Martech Zone Interviews

Episode 24: Brian Carter, Author of The Like Economy

May 04, 2012 19:00 - 52 minutes - 13.3 MB

Brian Carter is a professional speaker, a freelance consultant, and has a background in stand-up comedy and improv. He's the best-selling author of The Like Economy: How Businesses Make Money with Facebook, Facebook Marketing (3rd edition), and the forthcoming LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn. He also writes for Search Engine Journal, AllFacebook, and occasionally on Mashable. And one of his dogs is named Brad Pitt. Y...

Episode 23: Isaac Pellerin of TinderBox

April 20, 2012 19:00 - 1 hour - 15.8 MB

Isaac Pellerin is the Revenue Marketer at TinderBox, a Software as a Service the makes it easy to create, manage, and track interactive proposals. He loves a good story and enjoys working to enhance the way companies engage with their prospects and customers. He believes that marketing and sales are at their best when they have shared goals and metrics. And he can't get We Are Young by Fun. out of his head.

Episode 22: Troy Burk, Right On Interactive

April 13, 2012 19:00 - 56 minutes - 14.2 MB

Right On Interactive is a marketing automation company that helps organizations win, keep and grow customers. ROI does this through their lifecycle marketing solution that builds engagement throughout the lifecycle of every customer and prospect. They believe in strategically engaging ideal prospects and customers and moving the right relationships forward - helping client bases of over 300 customers do the same.

Episode 21: Jon Gatrell of Pragmatic Marketing

April 06, 2012 19:00 - 1 hour - 14.2 MB

Jon Gatrell brings more than a decade of experience in product management, marketing, sales and corporate development to Pragmatic Marketing as an Instructor. Prior to Pragmatic Marketing, Jon served in senior product management and marketing positions at a number of companies, most recently at Stonebranch and Inovis. He has successfully implemented the Pragmatic Marketing Framework at multiple companies, and integrated it into several acquisition plans. He has held leadership positions in ...

Episode 20: Frank Dale of Compendium

March 30, 2012 19:00 - 59 minutes - 14.8 MB

Frank Dale is currently CEO & President at Compendium, a content marketing software platform. He is a problem solver and a leader – consistently advocating testing and experimentation to find success. With a passion for startup companies and entrepreneurship, Frank also currently serves as a panelist at the Kelley School of Business at Indiana University for marketing and entrepreneurship and leads the Indianapolis Lean Startup Meetup. He is a frequent speaker about digital marketing at confe...

Episode 19: Chris Carfi of Ant's Eye View

March 23, 2012 19:00 - 53 minutes - 12.3 MB

Christopher Carfi is a Senior Strategist on the Silicon Valley anthill. He joined Ant’s Eye View from Edelman Digital, where he was a Vice President in Edelman’s Silicon Valley office. Prior to Edelman, he was a co-founder and CEO at Cerado, which was founded in 2002 to provide software and services that enable businesses, organizations and associations to better connect and understand their customer and member communities.

Episode 18: Mark Schaefer of Schaefer Marketing Solutions

March 16, 2012 19:00 - 55 minutes - 12.7 MB

Mark W. Schaefer is a globally-recognized blogger, educator, business consultant, and author who blogs at {grow} — one of the top marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. His clients include both start-ups and global brands such as Cisco, AT&T, Johnson & Johnson, and the UK government.

Episode 17: Jody Thompson of CultureRx, Co-founder of ROWE

March 09, 2012 20:00 - 28 minutes - 6.7 MB

Jody Thompson, along with her partner Cali Ressler, is the Fouder of CultureRx and co-creator of the Results-Only Work Environment (ROWE). Her first book, Why Work Sucks and How to Fix It, was named "The Year's Best Book on Work-Life Balance" by Business Week. She has been featured on the covers of BusinessWeek, Workforce Management Magazine, HR Magazine, Hybrid Mom Magazine, and HR Executive Magazine as well as in the New York Times, TIME Magazine, USA Today, and on Good Morning America, CNB...

Episode 16: Jascha Kaykas-Wolff of Mindjet

March 02, 2012 20:00 - 51 minutes - 11.8 MB

Jascha Kaykas-Wolff oversees all Mindjet marketing efforts including branding, product marketing, demand generation, advertising, public relations, community, and web operations. Prior to Mindjet, Kaykas-Wolff served as senior Vice President of Marketing and Customer Success at Involver, the world's largest social marketing platform. He previously headed Global Marketing for Webtrends, the leading customer intelligence platform that founded the web analytics industry.

Episode 15: Jason Cohen of WPEngine

February 24, 2012 20:00 - 55 minutes - 12.9 MB

Jason Cohen is the Founder & CEO of WPEngine, a premium WordPress host provider. He's started four companies in the last 12 years, two as co-founder, two as sole founder. Two were bootstrapped, one angel-funded, one VC. All were profitable within two years; two of them have successfully sold for cash.

Episode 14: Darren Capik of Watch It Now Entertainment

February 10, 2012 20:00 - 49 minutes - 11.4 MB

Darren Capik is the founder and President of Watch It Now Entertainment. His business philosophy and his personal philosophy are closely aligned with the ideology that by pursuing a solid goal of bettering yourself through quality fitness and nutrition you can live a longer and more fulfilling life. In an age of processed everything the process of fitness remains true and strong and Darren is committed to creating the best quality products to help others achieve a higher level of fitness ...

