Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers artwork

Marketing For Owners - Marketing Tips You Can Use Today | Expert Interviews With Millionaire Marketers

500 episodes - English - Latest episode: over 6 years ago - ★★★★★ - 109 ratings

Marketing For Owners is a growing community of owners, managers and executives of businesses who want to be in control of their destiny without relying on outsiders for their sales.

From our Wednesday expert interviews with millionaire marketers and the daily podcast tips and blog, you’ll find the basis of your future ideas for growing your business. We guide you through the 7Ps of Modern Marketing.

Presence - Profile - Potential - Permission - Purchase - Preacher - Perpetuate

Don't Rent Marketing. Own It.

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Episodes

Warren Cass Helps You Create an Influence Strategy #675

June 30, 2017 06:00 - 44 minutes - 31.8 MB

Warren Cass is a speaker, author, and expert when it comes to disruptive marketing, connecting with people, and managing your influence. In fact, he has come a long way from running raves as a teenager. However, that is what led to him becoming the manager of the biggest nightclub in South West England, with 120 ... The post Warren Cass Helps You Create an Influence Strategy #675 appeared first on Marketing For Owners.

Could this be the most important podcast you’ll every hear? #676

June 30, 2017 06:00 - 22 minutes - 16.8 MB

Would you like to hear the truth? Or would you like to hear the continuing promises of internet marketers who have never made money running a real business? Yes, I know you normally see a full transcription here. But, I think you need to listen to me speaking so, for this episode, I’m not going ... The post Could this be the most important podcast you’ll every hear? #676 appeared first on Marketing For Owners.

How to Get Help With Your Marketing #674

June 29, 2017 14:21 - 11 minutes - 8.89 MB

One of the main goals of Marketing for Owners is for you to market yourself in a great way. One of those ways is by making sure you get new clients. You need a way to guarantee you are getting new clients all the time. That is the first step in making your business easier. ... The post How to Get Help With Your Marketing #674 appeared first on Marketing For Owners.

Drayton Bird s Essentials for Successful Direct Marketing #673

June 29, 2017 13:55 - 45 minutes - 32.3 MB

Drayton Bird is a legendary direct marketing expert and writer who was once described as knowing more about direct marketing than anyone else in the world . Starting off as a journalist and then becoming a copywriter, by age 27 he was already creative director of a London advertising agency. However, bitten by the mail order ... The post Drayton Bird s Essentials for Successful Direct Marketing #673 appeared first on Marketing For Owners.

What Progress Did You Make Toward Your Goals Today? #672

June 27, 2017 14:40 - 12 minutes - 9.57 MB

I am starting a coffee business with my son and we are going to have a ton of goals that we will need to be progressing towards. Everything in life, there are goals that must be set. In order to succeed, you have to find yourself setting goals and accomplishing them and moving forward. Just ... The post What Progress Did You Make Toward Your Goals Today? #672 appeared first on Marketing For Owners.

How Automation Can Help You Find Your Super Power #671

June 26, 2017 14:07 - 11 minutes - 1 Byte

Now these super powers can change your entire business, this doesn’t just apply to marketing, this can apply to anything. Very very simply, if your business is organized and with systems and processes, then you will be able to do other things, you will have predictability, you will be able to do what you want, ... The post How Automation Can Help You Find Your Super Power #671 appeared first on Marketing For Owners.

Lisa Spencer-Arnell s 6 Truths for Being A Better Leader #670

June 23, 2017 06:00 - 41 minutes - 29.4 MB

Before Lisa Spencer-Arnell became a leadership coach, she had been in the corporate world for around 17 years. She worked in the textile industry, manufacturing organizations, and for the Financial Times Group as an account director in their consultancy business. In 2001, she trained to become a coach, but beforehand had read an article about ... The post Lisa Spencer-Arnell s 6 Truths for Being A Better Leader #670 appeared first on Marketing For Owners.

Why Price is Not as Important As You Think It Is #669

June 22, 2017 06:00 - 12 minutes - 9.83 MB

This is a subject I have to admit I have talked about often, but it has to be talked about over and over and over and over again because it is that important. The price isn’t that important but the subject of the price not being important is important. So on the Marketing for Owners ... The post Why Price is Not as Important As You Think It Is #669 appeared first on Marketing For Owners.

