#MediaSnack Podcast

CAN PROGRAMMATIC SPEND BE AUDITED #MediaSnack Ep. 217

Can Programmatic spend be audited? Yes! And it must be given the size of spend.  Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase.  Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this channel has to offer.

HOW WILL NEW IAB RULING LIMIT ADVERTISER DATA USE? #MediaSnack Ep. 216

The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business. However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means. In this episode, we look to unpack: - What has been deemed non-compliant - The implications directly for the IAB - What it means for advertisers and what you should be doing CLARITY on the subject and PRA...

WHAT MAKES AN AMAZING AGENCY PITCH BRIEF? #MediaSnack Ep. 215

Three tips on how to write the best agency pitch brief. If you are an advertiser planning an agency pitch, or an agency receiving pitch briefs you’ll appreciate how important it is to get the pitch brief right. At ID Comms we believe the pitch process should be transparent and the advertiser should provide the clearest brief they can, to direct the competing agencies. It can make the difference between a great agency relationship and a bad experience. Reputations are on the line. On t...

WHAT HAPPENED TO POOL AUDITING? #MediaSnack Ep. 214

A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently? Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive. But these days as the pools have shrunk, have advertisers found more effective measures? Especially as...

WHAT MAKES THE BEST AGENCIES COMPETE FOR YOUR PITCH? #MediaSnack Ep. 213

How do you make YOUR pitch invitation sit on TOP of the pile on the agency CEO’s desk? If you’ve run an agency pitch in the last five years you’ll know that agencies have become far more discerning about what they will compete for. So how do you make sure that the very best (and most discerning) agencies compete hardest for your business? It takes some thinking and some planning On this week’s #MediaSnack we give you THREE TIPS to get the BEST agencies competing for your upcoming agency ...

WHAT MAKES A WINNING CLIENT/AGENCY RELATIONSHIP? #MediaSnack Ep. 212

Want to know the SECRET to a productive and long-lasting relationship between advertiser and agency? I’m sure we all know examples of where they go wrong, but what makes the best ones go right? On this week’s #MediaSnack we explore THREE TIPS to help you create and maintain a high-performing advertiser/agency relationship. The best ones become true business partnerships. There’s usually a lot of money (and reputation) at stake, so it's always worth working hard to make it the best it can...

WHAT SHOULD BE YOUR Q1 MEDIA PRIORITIES? #MediaSnack Ep. 211

If you are a Media Director, what's the SINGLE critical priority for your attention in Q1? Heading into a new year there are always lots of things demanding the limited attention of the Media Director; budget allocations, KPIs, measurement, internal team goals, process improvements, innovation, ad fraud, am I going to the Superbowl...? On today's #MediaSnack we unpack some of the critical areas of focus and share with you what we believe is the NUMBER ONE PRIORITY for your attention in Q1,...

#MediaSnack The Big Media Review of the Year 2021

WHAT ARE FAIR PAYMENT TERMS? #MediaSnack Ep. 210

30, 60, 90, 120 days or more?? What is the MAGIC number for payment terms and how do you balance the needs of finance with the ambitions of marketing? This is THE most loaded question for marketing and procurement to ask their agencies. Here's the #MediaSnack alternative perspective on what are the right payment terms for media, plus we share #ThreeGreatTips for advertisers on how to align your stakeholders on that magic number, in order to balance the needs of finance with the ambition...

WHAT DO INTERNAL MEDIA COUNCILS DO? #MediaSnack Ep. 209

Many of the world's most successful marketing teams have a secret... They have internal MEDIA COUNCILS dedicated to sharing innovation, best-practices and good governance of the company's media investments. It's no coincidence they also tend to be the best clients for their agencies. Here's the #MediaSnack alternative perspective on what makes a successful internal media community plus we share THREE GREAT TIPS for media and procurement leaders on how to set up a successful media council i...

WHAT DOES MEDIA PROCUREMENT DO? #MediaSnack Ep. 208

Think you know marketing procurement? All about cost-savings right? Not any more. The modern media procurement leader is focused on company growth and partners with their marketing colleagues to build long-term value. The role is very different now. Here's the #MediaSnack alternative perspective on what makes a successful media procurement leader plus we share THREE GREAT TIPS from the best media procurement experts on how to succeed in media procurement and how you can work more productiv...

