Martech Zone Interviews
174 episodes - English - Latest episode: 8 months ago - ★★★★ - 12 ratingsDouglas Karr Interviews Business, Marketing, and Sales Leaders
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Episodes
Episode 125: Bob Boehnline of QuickPivot Explains Why The Customer Data Platform Is Critical to Your Business
September 07, 2018 17:00 - 33 minutes - 48.2 MBIn this MarTech Interview, we speak to Bob Boehnline, CEO of Quickpivot, about the mass adoption of customer data platforms (CDP). For marketers, customer data platforms are providing a real-time, central view of every customer. This enables marketers to identify opportunities for improved targeting and personalization. Platforms like QuickPivot enables businesses to connect and collect from unlimited sources, improve targeting and scoring of prospects, illustrate and act on customer journeys...
Episode 124: Uberflip's #CONEX: Content Experiences and Account-Based Management
September 04, 2018 20:00 - 17 minutes - 25.1 MBIn this MarTech Interview, I was in attendance in Toronto for the Content Experience, also known as CONEX (https://contentexperience.uberflip.com/), an incredible conference put on by the team at Uberflip. Colleague Adam Small and I discuss the first day and the outstanding conversation regarding ABM. Perhaps the most intriguing presentation of the day was from Daniel Day, discussing how he put together a world-class (literally) ABM program that skyrocked the results for his company, Snowflak...
Episode 123: Scott Ayres: Myth Busting Social Media with Social Media Lab, Powered by Agorapulse
August 23, 2018 22:00 - 43 minutes - 60.4 MBIn this MarTech Interview, we speak to Scott Ayres, blogger and podcaster for Social Media Labs, powered by Agorapulse. The goal of Social Media Labs is to invest over $15k per month to help “Crack the Code” of social media and then report those results to you so you don’t have to do the dirty work. To date, Scott has executed over 45 amazing tests where they put both best practices and myths to the test to see how they work. On this episode we discuss Social Media Lab testing, significant fi...
Episode 122: Christopher Day: How Marketers Are Turning Competitive Ad Data into Revenue
August 08, 2018 15:00 - 27 minutes - 37.5 MBIn this MarTech Interview, we speak to Christopher Day, Co-Founder and CEO of DemandJump. DemandJump’s Customer Acquisition Platform shows marketers exactly where to focus to drive revenue. Before DemandJump, marketers could only see the last touch point that led their audience to them. Now, marketers can reach their audience three steps before customers reach them - or their competitors. Marketers use DemandJump to makes sense of digital data to uncover the best traffic driving sources speci...
Episode 121: Mark Schaefer: On Modern Marketing and Becoming Known
July 16, 2018 15:00 - 41 minutes - 60.4 MBMark W. Schaefer is a globally-recognized educator, speaker, business consultant, and author. His well-known blog {grow} (https://www.businessesgrow.com/), is one of the most acclaimed marketing blogs of the world. Mark has worked in global sales, PR, and marketing positions for nearly 30 years and now provides consulting services as Executive Director of U.S.-based Schaefer Marketing Solutions. Mark has advanced degrees in marketing and organizational development and holds seven patents. Ma...
Episode 120: SEO Spam: What is it? How can you identify It? How can you stop it?
July 10, 2018 16:00 - 18 minutes - 25.9 MBYour WordPress site is getting a ton of engagement from people all over the world... or is it? While WordPress sites are seeing a decline in engagement while the conversations moved to social media, what's left may be engagement that actually does harm to your site. Commonly referred to as comment spam and trackback spam, the overall strategy is SEO Spam. In this MarTech Interview, we speak to Jessica Ortega, a Web Security Research Analyst with Sitelock. We discuss SEO Spam - what it is, how...