Connor Gillivan Shows How Referral Programs Grow Your Business #668

June 21, 2017 13:11 - 40 minutes - 29 MB

It was whilst studying business and economics at University that Connor Gillivan met his soon-to-be business partner Nathan Hirsch who, at the time, was playing with the idea of creating an Amazon Marketplace business. So Connor s first entrepreneurial experience when he was asked to be involved a business which bought textbooks off students who no ... The post Connor Gillivan Shows How Referral Programs Grow Your Business #668 appeared first on Marketing For Owners.

How to Delegate When You Don’t Have a Staff #667

June 20, 2017 06:00 - 12 minutes - 10 MB

This could be crucial because it is something we hear a lot and everyone thinks oh yeah, outsourcing, delegating, building up, getting people, building a team. But remember how annoying, how frustrating it was hearing about that and I didn’t have any money and I didn’t have enough work to do to do that. And ... The post How to Delegate When You Don’t Have a Staff #667 appeared first on Marketing For Owners.

How Often Do You Contact Your New Leads? #666

June 19, 2017 11:59 - 11 minutes - 9.37 MB

This is the Marketing for Owners Podcast and I enjoy myself giving you little tidbits of information about marketing, about business tips, stuff that I have learned in running my businesses is for over thirty years. What? Thirty years. Well you would think I would know a few things. And all I give you is ... The post How Often Do You Contact Your New Leads? #666 appeared first on Marketing For Owners.

Melanie Deziel Reveals the Truth on Telling Brand Stories #665

June 17, 2017 14:09 - 41 minutes - 29.6 MB

Melanie Deziel has always had an interest in the power which stories have and communicating them to people. That s why she studied investigative journalism at Undergraduate, and then pursued arts and cultural criticism as a Masters. Like many other graduates studying journalism, she found that jobs are a scarce and that the industry has moved ... The post Melanie Deziel Reveals the Truth on Telling Brand Stories #665 appeared first on Marketing For Owners.

How to Tell the World About Your Business #664

June 15, 2017 06:00 - 12 minutes - 9.72 MB

One of the things I will help you with if you join The Owners Club or if you continue to listen to The Marketing for Owners Podcast which of course you will because you are very nice like that, is I will help you promote your business in the lowest cost and most effective ways. ... The post How to Tell the World About Your Business #664 appeared first on Marketing For Owners.

Leonard Kim Makes Your Personal Branding Strategy Easy #663

June 14, 2017 06:00 - 44 minutes - 31.9 MB

As a child, Leonard Kim had always wanted to go out and live the American dream having a wife, money, a house and a car. And he tried as hard as possible to make it happen. But he always seemed to encounter the problem that everything he worked on just fell apart. It s a ... The post Leonard Kim Makes Your Personal Branding Strategy Easy #663 appeared first on Marketing For Owners.

Why You Need to Update Your Business for 2017 #662

June 13, 2017 14:31 - 9 minutes - 8.07 MB

So why am I talking about updating your business in 2017? First of all you might think, It is a bit late, Jon this is June. And there is the thing, yes can you believe that it is the middle of June already? Obviously it was just Easter, it was just Valentine s Day in February, ... The post Why You Need to Update Your Business for 2017 #662 appeared first on Marketing For Owners.

How to Cut Your Workload in Half With This Simple Trick #661

June 12, 2017 06:00 - 10 minutes - 8.5 MB

Marketing for Owners Podcast is where I give you little tips and tricks, obviously, many on marketing, but really, really really it is all about making your workload easier. As you can tell from the title, how to cut your workload in half; then bang on topic. Now all these kind of things lead us ... The post How to Cut Your Workload in Half With This Simple Trick #661 appeared first on Marketing For Owners.

