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#MediaSnack Podcast
419 episodes - English - Latest episode: 5 months ago - ★★★★★ - 1 ratingWelcome to ID Comms #MediaSnack, a weekly series looking at the big trends and issues in the global media industry. Our aim is to help ambitious advertisers navigate the complexities of the changing media landscape. Each week we will give you a tasty, bite size tour of some of the most interesting stories, letting you know just what you need to know and providing our expert perspective where we can. We’ll also give you some of the inside gossip, word on the street and the upcoming things we see will be the big stories for the week ahead. Please subscribe to be updated with new content and leave your questions, we will respond to them in future episodes. ID Comms #MediaSnack - Get your fill each Friday, in just enough time it takes to eat a sandwich. Enjoy! About ID Comms:ID Comms is the award-winning growth consultancy specializing in media and advertising. Founded in 2009, ID Comms is a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance.Find more at www.idcomms.com
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Episodes
FACEBOOK IN CRISIS. WHAT NOW?: #MediaSnack Ep. 138
December 12, 2018 16:24 - 11 minutes - 8.02 MBFacebook in crisis. What now? #MediaSnack 138 by ID Comms
MARKETERS NEED TO COLLABORATE WITH FBI: #MediaSnack Ep. 137
November 28, 2018 14:50 - 11 minutes - 8.27 MBMarketers need to collaborate with FBI: #MediaSnack 137 by ID Comms
Marketers need to collaborate with FBI: #MediaSnack 137
November 28, 2018 14:50 - 11 minutes - 8.27 MBMarketers need to collaborate with FBI: #MediaSnack 137 by ID Comms
#MediaSnack Ep. 133: 50% Of In-Housing Will Fail
September 21, 2018 00:00 - 18 minutes - 13 MB#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms
LET'S TALK ABOUT AGENCY MARKETING: #MediaSnack Ep. 136
September 20, 2018 13:00 - 11 minutes - 7.62 MB#MediaSnack Ep. 136: Let's Talk About Agency Marketing by ID Comms
THE DOJ SUBPOENAS US MEDIA AGENCIES: #MediaSnack Ep. 135
September 19, 2018 13:00 - 23 minutes - 16 MB#MediaSnack Ep. 135: The DoJ Subpoenas US Media Agencies by ID Comms
50% OF IN-HOUSING WILL FAIL: #MediaSnack Ep. 133
September 16, 2018 00:00 - 18 minutes - 13 MB#MediaSnack Ep. 133: 50% Of In-Housing Will Fail by ID Comms
WHEN MEDIA PITCH IS A BAD IDEA: #MediaSnack Ep. 132
September 14, 2018 12:49 - 11 minutes - 8.32 MBWhen media pitch is a bad idea - #MediaSnack 132 by ID Comms
When media pitch is a bad idea - #MediaSnack 132
September 14, 2018 12:49 - 11 minutes - 8.32 MBWhen media pitch is a bad idea - #MediaSnack 132 by ID Comms
MARK READ SHOULD RESIGN FORD: #MediaSnack Ep. 131
September 07, 2018 12:54 - 13 minutes - 9.15 MBMark Read should RESIGN Ford - #MediaSnack 131 by ID Comms
Mark Read should RESIGN Ford - #MediaSnack 131
September 07, 2018 12:54 - 13 minutes - 9.15 MBMark Read should RESIGN Ford - #MediaSnack 131 by ID Comms
The best CMOs are STARTING with media: #MediaSnack 130
August 17, 2018 15:03 - 13 minutes - 9.38 MBNever miss your #MediaSnack - subscribe for updates every Friday
THE BEST CMOS ARE STARTING WITH MEDIA: #MediaSnack Ep. 130
August 17, 2018 15:03 - 13 minutes - 9.38 MBNever miss your #MediaSnack - subscribe for updates every Friday
AMAZON BEATS FACEBOOK: #MediaSnack Ep. 129
August 17, 2018 14:59 - 13 minutes - 9.31 MBNever miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this prediction and see if that has become more or less likely since November 2017 when we said: "Faceboo...
