Marketing Misfits
36 episodes - English - Latest episode: over 3 years ago - ★★★★★ - 20 ratingsMarketing Meets Culture. A panel of urban millennial marketers in practice discuss and debate current and past experiences shedding light on how brands should fight for authentic relevance in today’s world to resonate with consumers. Some information, some entertainment, always good debate.
Hosted on Acast. See acast.com/privacy for more information.
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Episodes
Episode 39 | Peloton, Voting and Quibi
December 15, 2020 18:48 - 26 minutes - 24.1 MBPeloton Taps Beyonce For Multi-Year Partnership 2020 Elections and the Power of Black and Latino Voters ‘This is proof’: Biden’s win reveals power of Black voters Black Voters Helped Deliver Biden a Presidential Victory. Now What? What the 2020 election reveals about Latino voters Quibi Is Shutting Down Barely Six Months After Going Live Hosted on Acast. See acast.com/privacy for more information.
Episode 39 | Pelaton, Voting and Quibi
December 15, 2020 18:48 - 26 minutes - 24.1 MBPeloton Taps Beyonce For Multi-Year Partnership 2020 Elections and the Power of Black and Latino Voters ‘This is proof’: Biden’s win reveals power of Black voters Black Voters Helped Deliver Biden a Presidential Victory. Now What? What the 2020 election reveals about Latino voters Quibi Is Shutting Down Barely Six Months After Going Live See acast.com/privacy for privacy and opt-out information.
Episode 40 | “You Love Me”
November 20, 2020 17:50 - 32 minutes - 29.7 MBMike Summers, Yesenia Bello, Stewart Cornelius, Ryan Chappelle, Geoff McHenry Possibly the best multicultural and specifically BLACK advertisement we have seen post George Floyd’s murder. Beats has dropped an amazing advertisement called “You Love Me” exploring the struggle of mainstream society loving black culture but perpetually showing that it doesn’t love black people. The Misfits host Chaucer Barnes, CMO of Translation who developed the spot to explore how we can all make breakthroug...
Episode 37 | Kayne, Emmys and Hispanic Heritage Month
October 14, 2020 20:40 - 35 minutes - 32.6 MBYe Exposing the Industry on Masters Kanye West’s War Against Record Contracts Could Actually Work — for Kanye, Anyway. See article here Kanye West Wants To Help Taylor Swift Get Her Masters Back. See link here West posted screen grabs of multiple recording contracts that included a 2005 update to his Roc-A-Fella deal confirming the rapper’s first handful of albums were “entirely [Roc-a-fella’s] property throughout the world and in perpetuity.” He ranted against Universal Music Group — whi...
Episode 36 | Merch – Everybody’s Doing It
October 01, 2020 00:52 - 31 minutes - 28.6 MBPatagonia “Vote The Assholes Out” The Full Story Behind Patagonia's 'Vote the Assholes Out' Tags See article here Travis Scott Brand Collaborations A Timeline of Travis Scott's Brand Collaborations See article here Creating Your Own Entrepreneur Merch Amazon Merch, Printful, Shopify and Garage Full of Boxes Hosted on Acast. See acast.com/privacy for more information.
Episode 34 |Throw it in the Bag, Retail in the Age of Covid
September 15, 2020 13:02 - 30 minutes - 29.8 MBo The Pandemic is Rewriting the Rules of Retail o Will Covid-19 Kill The Drop Model Forever o Stores are misusing background music (Rolling Stones) Hosted on Acast. See acast.com/privacy for more information.
Episode 33 | The Big Screen and Home TV Capturing Attention During Summer 2020
September 01, 2020 21:13 - 33 minutes - 32.3 MBBeyoncé’s Black is King Disney’s $30 Mulan Experiment Shames Music’s Timid Pricing Models Movies AMC Reopening with Enhanced Safety Measures Unhinged scores $4M in Win in Box Office Reopening Where to catch Tenet Lovecraft Country Blockbuster Sleepover collab with Air BNB Hosted on Acast. See acast.com/privacy for more information.