Charlotte Chipperfield Takes Your Social Media Strategy Back to Basics #660

June 09, 2017 06:00 - 39 minutes - 28.4 MB

Before creating her own agency three years ago, Charlotte Chipperfield spent almost a decade working in the wine industry. Starting off with a harvest internship, her love of writing and talking about wine led to her moving into the hospitality side. That was before she then went into marketing, where she worked with large international ... The post Charlotte Chipperfield Takes Your Social Media Strategy Back to Basics #660 appeared first on Marketing For Owners.

How to Connect With Your Clients When Business is Slow #659

June 08, 2017 15:38 - 12 minutes - 9.68 MB

I help businesses and business owners and leaders, make their life easier, business life easier. Now one of the best ways to do that is to get rid of the stress of where’s that next customer and that next sale and the next order coming from? So if we could get rid of that, if ... The post How to Connect With Your Clients When Business is Slow #659 appeared first on Marketing For Owners.

Frank Cottle Reveals the Benefits of Virtual Workspaces #658

June 07, 2017 13:25 - 41 minutes - 29.6 MB

All over the world, Frank Cottle is helping business owners provide office solutions for their staff, no matter where they work, with Alliance Virtual Offices. After college, he became a professional racing yachtsman where he spent 10 years enjoying life on fancy boats and spending time with successful and influential people. Their business actions are ... The post Frank Cottle Reveals the Benefits of Virtual Workspaces #658 appeared first on Marketing For Owners.

5 Ways You Can Get More Traffic to Your YouTube Videos #657

June 06, 2017 13:22 - 33 seconds - 9.16 MB

Today I am going to talk to you about youtube videos. This can be a #1 source of great traffic for you if you do it right. For instance — our podcast starts out as a youtube video and then we use that to re-purpose and make more content from that. What I am going ... The post 5 Ways You Can Get More Traffic to Your YouTube Videos #657 appeared first on Marketing For Owners.

Why Storytelling Will Help You Gain More Customers #656

June 06, 2017 01:28 - 9 minutes - 7.84 MB

You need to be communicating with your potential clients, your current clients, and your past clients. You want them to come back and remind them what they have been missing. They way to do that is through storytelling. Stories are ways that draw people in. Think about books — you dig into a book because ... The post Why Storytelling Will Help You Gain More Customers #656 appeared first on Marketing For Owners.

Andrew Foxwell Helps You Get Started With Facebook Ads #655

June 02, 2017 06:00 - 42 minutes - 30.4 MB

Andrew Foxwell runs social advisory firm Foxwell Digital with his wife Gracie, where they specifically run Facebook and Instagram Ads for their clients. In total, they can be managing up to $500,000 of advertising for their clients per month. In fact, he considers himself one of the Grandfathers of Facebook Ads, having been doing it ... The post Andrew Foxwell Helps You Get Started With Facebook Ads #655 appeared first on Marketing For Owners.

5 Simple Ways to Make Social Media Goals Stick #654

June 01, 2017 06:00 - 10 minutes - 8.41 MB

You may think you are doing social media the right way, but is it really working for you? Today I am going to share with you 5 easy ways you can create goals and make them stick when it comes to your social media presence. So — let’s get into it — okay? 1: Brainstorm ... The post 5 Simple Ways to Make Social Media Goals Stick #654 appeared first on Marketing For Owners.

Tom Ziglar Reveals his Best Secrets to Win at Life #653

May 31, 2017 06:00 - 43 minutes - 31.2 MB

Just in case you were wondering and didn t know, let s start with the elephant in the room: Yes, Tom Ziglar is the son of Zig Ziglar – the most inspiring motivational speaker ever. Tom has been a part of the family business since the day he was born over 52 years ago, but whilst at ... The post Tom Ziglar Reveals his Best Secrets to Win at Life #653 appeared first on Marketing For Owners.

How to Measure ROI on Social Media #652

May 29, 2017 18:30 - 1 Byte

Now if you are a natural sales person, fabulous; but most of us are not and therefore it is a worry. So my intention here is to make your entire business easier but most people s worries are where are those next clients coming from. What happens if my customers go away? What happens if one ... The post How to Measure ROI on Social Media #652 appeared first on Marketing For Owners.

