Marketing Espresso
322 episodes - English - Latest episode: 4 days ago - ★★★★★ - 1 ratingYour easily digestible, quality shot of helpful marketing advice.
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Episodes
Why a small marketing budget doesn't disadvantage you
October 06, 2021 17:00 - 7 minutes - 4.97 MBFor all those new businesses out there looking for some quick organic wins! I was once in your shoes… and its important when we start out to keep in mind our budgets. So here are my tips on how to grow your biz organically and without huge advertising budgets. Where to find me Instagram @bec_chappell - https://www.instagram.com/bec_chappell/ LinkedIn – Rebecca Chappell (very formal we know) - https://www.linkedin.com/in/rebecca-chappell-b003b130/ Where to find Plum marketing Solutio...
What do you wish you knew before you went into business on your own
October 04, 2021 17:00 - 18 minutes - 12.7 MBFor the twentieth episode I just wanted to chat about my biggest lessons from starting a business. When I started my company I had such big dreams of sitting in cafés working, but how far from reality is this. Owning a business is hard work, but it is so rewarding These are the top 6 things I think all wanna be business owners know before taking the leap 1. You’re not on your own 2. Being clear on what it is you want to achieve 3. Being clear and aligned to your why 4. Spend time and...
What is a good open rate for email marketing?
September 29, 2021 19:00 - 6 minutes - 4.27 MBSo you are emailing your database go you! You are better than a lot of businesses that have set up Mailchimp accounts which get used approximately twice a year, once at Christmas and once at some other time they remember. Email marketing has ebs and flows of popularity and success. Due to the incredible amount of emails sent daily it is easy to say ‘I won’t do that no one would read it anyway’ BUT with that strategy what if you miss a huge opportunity? We’re only as good as our conten...
What should i look for in a marketing agency
September 27, 2021 19:00 - 11 minutes - 7.98 MBWith my experience in Marketing Manager roles within corporate, I would often manage external experts in the form of digital agencies to help out where I didn’t have capacity, or I didn’t believe my expertise were good enough OR I just wanted external help. Having started my own marketing agency this has given me a good understanding of what my customers are looking for in an agency, but also what I will offer and who I will partner with myself. Things to keep in mind Try and find someon...
How can I set achievable ROIs
September 22, 2021 19:00 - 9 minutes - 6.67 MBDo you know the return on investment on the marketing activities you currently do? Return on investment involves so many different facets of the business. For example, one key thing to consider is are you tracking the LEAD or the SALE as ROI? Because there are two parts to this If the leads entering the business are quality but not being converted marketing IS doing it’s job If the leads coming into the business aren’t quality and therefore are wasting your time, you can’t count this to...
What is the channel you've completely forgotten
September 20, 2021 19:00 - 6 minutes - 4.67 MBDid you know you are the greatest marketing tool your business has? Wherever you are in your business journey, or whatever position you hold within a business, your story, and why you are in business and the network you have is a powerful marketing tool. There is a reason the personal LinkedIn pages do so well as well as why we see people wanting to connect with other people across all social media channels. The more you talk about you in association with your brand the more people will ...
How not to get a logo
September 15, 2021 19:00 - 7 minutes - 4.9 MBIf you are just starting out in business or thinking about starting out in business, how do you get a logo? I have been in your shoes, lack of budget, wanting to get started asap But I recommend that you put aside the budget and spend the money to get a reputable designer to design your logo. This way you can be sure you are getting a unique and individual logo designed with what you want in mind! Remember this is the brand that you are putting into the world for a long time – do you rea...
How to come back from a stuff up
September 13, 2021 19:00 - 5 minutes - 3.81 MBSo, if you listened to the last episode you might have had a laugh with me when I stuffed up the last bit! Well amazingly enough I too am human, just like you. Mistakes happen in marketing as they happen across all aspects of our life This episode explores how to come back from a doozy. I also take you through one of my biggest stuff ups of my career and how I came back from it. Where to find me Instagram / Facebook @bec_chappell LinkedIn – Rebecca Chappell (very formal we know) Whe...
Why should someone join your mailing list?
September 08, 2021 19:00 - 6 minutes - 4.43 MBHow many emails have you had enter your inbox in the last 12 hours… And how many of them were marketing emails It is HARD to get cut through in someone’s inbox So how are you going to have impact? Are you sending emails now? Are you not getting cut through? OR are you yet to delve into the “EDM” (electronic direct mail) world? Well, this episode is for you Where to find me Instagram / Facebook @bec_chappell LinkedIn – Rebecca Chappell (very formal we know) Where to find Plum marke...
Showing up confidently on videos
September 06, 2021 19:00 - 7 minutes - 5.05 MBVideo is quickly becoming the number one medium for people to get their message across. With many platforms coming out and saying they will push video content in front of consumers before other types of content. So in this episode we discuss how to show up confidently on your video, tips on how to get yourself in front of that camera, and why you shouldn’t be scared to do so. Where to find me Instagram / Facebook @bec_chappell LinkedIn – Rebecca Chappell (very formal we know) Where to...
