Martech Zone Interviews
174 episodes - English - Latest episode: 8 months ago - ★★★★ - 12 ratingsDouglas Karr Interviews Business, Marketing, and Sales Leaders
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Episodes
Why I Stopped Podcasting... And It Was A Mistake
August 27, 2023 00:00 - 16 minutes - 23.5 MBI stopped podcasting in the summer of 2021. I had several excellent reasons to do it at the time, but in hindsight, it was a mistake. Most of my decision centered around the resources it took to record, edit, publish, and promote the podcast... and then attempting to attribute sales to it. I had a difficult time doing that... but it didn't mean that those sales did not exist. I believe the momentum I had and the visibility it provided me was providing opportunities... long-term. Podcasting c...
Kate Bradley Chernis: How Artificial Intelligence Is Driving The Art Of Content Marketing
July 26, 2021 20:00 - 22 minutes - 31.3 MBIn this Martech Zone Interview, we speak to Kate Bradley-Chernis, the CEO at Lately (https://www.lately.ai). Kate has worked with the largest brands in the world to develop content strategies that drive engagement and results. We discuss how artificial intelligence is helping to drive organizations' content marketing results. Lately is a social media AI content management platform that helps organizations understadn the words, phrases, and sentence strucutres of what your audience wants to re...
Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
July 14, 2021 16:00 - 29 minutes - 41.2 MBIn this Martech Zone Interview, we speak to Mark Schaefer. Mark is a great friend, mentor, prolific author, speaker, podcaster, and consultant in the marketing industry. We discuss his newest book, Cumulative Advantage, which goes beyond marketing and speaks directly to the factors that influence success in business and life. We live in a world where being great may not be enough. We need momentum. From the best-selling author of KNOWN (https://amzn.to/3yWzo7R) and Marketing Rebellion (https:...
Lindsay Tjepkema: How Video and Podcasting Have Evolved Into Sophisticated B2B Marketing Strategies
June 04, 2021 21:00 - 23 minutes - 32 MBIn this Martech Zone Interview, we speak to co-founder and CEO of Casted, Lindsay Tjepkema. Lindsay has two decades in marketing, is a veteran podcaster, and had a vision to build a platform to amplify and measure her B2B marketing efforts... so she founded Casted! In this episode, Lindsay helps listeners understand: * Why video and audio are critical to B2B marketing strategies * How technology is providing businesses with the means to edit, publish, and amplify that content * An overview of...
Marcus Sheridan: Digital Trends That Businesses Aren't Paying Attention To... But Should Be
May 12, 2021 15:00 - 28 minutes - 39.6 MBFor almost a decade, Marcus Sheridan has been teaching the principles his book to audiences around the globe. But before it was a book, the River Pools story (which was the foundation) was featured in multiple books, publications, and conferences for its incredibly unique approach to Inbound and Content Marketing. In this Martech Zone Interview, we speak to Marcus Sheridan about the growing digital trends that businesses are not paying attention to, but that are having a dramatic impact on th...
Pouyan Salehi: The Technologies That Are Driving Sales Performance
May 06, 2021 16:00 - 26 minutes - 36.1 MBIn this Martech Zone Interview, we speak to Pouyan Salehi, a serial entrepreneur and has dedicated the last decade to improving and automating the sales process for B2B enterprise sales reps and revenue teams. We discuss the technology trends that have shaped B2B sales and explore the insights, skills and technologies that will drive sales performance in the coming year. Pouyan is passionate about the non-traditional, bottom up SaaS approach of selling to customers and how revenue teams are u...
Michelle Elster: The Benefits and Complexities Of Market Research
April 23, 2021 20:00 - 35 minutes - 48.3 MBIn this Martech Zone Interview, we speak to Michelle Elster, the President of Rabin Research Company. Michelle is an expert in both quantitative and qualitative research methodologies with extensive experience internationally in marketing, new product development, and strategic communications. In this conversation, we discuss: * Why do companies invest in market research? * How can market research accelerate your product development and marketing strategies? * What is the difference between ...
