Episode 30 | Early takes on Marketing during Covid-19 and What Will Stick?
Marketing Misfits
English - June 16, 2020 22:33 - 46 minutes - 33.3 MB - ★★★★★ - 20 ratingsBusiness business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 29 | The Last Dance
As everyone has experience COVID in their own individual ways. The economic, emotional and physical downturn of folks being told to stay in their homes and come out as needed has changed
ALL consumption.
What’s also changed is every marketers approach on HOW we encourage
consumption of wants and needs of consumers
Opener: Sentiment and current experience
during COVID
What industries, products will be able to survive or die during and after COVID? Quote: “How companies respond to that very question [allowing employees back to work too soon] is going to define their brand for decades” - Mark Cuban - Billionaire EntrepreneurTopic 1: How Digital Marketing will change
after COVID: Martech
Cost Savings - Creative and Content Production Increase in Direct 1:1 Consumer Marketing (rise of ecommerce) Marketing Agility Becomes Norm (shift in messaging, advertising) - Letter’s we’vegot for dTopic 2: Successes & Failures in COVID
Marketing
Virtual Experiences: Verzuz Battles spawned from DNice Ad Trends: Brands turning into public service announcements (i.e. Youtube #withme)Hosted on Acast. See acast.com/privacy for more information.