Episode 119: Four Factors for Success in Digital Media: Product, Brand, Mechanism, and Audience
June 30, 2018 02:00 - 33 minutes - 46.6 MBIn this MarTech Interview, we speak to Mike Prasad. Mike has diverse experience as a technology entrepreneur, investor, and strategist with expertise in marketing, branding, UI/UX, product development, cross-market finance, and platform creation. Mike focuses on applying new technologies and initiatives, from macro-level strategy to hands-on execution. Mike developed the brand for Kogi BBQ (http://kogibbq.com), which launched the food truck industry in Los Angeles. He shares how he accomplish...
Episode 118: Traditional and Digital Video Advertising with Industry Leader Melinda McLaughlin
June 27, 2018 18:00 - 41 minutes - 57.3 MBIn this MarTech Interview, we speak to Melinda McLaughlin, Chief Marketing Officer at Extreme Reach. Melinda is a superstar in the industry - recently recognized by the Stevie Awards for Women in Business, with the gold for Female Executive of the Year. Melinda is responsible for spearheading all aspects of the company’s global marketing and communications as well as driving market research, product development strategy and sales enablement. Fun Fact: Extreme Reach handled ad delivery for ov...
Episode 117: Virtual & Augmented Reality For Dummies with Author Paul Mealy
June 13, 2018 16:00 - 23 minutes - 33.2 MBIn this MarTech Interview, we speak to Paul Mealy, author of Virtual & Augmented Reality For Dummies an easy-to-understand primer on Virtual Reality and Augmented Reality. Virtual Reality (VR) and Augmented Reality (AR) are driving the next technological revolution. If you want to get in on the action, Paul's book will help you understand what these technologies are, their history, how they’re being used, and how they’ll affect consumers both personally and professionally in the very near fu...
Episode 116: Kerry Bianchi Shares the World and Future of Programmatic Advertising
May 25, 2018 03:00 - 32 minutes - 45.3 MBIn this MarTech Interview, I interview Kerry Bianchi, the CEO of Visto. Kerry is the leader in the programmatic industry, a board member of IAB, a Top 50 Women in Brand Marketing, and 2017 Silver Stevie Award winner for “Female Executive of the Year, Business Services – Computer Services and Software. Kerry is the CEO of Visto, an enterprise programmatic advertising platform. Visto is at the center of programmatic media, bringing transparency, interoperability, and accountability to programma...
Episode 114: The Roadblocks of Sales AI for Behavioral Transformation
April 04, 2018 19:00 - 33 minutes - 45.7 MBDana Hamerschlag is a Harvard Business grad and leader in the sales technology industry who leads product innovation at sales consulting firm Miller Heiman Group. Dana explains, despite the hype, most organizations aren’t doing much with AI, but rather analytics. Why that is? People haven’t invested in the right data sets to use AI engines or predictive models in the right way. Dana states that for AI to work, businesses have to understand both the outcomes and the inputs. Right now, most p...
Episode 113: El Toro: Cookie-Free IP-Based Advertising Targeting
March 12, 2018 17:00 - 52 minutes - 73.1 MBAn IP address is a way to connect businesses and marketers to their customers and prospects with a new approach to online advertising: IP Targeting. El Toro matches physical addresses to IP addresses with extreme precision using offline data and patented one-to-one marketing technology. Marty Meyer of El Toro drove up from Louisville and joined us in the studio with Eric Richards and Thaddeus Rex. Thaddeus' team is utilizing Marty's technology to execute highly targeted geographic advertising...
Episode 112: CEO Brent Oakley on his Location-Based Music and Messaging Platform, Vibenomics
February 25, 2018 20:00 - 21 minutes - 31.3 MBBrent Oakley operated a chain of successful premium car washes but struggled to find a means of marketing to his customers while they were in-store. He built an innovative music and messaging platform that provides real-time, highly-targeted messaging to each store and launched it as a Saas platform, Vibenomics. Vibenomics provides businesses access to a fully-licensed library of music and an easy to use app that allows them to submit and receive customized, professionally recorded announceme...