Amazon BEATS Facebook #MediaSnack 129
August 17, 2018 14:59 - 13 minutes - 9.31 MBNever miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)On this week's #MediaSnack we continue our look into the comparative advertising businesses of rivals Facebook and Amazon. Last years, viewers will remember we dissected both companies' advertising business and predicted that Amazon would overtake Facebook in 2020. We revisit this prediction and see if that has become more or less likely since November 2017 when we said: "Facebook...
The DEATH of 'Digital' : #MediaSnack 128
August 17, 2018 14:55 - 17 minutes - 11.9 MBNever miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/
THE DEATH OF 'DIGITAL': #MediaSnack Ep. 128
August 17, 2018 14:55 - 17 minutes - 11.9 MBNever miss your #MediaSnack - subscribe for updates (and click the bell icon to get alerted to every new episode!)Take part in the "Media Pitch Process in the US" survey:https://aaaa.co1.qualtrics.com/jfe/fo...Read Mark Ritson's piece here: https://www.marketingweek.com/2018/07/17/ritson-digital-prefix-stunt-career/
What makes a GREAT media pitch? #MediaSnack 127
August 10, 2018 16:06 - 12 minutes - 8.72 MBWhat makes a GREAT media pitch? #MediaSnack 127 by ID Comms
WHAT MAKES A GREAT MEDIA PITCH: #MediaSnack Ep. 127
August 10, 2018 16:06 - 12 minutes - 8.72 MBWhat makes a GREAT media pitch? #MediaSnack 127 by ID Comms
MORE 'UNETHICAL' AGENCY PITCH PRACTICES: #MediaSnack Ep. 126
July 13, 2018 13:00 - 11 minutes - 8 MB#MediaSnack Ep. 126: More “UNETHICAL” Agency Pitch Practices by ID Comms
#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do -
July 09, 2018 14:44 - 13 minutes - 9.56 MB#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms
BLOCKCHAIN--4 THINGS MARKETERS WILL DO: #MediaSnack Ep. 125
July 09, 2018 14:44 - 13 minutes - 9.56 MB#MediaSnack 125: BLOCKCHAIN: 4 things marketers will do - by ID Comms
#MediaSnack 124: 500 words that will change an advertising industry
June 29, 2018 08:53 - 8 minutes - 6.15 MB#MediaSnack 124: 500 words that will change an advertising industry by ID Comms
500 WORDS THAT WILL CHANGE AN ADVERTISING INDUSTRY: #MediaSnack Ep.124
June 29, 2018 08:53 - 8 minutes - 6.15 MB#MediaSnack 124: 500 words that will change an advertising industry by ID Comms
#MediaSnack 123: Will DoJ investigate US media?
June 21, 2018 10:29 - 7 minutes - 5.38 MB#MediaSnack 123: Will DoJ investigate US media? by ID Comms
WILL DOJ INVESTIGATE US MEDIA?: #MediaSnack Ep.123
June 21, 2018 10:29 - 7 minutes - 5.38 MB#MediaSnack 123: Will DoJ investigate US media? by ID Comms
ADVERTISERS ARE CHANGING: #MediaSnack Ep.122
June 21, 2018 10:29 - 10 minutes - 7.61 MBAdvertisers are changing #MediaSnack 122 by ID Comms
Advertisers are changing #MediaSnack 122
June 21, 2018 10:29 - 10 minutes - 7.61 MBAdvertisers are changing #MediaSnack 122 by ID Comms
SORRELL'S BACK. BE AFRAID: #MediaSnack Ep.121
June 21, 2018 10:29 - 8 minutes - 5.69 MB#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms
#MediaSnack 121: Sorrell’s Back. Be Afraid.