Guy Bauer and Hope Morley of Umault: Death To The Corporate Video
March 30, 2021 01:00 - 28 minutes - 39.2 MBIn this Martech Zone Interview, we speak to Guy Bauer, founder and creative director, and Hope Morley, chief operating officer of Umault, a creative video marketing agency. We discuss Umault's success at developing videos for businesses that thrive in an industry rife with mediocre corporate videos. Umault have an impressive portfolio of wins with clients large and small, their short videos invoking emotion, each which its own well-crafted story. Guy and hope discuss why doing a corporate vi...
Jason Falls, Author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand
March 22, 2021 20:00 - 35 minutes - 48.3 MBIn this Martech Zone Interview, we speak to Jason Falls, author of Winfluence: Reframing Influencer Marketing To Ignite Your Brand (https://amzn.to/3sgnYcq). Jason speaks to the origins of influencer marketing through to today's best practices that are providing some superior results for the brands that are deploying great influencer marketing strategies. Aside from catching up and discussing Jason's road to success, we discuss: What is influencer marketing and how has it evolved over the las...
John Voung: Why The Most Effective Local SEO Starts With Being Human
March 16, 2021 22:00 - 24 minutes - 33.9 MBIn this Martech Zone Interview, we speak to John Vuong of Local SEO Search, a full-service organic search, content, and social media agency for local businesses. John works with clients internationally and his success is unique among Local SEO consultants: John has a degree in finance and was an early digital adopter, working in traditional marketing with small businesses where he fell in love with helping them with their marketing efforts. John started Local SEO Search, Inc. in 2013 to help ...
Jake Sorofman: Reinventing CRM To Digitally Transform the B2B Customer Lifecycle
March 10, 2021 21:00 - 22 minutes - 31.9 MBIn this Martech Zone Interview, we speak to Jake Sorofman, President of MetaCX, the pioneer in a new outcomes-based approach for managing the customer lifecycle. MetaCX helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. Buyers at SaaS and digital product companies feel a lack of confidence that sales promises will be kept. What happens after the deal is signed? Now, with M...
Owen Video: The Formula to Grow Your Brand And Sales With YouTube
February 08, 2021 18:00 - 34 minutes - 47.1 MBIn this Martech Zone Interview, we speak to Owen Video, who operates The Video Marketing School - the #1 YouTube Coaching Program for Business Leaders. Owen shares how he became a leading coach within the industry and how businesses can leverage video to grow their brand and drive sales with video. Owen shares how he's developed his own popularity on YouTube and how he assists his clients... beginning with a simple formula for great video execution with the acronym GREAT. * Grab their attent...
Wendy Covey: How Technical and Engineering Firms Are Capitalizing On Digital Marketing To Drive Business Growth
February 07, 2021 20:00 - 20 minutes - 28.5 MBIn this Martech Zone Interview, we speak to Wendy Covey, an author, speaker, and co-founder of Trew Marketing (https://www.trewmarketing.com). Wendy's firm serves technical companies (middle-marketing, design engineering, manufacturing) assisting them in driving inbound lead growth through digital marketing strategies. While B2B buying behavior has changed over the years where companies are researching and advancing the buying journey online... technical audiences are unique in that they dev...
Tyler Ludlow: The Art and Science of Moving from Decisions to Clarity
January 25, 2021 18:00 - 36 minutes - 50.3 MBIn this Martech Zone Interview, we speak to Tyler Ludlow, Founder and Chief Decision Scientist of the Decision Skills Institute. In the digital era, marketers and business leaders are faced with decisions every day. Tyler provides a framework for businesses to find clarity in their decision-making. Tyler discusses what decision science is, the connection between innovation and decision science, how you actually "do" decision science, how values and uncertainties can be quantified to help dri...
