUS? WRONG!: #MediaSnack Ep. 91

September 15, 2017 13:00 - 8 minutes - 6.01 MB

#MediaSnack Ep. 91: Facebook Bigger Than Census? WRONG! by ID Comms

#MediaSnack Ep. 90: WPP Q2 results are the new normal.

September 11, 2017 10:58 - 7 minutes - 4.89 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out. On this week's Good Week Bad Week we celebrate the launch of GroupM's new agency, the merger of MEC and...

WPP Q2 RESULTS ARE THE NEW NORMAL: #MediaSnack Ep. 90

September 11, 2017 10:58 - 7 minutes - 4.89 MB

Never miss your #MediaSnack - subscribe for updates every FridayOn this week's #MediaSnack we look at the Q2 results published by the marketing services groups over the summer and consider the causes and implications. Is this downturn a blip or the new normal? Are the days of holding company dominance and stellar growth rates over? Probably, but we have some ideas how things might play out. On this week's Good Week Bad Week we celebrate the launch of GroupM's new agency, the merger of MEC an...

#MediaSnack Ep. 89: Tech companies are so BAD at pitching. Why?

August 04, 2017 09:24 - 5 minutes - 4.03 MB

On this week's #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. We make three simple recommendations to help any company to improve the way they sell technology ideas. If you have been on the receiving end of any technology pitches you will probably recognize them. 1. Focus 100% on the client benefit from the start2. Don't forget to be a human. People still buy people even if they are selling tech...

TECH COMPANIES ARE SO BAD AT PITCHING. WHY?: #MediaSnack Ep. 89

August 04, 2017 09:24 - 5 minutes - 4.03 MB

On this week's #MediaSnack we vent a little about the consistently underwhelming experience of seeing companies try and pitch technology solutions to marketers. We make three simple recommendations to help any company to improve the way they sell technology ideas. If you have been on the receiving end of any technology pitches you will probably recognize them. 1. Focus 100% on the client benefit from the start2. Don't forget to be a human. People still buy people even if they are selling tec...

#MediaSnack Ep. 88: What ARE members of ANA doing??

August 04, 2017 09:23 - 6 minutes - 4.22 MB

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them what they've actually been doing in the year since the report came out. http://www.ana.net/blogs/show...

WHAT ARE MEMBERS OF ANA DOING?: #MediaSnack Ep. 88

August 04, 2017 09:23 - 6 minutes - 4.22 MB

In this weeks episode of #MediaSnack Tom and David talk about changes that took place on the advertiser side 12 months after the release of the ANA report.So, everyone has been curious what the ANA's members are actually doing with these insights. Was anyone taking any action? Where was the impact being felt? Well, now we know, because the ANA have surveyed 190 of their members and asked them what they've actually been doing in the year since the report came out. http://www.ana.net/blogs/sho...

WHY DO CMOS NEVER LAST?: #MediaSnack Ep. 87

July 26, 2017 09:41 - 9 minutes - 6.25 MB

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.Check out the Harvard Business Review recent paper "Why CMOs never last"https://hbr.org/2017/07/the-trouble-with-cmosAccording to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's why their tenure is often shorter than anyone else at that level. HBR also clarify different types...

#MediaSnack Ep. 87: WHY do CMOs never last?

July 26, 2017 09:41 - 9 minutes - 6.25 MB

On this week's #MediaSnack we just think about Chief Marketing Officer, typically the company's most senior marketer.Check out the Harvard Business Review recent paper "Why CMOs never last"https://hbr.org/2017/07/the-trouble-with-cmosAccording to HBR, 80% of CEOs don't trust their CMO - you can see the pressure that a CMO is under when they don't have the trust of the C-Suite and perhaps that's why their tenure is often shorter than anyone else at that level. HBR also clarify different types ...

#MediaSnack Ep. 86: Behind the curtains of pitching

July 17, 2017 09:37 - 8 minutes - 6.16 MB

In this week’s #MediaSnack, Tom and David discuss the role pitch consultants at an important time of the year for new business. The start of the summer is traditionally the time when clients announce reviews just before they go away on holiday as well as the moment when pitches announced in Q2 start to approach decision time.Tom also reveals that he’s taking part in a session for the International Advertising Association, alongside Credit Suisse and OMD in a session called Behind the Curtain ...

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