WHAT CAPABILITIES DO MEDIA DEPTS NEED? #MediaSnack Ep. 207

The marketing organization is changing and nowhere more than in the media team. So what internal capabilities are needed to give your brands the competitive edge in media? Here's the #MediaSnack alternative perspective on what makes a successful media team plus we share THREE GREAT TIPS on how to ensure your organization stays on the top of the capabilities race. #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and adve...

WHAT DOES A MEDIA DIRECTOR DO? #MediaSnack Ep. 206

Think you know what the modern media director's role is? You might be surprised. The job has changed a lot in recent years. Here's the #MediaSnack alternative perspective on what makes a successful media director plus we share THREE GREAT TIPS on how to be a star media director and some insights about how you can work more productively with a media director. #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertisi...

WHAT’S GOING ON WITH AGENCY TALENT? #MediaSnack Ep. 205

All agencies are complaining of a 'TALENT CRISIS' So what's causing this and how is it affecting advertisers? Here's the #MediaSnack alternative perspective on the causes and implications plus we share THREE GREAT TIPS for advertisers on how to protect your best agency talent and keep your competitive advantage. #MediaForGrowth #MediaSnack is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious bran...

ARE REMOTE AGENCY PITCHES HERE TO STAY? #MediaSnack Ep. 204

Are remote agency pitches here to stay? They've been a necessity over the last year, but savvy advertisers are seeing many benefits, so will we ever have in-person pitches again? Here's the #MediaSnack alternative perspective on how the best remote pitches work plus we share THREE GREAT TIPS for advertisers on how to plan the most effective agency pitch, based on our recent experiences (good and bad) designing and managing agency pitches for some of the world's leading advertisers. #Media...

MEXICO 2021 LEY DE TRANSPARENCIA / MEXICO 2021 MEDIA TRANSPARENCY LAW: #MediaSnack Ep. 203

Over the last few years, the advertising industry has been witnessing how media agencies were pushing new trading models to increase their revenue while advertisers raise their concerns about the lack of transparency within the digital media value chain. The ANA report increased tensions and the global industry has been looking for innovative ways of self-regulation. Latin America as a region, was far from the US or Europe. The two biggest markets had opposite realities: Brazil has legislat...

#MediaSnack Meets: Marissa Lutz Tario, Director of Marketing IQ, VF Corp

 "Let your experts be the experts" is great leadership advice for managing agencies. On the business "Our sales channels and categories changed dramatically due to COVID, we had to find different ways to sell in product and changed our model to support the new demand. Weeks and months of shifts that probably would have taken a few years....much more digital...we cannot go back to normal" My guest for this episode is Marissa Lutz Tario, Director of Marketing IQ at VF Corporation which is th...

#MediaSnack Meets: Marla Kaplowitz, CEO, 4As

"Every single agency CEO talks about the same challenge; talent. Talent empowerment is the biggest challenge across all industries right now. " My guest on this #MediaSnack Meets is Marla Kaplowitz, the CEO of the 4As. I've known Marla for many years since her previous leadership of agencies, Marla now heads up the leading agency trade organization in the US, the American Association of Advertising Agencies with over 600 agency members. 

WHAT'S NEXT: #MediaSnack Ep.162

Join us this Friday for a special MS before we take our summer break.  A look at what we’ve learned in the last 18 months, trends for advertisers & agencies Reflect on the accelerated changes Where we are heading for the rest of 2021 and beyond What implications for advertisers, agencies and everyone else.

#MediaSnack - What's next?

Join us this Friday for a special MS before we take our summer break.  A look at what we’ve learned in the last 18 months, trends for advertisers & agencies Reflect on the accelerated changes Where we are heading for the rest of 2021 and beyond What implications for advertisers, agencies and everyone else.