Mary Koberstein: How To Achieve Next-Level Personalization To Perfect The Customer Experience
January 12, 2021 21:45 - 35 minutes - 48.2 MBIn this Martech Zone Interview, we speak to Mary Koberstein, Director of Integrated Marketing and Experience Management Practices at Avionos. Mary helps partners define the go-to-market strategy, drive new business development, build delivery best practices and manage client relationships for CMS, analytics, personalization, marketing automation and digital marketing engagements. Consumers expect personalization – in fact, 73% expect personalized digital experiences – leaving little to no roo...
Kyle Hamer: How to Build A High Performance Sales And Marketing Strategy
January 11, 2021 23:00 - 34 minutes - 47 MBIn this Martech Zone Interview, we speak to Kyle Hamer, the CEO of the Hamer Marketing Group. Kyle became a marketer through a path we often don't expect... from sales. We discuss how the sales and marketing, when coordinated and strategic, perform far better than traditional siloed organizations. Kyle provides insight into what sales people need vs. what marketing often provides - and how that's a detriment to the sales cycle. Behaviors have changed and marketing is talking at people while s...
Stephanie Cox: How Marketing, Sales, Service, and Support Alignment Transforms The Customer Experience
December 05, 2020 19:00 - 30 minutes - 41.7 MBIn this Martech Zone Interview, we speak to Stephanie Cox, Vice President of Sales and Marketing at Lumavate. Corporations who hope to transform their organization must change the overall customer experience. Stephanie discusses "everything touching the customer" at Lumavate - marketing, sales, service, and support - and how alignment across all impacts business results. Stephanie isn't your traditional business leader. Stephanie discusses her journey in taking on multiple responsibilities wi...
Hunter Hastings: Opportunities in Crisis and How Marketers and Businesses Will Succeed
October 26, 2020 22:00 - 34 minutes - 47.8 MBIn this Martech Zone Interview, we speak to Hunter Hastings, a marketer by profession and economist who assists in educating business leaders and entrepreneurship for the Mises Institute. We discuss the challenges and opportunities that businesses will have in overcoming the pandemic and shifts in business and consumer behavior that have come with it. In this interview with Hunter, he shares insight on how organizations and marketing departments need to "flip" their focus from internal operat...
Erin Jordan Spanski: Three Keys When Selecting a B2B Marketing Agency
October 09, 2020 16:00 - 41 minutes - 57.5 MBIn this Martech Zone Interview, we speak to Vice President and Partner at Walker Sands. Erin is an accomplished public relations and marketing professional with a passion for helping B2B tech companies grow. We discuss the three keys to success when selecting and working with a B2B Marketing Agency. From strategy to execution, Walker Sands provides transformative B2B marketing solutions to drive the awareness, credibility and conversions needed to surpass them. They're unique in the industry ...
Jack Klemeyer: Marketing Leadership With An Uncertain Future
September 30, 2020 18:00 - 41 minutes - 57.7 MBOn this episode, we interview Jack Klemeyer, a veteran business coach with 25 years of experience. Jack provides his insight into the current uncertain economic future of business and how leaders should respond, react, and succeed. On this episode, we discuss some key issues that are near and dear to leaders' hearts during these troubling times: How do leaders continue to motivate employees in a downturn? How can leaders continue to maintain optimism? How do leaders know when to pivot when th...
Janet Mesh: Perfecting Agile Marketing and the Quick Pivot
September 10, 2020 13:00 - 29 minutes - 40.5 MBIn this Martech Zone Interview, we speak to Janet Mesh, CEO and Co-founder of Aimtal. Janet is an advocate and practitioner of agile marketing with her internal team and external clients. With daily (virtual) stand-ups, collaboration software, and weekly sprints, Janet and her team have perfected the Quick Pivot, a process to pivot strategies based on the results of her clients' campaigns. Janet and her team have built their wildly successful online marketing agency through focusing on a var...
Ravi Chalaka: Moving Sales and Marketing to Virtual Conferences and Meetings
August 18, 2020 20:00 - 28 minutes - 39.4 MBIn this Martech Zone Interview, we speak to Ravi Chalaka, chief marketing officer and VP of product marketing at Jifflenow, a Meeting Automation Platform. As corporations canceled their in-person meetings and conferences, and moved their sales and marketing teams to work from home, they had to overcome a ton of challenges. From interfacing via video for sales to designing online events for marketing... every company scrambled to develop strategies and momentum to maintain their marketing and...