Episode 35 | Mamba Week, NBA Boycotting & Social Justice in Sports
August 27, 2020 14:27 - 36 minutes - 35.3 MBMamba Day/Week Sports and Reactions to Social Justice Lions Cancelling Practice NBA Boycotting Playoff Games Washington Football Team with their first Black President Hosted on Acast. See acast.com/privacy for more information.
Episode 32 | Brand Innovators Live Panel on Marketing While Black
July 13, 2020 19:06 - 40 minutes - 37.3 MBJoin Mike Summers, Geoff McHenry and Stewart Cornelius on an open panel discussion: D&I approaches within companies Words of advice for allies having conversations with black colleagues Perspective on how to approach marketing in response to BLM Hosted on Acast. See acast.com/privacy for more information.
Episode 31 | Probably the First of Many BLM Episodes (well not really the first)
June 26, 2020 01:16 - 44 minutes - 31.6 MBBrands boycotting Facebook Why This Facebook Boycott Is Different https://www.adweek.com/programmatic/why-this-facebook-boycott-is-different/ “We’re all living in a cultural moment of pain. We believe that normal is not good enough, and we all need to drive positive change immediately,” Steve Lesnard, global vp of marketing for The North Face, said in an interview with Adweek. Other brands that have signed on include: REI Patagonia Eddie Bauer Canadian outdoor clothing brand Arc’tery...
Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?
June 16, 2020 22:33 - 46 minutes - 33.3 MBAs everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed ALL consumption. What’s also changed is every marketers approach on HOW we encourage consumption of wants and needs of consumers Opener: Sentiment and current experience during COVID What industries, products will be able to survive or die during and after COVID? Quote: “How companies respond to t...
Episode 29 | The Last Dance
May 21, 2020 15:08 - 48 minutes - 34.1 MBThe misfits talk about The Last Dance and lessons from the doc that can be applied to the worlds of business and marketing. Geoff McHenry talks about the latest Jordan "UNITE" campaign (2:53), Misfits discuss MJ's leadership style (7:35), Managing talent and creating the right workplace culture (21:27), Rise of athlete branding in pre and post MJ world (34:12) Hosted on Acast. See acast.com/privacy for more information.
Episode 19.5 | The Power of Sound
April 06, 2020 21:15 - 57 minutes - 52.5 MBThe Misfits continue the discussion on the power of sound and diverse listeners with special guest, Ted Serro, Account Director at Pandora. Manipulation is a strong word, the Misfits debate whether audio manipulates or influences decisions, go into a deep dive into podcasting and how podcasting has revitalized audio. The episode culminates with a discussion on music genres that define culture. 7:02 - Ted Serro’s hidden talent 10:50 - Why should marketers have a sound audio strategy 15:...
Episode 19 | The Power of Sound
April 02, 2020 02:04 - 30 minutes - 27.9 MBDiverse audio listeners are critical to the success and growth of audio platforms; in this episode of The Marketing Misfits, we chat with special guest Ted Serro, Account Director at Pandora and discuss the evolution of audio, tactics to win with diverse audio listeners and fraudulent activity that threatens the growth of audio streaming. 5:00 - Introducing special guest, Ted Serro, Account Director at Pandora 7:35 - Amazon Studios partners with Howard University to create opportuniti...
Episode 26 | Black History Month & Women’s History Month
March 22, 2020 19:35 - 1 hour - 73.1 MBMike Summers | Geoff McHenry | Yesenia Bello | Stewart Cornelius | Dave Smith | LaToya Christian In this episode, the Marketing Misfits discuss a variety of topics 2:30 Intros - Intro Song “Ye” Burna Boy 8:00 Black History Deep Month Beyond 28 Campaign 28 Days isn’t enough to celebrate Black History Black Culture influences the world Tom Steyer & Juvie McDonald’s 365Black.com Why do we need Black History Month? 14:00 Target & Honey Pot, All-Natural Plant Based Feminine Care Pro...
