Marketing Espresso
322 episodes - English - Latest episode: 3 days ago - ★★★★★ - 1 ratingYour easily digestible, quality shot of helpful marketing advice.
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
How do you use social media to fill your lead generation funnel and do it consistently?
July 10, 2024 19:00 - 9 minutes - 6.63 MBAnother solo episode, another listener question tackled! So how do you create consistent lead generation through social media? I am going to tackle this question by making you think about your ideal clients purchasing behaviour... Discover why it's crucial to choose the right platform—whether it’s LinkedIn, Instagram, Facebook, TikTok, or Pinterest—based on where your audience is most active (and making purchasing decisions.) Let's chat about developing a tailored strategy, practising ...
What opportunities are you missing with your website? With Clare Walter
July 08, 2024 19:00 - 25 minutes - 17.9 MBIs your business relying too heavily on social media? Learn from Clare Walter, a seasoned brand and web designer with over two decades of experience, as she explains why a well-designed website is your ultimate digital storefront. In our conversation, we unravel the dangers of putting all your eggs in the social media basket, particularly the risk of hacking, and emphasize the importance of owning a secure, professional platform to ensure your business thrives. Clare's insights will ch...
How to select the right marketing combo for me/my audience.
June 19, 2024 19:00 - 9 minutes - 6.43 MBAnother great question asked by you dear listener! It comes down to that good old thing... research. Your audience will be made up of a whole range of unique individuals that will need to be marketed to via different mediums. However some audiences are easier to say "they react to that media" more than others - once again it is all about your audience and understanding their buyer behavior. BUT and there is always a but - if you flat out HATE video content...and you feel awkward creatin...
How Communication Shapes Your Business with Leesa Shannon
June 17, 2024 19:00 - 18 minutes - 12.7 MBCommunication is the absolute silver bullet in business, and in this episode I have Leesa Shannon, to tell you why. We're going to chat through the critical role that clear messaging and a strong vision plays in growth, especially in marketing and sales. Grab a pen and get ready to jot down insights from Leesa's extensive experience, helping you refine your communication skills whether you're a seasoned professional or just starting out. Discover the foundational importance of presentin...
What actually is marketing strategy and how can it help a business?
June 12, 2024 19:00 - 17 minutes - 12.1 MBThis week's episode is answering your question: What actually is a marketing strategy and how can it help a business? How is different to say, brand strategy or other similar fields? Why is it so important? So I am going to do my best to answer this, while giving you some real-world examples of how marketing strategies work, and where they fit in with business, sales and brand strategies! Hopefully I convince you how helpful one would be for your business ;) DOWNLOAD MY CONTENT PLANNER ...
DEI and why it matters in your marketing with Alex McGrath
June 10, 2024 19:00 - 33 minutes - 23.3 MBWhether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!) So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand? I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing! Alex leads the DEI and Wellbeing p...
How do you find your ideal clients and how to target them?
June 05, 2024 19:00 - 11 minutes - 8.21 MBAnother great question asked by you dear listener this week! So in the way I always do we are going to break this question down into a few parts, because there is never a simple answer! Firstly did you create your product/service for an ideal client OR did you create something then hope to find an ideal client? If you're in camp B then finding your ideal client is much harder than camp A, obviously. So let's discuss how we find them and target them when we're not sure they exist DOWNLOAD ...
When sales and marketing go to marriage counselling with Abbie White
June 03, 2024 19:00 - 23 minutes - 15.8 MBHow powerful would your business be if every revenue generating team worked together? Well in this episode we are exploring just that, because it turns out from many studies conducted (and Abbie talks through those in this ep) you're business will be considerably more profitable if these teams are in alignment. Abbie White is one of Australia’s most in-demand sales dynamos. She’s on a mission to shake up sales for the digital era. As the CEO and founder of Sales Redefined, her superpower is...
What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now?
May 29, 2024 19:00 - 8 minutes - 6.17 MBThis weeks question to Marketing Espresso was What lead generation strategies are working right now? What should be your number 1 priority/focus in lead gen right now? And with a tight ecomony at the moment it's no wonder this is on peoples minds. I am going to go a bit deeper than just your external marketing, let's chat through whether your product, message, price and activity are aligned in order to help you get leads.. Also what sales activity do you need to be doing to drive leads ...
Let's talk Cohesion with Zora Artis
May 27, 2024 19:00 - 19 minutes - 13.5 MBSo what does Cohesion have to do with marketing? I am so glad you asked! Lots! In this episode, I have Marketing Extraordinaire Zora Artis join me and she is gifting us her wisdom on nurturing a culture of alignment and sharing strategies that ensure your company's vision resonates at every level in order to propel your brand to success. We dive deep into the challenges and triumphs in crafting a high-performing business through the lens of alignment and cohesion. We tackle head-on the ...