Katie Mares: How Brands Can Listen and Respond To Their Most Influential Consumer... Women
July 14, 2020 18:00 - 31 minutes - 43.8 MBIn this Martech Zone Interview, we speak to Katie Mares, author of Earning Her Business: The Importance of Tailoring Your Brand Experience to the Female Consumer. Although the female movement is interwoven into our social world and people preach girl power, Katie has seen that this mindset hasn't penetrated business branding or the experience businesses provide to women. Most businesses have a transaction process to deliver the service they provide, but very few businesses focus on elevating ...
Torchlite: The Marketplace for Small Business Salesforce Essentials "Flexperts"
July 08, 2020 15:00 - 27 minutes - 38.1 MBIn this Martech Zone Interview, we interview Susan Marshall, founder and CEO of Torchlite. Susan shares the organization's partnership and focus on supporting small businesses with their Salesforce Essentials implementations and support. Salesforce Essentials is a CRM that's specifically designed for small businesses from Salesforce. In true Salesforce fashion, the platform can be tailored to your business, is quite flexible, and has a ton of integration capabilities. Implementing, integratin...
Brand Storytelling: Putting Your Customers At The Heart of Your Brand Story with Miri Rodriguez
June 11, 2020 21:00 - 20 minutes - 28.7 MBIn this MarTech Martech Zone, we speak to Award-winning Microsoft storyteller Miri Rodriguez. Ms. Rodriguez is responsible for finding, crafting, and leveraging stories that motivate and connect with the modern consumer. Now, she’s offering practical tools to help you become a skilled brand storyteller, both at the personal and business levels. A brand’s story has become so crucial to its marketing strategy that Microsoft has an entire department devoted to storytelling. Unfortunately, most c...
Walker Sands: How Companies Must Adjust Their Messaging In The Midst Of The COVID-19 Pandemic
May 22, 2020 16:00 - 27 minutes - 38.1 MBIn this MarTech Martech Zone we speak to Courtney Beasley, VP of Marketing for Walker Sands, about how companies can best adjust their messaging in the midst of the COVID-19 pandemic. Some businesses are going through a ‘moment,’ flourishing during the pandemic while many others are seeing negative effects on sales, revenue, and operations. Given that the spectrum of outcomes is vastly different, the standard We’re here for you messaging isn’t going to cut it for everyone. Marketers need cust...
Purposely: Finding Purpose and Value Beyond Your Marketing Role In A Questionable Economy
April 07, 2020 20:00 - 1 hour - 90 MBIn this MarTech Zone interview, Douglas speaks to entrepreneur, John Qualls. John has had an incredible career launching and leading several companies. His most recent company is Purposely (https://purpose.ly), a platform to empower employees or individuals to benchmark and optimize their culture to improve employee performance and satisfaction. Talent optimization is one of the most critical factors that will determine if your business is able to reach and exceed your desired business result...
Marc Stein, SVP, Reveals How Dell Technologies is Building a Single View of the Customer
October 18, 2019 19:00 - 27 minutes - 37.3 MBIn this Martech Zone Interview, we speak to Marc Stein. Marc is responsible for Dell Technologies Customer Data and Insights. We discuss the advancements that Dell Technologies has made to provide a single view of their customer across all continents, products, and services. Marc leads a team comprised of data scientists, design thinkers and program managers who translate operational, financial and customer experience data into emerging insights and then drive cross-functional programs to im...
Jason Rozenblat of CallRail: Implementing a Marketing and Advertising Attribution Strategy
October 02, 2019 15:00 - 23 minutes - 32.5 MBIn this Martech Zone Interview, we speak to Jason Rozenblat, Vice President of Sales for CallRail. We discuss the problems that an attribution platform can help mitigate for organizations that are struggling with identifying where to invest their marketing, advertising, and sales efforts. CallRail is the leading provider of marketing software to businesses who want a single attribution platform to capture the journey from visitors to leads to customers. More than 100,000 companies and agencie...
