Martech Zone Interviews
174 episodes - English - Latest episode: 8 months ago - ★★★★ - 12 ratingsDouglas Karr Interviews Business, Marketing, and Sales Leaders
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Episodes
Episode 74: Kraig Swensrud, CMO of Campaign Monitor
August 17, 2016 12:00 - 22 minutes - 42.2 MBKraig Swensrud is an entrepreneur, product and marketing executive with a track record of success in leading high growth internet/software companies. That impressive history included the founding of GetFeedback and Kraig was the CMO of Salesforce.com. Kraig is now the Chief Marketing Officer of Campaign Monitor, a global leader in email marketing. In this interview, Douglas and Kraig discuss the advantages of utilizing an independent email service provider like Campaign Monitor, as well as...
Episode 73: Michael Reynolds on Using Facebook for Inbound Marketing
July 22, 2016 17:53 - 40 minutes - 74.3 MBMichael Reynolds started SpinWeb 20 years ago and now has 20 employees! The agency serves a niche in conservative, security-conscious, highly regulated industries. They're a very successful Hubspot partner with a designing and executing measurable inbound marketing strategies. Michael is seeing phenominal results utilizing advanced Facebook Marketing techniques and he shares his knowledge on this show.
Episode 72: Zain Raj, President & CEO of Shapiro+Raj
June 10, 2016 19:00 - 37 minutes - 70.6 MBZain is author of Brand Rituals™: How Successful Brands Bond with Customers for Life and Marketing For Tomorrow, Not Yesterday, both Amazon marketing and sales bestsellers, that posit new approaches for building brands in today’s hyper-complex environment. He is a sought-after speaker on how marketers can build their businesses and improve their brand value in this evolving landscape of big-data, mobility, digitization and commoditization. He passionately espouses the view that marketing nee...
Episode 71: Lee Odden on the Present and Future of Content Marketing
March 17, 2016 19:00 - 40 minutes - 37.9 MBLee Odden is a world-renowned digital marketer that started working in web development and online marketing in the late 1990s. After working on engagements for companies like Toro, Supervalu and the U.S. Veteran's Administration, he shifted his focus to working with an upstart digital PR agency. After introducing an SEO service called TopRank to the PR agency, it became the company itself - TopRank Marketing. Lee Odden is the CEO. TopRank Marketing is a fast growing digital marketing agenc...
Episode 70: Jay Baer, Author of Hug Your Haters
February 28, 2016 20:00 - 47 minutes - 44.6 MBJay Baer's latest masterpiece, Hug Your Haters, is the new playbook for how businesses of all sizes must handle customer complaints in a modern, mobile world. Widespread adoption of smartphones and social media has fundamentally altered the science of complaints. Critics of companies – haters – can now express their displeasure in seconds, in public, with no interpersonal friction. This trend has resulted in an overall rise in complaints, and a belief by many businesses that they should pick...
Episode 69: Dave Taylor Discusses the Latest in Technology from CES
February 22, 2016 20:00 - 39 minutes - 37.9 MBSide note: We did not record this in our new studio, so there are some audio issues. My apologies for that and we'll make sure it never happens again! My apologies to Dave Taylor - but we'll be sure to welcome him back whenever he's ready. Dave Taylor is truly a living legend and pioneer in the technology industry, working on the Internet before it was released to the public. Dave helps companies realize the potential of reimagining their business, reinventing their company, and embracing t...
Episode 68: Liz Miller of the CMO Council - Multicultural Marketing Opportunities
February 18, 2016 20:30 - 37 minutes - 35.6 MBLiz Miller discusses mindblowing mutlicultural research published by the CMO Council and Geoscape, Activating the New American Mainstream. Liz Miller brings a varied career that spans over 22 years in the Marketing, Sports Entertainment, Retail, Health, Beauty and Personal Care spaces. With the CMO Council, Miller oversees all marketing, research and program operations, serving as the lead analyst for all research initiatives and reports. Along with oversight of event, content and digital te...
