Episode 59: Pete Kluge of Adobe on Programmatic Advertising
Martech Zone Interviews
English - September 14, 2015 20:00 - 32 minutes - 30.8 MB - ★★★★ - 12 ratingsCareers Business martech marketing tech marketing technology marketing advertising adtech analytics content marketing big data crm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?
If you've wondered what Programmatic Advertising is and wanted and in-depth understanding of the technologies and capabilities, this will be the best explanation you'll ever find. We interviewed Pete Kluge, Product Marketing at Adobe in charge of Programmatic & Display Advertising. He walked us through every aspect of Programmatic Advertising, the subsystems, as well as insights on the state of the industry, challenges, and opportunities. For a full write-up with links and descriptions of common definitions, check out our post on the Marketing Technology Blog, What is Programmatic Advertising?