Audelia Boker, CMO of Glassbox: The Impact of Customer Experience on Enterprise
August 09, 2019 14:00 - 21 minutes - 30.2 MBIn this Martech Zone Interview, we speak to Audelia Boker, CMO of Glassbox about the impact of customer experience on enterprise and how companies are incorporating customer experience analytics and platforms to monitor, measure, and improve their bottom lines. Audelia Boker is an expert who works in the customer experience space and provides an overview of the technology, explains why it is of interest, and discusses what all this consolidation means and how it will likely play out in the lo...
Jaime Bettencourt of Mood Media: Elevating the Customer Experience and the Impact of Sensory Marketing
April 04, 2019 15:00 - 24 minutes - 34.2 MBIn this Martech Zone Interview we speak to Jaime Bettencourt, the SVP of Premier Sales & Account Management for Mood Media on the Impact of Sensory Marketing in Retail. Mood Media released a study (https://us.moodmedia.com/impact/) where they asked more than 10,000 consumers around the world what they most enjoy about the in-store shopping experience. They sought to learn which sensory elements have the greatest influence on customer attitudes and behaviors when shopping. What did they take...
Randy Frisch Returns With His New Book: F#ck Content Marketing
April 02, 2019 13:00 - 25 minutes - 34.4 MBIn this Martech Zone Interview, we speak to Randy Frisch, Co-Founder, CMO and President of Uberflip. Randy returns to the podcast to discuss his new book, F#ck Content Marketing. Heads up... it's actually not a book for content marketers. Instead, it's for everyone in the organization who needs better context and direction for how to drive demand, revenue, and relationships with content. Truly effective companies (and marketers) create content experiences, drawing the customer into an immers...
Mike Reynolds of Innovatemap: Your External Digital Product Team
March 31, 2019 15:00 - 33 minutes - 45.7 MBIn this Martech Zone Interview, we speak to Mike Reynolds, founder of Innovatemap (https://innovatemap.com), a digital product agency. Mike has been ideating and delivering digital products to market for over 20 years. He is an expert in product management, user experience, and product marketing. Innovatemap helps companies of all sizes dream, design, and scale digital products and services. Innovatemap works with startups looking to build their product roadmap, scale-ups that are shifting or...
Episode 142: The Past, Present, and Future of Mobile with John Koetsier
March 01, 2019 01:00 - 38 minutes - 52.8 MBIn this Martech Zone Interview, we speak to John Koetsier. John is the leading futurist who analyzes trends and predicts futures. Today we speak to John about the importance of mobile to every digital marketing strategy. Included in our conversation: Mobile isn't a channel, it's where all channels converge. What are the latest findings on mobile commerce and advertising in the most recent shopping season? How is mobile impacting customer experience... which is impacting overall marketing effo...
Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good
February 21, 2019 14:00 - 28 minutes - 38.9 MBIn this Martech Zone Interview, we speak to Jon MacDonald of The Good (https://thegood.com). Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including: What is conversion rate optimization? Why is CRO a critical strategy with any digital marketing deployment? What are conversion rate optimization factors? What are common pitfalls that compani...
Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior
January 27, 2019 13:00 - 17 minutes - 23.5 MBIn this MarTech Interview, we speak to Fernando Angulo of SEMrush. Fernando is actively involved in the search marketing world and a regular speaker at Digital Marketing and Ecommerce conferences and events. In this episode, Fernando discusses findings on mobile versus desktop behavioral trends. Some questions that we discuss with Fernando: * Can you give us a background on SEMrush? * Tell us a little bit about your background and your current role. * Can you explain what your research found ...
Episode 139: Andrea Vahl: Facebook Advertising Secrets - the Book, Course, and Tips to Improve Your Campaigns Today!