Episode 67: Thaddeus Rex on the Science of Charisma
January 13, 2016 20:00 - 49 minutes - 46.5 MBEvery interaction is like a mini-performance, and your customers have front row seats. Injecting charisma into that performance doesn't take any more time, but it engages the audience at a higher, more effective level, allowing you to get bigger results with less effort. Thaddeus Rex In an era where a product can be built and delivered to market overnight, companies often struggle to differentiate themselves in person or online. Unfortunately, that puts poorly branded companies at great risk...
Episode 66: Brad Seaman of Monster Connect on Sales Acceleration
December 28, 2015 21:00 - 46 minutes - 43.6 MBOne area of explosive growth in the marketing technology space is technology for sales acceleration. Brad Seaman's company, Monster Connect, may be one of the most innovative and truly provides a solution to one of the most difficult issues that sales people have every day. Outbound sales requires sales people to drudge through dozens of calls before they actually connect with a real person. Combine that inefficiency with the fact that sales teams also have to log and reschedule any calls th...
Episode 65: Brian Solis, Author of X: The Experience When Business Meets Design
December 10, 2015 20:00 - 46 minutes - 43.7 MBBrian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. More so, he humanizes technology’s causal effect to help people see people differently and understand what to do about it. Brian has released a string of books for business that challenge and push the envelope on helping businesses understand consumer behavior... and his latest book is an example of what it takes. X...
Episode 64: Jon Wuebben of ContentLaunch
November 25, 2015 20:00 - 40 minutes - 38.2 MBI'm pretty excited about this podcast, our first in our new podcast studio at DK New Media! Jon Wuebben has been a long-time friend, we seem to bump into each other at every conference and love hanging out together. He's also an entertaining singer, the life of the dance floor, and can do a heck of a job on Karaoke. Jon is a multi-book author and helps clients develop content strategies, deploy their content, and promote their content online. The frustrations of the industry led him to devel...
Episode 63: Daniel Lemin, Author of ManipuRATED on Online Ratings and Reviews
November 23, 2015 20:00 - 38 minutes - 36.3 MBDaniel Lemin's book, ManipuRATED, teaches business owners how to track what people are saying about their businesses online; how to make every review, good or bad, a marketing asset; how to respond to reviews — and when not to; how to recruit your best customers to write fresh reviews; how to publicize good reviews; and more. In this interview, we discuss the industry and the book with Daniel. Daniel Lemin is a respected authority on the reputation industry. He has been quoted in the New Y...
Episode 62: Jack Klemeyer of GYB Coaching on Mastermind Marketing Groups
October 23, 2015 19:00 - 22 minutes - 22.2 MBJack Klemeyer founded Grow Your Business™ Coaching based on the philosophy of providing business owners, corporations and their employees the knowledge and skills they need to be successful. That could mean greater sales to one person, the ability to hire more people for another and being a good leader to someone else. Whatever is needed, Jack and his team will find the resources to make turning dreams and goals into reality for their clients. A key strategy that Jack utilizes for business l...
Episode 61: Damon Waldron of Leadspace on Predictive Analytics and Marketing
October 14, 2015 19:00 - 24 minutes - 23.4 MBDamon Waldron is the Director of Marketing & Customer Strategy at Leadspace and a seasoned marketer. Damon walks us through the advancements in predictive analytics and marketing. Because of advancements in big data, cloud storage, and computing power, predictive analytics are providing incredible opportunities in the marketing industry. The ability to score and personalize messaging in real-time to prospects is having demonstrable impact to the industry.
Episode 60: Ben Ruedlinger of Wistia on Video Best Practices and Automation
September 25, 2015 19:00 - 28 minutes - 27.6 MBBen Ruedlinger is the Vice President of Operations at Wistia. Wistia is the leader in professional video hosting with analytics and video marketing tools for businesses. In our interview with Ben, we discuss the impact of video content on marketing efforts, how to produce great video content, and discuss advancements in video technology. Primary to our discussion is the integration of marketing automation into the Wistia platform - providing the opportunity for marketers to score leads or tr...
Episode 59: Pete Kluge of Adobe on Programmatic Advertising
September 14, 2015 20:00 - 32 minutes - 30.8 MBIf you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of co...