Episode 25 | Wipe Me Down! Coronavirus + Sports + Boosie
March 18, 2020 18:41 - 39 minutes - 35.9 MBMike Summers | Geoff McHenry | Yesenia Bello | Stewart Cornelius | Dave Smith | LaToya Christian In this episode, the Marketing Misfits discuss a variety of topics · 1:10 Intros – Intro Song: “Circles” Post Malone · 3:40 Who is working from home? Coronavirus and the early marketing industry impact o Events are cancelled (postponed) SXSW, Coachella (Postponed), Ultra Music, Black Twitter Live o Significance of SXSW to Twitter – it was launched 13 years ago in Austi...
Episode 21 | The Marketing Genius of Lil Nas X
March 09, 2020 00:00 - 26 minutes - 24.6 MBMike Summers | Geoff McHenry | Ryan Chappell | Yesenia Bello | Stewart Cornelius On this episode we break down @GoodMarketingHQ analyis of Lil Nas X’s rise from college dropout with little musical experience to superstar in 1 year. Part 1 Most musicians think like failed startups. Too much time creating. Not enough time promoting. When Lil Nas X dropped out of college to pursue music he didn’t create much. Instead, he lived on Twitter, made online friends and got popular posting me...
Episode 22 | Recap of Brand Storytelling Conference at Sundance Film Festival.. and a bit of CES
March 03, 2020 18:21 - 37 minutes - 34.6 MBMike Summers | Geoff McHenry | Ryan Chappell | Yesenia Bello | Stewart Cornelius On this Episode, the crew discusses a bit of their lack of excitement for CES and Yesenia’s experience visiting. And then we spend a bit more time discussing thoughts on Mike’s takeaways from the Brand Storytelling Conferences at Sundance Film Festival. In January 2020 I had the pleasure of visiting the Brand Storytelling Conference as a part of Sundance Film Festival. Coming off the heels of it, I want...
Episode 24 | Black History Month 2020 Pt. 1
February 25, 2020 14:15 - 44 minutes - 40.5 MBIn this new episode, the Marketing Misfits dive into this year’s Black History Month brand campaigns from tech giants, Google and Facebook and Michael Bloomberg as he tries to win the Black vote. The Misfits also share some Black History as they review Netflix’s new show, Who Killed Malcolm X. Episode Time-stamps: 6:40 - BHM Google Spot 12:08 - BHM Facebook Spot 15:43 - Netflix's Who Killed Macolm X 31:45 - BHM Michael Bloomberg Hosted on Acast. See acast.com/privacy for more inform...
Episode 23 | #OurSeat by Kenny St. George
February 19, 2020 14:46 - 43 minutes - 39.6 MBOn this Episode we welcome Kenny St. George to the pod to discuss a project he has build for Black History Month that has flooded all of the Misfit’s IG timelines. Mike Summers | Geoff McHenry | Ryan Chappell | David Smith | Stewart Cornelius “Since the start of the new year, I’ve been really thinking about how I can find ways to begin to create for impact. While the brand work, shooting athletes, and musicians is great, I feel like the truly great artists are able to create imagery tha...
Episode 20 | 2020 Superbowl Ads Recap
February 13, 2020 15:51 - 37 minutes - 34.7 MBThe Marketing Misfits are back and ready to kick off an epic new year with special guest Geoffrey McHenry, Strategy Director at Wieden+Kennedy. Join us on episode 20 as we review the best and worst of this year’s Super Bowl commercials, plus commentary on what has been deemed as the most diverse and perhaps most controversial Pepsi Halftime Show in Super Bowl’s history. Hosted on Acast. See acast.com/privacy for more information.
Episode 17.5: Beer Brands & Henny Pt. 2
November 07, 2019 06:12 - 40 minutes - 37.7 MBThe Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering experience & talent integration in the second half of this two part episode. 3:03 - Introductions 6:26: Experiential & Activation Hennessy x ComplexCon 13:50: Heineken House x Coachella 16;06: Governors Ball x Bud Light 17:00:...