8 Ways to Gauge Your Marketing ROI #651

May 29, 2017 14:23 - 1 Byte

And of course, ROI is return on investment, hopefully you know that. Now as we near the end of May on a rainy Monday, we have been covering about metrics and measurements and things like that, because it is incredibly important that whatever you do you measure it that you know what you did. And ... The post 8 Ways to Gauge Your Marketing ROI #651 appeared first on Marketing For Owners.

Phil Laboon Will Earn You New Business through Growth Hacking #650

May 26, 2017 13:19 - 1 Byte

Phil Laboon is CEO of Eyeflow internet marketing where they grow client s online presence, manage their online reputation, and make their website a more effective sales and marketing tool. Using growth hacking to ultimately drive sales, he uses tactics which other marketers wouldn t even dare to try and turns them into huge successes for his ... The post Phil Laboon Will Earn You New Business through Growth Hacking #650 appeared first on Marketing For Owners.

Creating a 3 Tiered Plan To Improve Profit Margin #649

May 26, 2017 13:06 - 1 Byte

If you want to make more money in your business you need to know how to increase your profit margins and that is what I am going to show you how to do today. The way it works is you need to increase the value of what your customers spend every time. For example — ... The post Creating a 3 Tiered Plan To Improve Profit Margin #649 appeared first on Marketing For Owners.

Tim Ash Reveals His Best Conversion Rate Optimization Secrets #648

May 25, 2017 11:46 - 1 Byte

With a PhD in Computer Science, Tim Ash jumped into the internet marketing world during the mid-Nineties after deciding he didn t want to teach at university. Like many start-ups, he has experienced numerous pivots such as working with large companies until he found that the corporate life wasn t for him. But since starting SiteTuners in ... The post Tim Ash Reveals His Best Conversion Rate Optimization Secrets #648 appeared first on Marketing For Owners.

Why You Need to Hire an Accountant #647

May 24, 2017 16:43 - 10 minutes - 8.48 MB

At some point in time you started your business and now things are starting to grow and you find yourself short on time for things. That is where an accountant can help you and that is what we are diving into today. Back in 2007 or 2008, I was attending an event in Atlanta, Georgia ... The post Why You Need to Hire an Accountant #647 appeared first on Marketing For Owners.

How to Understand Your Profit Margins #646

May 22, 2017 12:17 - 10 minutes - 8.36 MB

All this month, we have been talking about the what — measuring the metrics — so how we measure if it is working? Your profit margin is included in this, but how well do you understand the numbers? Personally, I did well in Math in school so I kind of enjoy the numbers, but there ... The post How to Understand Your Profit Margins #646 appeared first on Marketing For Owners.

Nadya Khoja s Method for Producing Killer Content #645

May 19, 2017 06:00 - 40 minutes - 28.9 MB

With aspirations of being a devised theater performer, Nadya Khoja focused on pursuing her dream and joined a University program. But it was when she graduated that she realized there wasn t much opportunity to make much money in avant-garde niche performance. Deciding to follow a different career path, Nadya studied for a Masters in Digital ... The post Nadya Khoja s Method for Producing Killer Content #645 appeared first on Marketing For Owners.

How Using an Upsell Can Create More Profit #644

May 18, 2017 06:00 - 11 minutes - 8.07 MB

Now, you might be saying — “Jon, you are supposed to be teaching us about marketing tips and such, but the whole reason you started this was to make a profit, right? That’s what I am talking about today. If you make a profit, then you can sustain your business. You might say, that you ... The post How Using an Upsell Can Create More Profit #644 appeared first on Marketing For Owners.

Karl Blanks Explores the Science of Website Conversion #643

May 17, 2017 06:00 - 44 minutes - 31.8 MB

As one of the co-founders of Conversion Rate Experts, Dr Karl Blanks was one of the first people to actually coin the term Conversion Rate Optimization. But his journey started at Cambridge University where he studied Natural Science at Undergraduate, and then a PhD in developing a new high-temperature mix for lining combustion chambers. In ... The post Karl Blanks Explores the Science of Website Conversion #643 appeared first on Marketing For Owners.