Staying competitive in a crowded market
May 22, 2024 19:00 - 11 minutes - 7.63 MBOr, how to cut through when everything seems to be doing the same thing. For the next solo episodes I am answering your questions, and this is the first one that came in... In this episode I give you my thoughts on what you should be doing to be different to your competitors when it seems like everyone is just producing reels for instagram or telling their story on LinkedIn. It's a pretty crowded market place out there, so it is definitely hard to get cut through. DOWNLOAD MY CONTENT PLAN...
How to know how much to re-invest with Michelle Kvello
May 20, 2024 19:00 - 12 minutes - 8.57 MBWhat should your marketing budget be? It's not a straight forward answer sorry folks, however, I do have the masterful Fractional CFO Michelle Kvello with me on this episode and we are going to talk about how much you should be reinvesting into your marketing budget. For the first time in history we may have accounts and marketing agree on something ;) DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're rea...
Should I Outsource Marketing or Keep It In-House?
May 15, 2024 19:00 - 9 minutes - 6.6 MBOne of the questions I am asked regularly is "How do I not waste $$ on marketing." It's a great question. I think business owners, and even CMOs and sales leads can often feel like they've wasted thousands on marketing execution without much ROI, which is one of the things that leads to the narrative of "marketing doesn't work." We all want sales quickly don't we? If you're in business you're in the business of making money. Fact. So how do you know if it is the right time to outsource? Le...
Am I ready for Facebook Ads?
May 13, 2024 19:00 - 20 minutes - 14.3 MBI think there is a general misconception that Facebook Ads can be switched on in your business at any time - and yeah technically it can! But I have Nicki back today to talk us through when your business is actually ready for them! What do we mean by ready? Listen to find out! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work wi...
What's the Most Cost-Effective Marketing Strategy for My Business?
May 08, 2024 19:00 - 6 minutes - 4.37 MBOne of the greatest concerns when it comes to marketing is wasting budgets! And I get it, especially if you go down the road of paid ads money can disappear pretty quickly. So here are some ways that I suggest you market which could be more cost effective than straight ads. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with m...
Let tech do the work with Malisa Clarence
May 06, 2024 19:00 - 18 minutes - 12.5 MBWhat tech do you use in your business? Let's be more specific, what accounting tech do you use in your business? In this episode I have Malisa back to give us some tips and tricks regarding the accounting tech in your business, not only how this can make life so much easier, but also how this can be integrated with other business tech (sales and marketing!) to help you with the overall customer experience. Malisa Clarence is a happy Mum of 3! She's run her own bookkeeping business for ove...
The questions you didn't know you needed to know about Bec
May 01, 2024 19:00 - 13 minutes - 9.19 MBIn this episode, I am joined by my incredible producer Leah and she is firing some questions my way so you can get to know me a little bit better! We touch on topics like garlic bread, where I see myself in five years and where I would tell anyone to start on their marketing journey. Hope you love this episode. Don't forget to recommend Marketing Espresso to a friend! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappe...
Personal brand vs person brand with Becky Hughes
April 29, 2024 19:00 - 30 minutes - 21.3 MBIn this episode, I have the wonderful Becky Hughes back! Today we are debunking all this chat around personal brands and person brands.. What the hell is the difference you might ask. Well, that's exactly what we are talking through today! Bec Hughes is a brand strategist and creative business coach. She loves clever creativity, and is driven to improve, challenge, invent and create amazing, and sometimes unexpected outcomes. With over 20 years’ experience in the creative industry, Bec’s...
Perfectionism is the cause of your procrastination
April 25, 2024 19:00 - 7 minutes - 5.2 MBAre you not doing anything because none of it is 'good enough.' You're not alone. Most of the customers I work with have a real sticking point when it comes to perfectionism, in fact they're completely paralyzed by it. This fear that when they put themselves out to the world the world will find out they're not good enough, don't know what they're talking about, or god help us someone is smarter than us. Today I am chatting through how you can stop letting procrastination be the sticking poin...
Let's chat cashflow with Hilary O'Dwyer
April 22, 2024 19:00 - 14 minutes - 9.91 MBIn this episode, we are chatting about one of the most feared topics among business owners... Cashflow. It's a word that makes a lot of business owners cringe, but it is something that absolutely needs to be on your radar, and depending on the type of business you run, will depend on what your unique cashflow needs to look like. I hope you love this episode. Hilary O'Dwyer is a numbers ninja and the founder of Titian Consulting, a virtual CFO offering. After 25 years working and managing...