January 21, 2019 17:00 - 24 minutes - 33.1 MBIn this Martech Zone Interview, we speak to Andrea Vahl, the most sought out speaker, author, educator, and consultant, on Facebook Advertising and Social Media Marketing! Andrea Vahl is the co-author of Facebook Marketing-All-in-One for Dummies and she lives and breathes Facebook ads. Andrea has trained thousands of business owners how to use Facebook ads to grow their business and has run campaigns for all different types of businesses. She's developed a number of courses to educate social...
Episode 138: Kami Huyse: Building a Community for Conversions
January 19, 2019 04:00 - 27 minutes - 37.2 MBIn this MarTech Interview, we speak to Kami Huyse. Kami is a digital strategist who helps companies build online communities that convert. She's the CEO of Zoetica, an author of multiple marketing books, and public speaker. Kami is an expert in assisting corporations large and small to build their own communities online. In this podcast, Kami discusses the benefits, the challenges, and the do's and don'ts of building an online community. Learn the four systems you need to build a solid socia...
Episode 137: Neil Crist of Moz Reveals Everything You Need to Know About Local SEO for 2019
December 19, 2018 18:00 - 39 minutes - 54.9 MBIn this MarTech Interview, we speak to Neil Crist, the VP or Product and Engineering for Moz. Moz is a leading platform and community of local, organic search optimization tools and professionals. Neil reveals findings from their State of Local SEO report. The combination focuses around local search and what's critical to a business' success in driving revenue through local search efforts. We discuss: * How voice search is impacting local SEO * How featured snippet implementations are impacti...
Episode 136: Steve Woodruff on Why Clarity Wins: Getting Heard and Getting Referred
December 08, 2018 18:00 - 27 minutes - 37.9 MBIn this MarTech Interview, we speak to Steve Woodruff, author of the newly published Clarity Wins: Get Heard. Get Referred. Steve shares industry feedback and actionable advice that motivated him to write the book. In a world filled with noise and distraction, the secret weapon any business can use to break through is CLARITY. Clarity of strategy (leading to focused direction), and clarity of messaging (leading to sales and referrals). Clarity Wins is a proven handbook to create competitive a...
Episode 135: Claire Vo: The Return on Digital Experience Optimization
December 03, 2018 23:00 - 14 minutes - 20.4 MBIn this MarTech Interview, we speak to Claire Vo, SVP of Product Management at Optimizely. Claire has been assisting the world's largest brands to implement successful experimentation programs and she shares her insights with our listeners on why and how to get started! Questions that we cover in our interview: * What does Optimizely do? How do you enable experimentation? * What type of companies do you work with? How have your customers adopted experimentation? * What tips do you have for co...
Episode 134: Randy Frisch: Why Content Experiences Are Critical for Customer Journeys
November 23, 2018 22:00 - 40 minutes - 56.3 MBIn this MarTech Interview, we speak to Randy Frisch, the CMO and Co-founder of Uberflip. Randy has defined and led the content experience movement, prompting marketers to think beyond content creation and focus on the experience. We discuss how content marketers and even the industry haven't fulfilled the needs of the audience and, rather, focused on the process needs of organizations. Some of the questions that Randy answers in this interview: * Can you explain the key differences between co...
Episode 133: Chuck Fields from Online Coffee Break Shares How He Grew His New Podcast to 10,000 Listeners a Month
November 13, 2018 00:00 - 14 minutes - 19.7 MBIn this MarTech Interview, we speak to In this MarTech Interview, we speak to Chuck Fields, a software entrepreneur and space enthusiast. Chuck describes how he took his new podcast, Your Online Coffee Break (https://www.onlinecoffeebreak.com), to ten thousand listeners a month in this episode of MarTech Interviews. There's some amazing advice in here for any business or person hoping to get their podcast heard and quickly growing! Special Guest: Chuck Fields.
