Episode 17.5: Beer Brands & Henny Pt. 2

Marketing Misfits

English - November 07, 2019 06:12 - 40 minutes - 37.7 MB - ★★★★★ - 20 ratings
Business business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 17: Beer Brands & Henny Pt. 1

Next Episode: Episode 20 | 2020 Superbowl Ads Recap

The Misfits celebrate and continue to discuss beer and spirit brands with a couple special guests! David Smith Brand Manager - Heineken USA and Joel Paulino - Marketing Director Anheuser-Busch discuss and unpack the brands and marketing behind them covering experience & talent integration in the second half of this two part episode.

3:03 - Introductions

6:26: Experiential & Activation

Hennessy x ComplexCon

13:50: Heineken House x Coachella

16;06: Governors Ball x Bud Light

17:00: Talent & Influencer Integration

25:53: Talent Selection & Music Collaboration

36:10: Sports Collaboration

Hosted on Acast. See acast.com/privacy for more information.