It's my birthday
April 17, 2024 19:00 - 28 minutes - 19.3 MBWhat is actually going on for me? It's a trend going around on social media at the moment, and I kind of love it, so why not tell you what's going on for me. This episode covers: Learning from those older than us and understanding they have more wisdom than we do NOT ghosting in business - always aim to have honest conversations with people, let's stop ghosting if we don't want to go through with a proposal The interesting world that is social media - what is Meta doing, and whether you...
When is it time to reposition Siobhan Mulvahil
April 15, 2024 19:00 - 27 minutes - 19 MBI have Siobhan back on this episode to chat all things repositioning! The reality is, at some point in your business your market will shift, when this happens you have two options, to shift with it, or to not be in business anymore. On this episode, we're talking about why it's beneficial to reposition well before that point and to understand when it is time to do so! Siobhan Mulvahil is the owner and founder of Marketing with Zest. She has over 20 years of freelance marketing consulting ...
My accidental life
April 10, 2024 19:00 - 30 minutes - 20.9 MBThis week was my business birthday, so I thought it's the perfect opportunity to take you on a little journey that is my career. I have tried to throw in some nuggets throughout the stories. But my key takeaways are You don't need to go to uni in order to have a successful career - why get in debt when you can learn so much on the job? Always seek to learn, you never have all the answers Your 20s are for learning, don't become a teacher before you learn - have the corporate career, work wi...
Your website is your greatest tool with Reem Kuba
April 08, 2024 19:00 - 24 minutes - 16.8 MBIn this episode I have Reem back to talk to us all about the power of a good website! Regardless of your industry! Remember your website is your digital shop front so treat it that way Reem Kubba, the Founder and website and SEO whisperer, of The SEO Room is known for her holistic marketing focus. Reem helps your business grow by increasing your online visibility. Reem has taken websites from generating 10K from SEO to generating 400K in SEO and websites that have no online visibility on ...
The fear of falling behind
April 03, 2024 18:00 - 7 minutes - 4.97 MBWhen marketing is ever-evolving how do you stay ahead of the curve? Do you need to stay ahead of the curve? In this episode I am giving you my take on how you can grow your brand without falling behind, but also without falling into the trap of doing everything. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marke...
When is it time to get a publicist with Nikki Price
April 01, 2024 18:00 - 29 minutes - 20.6 MBIn this episode, I welcome back Nicki Price back to the poddy! We are covering a topic I think is on a lot of entrepreneurs' minds - when do I get a publicist? With the rise of the personal brand - we chat about how good PR can help this goal, but also when it's time to engage with a publicist to get this happening for your brand. Nicki Price is a publicist and the founder of the public relations firm for empowering and influential brands and people, Priceless Media. Her passion is working...
People are sick and tired of digital everything
March 27, 2024 18:00 - 7 minutes - 4.93 MBI'm noticing a trend at the moment, and I wonder if you're noticing it too. Is it just me or does everyone seem to be turning away from digital everything? My theory goes something like this. We spent two solid years only connecting - or mostly connecting through screens. We're now 'back to normal.' or 'the new normalish' and people want to interact IRL. (Yep even the introverts.) Things like run clubs, and other in person hobbies are booming! Why? The UN came out and called this the lo...
Shit Hot Solution Offers with Claudia Neal-Shaw
March 25, 2024 18:00 - 14 minutes - 10.1 MBWhat does it take to stand out in crowded markets? Shit Hot Solution Offers! You're probably thinking, what the hell does that even mean! In this episode I have Claudia back and we are going to talk about what it takes to build a shit hot solution offer, and how in doing this you will have a much more effective marketing funnel. Claudia Neal-Shaw is a champion for women teaching them how to market with confidence and build a powerful personal brand. She’s an ex-lawyer and corporate com...
In your quest to sell to your ideal client you've forgotten one VERY key person....
March 20, 2024 18:00 - 6 minutes - 4.57 MBAll we ever hear about is Ideal Client, it's a buzz word in the marketing world, and sure it's important... but sometimes we have to think beyond our ideal client and think to who is influencing their buying decisions. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2....
AdWords Viability with Belinda Irvine
March 18, 2024 18:00 - 26 minutes - 18.2 MBThere's this belief that if we have a product or a service and we want to 'turn on the tap' we can head on over to Google, switch on Google Ads and there will be a raft of enquiries we can grow our business with. Sure for some businesses the ROI makes Google Ads are smart investment, but for others, the market place is too competitive and we have to find other channels to invest marketing dollars in. But how do we know whether Google Ads is right for us, even if we're sure it would be, Bel...