Best tips on producing content
September 01, 2021 19:00 - 5 minutes - 3.94 MBSo often I get asked by businesses how they can easily and quickly produce content. They often tell me they have a mental bloke when it comes to producing good quality content which is engaging. What do I say to them? You already have the content! It is there in your head! Every day you have conversations with your customers where they tell you exactly what they are thinking and in turn probably exactly what all your potential customers are thinking. When you start realising that, your c...
What is traditional marketing?
August 30, 2021 19:00 - 11 minutes - 7.85 MBIn this episode, we dive into how marketing has changed over the years. I give you some back story into what marketing looked like when I started and what traditional marketing aspects may still be relevant for your business. This background in traditional marketing has been a blessing for me because unlike marketers who have only lived through digital times the traditional marketing days gave us marketers a real understanding of the fundamentals of marketing. What it was like to have to ...
How do I create a personal brand
August 25, 2021 19:00 - 8 minutes - 6.21 MBBRAND MY FAVOURITE SUBJECT!!!! But in this episode, I am going to try and stay on point. Your personal brand is a complete reflection on your organisations brand. Both need to align with each other. The way that you present yourself outside the business, does impact how people see your business. So how do you build a strong personal brand. It comes down to your style, your colours, your values and your why as to why you went into business. Are you talking to this point? Regardless of...
How do I get to know my customer?
August 23, 2021 19:00 - 8 minutes - 5.64 MBOne of my favourite topics is about how to really understand your customers. Before we begin any marketing we really need to get deep into understanding our customers, this includes getting a feel for what makes them tick, where they hang out, what keeps them up at night. A lot of us have been our ideal customer so we really understand them. Because we have been there. But what if you have never been your customer? We then need to find why they’re our ideal customer, why we care about pro...
How do i conduct research, what should i research
August 18, 2021 19:00 - 7 minutes - 5.34 MBBefore you even begin on your research journey you need to understand WHY you are doing this research. Have you deep dived into the purpose behind your research and what outcomes you want from this research? It is like scrolling on insta it is so easy to get lost in the void. Firstly, set yourself up with a research brief. Who are you going to look at? How far and wide will you go with the research? What is relevant to you? How are you going to implement the results from this research ...
If your business is still using @gmail.com listen to this ep
August 16, 2021 19:00 - 8 minutes - 6.07 MBSo, you still have an @gmail account to chat with your customers. So therefore you don’t have a website. Are you serious about your business? “But Bec it is a side hustle”. My response? I don’t care. Go FULL on. This is your business; this is your dream. When a customer see’s that you are still using an @gmail account they are not taking you seriously, because you are not taking your business seriously. For less than $200 you can set yourself up a website with a company email. So, yo...
Why strategy days are good for your biz
August 11, 2021 19:00 - 5 minutes - 3.61 MBWhen you are starting out in business it is really easy to stay outside of the business and look at your business with big picture goals in mind. Then we get into the day to day and suddenly we have no time for anything big picture dreaming, thinking, or implementing. This is a podcast to remind you to get back to looking “into” your business, rather than working in it! When was the last time you looked around at people who inspired you and people you admire how they do things? Build com...
Do i need a website? How do I start creating one?
August 09, 2021 19:00 - 8 minutes - 5.65 MBWe know that websites are expensive. I have great respect for the website developers out there. But how do you get a functional website without breaking the bank? If you are a small business starting out then by all means it is ok to create a website that gets the job done, you don’t need the bees’ knees yet of websites (yet!) However… If you are in a niche market where you can smash SEO and there isn’t competition in the space… spend the money! There are great web developers out there wh...
How to get clear on your product offering
August 04, 2021 19:00 - 7 minutes - 5.18 MBOne of the biggest things us service-based businesses do is to change our product depending on the customer. But how does this help us align our businesses with who we want to work with? If we do not articulate our product well then, we are NOT easy to buy. For those of us who have moved from corporate into the entrepreneurial world we need to remember our product offering cannot be the position that we held within our “job” One of the ways that we make it hard for our customers to know ...
What marketing templates do I need in my business
August 02, 2021 19:00 - 6 minutes - 4.32 MBIn this episode we are going through the templates you need to have set up in your business. What are the templates you can create to make your life easy! By creating template, you will not only save time, but you will ensure every thing you do is ON BRAND. Other points about templates… Lock them down! If you have templates set up ensure that they can’t be altered by anyone in your business that needs to use them. Anything that you can make into a template do it. Proposals, terms and c...
Where do I start with my marketing?
August 02, 2021 19:00 - 6 minutes - 4.76 MBThe biggest question I receive is “where do I start with my marketing?” There is no “big bang” with marketing. There is no essential place to start. It is about to dos and writing lists. The simple question I ask back to this is ‘well what do you want to achieve ‘ Then the other questions Who is your customer? What is your product and service? Before you begin your marketing journey you NEED to dive into your business. You need to be so clear on your business and your business journ...
Welcome to Marketing Espresso
July 30, 2021 04:00 - 8 minutes - 5.61 MBWelcome to Marketing Espresso a ‘how to market’ podcast from yours truly Bec Chappell owner and boss lady behind Plum marketing solutions. So who I am I, who is Bec Chappell? This episode explores who I am, why I think you should listen to my advice and how Plum Marketing Solutions came to be. We discuss my passion for marketing, and my passion to empower business owners to succeed on their marketing journey. I keep hearing from businesses that they feel lost with their marketing, they d...