Which Part of Your Marketing System will Net You the Most Money #642

May 16, 2017 12:41 - 9 minutes - 7.77 MB

That is an interesting question isn’t it? We are going to tackle this one in today’s podcast episode. I enjoy helping you learn the answers to these types of questions, so let’s get into it shall we? You might be wondering where you should spend your marketing dollars — on your website to pretty it ... The post Which Part of Your Marketing System will Net You the Most Money #642 appeared first on Marketing For Owners.

Are You Tracking the Best Key Measurements? #641

May 15, 2017 12:16 - 9 minutes - 10.9 MB

  So we are talking about metrics, measurements, and what do we do over the period of May. And I want to make sure, given the number of things you can track and measure, that you are actually tracking the the right thing. Or the best thing. There are lots of right things but is ... The post Are You Tracking the Best Key Measurements? #641 appeared first on Marketing For Owners.

Spencer X. Smith Shares His Secrets for Getting Free Publicity #640

May 12, 2017 06:00 - 36 minutes - 26.5 MB

Having always been an entrepreneur as a kid, Spencer X. Smith then went on to found and sell an IT services company in 2006, before he went into corporate sales. His job meant he was prohibited from using social media at a time when it was just starting to take off. He could see how ... The post Spencer X. Smith Shares His Secrets for Getting Free Publicity #640 appeared first on Marketing For Owners.

How to Increase Your Prices Without Upsetting Customers #639

May 11, 2017 06:00 - 11 minutes - 9.45 MB

You have a price when it comes to your product, your time, or your services. You set those prices when you first started. Now, what most do is look at their main competitors and base their prices off of what the competition is doing, making sure you are lower than they are. And for the ... The post How to Increase Your Prices Without Upsetting Customers #639 appeared first on Marketing For Owners.

Brian Fanzo on Engagement and Being Real Online #638

May 10, 2017 06:00 - 40 minutes - 29.2 MB

Brian Fanzo s Mom says he was talking from the moment he was born and knew he d figure out a space where he could be empowered and be allowed do lots of talking and socializing So thank goodness that social media came along. He spent nine years working in Cyber Security for the Department of Defence, ... The post Brian Fanzo on Engagement and Being Real Online #638 appeared first on Marketing For Owners.

Using Google Analytics to Find Out Your Most Popular Subjects #637

May 09, 2017 06:00 - 10 minutes - 8.68 MB

This month we are covering metrics so very simply if you are not using Google Analytics, you need to be put in a time out, because it is THE best way to measure your website metrics. If you are not sure whether you have it or not, you probably don’t but it is an easy ... The post Using Google Analytics to Find Out Your Most Popular Subjects #637 appeared first on Marketing For Owners.

The 6 Metrics You Need to Know to Make a Profit #636

May 08, 2017 22:38 - 11 minutes - 9.44 MB

Today we are talking about profits, we are talking about measuring and metrics and things like that which could well be boring for a lot of people. And to be honest, if the thought of metrics and profit and numbers is boring for you, then I recommend that you switch this off. That you delete ... The post The 6 Metrics You Need to Know to Make a Profit #636 appeared first on Marketing For Owners.

Stephen Hackett on Becoming the Pillar of Your Online Community #635

May 05, 2017 06:00 - 39 minutes - 28.6 MB

At high school, Stephen Hackett applied to become part of the school newspaper, and despite having no real skills to offer, he somehow got the job. Together, the staff at the newspaper went on to win national awards. It was there that he was introduced to Macintosh computers for the first time, as well as ... The post Stephen Hackett on Becoming the Pillar of Your Online Community #635 appeared first on Marketing For Owners.

The Top 3 Things You Should be Measuring in Google Analytics #634

May 04, 2017 06:00 - 11 minutes - 9.16 MB

So in this month, in May we are concentrating on the 5th question of the 5 questions which is the what. What did we do? It’s where we look at measuring everything because many of us do things in business and we do not measure. We get our accounts once a year, we don t look ... The post The Top 3 Things You Should be Measuring in Google Analytics #634 appeared first on Marketing For Owners.