Episode 111: An Interview with Tom Webster on the Power of Voice
February 09, 2018 16:00 - 44 minutes - 61.7 MBEdison Research is a respected provider of thought leadership across the media spectrum, working with radio stations, cable networks, print publications, Internet ventures, record labels, TV stations and sports franchises. In the last decade, Edison has brought that expertise to voice marketing, tracking podcasting and voice technologies like Amazon Alexa, Apple's Siri, OK Google, and others. Tom is a respected leader in digital marketing, is incredibly funny, and provides clarity to these me...
Episode 110: What Are Marketers Missing with Snapchat?
January 25, 2018 15:00 - 31 minutes - 44 MBFanbytes is what happens when a group of young geeks start an advertising company for Generation Z. With an average age of 21, Fanbytes is a team of computer scientists and designers who understand that marketing to Generation Z requires a new set of rules and formats. They built Fanbytes to advertise in the way it should be done - through an enjoyable and engaging experience which adds value and gets people excited. We discuss what brands are missing with Snapchat, how they can leverage the ...
Episode 109: Start 2018 with this Podcast on the Power of Focus with Erik Qualman
January 11, 2018 16:00 - 32 minutes - 45.6 MBThe foundation of Erik's efforts are to entertain, educate, and empower people to find the best life they want. We're overwhelmed. Not just marketers but virtually every business is inundated with a non-stop barrage of requests. How do we change our attitueds, take control, and find the focus necessary to be successful? As a keynote speaker, Erik has spoken in 49 countries and reached 25 million people. His top three topics are: Digital Leadership, Digital Reputation & Ratings, and Disruptive...
Episode 108: Michelle Huff on the Future of Marketing Automation with Artificial Intelligence
December 21, 2017 01:00 - 29 minutes - 55.2 MBAs artificial intelligence and machine learning make their way into marketing automation, individualization will become the new personalization. The message, timing, and delivery channel will all be personalized tactics, which will create a demand for individualized marketing experiences. Marketers will be able to take personalization to the next level by using marketing automation to track the behaviors of their buyers and machine learning to identify optimal windows for engagement. We discu...
Episode 107: Sara Rodell: How to Scale Personalization and Engagement in the Consumer Choice Revolution
December 12, 2017 02:00 - 18 minutes - 38.7 MBWe are in the midst of a cultural shift from mass-market, generic outreach and offerings, to targeted messaging and product choice. With the adoption of social media outlets as forums for communications, customer expectations have changed. We expect companies to monitor our reactions and respond to us as individuals. Companies who adapt their products to match this cultural shift see winning results. Tesla took market share by allowing consumers to customize a car and have it delivered. Pro...
Episode 106: Killing Marketing: Why You Need to Think Differently about Your Marketing
December 03, 2017 20:00 - 54 minutes - 25.4 MBThis was such a fun interview, you won't want to miss it. Douglas interviews Robert Rose and Joe Pulizzi on their newest book, which documents how businesses can turn marketing from an expense into a profit center. Killing Marketing is a book every business should pick up and give some attention as their working on next year's strategies. Marketers are overloaded with platforms and technologies, are shy on resources, and are often underbudgeted. Taking an innovative approach to your marketing...
Episode 105: Why Businesses Should Consider a Best-of-Breed Marketing Stack
November 28, 2017 01:00 - 16 minutes - 7.59 MBA marketing stack is the group of platforms that marketers implement to execute, analyze and improve their marketing efforts. This includes all technologies, from publishing tools, to marketing automation tools, to the marketing performance and reporting tools that are implemented. Companies have to make the decision of whether or not they should invest in an all-in-one provider that has end to end solutions. A leader in this area is Salesforce. However, that's not always the right decision g...
Episode 104: Michael Reynolds Introduces Zephyr CMS
October 28, 2017 21:00 - 37 minutes - 17.4 MBMichael is a well-respected CEO of an agency in Indianapolis. Like many other agencies, his team struggled with deploying high-performing, compliant, beautiful sites. Existing content management systems are often based on technology and code that's over a decade old. Existing CMSs weren't built for the demands of today, nor for the incredible technology we now have to deploy websites. In this interview, Michael discusses the platform his team has built. Open to power users and agencies, the ...
