Episode 19.5 | The Power of Sound

Marketing Misfits

English - April 06, 2020 21:15 - 57 minutes - 52.5 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode 19 | The Power of Sound

Next Episode: Episode 29 | The Last Dance

The Misfits continue the discussion on the power of sound and diverse listeners with special guest, Ted Serro, Account Director at Pandora. Manipulation is a strong word, the Misfits debate whether audio manipulates or influences decisions, go into a deep dive into podcasting and how podcasting has revitalized audio. The episode culminates with a discussion on music genres that define culture.

7:02 - Ted Serro’s hidden talent10:50 - Why should marketers have a sound audio strategy15:00 - How sound influences decisions 22:20 - How is podcasting influencing audio growth and the difference between terrestrial radio, satellite radio and digital audio 37:12 - The plus and minus of podcast advertising42:20 - Which music genre is responsible for defining culture

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