Episode 17: Beer Brands & Henny Pt. 1
November 07, 2019 06:11 - 40 minutes - 37.5 MBThe Misfits celebrate and discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering the industry, competition, and multicultural brand building in the first half of this episode. 7:20: Trends, campaigns, and the industry at large. 21:42: Competition Discussion 23:37: Craft Beer Phenomenon 26:03: Multicultural Discussion H...
Episode 16 | Black Twitter 101
September 19, 2019 17:05 - 35 minutes - 32.8 MBSpecial Guest God-is Rivera, Global Director of Culture & Community at Twitter joins Mike, Ryan and Stew for a special deep dive into Black Twitter, what is it and how can you live safely in it as a brand. We have a special guest to help us break down this cultural phenomenon that is a place of love, laughs, and lively conversation. 3:10: Introductions: God-is Rivera - Global Director of Culture & Community at Twitter 4:40: The Definition of Black Twitter Unpacked 8:16: Evolution in Conve...
Episode 16.5: The Chicken Sandwich Debate
August 24, 2019 17:07 - 51 minutes - 47.2 MBThe Misfits anxiously discuss and try the new viral chicken sandwich from #Popeyes. The launch has sparked a social media war online debating who has the best chicken sandwich. #Chickfila? #Wendys? We unpack (literally) what makes a great chicken sandwich, and discuss current news covering the NFL & Jay Z deal. 5:49: Let’s Talk Chicken! 12:18: #chickfila vs #popeyes and all brands, content, and culture surrounding what makes the #chickensandwich. We discuss how brands break through the c...
Episode 15: “The Talk” about “The Look”
August 14, 2019 16:26 - 49 minutes - 45.1 MBThe Misfits discuss different perspectives on creative execution, content approach, and what we want more from showcasing people of color from the perspective of “The Talk” and “The Look” ads. Two distinct executions of multicultural marketing efforts from Procter & Gamble’s as part of their ongoing efforts to connect to the African-American community. 3:24: Guest Introductions Verna Coleman: Brand Marketer & Multicultural Sales at Google God-is Rivera: Global Director of Culture & Com...
Episode 14 |Game of Thrones, Sephora, and Brand Loyalty
June 24, 2019 18:56 - 1 hour - 67.5 MBThe misfits are back as a unit on yet another rainy day in NYC covering news where marketing meets culture. The misfits cover off on Game of Thrones, the Beauty Industry, and take a deep dive around the concept of brand loyalty and a few examples of how these are shaped across brands and content. 4:40: Game of Thrones Brand Integrations : “Starbucks, Oreos, Shake Shack, Red Cross, and Adidas 21:16: Music Break 23:33: Beauty Industry & Diversity: Sephora Profiling SZA , the shopping experi...
Episode 13.5 | Music Marketing Part 2 (EP): The Nipsey Effect: Brands, Culture, & Collaboration
April 30, 2019 22:15 - 37 minutes - 34.3 MBIn this extended play (EP), we continue to discuss music marketing covering the loss of LA based rapper Nipsey Hussle as it relates to artist usage. Continuing with our special guests, Mike Monohan (RCA Global Brand Partnerships) & Vaughn Richard (Experiential Event Manager), we continue our focus on music’s influence on culture and brands. Episode would not be right without closing with the one and only Beyonce! 0:00: Nipsey’s Influence on Culture: Fox News Article 9:40: Nipsey’s Influ...
Episode 13 | Music Marketing Part 1: Music, Streaming, & Genre-Bending Content
April 30, 2019 22:12 - 40 minutes - 37 MBIts all about Music, brands, and culture on this episode with two special guests! Mike Monohan (RCA Global Brand Partnerships) & Vaughn Richard (Experiential Event Manager) join us to discuss the world of music marketing. This is only part one covering streaming, content, and the artist . Where Marketing Meets Culture 0:00 Opening: Kendrick Spirits 2:10: Guest Misfits: Mike Mono & Vaughn 5:35: Genre bending Lil Nas X Removed From Country Charts: 13:00: Beychella ≥ 2019 Coachella: Con...
