Episode 11: Black History Month Marketing Campaigns

Marketing Misfits

English - March 04, 2019 01:39 - 58 minutes - 55 MB - ★★★★★ - 20 ratings
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Previous Episode: Episode 9 | Latin Music Takeover & Moet’s Influencer Strategy

Next Episode: Episode 13 | Music Marketing Part 1: Music, Streaming, & Genre-Bending Content

It’s the last day of #blackhistorymonth! The marketing misfits explore brand campaigns, programs, and advertising celebrating the month. From brands featured in AdWeek to others product releases like Nike and Adidas. The misfits also drive deep into the complexities of race identification in America today.

Where Marketing Meets Culture

4:10: Hennessy & Content Series

7:10: Lyft & Free Rides

8:45: Hulu’s Content Hub

13:50: Twitter’s Internal Celebration

16:50: Adidas and the White Shoes

31:40: Diversity & Complexity of Race

54:45: Marketing Misfits Final Thoughts

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