#MediaSnack Meets: Robert Rakowitz, Global Alliance for Responsible Media (GARM) lead, WFA

A candid conversation with WFA's Robert Rakowitz. Rob leads the Global Alliance for Responsible Media (GARM) - a never-been-done-before industry alliance that brings together global marketers, media agencies, media owner platforms and industry associations to start working together to address consumer safety and societal health in ad-supported digital media. In this role, Rob is one part community builder-leader and one part catalyst-matchmaker. Rob helps identify existing best practices and...

Lou Paskalis, Former SVP, Bank of America: ANA Media Transparency Report Anniversary

ID Comms talks to Lou Paskalis, former SVP, Customer Engagement and Media Investment at Bank of America, about the ANA’s Media Transparency report and its lasting impact. “While we didn't uncover any issues on our own, we went from a rather short contract, relatively speaking at the time with our agency to a very long one, which was rife with thou shalt nots, about various activities that may or may not have been happening at the holding company,” he says. Lou, who was SVP, Enterprise Medi...

#MediaSnack Meets: Sarah Armitage, Group International Media Director, LVMH

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry, and what the rest of us can learn from that experience. We ask: 1. What do you do, and what you are most proud of? 2. What is the best th...

Gianluca Toccafondi, Global Integrated Media Manager, IKEA group: #MediaSnack Meets

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience. We ask: 1. What do you do, and what you are most proud of? 2. What is the best thi...

Natacha Volpini, Sr. Global Media Manager, Heineken: #MediaSnack Meets

Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. Because the best are short of time, our guests answer only 6 questions in 20 minutes We get to learn what is behind their success, what it takes to make change in the industry and what the rest of us can learn from that experience. We ask: 1. What do you do, and what you are most proud of? 2. What is the best thi...

#MediaSnack 202: What did the trade bodies EVER do for us...?

Echoing that iconic scene in Monty Python's 'The Life of Brian' we ask ourselves what the advertising trade bodies have ever done for us? On #MediaSnack we give a rundown of some of the landmark work across the last 5 years from the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and the Incorporated Society of British Advertisers (ISBA). We thank them for their leadership and continued vision of what is possible. Episode links: WFA Diversity, Equit...

Marla Skiko, US & Global Head of Media, Ford Motor Company: ANA Media Transparency Report 5 years on

ID Comms talks to Marla Skiko, Global Head of Media at Ford Motor Company, about the ANA’s Media Transparency report and its lasting impact. The report helped underpin a process that the company had already begun, reviewing its relationships with agency partners and the level of transparency it wanted, says Marla. “The transparency report really just gave us some more things to think about. There were some more talking points. It was just more information and background that helped inform ...

Lina Polimeni, Chief Media Officer, Eli Lilly: #MediaSnack Meets

"People thought I was crazy to leave brand marketing and go into media...but its an area of amazing growth opportunity, as a company and personally. I'm in a continuous learning stage" What is a Chief Media Officer and how does she use media to drive a growth agenda for the CMO? Learn about this special role from Lina Polimeni, the Chief Media Officer at 145 year old pharma giant Eli Lilly. Lina agreed on the Chief Media Officer title with her new boss when she moved from a brand marketing...

#MediaSnack Episode 199: Media For Growth - KPIs

The first of a 5 part series with practical tips on HOW to position media as an investment in growth. We celebrate the ANA's recent 'Media KPIs That Matter' report which does a great job to highlight the gap between the KPIs advertisers say they use today compared to the KPIs they believe to be the most important. Bravo to the ANA to highlighting the work to be done to align Media KPIs better to business outcomes. Regular #MediaSnack viewers will know we believe that good KPIs are the corne...

Bill Wise, CEO, Mediaocean: #MediaSnack Meets

One of the most successful and well-connected media operators in the US, Bill Wise's shares his fascinating experiences growing some of the most well-known companies in digital advertising.  Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marketing industry. My guest for this episode is Bill Wise, CEO of Mediaocean. https://www.linkedin.com/in/billwise/ ----- Because the best a...