Episode 11: Black History Month Marketing Campaigns
March 04, 2019 01:39 - 58 minutes - 55 MBIt’s the last day of #blackhistorymonth! The marketing misfits explore brand campaigns, programs, and advertising celebrating the month. From brands featured in AdWeek to others product releases like Nike and Adidas. The misfits also drive deep into the complexities of race identification in America today. Where Marketing Meets Culture 4:10: Hennessy & Content Series 7:10: Lyft & Free Rides 8:45: Hulu’s Content Hub 13:50: Twitter’s Internal Celebration 16:50: Adidas and the White Shoes...
Episode 9 | Latin Music Takeover & Moet’s Influencer Strategy
February 04, 2019 19:55 - 30 minutes - 28.4 MB3:33 - Latin Music Takeover: Forbes shares Latin music has rose in market share ahead of country & EDM. We unpack collaboration and integration of the genre in music. 18:40: Moet’s Influencer Strategy: The Drum shares Moet’s approach to influencer, content, and messaging for the brand. Hosted on Acast. See acast.com/privacy for more information.
Episode 7 | 2018 Wrap Up
December 26, 2018 16:40 - 58 minutes - 53.6 MB@Marketing_Misfits 4:10: AdWeek’s 15 best marketing stunts, activations, and odd creations of 2018 5:19: Space Helmets ⛑ 7:30: Deadpool Photobombs! 11:30: Budweiser Tag Words 15:25: Payless & the marketing stunt debate 29:30: Skittles! 32:00: MGM Resort 33:30: Burger King Part 1 36:45: McDonalds Upside Down 41:00: Domino’s Paving for Pizza 44:45: Tourism Australia 45:33: Tesla & Space 48:22: IHOP 51:00: Philly Flyers 51:57: Burger King Part II 54:45: Final Wishes from the...
Episode 6 | Bevel Sale and Prada Mishaps
December 26, 2018 16:22 - 31 minutes - 28.9 MB@Marketing_Misfits Marketing Misfits discuss the latest in brand news. They unpack the sale of Bevel and discuss the CEO, Tristan Walker’s challenges and hopes from us going into Procter & Gamble. Additionally they unpack some trouble Prada got themselves into with not so cool key chains. 4:32: Brand Highlight: Bevel to the big leagues at Proctor & Gamble. Trade up or sell out? 18:45: Brand Fail: Prada recently released monkey key chains. Hosted on Acast. See acast.com/privacy fo...
Episode 5 | Spotify & Challenger Brands
December 04, 2018 17:45 - 1 hour - 63.5 MB@marketing_misfits The marketing misfits discuss what makes Spotify’s latest data driven campaign amazing. They also discuss challenger and challenged brands highlighted by AdWeek as disruptors in their space. 3:45: Spotify Campaign 22:00: 15 Challenger Brands 45:40: Brand Highlight: Facebook Hosted on Acast. See acast.com/privacy for more information.
Episode 3 | Papa Johns, Roseanne, and Interbrand top 100
October 24, 2018 18:08 - 1 hour - 70.9 MBThe misfits discuss brands who’ve had their “face” removed from the brand and implications of it with Papa Johns and Rosanne. Additionally they unpack the Interbrand top 100 brand list and Mike gets into his feelings about methodology. Papa Johns: 4:00; Roseanne: 19:22; Interbrand Top 100: 31:35. Hosted on Acast. See acast.com/privacy for more information.
Episode 2 | Pilot: Advertising Week, Will Smith, and Influencers
October 09, 2018 15:16 - 50 minutes - 47.9 MBThe Misfits share thoughts on Will Smith, the biggest draw at Advertising Week, and his approach to content and storytelling. Additionally what is an influencer in today’s world and what are those metrics we should use... or lack there of. Hosted on Acast. See acast.com/privacy for more information.