Episode 103: Podcasting: Everything You Wanted to Know About Microphones
October 17, 2017 16:00 - 31 minutes - 14.7 MBIn preparation for a presentation at Dell's headquarters on Podcasting, I wanted to dive deep on microphone technologies and there's no one better than Shure in the industry. From broadcast, to music, to podcasting, Shure were pioneers in the industry and continue to lead the pack. In our own podcast studio, you'll find a variety of Shure microphones - from the MV88 for the iPhone, to wireless lavalier microphones, to the portable SM58, to the granddaddy of them all - our prized SM7B micropho...
Episode 102: Do You Have A Customer-First Commerce Platform
September 20, 2017 17:00 - 23 minutes - 11.2 MBMany business buyers have been there. They’re trying to make a quick, routine order to restock inventory, but the website keeps throwing them ads and offers for miscellaneous products they’ve never needed. With the product at the center of the commerce strategy, the customer never wins. However, when a company bases every interaction off of a holistic view of the customer, customers feel more valued, increase their brand loyalty, and in turn, the business increases revenue. So, how can compa...
Episode 101: Aprimo: Marketing Operations Technology and Digital Asset Management
September 06, 2017 19:00 - 40 minutes - 75.1 MBKevin Souers is the Chief Product Officer of Aprimo and leads product and platform development and ensures Aprimo’s technology platform is the leading solution for marketing operations. Prior to Aprimo, Kevin was the Chief Technology Officer of Revenew, Inc., the leading through-channel marketing automation platform. In July 2016, Revenew was acquired and merged into Aprimo. Kevin has a history of leading technology strategies and builds of large-scale, transformative technology at Fortune 10...
Episode 100: Jack McCush, Principal Data Scientist for Think Big Analytics, A Teradata Company
August 25, 2017 21:00 - 34 minutes - 63.8 MBThink Big Analytics has been helping innovative companies Think Big with big data since 2010. They were acquired by Teradata in 2014 as the world’s first pure-play big data services firm. They're big thinkers about big data – harnessing its power, unlocking its potential, managing the complexities, mastering the possibilities and synchronizing myriad technologies so businesses can move from insight to action. Their passion is deep data science and advanced data engineering that’s focused on ...
Episode 99: Asheesh Jain of Relevance: Content Marketing and Promotion Strategies
August 17, 2017 20:00 - 26 minutes - 48.3 MBAsheesh Jain is the CEO of Relevance.com the industry’s foremost source of thought leadership in the realm of content marketing and promotion strategy. He is an expert digital marketing strategist with more than fifteen years executive experience in leading a digital marketing agency. Chad Pollitt has been creating profitable online campaigns for over 15 years for some of the World's most recognizable brands. All while delivering tens of millions of dollars of tracked return on SEO alone....
Episode 98: Jeremy Bloom of Integrate Discusses Demand Marketing and MarTech Leadership
July 28, 2017 19:00 - 18 minutes - 34.6 MBUnique amongst his peers, CEO Jeremy Bloom was a professional athlete. I don't believe there's another leader in our space that was a Hall-of-Fame inductee, three-time world champion, two-time Olympian and eleven-time World Cup gold medalist. Jeremy was an All-American at the University of Colorado and a 5th round draft pick to the Philadelphia Eagles. He also played for the Pittsburgh Steelers. He shares how his upbringing and attitude led to his competitive success, entrepreneurial succe...
Episode 97: Sage Advice from a 40 Year Marketing Career - Joel Book
July 20, 2017 05:00 - 40 minutes - 75 MBWhen you look up the definition of sage advice, it states proceeding from or characterized by wisdom, prudence, and good judgment. This defines the career of Joel Book. In my tenure at ExactTarget, my path crossed with Joel throughout events, prospect meetings, and client discussions... and I'm a better person and marketer for knowing him. Joel is the Director of Digital Marketing Insight for Salesforce. As a founding member of the Marketing Insights team for the Salesforce Marketing Cloud...
