Marketing Espresso
303 episodes - English - Latest episode: 2 days ago - ★★★★★ - 2 ratingsYour easily digestible, quality shot of helpful marketing advice.
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Episodes
Let's chat cashflow with Hilary O'Dwyer
April 22, 2024 19:00 - 14 minutes - 9.91 MBIn this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love this episode. Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering. After 25 years working and managing...
It's my birthday
April 17, 2024 19:00 - 28 minutes - 19.3 MBWhat is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposal The interesting world that is social media - what is Meta doing, and whether you...
When is it time to reposition Siobhan Mulvahil
April 15, 2024 19:00 - 27 minutes - 19 MBI have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so! Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting ...
My accidental life
April 10, 2024 19:00 - 30 minutes - 20.9 MBThis week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek to learn, you never have all the answers Your 20s are for learning, don't become a teacher before you learn - have the corporate career, work wi...
Your website is your greatest tool with Reem Kuba
April 08, 2024 19:00 - 24 minutes - 16.8 MBIn this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on ...
The fear of falling behind
April 03, 2024 18:00 - 7 minutes - 4.97 MBWhen marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marke...
When is it time to get a publicist with Nikki Price
April 01, 2024 18:00 - 29 minutes - 20.6 MBIn this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working...
People are sick and tired of digital everything
March 27, 2024 18:00 - 7 minutes - 4.93 MBI'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.) Things like run clubs, and other in person hobbies are booming! Why? The UN came out and called this the lo...
Shit Hot Solution Offers with Claudia Neal-Shaw
March 25, 2024 18:00 - 14 minutes - 10.1 MBWhat does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand. She’s an ex-lawyer and corporate com...
In your quest to sell to your ideal client you've forgotten one VERY key person....
March 20, 2024 18:00 - 6 minutes - 4.57 MBAll we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2....
AdWords Viability with Belinda Irvine
March 18, 2024 18:00 - 26 minutes - 18.2 MBThere's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other channels to invest marketing dollars in. But how do we know whether Google Ads is right for us, even if we're sure it would be, Bel...
You aren't your competition
March 13, 2024 18:00 - 9 minutes - 6.8 MBYes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispe...
When is it time to write a book... With Kelly Irving
March 11, 2024 18:00 - 23 minutes - 16 MBSo someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via t...
When is it time to write a book?
March 11, 2024 18:00 - 23 minutes - 16 MBSo someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via t...
Algorithm chasing won't save your business
March 06, 2024 18:00 - 8 minutes - 5.91 MBWhere ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry) How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user. So why do we think they're telling anyone outside the fold how to 'hack' the system. Reality is they're only telling us what they want us to t...
Looking after yourself isn't selfish with Maree McPherson
March 04, 2024 18:00 - 29 minutes - 20.4 MBDo you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving this today! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec C...
Are you making emotional or educated decisions?
February 28, 2024 18:00 - 11 minutes - 7.69 MBWhat is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your...
Better than master of one with Nancie McDonnell Ruder
February 26, 2024 18:00 - 25 minutes - 17.4 MBYou've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo Burnett Comp...
People don't see everything you're doing
February 21, 2024 18:00 - 5 minutes - 3.71 MBYou're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or effect... It is the reality check you need so that you repurpose your content better... The biggest mistake we make is thinking that our potential ...
Marketing the conversation no one wants to have with Nikki Shah
February 19, 2024 18:00 - 20 minutes - 14.2 MBNikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for empl...
Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners
February 14, 2024 18:00 - 8 minutes - 5.78 MBFollowing on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME. But because we see all these "overnight" successes we automatically assume th...
Designing Your Digital Experience with Clare Walter
February 12, 2024 18:00 - 24 minutes - 16.7 MBI am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion! Clare is a Brand & Web Designer, and Digital design specialist. ...
Good old instant gratification - and why it is problematic for our customer journeys
February 07, 2024 18:00 - 6 minutes - 4.74 MBWe live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really... And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys. DOWNLOAD MY CONTENT PLANNER - https://b...
Authenticity and marketing with Emily Osmond
February 05, 2024 18:00 - 17 minutes - 11.9 MBIt is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason... Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially service-based businesses! We know people want to buy from people, so Today the wonderful Emily Osmond is back to talk to us about why it's im...
The one question I ask myself every morning
January 31, 2024 18:00 - 8 minutes - 5.9 MBIf you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen. In this episode, I am telling you what I do to ensure that when all motivation is gone, discipline kicks in. This ep is all about BIG ACTION n...
Is a business book useful as a marketing tactic with Kate Toon
January 29, 2024 18:00 - 32 minutes - 22.3 MBIf you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day. I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disa...
So what even is good marketing?
January 24, 2024 18:00 - 6 minutes - 4.17 MBDo you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all right? DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec C...
Boundaries and how to actually keep them with Mel Kettle
January 22, 2024 18:00 - 24 minutes - 16.7 MBOn this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate? And what is the benefit of ensuring you do keep them! Mel Kettle is an internationally recognised expert at fully connected ...
