Episode 141: Conversion Rate Optimization with Jon MacDonald of The Good

Martech Zone Interviews

English - February 21, 2019 14:00 - 28 minutes - 38.9 MB - ★★★★ - 12 ratings
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Previous Episode: Episode 140: Fernando Angulo of SEMrush: Analyzing Mobile vs Desktop Traffic and Behavior

Next Episode: Episode 142: The Past, Present, and Future of Mobile with John Koetsier

In this Martech Zone Interview, we speak to Jon MacDonald of The Good (https://thegood.com). Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:
What is conversion rate optimization?
Why is CRO a critical strategy with any digital marketing deployment?
What are conversion rate optimization factors?
What are common pitfalls that companies make that hurt their conversion rates?
What are the best practices to test and implement a conversion rate optimization strategy?
Why you would want to utilize a CRO firm to help improve your online performance?
How does the process work for implementing a CRO strategy?
What are the tools that companies can deploy to implement a CRO strategy?
Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.
Special Guest: Jon MacDonald.

In this Martech Zone Interview, we speak to Jon MacDonald of The Good. Jon's conversion rate optimization firm has achieved results for a variety of clients including Adobe, Nike, Xerox, and The Economist. In our interview, Jon answers some great questions regarding CRO, including:

What is conversion rate optimization?
Why is CRO a critical strategy with any digital marketing deployment?
What are conversion rate optimization factors?
What are common pitfalls that companies make that hurt their conversion rates?
What are the best practices to test and implement a conversion rate optimization strategy?
Why you would want to utilize a CRO firm to help improve your online performance?
How does the process work for implementing a CRO strategy?
What are the tools that companies can deploy to implement a CRO strategy?

Jon discusses his firm's audit, onboarding, and ongoing strategy to properly measure the effectiveness and testing of any changes to improve conversion rates for a customer.

Special Guest: Jon MacDonald.

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The Good — The Good can help convert more of your existing website visitors into buyers. Let’s talk about putting our conversion optimization to work for you.Hotjar — Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire.Optimizely — Optimizely is the world’s leading experimentation platform, empowering marketing and product teams to test, learn and deploy winning digital experiences, every time.