Episode 58: Brian Kelly of Kissmetrics - Conversions and the Launch of Engage
August 17, 2015 20:00 - 19 minutes - 19.3 MBIf you've been around the online marketing space for a while, there's no way that you haven't bumped into Kissmetrics when you're talking about visitor behavior, analyzing key insights or conversion optimization. CEO Brian Kelly is an entrepreneur with extensive experience in bringing software solutions to market. His specialties are analytics, CRM and mobile apps. Brian discusses the limitations and challenges of analytics platforms - announcing the new platform for Kissmetrics that takes in...
Episode 57: Jess Stephens, CMO of SmartFocus on Real-Time Interaction Management
July 30, 2015 14:00 - 26 minutes - 25.4 MBWe've had a great relationship with SmartFocus over the years. The Message Cloud by SmartFocus powers many of the world's largest ecommerce and retail providers' marketing - from personalized web experiences, to triggered marketing and remarketing, all the way to in-store proximity marketing (that requires no hardware installation). Jess Stephens isn't just the CMO of SmartFocus, she's also a leading commerce and retail marketing expert - having sold her Proximity Marketing startup to SmartF...
Episode 56: Johann Wrede of SAP on Personalization and Your Brand
July 23, 2015 20:00 - 43 minutes - 41.2 MBThe introduction of new technology and devices brought with it an abundance of information that allowed consumers to take control of their own buying decisions without the need for brand guidance/influence. However, successful brands have the ability to take back that control, by using the right technology to analyze individual spending behavior of their customer base and pin point loyal and revenue-driving customers to continue targeting, avoiding those who might cause more work than they’re...
Episode 55: Why Consumer Brands Are Paying Attention to Millennials
July 15, 2015 18:00 - 47 minutes - 44 MBMillennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their ...
Episode 54: Interview: Mark Schaefer, Author of The Content Code
July 08, 2015 19:00 - 49 minutes - 91.3 MBIf you're going to read one book this year on marketing strategies and content marketing, it's this one from Mark Schaefer. The Content Code discusses 6 essential strategies for igniting your content, your marketing and your business. The six: Brand DevelopmentAudience and InfluencersDistribution, Advertising, Promotion, and SEOAuthorityShareability embedded into each piece of contentSocial proof and social signals. Mark carefully walks you through each strategy, how it's measured, what its i...
Episode 53: The Social Enterprise: An Interview with Scott Monty
June 26, 2015 20:00 - 34 minutes - 47.6 MBScott Monty is an internationally recognized leader in digital communications, digital transformation, social media and marketing. Scott recently announced the launch of his strategic consulting firm, Scott Monty Strategies. Scott counsels brands and agencies on strategy, executive communications, influencer management, the customer experience, and digital initiatives. We wanted to share Scott's story and his advice for the new era of the social enterprise. Scott spent six years at Ford Moto...
Episode 52: Mobile App Acquisition: An Interview Dennis Mink of Liftoff
June 10, 2015 19:00 - 33 minutes - 63.4 MBWith over a billion records of intelligence on mobile users, Liftoff has taken off as a premier service for mobile advertisement acquision strategies for mobile app providers. Dennis discusses the failed CPA ("Cost Per Acquisition") model that most companies apply to gain new application downloads and installations. Liftoff, instead, profiles your customer-base and optimizes mobile ads to users just like the ones you already know are successful. This reduces churn, increases engagement, and u...
Episode 51: A/B Testing and Personalization: An Interview with Adobe's Drew Burns
May 22, 2015 20:00 - 33 minutes - 30.8 MBThere’s been talk that A/B testing is dead, that this function is problematic and no longer effective for digital marketing. The reality is most marketers aren’t efficiently leveraging or even understanding what A/B testing is. For instance, they mistake redirection – taking a population and introducing it into another experience to see how it affects conversion – for testing, which leaves them feeling like something is still missing. And it is. A/B testing is most valuable when it complem...
Episode 50: Scott Brinker Discusses MarTech: The Marketing Tech Conference
March 18, 2015 14:00 - 50 minutes - 46.5 MBIf there were another colleague in the world that matched my excitement for marketing technology, it's Scott Brinker. I'm ecstatic to do this interview and help promote the amazing conference that Scott has launched - MarTech. Get your tickets now - it's coming up fast on March 31st. Scott has been an entrepreneur at the intersection of marketing and technology for some time. Before ion, Scott and his team ran a successful web development agency, which among other things built most of the web...