How Chad Cannon Smashes Marketing and Sales Goals #633

May 03, 2017 06:00 - 44 minutes - 31.6 MB

Chad Cannon is Chief Marketing Officer at Michael Hyatt. However, they first met at Thomas Nelson Book Publishers, where Michael was CEO and about to launch his book Platform, and Chad the VP of Marketing. In fact, Platform was the first book which Chad worked on the marketing of, where he had to figure out ... The post How Chad Cannon Smashes Marketing and Sales Goals #633 appeared first on Marketing For Owners.

How to Read Those Pesky Facebook Page Reports #632

May 02, 2017 06:00 - 9 minutes - 7.98 MB

Yes we are going to dive into this topic. I promise, it won’t be difficult. It is going to be a great help! So– here we go. Let’s get to the nitty gritty of those Facebook page reports. Your facebook page has insights and lots of statistics. This month we are talking about measuring those, ... The post How to Read Those Pesky Facebook Page Reports #632 appeared first on Marketing For Owners.

The Top 3 Business Metrics You Should Be Measuring #631

May 01, 2017 14:09 - 10 minutes - 8.29 MB

During the month of May, we will be discussing our 5th question of the 5 questions every business owner should be able to answer and this month is WHAT. Things like what did we do — measuring, metrics, results — and did we make any money for instance. So, what are these 3 magic metrics ... The post The Top 3 Business Metrics You Should Be Measuring #631 appeared first on Marketing For Owners.

Steve Shoulder s 7 Steps to Profit in Your Business #630

April 28, 2017 06:00 - 42 minutes - 30.5 MB

For the past 20 years, Steve Shoulder has been spending his life being involved in the transformation of businesses working as a Professional Interim Manager. It was a watershed moment that he experienced which involved him making a decision about which way he was going in his life. So he went to Cranfield University which ... The post Steve Shoulder s 7 Steps to Profit in Your Business #630 appeared first on Marketing For Owners.

What You Have Learned This Month About WHO #629

April 27, 2017 06:00 - 11 minutes - 8.89 MB

Over this month, we have been covering one of 5 questions that every entrepreneur should be able to answer and this one is the WHO. This is so you can truly be successful online and #4 is WHO — who can we sell to online? Now, I have covered quite a few online. We started ... The post What You Have Learned This Month About WHO #629 appeared first on Marketing For Owners.

Carrie Wilkerson Helps You Find the Focus to Work from Home #628

April 26, 2017 06:00 - 42 minutes - 30.7 MB

In a break from what successful entrepreneurs usually say, Carrie Wilkerson never had a passion, or even a big idea, for starting her own business. And she didn t even hate the job she was doing. What changed for her was the decision to adopt two children a brother and a sister which meant ... The post Carrie Wilkerson Helps You Find the Focus to Work from Home #628 appeared first on Marketing For Owners.

3 Ways You Can Give Your Website a Fresh New Look #627

April 25, 2017 06:00 - 11 minutes - 8.88 MB

So — why should have a fresh new look for your website? Well, for starters, after a while it gets boring. There will be people who will visit your site and look at it and say, “I’ve done that before.” Been there — done that. Now, if they come back and it is slightly different, ... The post 3 Ways You Can Give Your Website a Fresh New Look #627 appeared first on Marketing For Owners.

Guests

Brian Fanzo
1 Episode
Carrie Wilkerson
1 Episode
Craig Ballantyne
1 Episode
James Schramko
1 Episode
Jeff Goins
1 Episode
Jon Acuff
1 Episode
Justin Stenstrom
1 Episode
Kate Erickson
1 Episode
Laura Roeder
1 Episode
Marcus Sheridan
1 Episode
Mark Asquith
1 Episode
Mark Schaefer
1 Episode
Mark Shaw
1 Episode
Michael Hauge
1 Episode
Neil Patel
1 Episode
Ray Edwards
1 Episode
Ryan Holiday
1 Episode
Sally Hogshead
1 Episode
Sean McCabe
1 Episode
Shawn Blanc
1 Episode
Stephen Hackett
1 Episode
Tim Fargo
1 Episode
Tim Paige
1 Episode
Tucker Max
1 Episode