You aren't your competition
March 13, 2024 18:00 - 9 minutes - 6.8 MBYes, you have competition. But they aren't you. And this is why there is absolutely no point wasting hours stressing over where they're at in their businesses compared to where you are at. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your team. How to work with me: 1. Marketing foundations and strategy consultation 2. Marketing Coaching/ Whispe...
When is it time to write a book... With Kelly Irving
March 11, 2024 18:00 - 23 minutes - 16 MBSo someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via t...
When is it time to write a book?
March 11, 2024 18:00 - 23 minutes - 16 MBSo someone has told you that you should write a book... But should you? In this episode Kelly Irving and I chat all things when is it time to write your book and if you SHOULD write a book! Kelly Irving is a best-selling book coach, editor, and creator of The Expert Author Academy – a global coaching platform and community that has launched hundreds of award-winning authors into the world. She nurtures authors to bring their biggest, best and most commercially viable ideas to market, via t...
Algorithm chasing won't save your business
March 06, 2024 18:00 - 8 minutes - 5.91 MBWhere ever there is a social media channel there is a specialist telling you how to hack the Algorithm so you get the best engagement and can have a six figure business. Today I kinda wanna call bullshit... (sorry) How quick are we to forget that these social media platforms exist for the sole purpose of making money off us, the consumer, the user. So why do we think they're telling anyone outside the fold how to 'hack' the system. Reality is they're only telling us what they want us to t...
Looking after yourself isn't selfish with Maree McPherson
March 04, 2024 18:00 - 29 minutes - 20.4 MBDo you ever get that guilt... That you SHOULD be doing x, y and z... That's ok you're not alone. Today I have the expert in looking after yourself on to teach us why prioritising ourselves is so key to a successful career or a successful business. And we're not just talking about it, Maree is giving you some practical tips on how you can actually start achieving this today! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec C...
Are you making emotional or educated decisions?
February 28, 2024 18:00 - 11 minutes - 7.69 MBWhat is making the decisions in your business? Your emotions or are you making decisions from an educated viewpoint. The problem with making emotional decisions is it leads us to do things like following trends, copying our competitors, and not staying solid to our own strategies and business goals. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec Chappell If you're ready to work together, I'm ready to work with you and your...
Better than master of one with Nancie McDonnell Ruder
February 26, 2024 18:00 - 25 minutes - 17.4 MBYou've heard the saying "Jack of all trades, master of none." But maybe you haven't heard the WHOLE saying "Jack of all trades, master of none, but oftentimes better than a master of one." - William Shakespeare Today I have the wonderful Nancie McDonnell Ruder back on to chat through why this quote is so important. Nancie McDonnell Ruder is an executive coach, leadership advisor and marketing consultant with more than 25 years of experience. She began her career at the Leo Burnett Comp...
People don't see everything you're doing
February 21, 2024 18:00 - 5 minutes - 3.71 MBYou're not alone if you are caught up thinking everyone is following your every move... But the reality check is, they're not. They're most likely caught up in their own sh*t and only notice about 5% of what it is that you do (stat for effect not actually real.) So this isn't a reason to get upset and feel like everything you do has no impact or effect... It is the reality check you need so that you repurpose your content better... The biggest mistake we make is thinking that our potential ...
Marketing the conversation no one wants to have with Nikki Shah
February 19, 2024 18:00 - 20 minutes - 14.2 MBNikki Shah is the visionary behind MyMuse created to change the way cancer is seen and managed within the workplace. In this episode, Nikki and I dive into how to market when the topic is so triggering and challenging for people to want to hear. I love this chat where we tackle how to tackle those challenging topics, and bring awareness to them. Nikki is the founder of MyMuse. She has had quite the journey, which has led her to set up a social impact business that bridges the gap for empl...
Good old instant gratification - and why it is problematic for US as marketers, content creators and business owners
February 14, 2024 18:00 - 8 minutes - 5.78 MBFollowing on from Last week's episode I wanted to jump on the band wagon again about Instant Gratification, but this time why I see it harming business owners. As business owners we're also get caught up in this need for instant gratification... because we expect instant validation on any marketing that we do... and we have forgotten the key thing when it comes to marketing - especially organic marketing is TIME. But because we see all these "overnight" successes we automatically assume th...
Designing Your Digital Experience with Clare Walter
February 12, 2024 18:00 - 24 minutes - 16.7 MBI am so excited for this episode and bring Clare Walter into the world of podcasting! We are talking all things designing your digital experience and how you have to craft this for your unique client! We chat through using these personas of these clients to understand how better they may use our website, and therefore how we can craft our websites to make their user experience even better - and of course increase conversion! Clare is a Brand & Web Designer, and Digital design specialist. ...
