Episode 15: “The Talk” about “The Look”
Marketing Misfits
English - August 14, 2019 16:26 - 49 minutes - 45.1 MB - ★★★★★ - 20 ratingsBusiness business marketing Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The Misfits discuss different perspectives on creative execution, content approach, and what we want more from showcasing people of color from the perspective of “The Talk” and “The Look” ads. Two distinct executions of multicultural marketing efforts from Procter & Gamble’s as part of their ongoing efforts to connect to the African-American community.
3:24: Guest Introductions Verna Coleman: Brand Marketer & Multicultural Sales at Google God-is Rivera: Global Director of Culture & Community at Twitter 5:13: "The Talk" Ad reflects different perspectives of black women preparing and protecting their children from racial bias. A pillar within “My Black is Beautiful” campaign. 9:00: My Black is Beautiful 101 & The power of "The Talk" 20:50: Music Break 23:45: "The Look" - A continuation to build conversation around “The Talk” showcasing different experiences a black father goes through in the world he lives in. 45:30: Final Thoughts - Our Black is Beautiful!
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