DEI and why it matters in your marketing with Alex McGrath

Whether you're on board or not, the world is moving towards a more inclusive market place (personally its something I can get behind!)

So when you're thinking about building your brand or creating your marketing strategy how can you make sure you're not excluding anyone from being able to purchase from you or engage with your brand?

I was so lucky to be joined by Alex McGrath to chat with us on how we can start incorporating more DE&I into our marketing!

Alex leads the DEI and Wellbeing porfolios at REA Group, a leading Australian digital business working to change the way the world experiences property.

In the first decade of her career, Alex worked in marketing and communications roles, passionately leading DEI and Wellbeing communications in different industries including construction and infrastructure, engineering and finance, before joining the Cerebral Palsy Alliance to manage World Cerebral Palsy Day.

Her love for DEI and Wellbeing led her to become a practitioner in these spaces, where she now combines that passion with her writing and content strategy skills to design programs that tell a story. Alex wants her work to shape impactful employee experiences that make a real difference to the lives of REA people and allows them to feel seen, heard and valued.

You can reach Alex via her Linkedin.

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This podcast has been produced and edited by Snappystreet Creative