Episode 13: Robby Slaughter of Slaughter Development

January 27, 2012 20:00 - 47 minutes - 10.8 MB

Robby Slaughter is a workflow and productivity expert. His focus is helping organizations and individuals to become more efficient, more effective and more satisfied at work. Robby is a regular contributor in several regional magazines and has been interviewed by national publications such as the Wall Street Journal. He is also the author of a new book titled “Failure: The Secret to Success.”

Episode 12: Angie's List on MTB Radio

January 13, 2012 20:00 - 44 minutes - 10.2 MB

Angie’s List has reviews you can trust on local contractors, doctors and service providers. More than 2 million members check Angie’s List before they hire for unbiased ratings and exclusive deals you can’t find anywhere else. Join today at AngiesList.com

Episode 11: Brian Goffman of Optify

January 06, 2012 20:00 - 1 hour - 14.3 MB

Brian Goffman is CEO and co-founder at Optify. Brian brings more than a 15 years of experience as an Internet entrepreneur and venture capitalist to Optify. Along with Erez Barak, Brian co-founded Optify with the mission of making B2B real-time online marketing easy, profitable and measurable. Brian is responsible for Optify’s overall strategic direction, including product development, marketing, team building and fundraising.

Episode 10: Best of 2011

December 16, 2011 20:00 - 1 hour - 16.5 MB

This week, we'll be talking about all the great shows and guests we've had on the show from the past.

Episode 9: Join the Delivra Team on MTB Radio

December 09, 2011 20:00 - 1 hour - 14.8 MB

Delivra is an email marketing software and services provider that helps a variety of organizations execute email marketing campaigns. Join us to hear insight from the team on the email marketing industry and what changes they anticipate in 2012.

Episode 8: Starr Hall on MTB Radio

December 02, 2011 20:00 - 1 hour - 16.3 MB

Starr is an international publicist and an “authority in social media marketing”. She has trained and worked with thousands of entrepreneurs and businesses around the planet including corporations, non-profit organizations, authors, CEOs and associations worldwide. She has over 1200 active and direct relationships with editors, writers and segment producers worldwide and has secured placement and coverage for herself as well as her clients in media outlets around the globe, including Oprah ma...

Episode 7: Mari Smith on MTB Radio

November 18, 2011 20:00 - 55 minutes - 12.7 MB

Mari Smith is a passionate social media leader, specializing in relationship marketing and Facebook mastery. She is coauthor of Facebook Marketing: An Hour a Day and her next book The New Relationship Marketing is now available. Connect with her at www.marismith.com.

Episode 6: Jim Kukral of Digital Book Launch

November 11, 2011 20:00 - 56 minutes - 12.9 MB

Jim Kukral writes and markets books. His company, Digital Book Launch, helps aspiring authors reach best-seller status through creative Internet marketing.

Episode 5: Kimberly Nasief-Westergren of Measure CP

October 28, 2011 19:00 - 1 hour - 15.2 MB

Kimberly has been in the customer experience business since 2000, and is the president and co-founder of Measure Consumer Perspectives. Measure CP provides businesses with feedback through mystery shopping, brand auditing, and mobile. She is also a wife, mother of two, and customer service diva.

Episode 4: Justin Kistner of Webtrends on MTB Radio

October 21, 2011 19:00 - 1 hour - 17.3 MB

As Director of Social Products at Webtrends, Justin drives the development of social products and acts as a social media thought leader for the company. He was the key component behind the development of Webtrends' Facebook Analytics as well as the end to end Facebook campaign solutions – a market first for the industry. Kistner joined Webtrends from Voce Communications, where he helped architect social strategy for clients such as Intel and Oracle. He previously spent time as a Social Engag...

Episode 3: Austin Craig & Jeffrey Harmon of Orabrush

October 14, 2011 19:00 - 1 hour - 14.7 MB

Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. In addition to being the first spokesman for Orabrush, Austin Craig has been part of the creative marketing team there since the company's launch over two years ago.

Episode 2: Joe Chernov of Eloqua

October 07, 2011 19:00 - 52 minutes - 12.1 MB

Joe Chernov is the VP of Content Marketing for revenue performance management company, Eloqua. He is responsible for imagining, creating, distributing and measuring content that increases awareness and drives demand. Joe also oversees public relations and analyst relations. He joined Eloqua from BzzAgent, a word-of-mouth and social media marketing agency, where he served as VP of Communications and Associate VP of Marketing. Joe co-chairs the Word of Mouth Marketing Association’s ethics pa...

Episode 1: New Sponsor Zoomerang - MTB Radio

September 30, 2011 19:00 - 1 hour - 18.3 MB

Zoomerang is a fast, easy-to-use and powerful tool to make and send your own online surveys and polls. Millions of people and thousands of businesses, non-profits and educational institutions trust Zoomerang online surveys and polls to gather feedback allowing them to make better decisions with minimal cost and effort. Zoomerang provides customizable survey templates for the most common questions including customer satisfaction, meeting feedback, product feedback, event planning, online votin...