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#MediaSnack Ep. 6: Recma’s 2015 pitch results, AdFraud, Daily Mail rebates - from ID Comms
#MediaSnack Podcast
English - January 08, 2016 12:10 - 14 minutes - 10.2 MB - ★★★★★ - 1 ratingBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode you’ll be delighted to know that we discuss absolutely nothing at all about #CES2016, BUT we do talk about matters closer to home such as Recma’s nicely presented report on the results of 2015 #MediaPalooza and how that has affected the agency groups’ performances. We also highly recommend reading a long post on Medium by our friend Mikko Kotila of botlab.io who gives 8 awesome predictions around Ad Fraud in 2016, a must read for any marketer spending money on digital advertising and wondering where their money goes. Finally, we respond to a viewer question about Daily Mail Group’s financial reporting which shows that they “set aside” £26m ($40m) to pay rebates to UK media agencies, this is about 7% of their ad revenue and for the first time gives an official benchmark to UK press rebates.