June 21, 2018 10:29 - 8 minutes - 5.69 MB#MediaSnack 121: Sorrell’s Back. Be Afraid. by ID Comms
#MediaSnack 120: Accenture: TANKS are on the Lawn
June 05, 2018 15:52 - 14 minutes - 9.75 MB#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms
ACCENTURE: TANKS ARE ON THE LAWN: #MediaSnack Ep.120
June 05, 2018 15:52 - 14 minutes - 9.75 MB#MediaSnack 120: Accenture: TANKS are on the Lawn by ID Comms
THE FUTURE OF MEDIA CONFERENCES: #MediaSnack Ep.119
June 05, 2018 15:52 - 12 minutes - 8.65 MB#MediaSnack 119: The FUTURE of Media Conferences by ID Comms
#MediaSnack 119: The FUTURE of Media Conferences
June 05, 2018 15:52 - 12 minutes - 8.65 MB#MediaSnack 119: The FUTURE of Media Conferences by ID Comms
WPP 2.0 - THE NEW PLAYBOOK: #MediaSnack Ep.118
May 11, 2018 15:08 - 11 minutes - 8.08 MB#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms
#MediaSnack 118: WPP 2.0 - The New Playbook
May 11, 2018 15:08 - 11 minutes - 8.08 MB#MediaSnack 118: WPP 2.0 - The New Playbook by ID Comms
#MediaSnack 117: Agency Group Revolution!
May 11, 2018 15:07 - 12 minutes - 8.8 MB#MediaSnack 117: Agency Group Revolution! by ID Comms
AGENCY GROUP REVOLUTION!: #MediaSnack Ep.117
May 11, 2018 15:07 - 12 minutes - 8.8 MB#MediaSnack 117: Agency Group Revolution! by ID Comms
SORRELL'S LEGACY AND WPP'S FUTURE: #MediaSnack Ep.116
May 11, 2018 15:04 - 22 minutes - 15.3 MB#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms
#MediaSnack 116: Sorrell's Legacy And WPP's Future
May 11, 2018 15:04 - 22 minutes - 15.3 MB#MediaSnack 116: Sorrell's Legacy And WPP's Future by ID Comms
#MediaSnack 115 BMW The ULTIMATE Pitch Mistake
May 11, 2018 15:01 - 10 minutes - 7.2 MB#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms
BMW - THE ULTIMATE PITCH MISTAKE: #MediaSnack Ep.115
May 11, 2018 15:01 - 10 minutes - 7.2 MB#MediaSnack 115 BMW The ULTIMATE Pitch Mistake by ID Comms
#MediaSnack 114 Facebook's FAIL Advertisers Strike Back
May 11, 2018 15:00 - 8 minutes - 5.65 MB#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms
FACEBOOK'S FAIL - ADVERTISERS STRIKE BACK: #MediaSnack Ep.114
May 11, 2018 15:00 - 8 minutes - 5.65 MB#MediaSnack 114 Facebook's FAIL Advertisers Strike Back by ID Comms
#MediaSnack 113: Media Transformation
March 23, 2018 16:34 - 13 minutes - 9.42 MB#MediaSnack 113: Media Transformation by ID Comms
MEDIA TRANSFORMATION: #MediaSnack Ep.113
March 23, 2018 16:34 - 13 minutes - 9.42 MB#MediaSnack 113: Media Transformation by ID Comms
THE 5 STATES OF MEDIA CONTROL: #MediaSnack Ep.112
March 23, 2018 16:33 - 12 minutes - 8.91 MB#MediaSnack 112: The 5 States of Media Control by ID Comms
#MediaSnack 112: The 5 States of Media Control
March 23, 2018 16:33 - 12 minutes - 8.91 MB#MediaSnack 112: The 5 States of Media Control by ID Comms
TRADING: THE MEDIA ACTION PLAN FOR 2018: #MediaSnack Ep.111
March 16, 2018 17:30 - 10 minutes - 6.91 MB#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms
#MediaSnack 111: TRADING: The Media Action Plan for 2018
March 16, 2018 17:30 - 10 minutes - 6.91 MB#MediaSnack 111: TRADING: The Media Action Plan for 2018 by ID Comms