Episode 55: Why Consumer Brands Are Paying Attention to Millennials
Martech Zone Interviews
English - July 15, 2015 18:00 - 47 minutes - 44 MB - ★★★★ - 12 ratingsCareers Business martech marketing tech marketing technology marketing advertising adtech analytics content marketing big data crm Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their families. On today's show, we interview Tim McLain of Netsertive. They've done a ton of research on the behavioral changes and habits of millennials.
Millennials will be spending $600 billion dollars in 2015 as more than one-third of Generation Y are now adult consumers. Millennials should be a key focus for brands of all sorts as this generation now prepares to purchase their first home (5.2 billion renters will be buying their first home this year), have a baby and purchase a new vehicle. With this in mind, organizations need to be found online when these milestone Millennials are looking to make considered purchases for them and their families. On today's show, we interview Tim McLain of Netsertive. They've done a ton of research on the behavioral changes and habits of millennials.