Ron Amram, Senior Director, Global Media, Mars: #MediaSnack Meets

For 15 minutes, stand in the shoes of one of the world's most influential media directors, Ron Amram who leads global media at Mars Inc. Ron is such a considered and articulate practitioner of the role of Media Director, previously with Heineken and Sprint Mobile. He is very candid about his job and some of its challenges, plus he shares how the Mars company positions media in driving company growth. "My job is to build a center of excellence and drive our capability forward really three...

Travis Freeman, Global Head of Media, Uber: #MediaSnack Meets

A candid conversation with Uber's Travis Freeman. How did the business have to pivot in 2020? What does the Global Head of Media and Social at Uber consider the biggest challenges for the media industry? How can media directors use their influence as a force for good in the world? And what does Travis do in his spare time to reflect and recharge away from media? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where we meet the in...

Wendy Clark, CEO Dentsu International: #MediaSnack Meets

A candid conversation with Wendy Clark. What does the new CEO of Dentsu International consider the biggest challenges for the media industry? What is she trying to achieve at Dentsu to meet the future needs of advertisers? And what does she do in her spare time to reflect and recharge? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change...

Kirk McDonald, CEO GroupM North America: #MediaSnack Meets

What does the new CEO of GroupM North America consider the biggest challenges for the media industry? What is he trying to achieve at GroupM to meet the future needs of advertisers? And what does he do in his spare time to satisfy his "need for speed"? Find out all this and more on the latest episode of #MediaSnack Meets. ----- Welcome to #MediaSnack Meets where we meet the individuals and organizations doing great work to inspire success and drive change within the global media and marke...

Media For Business Growth 2020: Media Operations #MediaSnack 161

Media For Business Growth 2020: Media Operations #MediaSnack 161 by ID Comms

Media For Business Growth: Media Operations #MediaSnack 161

Media For Business Growth: Media Operations #MediaSnack 161 by ID Comms

Media For Business Growth 2020 - #MediaSnack 160

Media For Business Growth 2020 - #MediaSnack 160 by ID Comms

Media For Business Growth - #MediaSnack 160

Media For Business Growth - #MediaSnack 160 by ID Comms

An Agenda For Media SIMPLICITY- #MediaSnack 158

An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms

MEDIA FOR BUSINESS GROWTH: MEDIA OPERATIONS: #MediaSnack Ep. 161

Media For Business Growth: Media Operations #MediaSnack 161 by ID Comms

MEDIA FOR BUSINESS GROWTH: #MediaSnack Ep. 160

Media For Business Growth - #MediaSnack 160 by ID Comms

#MediaSnack Meets: Belinda Smith, Electronic Arts

My guest for this episode is Belinda Smith, Global Head of Marketing Intelligence at EA (Electronic Arts) one of the world’s largest video game and entertainment companies.  For the last couple of years, before she moved into her new Marketing Intelligence role, Belinda was the Global Media Director of EA and to those in the know, she has been one of the real pioneers of what has become called “the in-housing of media”. And you will learn in this episode why she detests that phrase, as do I...

AN AGENDA FOR MEDIA SIMPLICITY: #MediaSnack Ep.158

An Agenda For Media SIMPLICITY- #MediaSnack 158 by ID Comms

Media is a marketing discipline not a financial exercise: #MediaSnack 157

Media is a marketing discipline not a financial exercise: #MediaSnack 157 by ID Comms

MEDIA IS A MARKETING DISCIPLINE, NOT A FINANCIAL EXERCISE: #MediaSnack Ep. 157

Media is a marketing discipline, not a financial exercise: #MediaSnack 157 by ID Comms

HOW CMOS CAN SAVE MEDIA INDUSTRY: #MediaSnack Ep. 156

How CMOs can save media industry: #MediaSnack 156 by ID Comms

How CMOs can save media industry: #MediaSnack 156

How CMOs can save media industry: #MediaSnack 156 by ID Comms

WHY WOULD YOU WANT TO BE A MARKETER IN 2020?: #MediaSnack Ep. 155

Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms

Why would you want to be a marketer in 2020? #MediaSnack 155

Why would you want to be a marketer in 2020? #MediaSnack 155 by ID Comms

Reviewing your media account: #MediaSnack 154

Reviewing your media account: #MediaSnack 154 by ID Comms