Episode 96: Quantifi: How Chatbots and AI Will Help Marketers with Experimentation
July 15, 2017 02:00 - 35 minutes - 64.4 MBIt's always great to have guests stop by the studio to do a podcast with us, and this week was no different as we were joined by R.J. Talyor and Liz Prugh. R.J. Talyor is the CEO & Founder of Quantifi.ai, the digital marketing R&D platform for social ads. R. J. previously led product teams ExactTarget (we worked together on a couple of projects!) and Salesforce. R.J. always carries chapstick with him. Liz Prugh is a tech geek, geek in general, and always aspiring #fiercefemale. Liz is ma...
Episode 95: The Evolution of Ecommerce: Interview with Randy Stocklin, One Ventures
July 03, 2017 16:00 - 32 minutes - 59.5 MBRandy and Angie Stocklin started One Click from their home office with the idea of offering people a convenient and affordable way to buy eyewear online. Since that time, they've built a team that's passionate about their customers and created a culture founded on strong core values, which has resulted in One Click being named one of the Best Places to Work in Indiana for four consecutive years. In the process, they've also been recognized as one of the fastest-growing ecommerce businesses in...
Episode 94: Email Signature Marketing: Interview with Bryan Wade, CEO of Sigstr
June 22, 2017 00:15 - 37 minutes - 69.3 MBOver the last 12 years, Bryan has lived in the world of email. Bryan helped grow ExactTarget, the email marketing giant that would later be acquired by Salesforce, serving as the VP of Email Products. He then joined the leadership team as the SVP & Chief Product Officer at Salesforce Marketing Cloud. Bryan is now the CEO of Sigstr, an Indianapolis-based email signature marketing platform. Sigstr provides an amazing platform for companies to manage their employees' email signatures and inse...
Episode 93: Account-Based Marketing: Interview with Justin Gray, CEO of LeadMD
May 30, 2017 22:00 - 34 minutes - 63.7 MBJustin Gray is a serial entrepreneur serving currently as the CEO and founder of LeadMD, the world’s largest marketing automation consultancy having implemented over half of the Marketo user base. In our interview, we specifically discuss Account-Based Marketing, a Business-to-Business marketing strategy that's exploded in popularity the last couple years and is being implemented by most, if not all, enterprise B2B companies. Is it a silver bullet? Is it hype? Tune into our fantastic discu...
Episode 92: Podcast Engagement and Growth: Interview with Chris Spangle
May 23, 2017 20:00 - 55 minutes - 51.5 MBChris Spangle is the web director for a nationally syndicated morning show. He previously worked in politics for many years as a producer at a news talk station, WXNT, and then as the Executive Director of the Libertarian Party of Indiana. He went on to work in marketing for the Englehart Group and the Advocates for Self-Government. He is now the web director of a nationally syndicated radio show. He is the publisher and editor of We Are Libertarians, a news site and podcast that covers natio...
Episode 91: Global Social Media Marketing: Interview with Amy Heiss of Dell
May 16, 2017 21:00 - 25 minutes - 48.4 MBLast week was an amazing week at Dell EMC World where I co-hosted several upcoming podcasts called Luminaries - Talking to the Brightest Mind in Tech, a Dell Podcast that I've been hired to assist with. I took advantage of the time to meet many of the amazing marketing staff at Dell Technologies and its global family of brands - Dell, DellEMC, VMware, RSA, Pivotal, SecureWorks, and Virtusstream. The company spans technology - from consumer hardware, business hardware, development, securit...
Episode 90: Corporate Social Networks: Gina Bianchini, CEO and Founder of Mighty Networks
April 25, 2017 23:00 - 41 minutes - 76.7 MBDouglas Karr interviews Gina Bianchini, the Founder & CEO of Mighty Networks. Mighty Networks takes direct aim at ordinary groups with a new social network totally re-imagined for deep interests on mobile. Anyone can create a Mighty Network for free. It’s easy to get started and when you invite members in, you’ll instantly see people near you, by the topics you choose, and the categories you define. Everything for your interest is in one place, with content and conversations that never get...