Episode 49: The Marketing Technology Blog
October 14, 2014 21:00 - 43 minutes - 39.9 MBI wanted to take the time this week to share some great tools and information from our sponsors on the Marketing Technology Blog! It's just Doug today without all the pizazz of our normal shows with the team at Site Strategics and Edge of the Web Radio. Our podcast discusses the latest marketing technology on the web. We frequently have leading marketers and the founders of marketing technology companies that we discuss these platforms with. Every week we provide guidance to marketing profess...
Episode 48: Cast a Bigger.Net with Chris Reed and Chris Hoyt
March 08, 2014 22:00 - 56 minutes - 13 MBThis episode didn't air on the radio, so excuse the political incorrectness... in fact, some of it is NSFW if you've got your speaker blaring. However, we did have a fantastic time speaking with Chris "The Brain" Hoyt and Chris Reed of Cast a Bigger.Net. I hope you enjoy this discussion of
Episode 47: DK New Media and Douglas Karr
September 09, 2013 19:00 - 12 minutes - 2.9 MBDouglas is interviewed by Enterprise Radio on celebrating DK New Media's 5 Year Anniversary! DK New Media has grown across the board in those years to become a boutique agency to the best marketing and technology companies in the world. DK New Media has assisted in due diligence work for over $500 million in investments and acquisitions, providing advice to many of the leading marketing technology companies in the industry. The size and scope of the assistance DK New Media is providing to cli...
Episode 46: Dion Hinchcliffe of Dachis Group
November 30, 2012 20:00 - 42 minutes - 9.84 MBDion Hinchcliffe is a well-known business strategist, enterprise architect, author, blogger, and is currently Chief Strategy Officer of Dachis Group. He spends his time working with the leadership teams of Fortune 500 and Global 2000 firms to devise strategies to help them adapt their organizations to the challenges and opportunities of the 21st century. Dion has extensive practical experience with enterprise technologies and he consults, advises, and writes prolifically on social business, ...
Episode 45: Erin Sparks and Jon Thompson of Site Strategics
November 16, 2012 20:00 - 58 minutes - 13.4 MBErin Sparks is the owner and president of Site Strategics, a company he founded in 2004 that specializes in high-end Web services for small and mid-sized business owners in a format and language they can afford and understand. The company’s goal is to not only help its clients look good on the Web but to also help them be found by potential customers. Jon Thompson @jonthompson joined the Site Strategics team in June 2011 and became full-time in September of 2011. He comes aboard with a Bach...
Episode 44: Steve Kleber of Kleber & Associates
November 09, 2012 20:00 - 36 minutes - 8.53 MBSteve founded Kleber & Associates (K&A) in 1987. An Atlanta-based full-service marketing agency which specializes in the home and building channel, K&A works in partnership with a variety of clients who market premium products for both residential and commercial applications that are targeted to consumers, architects, developers, builders, remodelers, designers and manufacturers.
Episode 43: Mark Ingwer, Author of Empathetic Marketing
November 02, 2012 19:00 - 46 minutes - 10.8 MBDr. Mark Ingwer is a business psychologist, market researcher and the founder and managing partner of Insight Consulting Group, an international market research and brand strategy firm based in Chicago. He is the author of the new book, “Empathetic Marketing”: How to Satisfy the 6 Core Needs of your Customers”, which provides a revolutionary framework to help companies decode and address consumers’ core emotional needs to optimize their marketing and business success.
Episode 42: Paul Dunay of Maxymiser
October 19, 2012 19:00 - 1 hour - 14.5 MBAn award-winning B2B marketing expert, Dunay comes to Maxymiser with more than 20 years’ success in generating demand and creating buzz for leading technology, consumer products, financial services and professional services organizations. Dunay’s unique approach to integrated marketing has led to his recognition as a BtoB Magazine Top 25 B2B Marketer of the Year for 2010 and 2009 and winner of the DemandGen Award for Utilizing Marketing Automation to Fuel Corporate Growth in 2008. He was also...