Episode 132: Kara Dake: Mobile Marketing That Builds Customer Lifetime Value
October 19, 2018 21:00 - 38 minutes - 53 MBIn this MarTech Interview, we speak to Kara Dake, VP of Growth & Partnerships at CleverTap, an AI marketing automation firm. Do you know who your users are? What motivates them to buy? What will make them uninstall your app? Growing your audience requires having the tools and process to answer these questions. That’s where we come in. CleverTap helps you build valuable, long-term relationships with your customers by giving you two things: 1. Access to real-time behavioral analytics so you kn...
Episode 131: Chad Lakin: How to Scale and Improve Your Corporate Video Strategy with Shootsta
October 17, 2018 01:00 - 30 minutes - 42.3 MBIn this MarTech Interview, we speak to Chad Lakin, the Vice President of Shootsta's Americas operation. We speak to Chad about why finding a video production like Shootsta unleashes your video strategy and enables your internal resources to focus on becoming amazing storytellers rather than worrying about equipment and post-production. Shootsta has disrupted the video production industry with a global subscription method, educating and empowering brands everywhere to make high-quality videos ...
Episode 130: Jay Baer: Compelling Word of Mouth with Talk Triggers
September 30, 2018 12:00 - 35 minutes - 48.4 MBIn this MarTech Interview, we speak to Jay Baer. A New York Times best-selling author of six books, Jay is an inductee in the Professional Speaking and Word-of-Mouth Marketing Halls of Fame. Jay's newest book Talk Triggers (https://amzn.to/2P1DSU6), with co-author Daniel Lemin, is the complete guide to creating customers with word of mouth. Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying...
Episode 129: Susan Marshall, CEO and Founder of Torchlite: The Marketplace of Certified, On-Demand Digital Marketing Experts
September 28, 2018 02:00 - 34 minutes - 47.8 MBIn this MarTech Interview, we speak to technology entrepreneur Susan Marshall. Susan is a well-respected leader both regionally and internationally, with over 25 years in the technology space. The companies she's helped include Apple, Adobe and Salesforce. Susan founded and is CEO of Indianapolis-based Torchlite, a marketplace of certified, on-demand digital marketing experts. Digital marketing is complex. Marketers today need guidance on how to identify what's truly a top priority and help t...
Episode 128: From ConceptONE: Real Connections in a Digital World with Phil Gerbyshak
September 24, 2018 13:00 - 26 minutes - 37.1 MBIn this MarTech Interview, we are on location in Sioux Falls at ConceptONE where we interview Phil Gerbyshak. Phil works with small business owners and sales professionals to build their businesses. At the event, Phil spoke about generating real connections in our digital world. We are more digitally connected than we’ve ever been - and yet we feel more and more alone. Our Facebook friends are fake friends at best, long lost acquaintances at worse. We post on our mom’s wall for her birthday i...
Episode 127: Jennifer LeBlanc: How to Launch Your Product, Service or Company for Maximum Growth
September 14, 2018 16:00 - 41 minutes - 57.6 MBIn this MarTech Interview, we speak to founder and CEO of ThinkResults Marketing (https://thinkresultsmarketing.com/), Jennifer LeBlanc. Jennifer works with CEOs and CMOs in Silicon Valley to drive results. Her client work focuses on building go-to-market and launch strategies for high-growth companies of all sizes including Microsoft Ventures/Accelerator, SAP, Intel, and dozens of startups. Her proprietary methodologies have driven well over $1.5B in new funding and revenue to clients, and 1...
Episode 126: Uberflip's #CONEX Wrap-Up with Marketer + Machine Host Lindsay Tjepkema
September 10, 2018 09:00 - 17 minutes - 24.6 MBIn this MarTech Interview, Adam and I share the podcast with Emarsys Head of Content, Lindsay Tjepkema. Lindsay is a leader in the MarTech industry and her podcast, Marketer + Machine, has skyrocketed in popularity. The Content Experience conference from Uberflip (CONEX) was absolutely incredible. I've never seen a more intimate setting with so many of today's greatest marketing speakers. It was fantastic - everyone was accessible and totally brought their best presentations. Not to mention ...