Episode 89: MarTech Implementation Failures: Tiffany Sauder, President of Element Three
April 05, 2017 21:00 - 29 minutes - 54.9 MBAs the President of a three-time Inc. 5000 company and HubSpot Agency of the Year award-winning agency, Tiffany Sauder understands the challenges with MarTech implementations. Tiffany and I have a very frank conversation on the pitfalls many customers go through in implementing a major marketing technology solution, the issues associated with expectations from a variety of content sources across the digital marketing sphere, and the reality of what companies can do to implement marketing tech...
Episode 88: Email Deliverability: Interview with Greg Kraios of 250ok
March 23, 2017 01:00 - 40 minutes - 73.8 MB250ok has skyrocketed onto the email marketing scene as a must-have for serious email marketers to monitor their inbox placement, design their emails, and protect their email reputation. Unfortunately, many marketers don't even realize that they have an email problem. Email service providers tout deliverability as the delivery of an email message to the receiving internet service provider. That message may not have ever made the inbox, though. It often gets delivered directly to the SPAM f...
Episode 87: SaaS Startups and Social Media: Emeric Ernoult, Agorapulse,
March 13, 2017 22:00 - 46 minutes - 85.2 MBEmeric is the co-founder of AgoraPulse, a Social Media Marketing Software company launched in 2011 and based in Paris and San Francisco. AgoraPulse is currently being used by more than 5,000 businesses across 180 countries. Since 2000, Emeric has been one of the European pioneers in the field of Social Media Marketing. He has advised French and international brands such as Virgin, FIA and Microsoft. He is a regular speaker at International conferences such as the AllFAcebook Marketing Conf...
Episode 86: Beyond the Digital Agency: Aaron Douglas, A Place to Float
March 07, 2017 01:00 - 1 hour - 55.6 MBAaron Douglas is a unique human being. Aaron has journeyed from attending a seminary, to marriage counselor, to digital agency founder. He's also a Jiu Jitsu enthusiast. Oh, and did I mention he launched the largest float center in central Indiana? Floating is sensory deprivation treatment. The primary reasons people float are to reduce chronic anxiety, heighten cognitive function and relieve pain. Some people float to escape the bustle of life and relax for a few hours, while others use floa...
Episode 85: Executive Presence: Interview with Alexandra Rufatto-Perry, Accent on Business
February 22, 2017 22:00 - 30 minutes - 55.7 MBIn this week's Martech interview series, we spoke with Alexandra Rufatto-Perry of Accent On Business, an executive presence and communications advisory firm that works with competitive professionals who want to project a confident and competent image. She works with a variety of executives on how to say what it is that they need or want to say, while looking and feeling their confident and influential best. In other words, Accent On Business teaches executive presence. Why Does Executive Pres...
Episode 84: Marketing for Entertainers: Christian Painter, the Mind Tripping Show
February 22, 2017 03:00 - 44 minutes - 82 MBChristian and Katalina are the # 1 Husband & Wife Comedy Mind Reading Act in the Nation. They have performed over 2000 shows in almost 15 years. They toured across the nation for 10 years performing for corporate events, colleges, theaters, cruise ships, and resorts. Their audiences range from 50-3000 people. Having traveled the world and entertained from coast to coast, what is the impact of the web and social media on a local entertainer? Christian shares his lessons learned... and remember...
Episode 83: Real Estate Marketing: Adam Small, CEO of Agent Sauce
February 16, 2017 00:00 - 24 minutes - 45.2 MBAgent Sauce is an integrated CRM, Email Marketing, Lead Generation and Marketing Automation platform built specifically for Real Estate Agents. Agent Sauce provides agents with all the tools necessary to generate, nurture, and manage their contacts, leads, and marketing in one place. We interviewed Adam Small, who founded the company with his wife Kimberly. What started out as a simple text messaging services has now evolved into a full-featured real estate marketing platform with everything ...