Episode 41: The Authors of "Nothing New"
October 12, 2012 19:00 - 1 hour - 14.3 MBMuhammad Yasin is a public speaker, e-book author, and Director of Marketing for HCC Medical Insurance Services. In his role, Muhammad Yasin is responsible for the brand building and lead generation strategy of several dozen social media accounts with over a quarter of a million followers. His work in social media has been featured in the Indy Star, Inc.com, Marketing Professors, and more. Ryan Brock is the Founder & CEO of Metonymy Media, a company of poets and fiction writers turned pros....
Episode 40: Rob Fuggetta
October 05, 2012 19:00 - 55 minutes - 12.7 MBRob Fuggetta is the world’s foremost authority on brand advocacy. Fuggetta is the founder and CEO of Zuberance, a leading social media marketing company that powers award-winning advocacy programs for consumer and business brands. A twenty-year veteran of Silicon Valley, Fuggetta has played a leadership role in three start-ups including Genuity, a Verizon spinout. He was formerly a partner at Regis McKenna, Inc., the legendary Silicon Valley marketing and communications firm that helped put A...
Episode 39: Formstack on MTB Radio
September 28, 2012 19:00 - 1 hour - 16.2 MBTwo members of the Formstack team will be joining us: Chris Lucas, VP of Business Development, and Nicole Witt, Director of Customer Experiences & Partnerships. Chris finds new partnership opportunities and oversees a great marketing team at Formstack. With a wide range of experiences including Organic and Paid Search, PR, Content & Social Marketing, Lucas brings over 12 years of marketing and communications experience to Formstack. Nicole manages the Customer Experience Team and Formstack's ...
Episode 38: Jay Baer of Convince and Convert
September 14, 2012 19:00 - 44 minutes - 10.3 MBJay Baer is the President of social media and content accelerator Convince & Convert, providing strategic consulting to leading companies throughout North America. A digital marketing pioneer, Jay has worked with more than 700 companies since 1994, including 29 of the FORTUNE 500. Named one of America's top social media consultants by Fast Company magazine, Jay is also the co-author of The NOW Revolution, a leading book on social business. His Convince & Convert blog was named the #1 content ...
Episode 37: Tom Foremski of Silicon Valley Watcher
September 07, 2012 19:00 - 51 minutes - 11.8 MBTom Foremski, is the founder and editor of the popular and top-ranked news site, Silicon Valley Watcher, reporting on the business and culture of innovation. In May 2004, Tom became the first journalist to leave a major newspaper, the Financial Times, to make a living as a full-time journalist blogger. Tom has been reporting on Silicon Valley and the US tech industry since 1984. His current focus is on the convergence of media and technology--the fuel for a new era for Silicon Valley. This ...
Episode 36: Crystal Grave
August 31, 2012 19:00 - 57 minutes - 13.2 MBCrystal Grave, President & CEO of Snappening, is a seasoned marketing and sales professional with over 15 years of branding, public relations, strategic development and sales experience. During this 15-year tenure, she has also been involved with planning dozens of personal and professional events for anything from a handful of friends to more than 50,000 spectators. Crystal has an extensive network of professionals in and around event industry and has relied upon this network to create an...
Episode 35: Susan Cain, Author of Quiet: Power of Introverts
August 24, 2012 19:00 - 30 minutes - 7.14 MBWe are thrilled to announce that we had the opportunity to speak with the lovely Susan Cain, the author of Quiet: The Power of Introverts this past week. Susan provided some very insightful answers into the differences between extroverts and introverts, and how this dynamic is affecting the way we work, communicate, and live. The conversation will be released today, August 24, at 3 p.m. EST. Susan gave a TED talk this March, speaking about some of her personal experiences of being an introve...
Episode 34: Jonathan London of Improved Performance Group
August 17, 2012 19:00 - 47 minutes - 10.8 MBJonathan founded Improved Performance Group (IPG) in 1994 to teach others the secrets of his sales success. Previously, he was the top sales and management performer for all companies that he had worked for, including Olivetti, NBI, ROLM and PictureTel. Now the IPG team provides customized sales and leadership training to companies around the world. They’ve trained more than 16,000 people in 23 countries through online, video, or classroom instruction. IPG also provides one-on-one coaching a...