Good old instant gratification - and why it is problematic for our customer journeys
February 07, 2024 18:00 - 6 minutes - 4.74 MBWe live in a world now where we can literally get everything instantly. And therefore we expect everything instantly. And if you're a brand who doesn't deliver on this expectation, or set a new expectation unfortunately you may receive some backlash! It's a problem for consumers and brands really... And in this episode I am going to explain why you have to take this constant need for 'instantness' into account when mapping out your customer journeys. DOWNLOAD MY CONTENT PLANNER - https://b...
Authenticity and marketing with Emily Osmond
February 05, 2024 18:00 - 17 minutes - 11.9 MBIt is 100% a buzzword at the moment - Authenticity. But it's a buzz word for a reason... Marketing used to be all about making everything look desirable and perfect to attract the right clients, and look definitely for some brands and products this is still the case. But there is a huge push to try and bring authenticity into business - especially service-based businesses! We know people want to buy from people, so Today the wonderful Emily Osmond is back to talk to us about why it's im...
The one question I ask myself every morning
January 31, 2024 18:00 - 8 minutes - 5.9 MBIf you're not asking yourself this question every month, week and day then I would suggest you're probably not achieving the goals you want to achieve. Have you gotten caught up in the whole 'manifesting' 'goal setting' bullshit where you put it on a board and think by looking at it every day you will simply reach it? Yeah...... That won't happen. In this episode, I am telling you what I do to ensure that when all motivation is gone, discipline kicks in. This ep is all about BIG ACTION n...
Is a business book useful as a marketing tactic with Kate Toon
January 29, 2024 18:00 - 32 minutes - 22.3 MBIf you're familiar with Kate Toon you'll be very familiar that last year she launched her best-selling book 'Six Figures in School Hours' & I feel incredibly lucky because she is joining me on the poddy today to take us behind the scenes into what it actually takes to write a book, energy and $$$ wise, but also whether it's all worth it at the end of the day. I love my chats with Kate, she is a straight-talking, no bullshit, what you see is what you get human... & this episode doesn't disa...
So what even is good marketing?
January 24, 2024 18:00 - 6 minutes - 4.17 MBDo you ever catch yourself getting caught up in all the hype around marketing (especially social media marketing) and think well what should I actually be doing? Or do you instantly think you HAVE to be doing all of it? In this episode I want to talk you through the concept of 'good marketing' what does it actually look like? Is there a special sauce to getting it all right? DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ Instagram @bec_chappell LinkedIn – Bec C...
Boundaries and how to actually keep them with Mel Kettle
January 22, 2024 18:00 - 24 minutes - 16.7 MBOn this episode, I have Mel Kettle back and we are chatting about all things boundaries and how to actually keep them. Why? Because as business owners this is super important! We understand the concept of creating a boundary - I mean you only have to open Instagram to see this word appearing everywhere. But how do you actually keep them when you have a full plate? And what is the benefit of ensuring you do keep them! Mel Kettle is an internationally recognised expert at fully connected ...
3 questions to ask yourself before you market
January 17, 2024 18:00 - 9 minutes - 6.38 MBI always say your marketing strategy needs to constantly be revisited, it is a living document in your business... And these three questions are something you should regularly come back and check in on. Why? These three questions help make the foundations of your marketing and ensure you're not following trends that won't result in sales or impact. These questions will keep you grounded and be a guide for all your marketing activities. DOWNLOAD MY CONTENT PLANNER - https://becchappell.com...
"Bigs" don't limit yourself to kicking goals with Nicole Smith
January 15, 2024 18:00 - 11 minutes - 7.92 MBSo you've heard of goals... But have you heard of Bigs? Essentially it's the same thing, but with a really important language twist. I'm excited for Nicole to explain this one to you. Nicole Smith, Virtual COO, Business Operations Specialist, Procedures & Systems Designer and ClickUp Queen from The Artisans Business Solutions. In 2019, moving away from her corporate career as Chief of Staff, Nicole started supporting business owners to develop their unique working style and design a busine...
2024 Marketing Trends
January 10, 2024 18:00 - 21 minutes - 14.9 MBI am kicking the year off with some thoughts of mine as to what 2024 marketing could look like. How will the landscape change with evolving AI? Will customer service change because of AI? How is our constant need for instant gratification changing the types of interactions we have with our customers? Will video content still be king? Just a few of the things I am covering off in this episode! Happy listening! DOWNLOAD MY CONTENT PLANNER - https://becchappell.com.au/content-planner/ In...