Episode 82: Future Marketing: Interview with Jon Wuebben, Author
February 09, 2017 03:00 - 42 minutes - 78.5 MBThe future: It is ours to create. We can build it in whatever way we want to. As you peer into the coming years and see the opportunities, the truth is clear: there has never been a better time to be a marketer. The next fifteen years will unleash unprecedented improvements in social connection, efficiency, and quality of life, for everyone, the world over. We interview marketing industry leader, Jon Wuebben, draws on the latest research, data, and predictions across multiple disciplines to s...
Episode 81: Email Cleansing and List Hygiene: Interview with Brad Owen, CEO of Neverbounce
February 07, 2017 03:00 - 44 minutes - 82.6 MBAs with many of the best tools in MarTech, Neverbounce was created by an agency to correct a real-world issue. In this in-depth interview with CEO and founder Brad Owen, Brad walks us through the problem that necessitated the solution and shares how it continues to evolve and make an impact in the market. Whether or not your company is involved in list procurement or list sharing, the turnover on email addresses is significant. Brad and his team have found that no other factor impacts the del...
Episode 80: Are Our Educators Preparing Future Marketers? Interview with Don Wettrick, Author
January 20, 2017 03:00 - 53 minutes - 98.9 MBIn his book Pure Genius, Don Wettrick encourages teachers and administrators to collaborate–with experts, students, and one another–to create interesting, and even life-changing opportunities for learning. Innovation is the key to equipping today’s students for tomorrow’s marketplace. By incorporating the concepts Don explains in Pure Genius, you can empower the next generation to be free thinkers who can create new concepts and products that can change the way we live. Don and I discuss the ...
Episode 79: Interview: Giles House of CallidusCloud
December 01, 2016 03:27 - 32 minutes - 59 MBGartner recently named CallidusCloud a leader in its Magic Quadrant for Sales Performance Management based on completeness of vision and ability to execute. No doubt why, as their suite of products are helping their clients drive revenue. We discuss CallidusCloud's second annual Sales and Marketing Sentiment Survey with Chief Marketing Officer Giles House. Giles is an experienced marketing executive with a proven track record of successfully marketing and selling business software and tech...
Episode 78: Brett Evans on Creating Desire with Prospects
November 01, 2016 00:00 - 27 minutes - 51.2 MBBrett leads a group of sales professionals and is responsible for the implementation and execution of sales strategies. A long-time coach, Brett works closely with marketing and operations management to improve lead management and distribution. Sales is not simply a process, it's also a mindset. Once a lead is identified as a prospect that your company can help, effective sales professionals are able to create an environment where the prospect actually desires the product or service. The a...
Episode 77: Marketing Research Expert Rudy Nadilo
September 08, 2016 13:00 - 24 minutes - 46.7 MBRudy Nadilo is the President of Dapresy North America. During his career, Rudy has been a leading force in advancing the marketing research industry by revolutionizing the manner in which that data is both collected and reported on. In the late 90s, Rudy shook up the industry as CEO of Greenfield Online, where he pioneered the use of the internet to transform the way researchers collected data. That experience earned him a reputation for being one of the leading forces behind the inceptio...
Episode 76: Kris Reid, the Coolest Guy in SEO
September 01, 2016 16:00 - 31 minutes - 58.4 MBKris Reid was penned the Coolest Guy in SEO by a client and it's stuck! His firm Ardor SEO works with companies internationally to improve their website rankings, increase direct targeted traffic to your website, become the ultimate authority in their niche, and increase conversions through authority marketing and dramatically increase your business. It's a refreshing conversation with Kris because their firm has adopted modern strategies that are focused on what the search engine user is...
Episode 75: Brett Evans on Cold Prospecting with Email
August 24, 2016 19:00 - 23 minutes - 43.5 MBBrett leads a group of internal sales professionals who have set out to improve independent medical practices. He's also responsible for leading a group of ten outside sales reps from all across the country. Brett is responsible for process implementation and execution, developing sales strategies, forecasting, and coaching. He works closely with marketing and operations management to improve lead management and distribution. And, of course, he works to help reps close deals and fight to fos...