Episode 33: Erik Deckers
July 27, 2012 19:00 - 1 hour - 16.2 MBErik is the co-owner and VP of Creative Services for Professional Blog Service in Indianapolis. He co-authored No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing (Pearson, 2011) and Branding Yourself: Using Social Media to Invent or Reinvent Yourself (2nd ed., Pearson, 2012). He also helped write Twitter Marketing for Dummies (Wiley 2009). Erik has been blogging since 1997, and has been a published writer for more than 25 years. He has been a newspaper humor c...
Episode 32: Shel Israel, Author and CEO of SI Associates
July 13, 2012 19:00 - 1 hour - 15.4 MBShel Israel is CEO of SI Associates. He consults, writes and speaks about social media. He has worked with more than 150 startups during a 30-year career as well as many of the world’s largest enterprises including Dell Computer, SAP, CNET and Wells Fargo Bank. He is co-author [with Robert Scoble] of Naked Conversations, considered by many to be the seminal book in bringing social media into traditional businesses and is also author of Twitterville, The Conversational Corporation and is curre...
Episode 31: Shane Vaughan of Balihoo
June 29, 2012 19:00 - 57 minutes - 13.1 MBShane Vaughan is Chief Marketing Officer for Balihoo, the premier provider of Local Marketing Automation (LMA) technology and services to national brands with local marketing needs. In addition to helping guide the company's business strategy and leading its marketing initiatives, Vaughan manages the Balihoo service teams that helps the company’s expanding list of national brand clients, including Kohler, Pearle Vision, Geico and 1-800-DOCTORS, raise visibility and increase sales through loca...
Episode 30: Harold Jarche of Internet Time Alliance
June 22, 2012 19:00 - 50 minutes - 11.7 MBHarold Jarche helps organizations learn, work, and innovate in the network era. He has been described as “a keen subversive of the last century’s management and education models”. People have connected with Harold over the past decade, through his blog (jarche.com) and professional services, for innovative ideas on leadership, social business, and collaboration. He also distills heady topics like complexity theory into practical advice. A graduate of the Royal Military College, Harold served ...
Episode 29: Jody Thompson of CultureRx
June 15, 2012 19:00 - 1 hour - 14.4 MBJody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named “The Year’s Best Book on Work-Life Balance” by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNB...
Episode 28: Allison Aldridge-Saur of Chickasaw Nation
June 08, 2012 19:00 - 59 minutes - 13.7 MBAllison Aldridge-Saur has worked in high-tech and web for over ten years. She holds a Master’s degree in German Literature and Culture. As a member of the Chickasaw Nation, she jumped at the chance to leverage digital media to support the Tribal business initiatives that fund services for Chickasaw people and Native Americans. In 2011, she spoke at SXSW on “What Digital Tribes Can Learn from Native Americans” which explored what Native Americans know about Tribal systems and what holds them t...
Episode 27: David Kay of DB Kay & Associates
June 01, 2012 19:00 - 1 hour - 16.5 MBDavid Kay is principal of DB Kay & Associates, a consultancy that provides thought-leading advice in knowledge management, self-service, and social support. DB Kay customers include IBM, Microsoft, Research In Motion, Tektronix, TI, Intuit, and Cisco. Kay is a frequent speaker at industry events. He was recognized as an Innovator by the Consortium of Service Innovation, and has been KCS Verified v4 as a Knowledge-Centered Support consultant. He has been granted five patents for his work in kn...
Episode 26: Michael Brito of Edelman Digital
May 18, 2012 19:00 - 46 minutes - 10.8 MBMichael works for Edelman Digital as the Senior Vice President of Social Business Planning. Basically, he helps clients transform their organizations to be more open, collaborative and socially proficient; with the end result of creating shared value with employees, partners and customers. Over the last decade and prior to Edelman, he worked for some pretty big companies like Hewlett Packard, Yahoo for a second and most recently, Intel. Very early on in his career, his role was very focused...
Episode 25: Esteban Kolsky of ThinkJar
May 11, 2012 19:00 - 52 minutes - 12 MBEsteban Kolsky is the Principal and Founder of ThinkJar, an advisory and research think-tank focused on Customer Strategies. He has over 25 years of experience in customer service and CRM consulting, research, and advisory services. Most recently he spent eight years at Gartner, focused on Customer Service and CRM research. While there he coined the terms for EFM (enterprise feedback management) and CIH (customer interaction hub). In addition, he researched and wrote on the social networkin...