3 questions to ask yourself before you market
January 17, 2024 18:00 - 9 minutes - 6.38 MBI always say your marketing strategy needs to constantly be revisited, it is a living document in your business... And these three questions are something you should regularly come back and check in on. Why? These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact. These questions will keep you grounded and be a guide for all your marketing activities. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com...
"Bigs" don't limit yourself to kicking goals with Nicole Smith
January 15, 2024 18:00 - 11 minutes - 7.92 MBSo you've heard of goals... But have you heard of Bigs? Essentially it's the same thing, but with a really important language twist. I'm excited for Nicole to explain this one to you. Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions. In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a busine...
2024 Marketing Trends
January 10, 2024 18:00 - 21 minutes - 14.9 MBI am kicking the year off with some thoughts of mine as to what 2024 marketing could look like. How will the landscape change with evolving AI? Will customer service change because of AI? How is our constant need for instant gratification changing the types of interactions we have with our customers? Will video content still be king? Just a few of the things I am covering off in this episode! Happy listening! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ In...
The year that was, the year that is coming
December 11, 2023 18:00 - 39 minutes - 27.2 MBIn this episode I gift you two brilliant Michelle's chatting through the year that has been, and the year that is coming. Michelle is a business strategist with a 20+ year career as a trusted advisor to female founders across an array of industries including media, marketing, fashion, design, executive coaching and training. She is passionate about seeing women succeed and has supported countless women as they step up from solopreneur to CEO in their business. Michelle is known for smart, ...
What's happened for Bec in 2023
December 06, 2023 18:00 - 24 minutes - 17.2 MBOooofffttttt HOW are we in December 2023 already? It honestly (and I know I say this every year) feels like just yesterday I was drinking cocktails at my friend's house and eating grapes under their outdoor table with Sarah as some pagan tradition to bring me love this year... (still a few days for it to work folks!) I never lie to you guys... it has been a really challenging year. Financially, personally... BUT in business, I gotta say I have had a great year really double downing on my st...
Your 5 draw filing cabinet of finance with Malisa Clarence
December 04, 2023 18:00 - 22 minutes - 15.2 MBMalisa's first request is... Please don't tune out. Finance might sound boring, but if you want to avoid being a statistic then it's one of the most important things in your business to focus on, and do well. In this episode Malisa takes us through the basics of small business finance and how to think of it as a five draw filing cabinet... "Don't run your business from your bank account." Grab a pen and paper because this episode has lots of things you can implement almost instantly into...
Niching looks different for everyone
November 29, 2023 18:00 - 12 minutes - 8.62 MBI have a pet peeve, and it's the messages going around on Social Media that if you haven't "Niched down" to a minute level you won't be successful... quite frankly it's bullshit. There are so many businesses out there that would not benefit from only targeting for example "accountants" and I myself have pushed back on many marketers and business coaches who have tried to tell me I should only be selling to one industry. Why do I know that this is detrimental to my business and truly shit ...
Top 10 ways to prevent business failure with Jacqui Clarke
November 27, 2023 18:00 - 20 minutes - 14.1 MBToday I have Jacqui Clarke joining me and she is gifting you were ten 'rules' to prevent business failure. Now you may think it's not as simple as ten rules, and sure it may well not be, but these ten rules are pretty darn good! "Business plans are important. Living business plans are critical." - Jacqui Clarke So listen in with a pen and pad because you're going to want to write these down - it will be a good chance for you to stocktake where you're at in your business! Jacqui Clarke ha...
Holiday period and your marketing
November 22, 2023 18:00 - 8 minutes - 6.05 MBI record this episode every year... Why? Because every year I need to remind you not to ghost your customers just because you're on a holiday at the beach having a bbq on chrissy day and cheersing goodbye to 2023. Here are my tips to staying present over the holiday period (and not adding to the noise.) I have a little rant about consumerism & I set you all a challenge! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappe...
What to do when you've been hacked with Rebecca Foster
November 20, 2023 18:00 - 21 minutes - 14.9 MBIt's everyone's biggest fear... Having their social media account hacked. In this episode I have Rebecca Foster Back on to tell us all what to do if you find yourself in this dreaded situation! Known as BeckyFix not only because of her technical background but because she focuses on the set-up and back-end workings of the various platforms and also because she is known to “fight the good fight” against Meta when our client’s business account is shut down or hacked. From Bec working as a s...
Help! I have three different markets
November 15, 2023 18:00 - 10 minutes - 7.37 MBRecently I was asked in a Masterclass how to refine your marketing message when you have several different markets to address! Not every business should niche down to a point where they only service one ideal client, it's just an utter trend and often would be detrimental (depending on your business model of course.) So the reality is some of us are trying to address different markets. In this episode I am giving my tips about finding common threads, articulating what it is that you do, a...
