How do I get to know my customer?

One of my favourite topics is about how to really understand your customers.

Before we begin any marketing we really need to get deep into understanding our customers, this includes getting a feel for what makes them tick, where they hang out, what keeps them up at night.

A lot of us have been our ideal customer so we really understand them. Because we have been there.

But what if you have never been your customer? We then need to find why they’re our ideal customer, why we care about providing them with a product/service, it is most likely because we do have a connection with them. We feel their pain, or we see it.

We need to find that connection point with our customer.

If you have a product or a service and DON’T know your customer then how have you tailored a solution to their problems?

When it comes to our product/service it pays to niche so that we say no to customers that don’t fit the profile of who we want to work with – especially relevant in a service based business.

Where to find me

Instagram / Facebook @bec_chappell

LinkedIn – Rebecca Chappell (very formal we know)

Where to find Plum marketing Solutions 

Instagram / Facebook @plummarketingsolutions

LinkedIn – Plum Marketing Solutions Australia 

DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/

Instagram @bec_chappell
LinkedIn – Bec Chappell
If you're ready to work together, I'm ready to work with you and your team.

How to work with me:
1. Marketing foundations and strategy consultation
2. Marketing Coaching/ Whispering for you a marketing leader or your team who you want to develop into marketing leaders
3. Book me as a speaker or advisor for your organisation
4. Get me on your podcast

This podcast has been produced and edited by Snappystreet Creative