The power of AI with Asthaar Kool
November 13, 2023 18:00 - 16 minutes - 11.4 MBAll of us are facing rapid change with AI, especially if your industry has any elements of creativity weaved into it. So we can either sit in a corner and hope it all goes away - or we can get curious and understand how we can use AI to make life easier! That is exactly what Asthaar Kool is teaching us to do in this episode. As a designer, her industry has no doubt seen some of the biggest shake-ups with the introduction of tech (have you heard of Canva?) but today she teaches us how with ...
HOW to find your USP
November 08, 2023 18:00 - 10 minutes - 7.06 MBFirstly what is a USP - well it's a unique selling proposition. Why is it important? Because it is your edge in the market. We don't find our USP by looking at our competition and trying to figure out how to do it better.... That's just BS imitation and it will completely miss the magic you bring to what you do, and why you do it. In this episode I am giving you my tips on how to discover your USP with two very simple exercises. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/co...
Traffic baby, but the good kind with Nicki Sciberras
November 06, 2023 18:00 - 16 minutes - 11.6 MBNicky and I are both from Sydney so we know a thing or two about traffic. But in this episode, we are chatting all things WEBSITE traffic and how to get more! We chat all the different channels and marketing options you could look at for your business to get the right clicks on your site. Because that's after all how we get the sales! Nicki Sciberras is a Meta Ads and SEO strategist and coach. An expert in her field, she helps online businesses profitably grow and scale their brand so th...
How to think outside the marketing box?
November 01, 2023 18:00 - 10 minutes - 7.01 MBInnovation... is it dead? I am so bored with marketing at the moment, all I see online is "follow this course launch" and you will get xyz. It's an overload of one sized fits all solutions and it's causing some very beige scrolling, Marketing is human... And when we follow the '3 steps too' we remove the human element of our business and WHY we started our business. Today I am going to help you break outside the 'marketing box' that is so popular at the moment. DOWNLOAD MY CONTENT PLANN...
Why networking should be key in your business with Michael Clift
October 30, 2023 18:00 - 24 minutes - 16.7 MBI have guest Michael Clift to chat all things networking! I hand-picked Michael to come chat through this topic as personally, I have witnessed the power of his networking! So who better to talk on a topic than someone who lives and breathes it. Networking is not only something Michael enjoys it is a key marketing strategy he has used to grow his business, and it's a key strategy I like to talk through with many of my clients. In this episode, we have a chat about how Michael networks, hi...
The basics, it's all about the basics
October 25, 2023 18:00 - 6 minutes - 4.75 MBWhat are the basics of marketing? Where do you start when it comes to marketing? There are three key elements at play, your brand, sales and your marketing, and if they're not all working together then trust me your customers will know! In this episode I want to bring your focus to the customer. Regardless of where you are in the journey of your business getting the basics in your business right are key to customer experience! The fundamentals (and yes I am talking documents, website, cus...
Creating a culture where people feel like they can do their most creative work with Hareta McMullin
October 23, 2023 18:00 - 17 minutes - 12 MBIn this episode, Hareta and I are chatting all about culture and how we actually have to create a culture that allows our people to be creative. Yep, we're debunking that age-old 'brainstorming session' and hopefully gifting you some new ways to consider creating 'creative moments' in the business. Great marketing is cultivated in businesses that have cultures where creativity is celebrated and 'space' for creativity (including holidays) is gifted and seen as needed, not seen as a disturba...
The worst marketing advice i've seen getting around
October 18, 2023 18:00 - 9 minutes - 6.88 MBSome episodes are for a good old rant for the sake of you all... Today is exactly that, I am asking you (PLEADING with you) to remember that before you decide on any marketing channel for your business you back up that time energy and money with data and facts.... Lately, I have heard a few social media marketers/people without any strategic marketing experience suggesting to businesses should cut an entire channel out of their marketing strategy.... Especially when it comes to the rise of...
The Consultant Mindset with Becky Hughes
October 16, 2023 18:00 - 26 minutes - 18.2 MBHave you ever wondered what needs to change in your mindset when you become a consultant/business owner? It's a subtle shift, and it is something that you actually need to become aware of in order to position yourself in your branding and 'in the room' as the expert. Today Bec Hughes and I are actually breaking down what is the difference between you showing up as the expert vs you showing up and simply being an order taker. Often when we have been in corporate and then leave into a consul...
Looking at your numbers
October 11, 2023 18:00 - 10 minutes - 7.28 MBDo you look at your numbers? Do you know how to accurately calculate your ROI? Yep no fluffy stuff in today's episode, we are just talking about your numbers, how to track, what to track and most importantly WHY you should track. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consu...
Reducing the overwhelm of marketing with Claudia Neal-Shaw
October 09, 2023 18:00 - 21 minutes - 15.1 MBWhat I see with clients who come and work with me is extreme marketing overwhelm, which is something that my marketing buddy Claudia Neal-Shaw finds also! We chat in this episode about how not getting those foundations right may just be the driver to this overwhelm. The key advice from this episode? Find your marketing north star! We give you permission to be the business owner you want to be, but remembering your business will reflect whatever it is that you choose! We also want you to st...